Jean-Michel Rey (Digitrips): Simplifying Travel Agencies’ Day-to-Day Operations




TourMaG – You joined Digitrips a few months ago, after a long career in tourism. What inspired you to begin this new chapter?

Jean-Michel Rey: It’s been several years now that I’ve been active in this industry, where I had the chance to perform a variety of roles. This diversity of experiences has given me a lot of knowledge, and I’m delighted to share it with Digitrips, which I joined at the beginning of April.

Why Digitrips? It’s a company that has always piqued my interest. I have followed its development in recent years with close attention, especially since I already knew several members of the management team.

That was additional encouragement to follow its news. I knew this company was in tune with the times, and I was not mistaken. Today, I’m discovering a company driven by very strong momentum.


TourMaG – Digitrips is a distinctly tech-oriented company, whereas you come more from tour operating, distribution or even accommodation…

Jean-Michel Rey : Precisely, Digitrips brings together a lot of talent and diverse skills.

Today, the company rests on three main areas of expertise: the air activity from MisterFly, the hotel sector with HResa, and the technology developed by Koedia.

These three entities are now united under the Digitrips brand. It is a multifaceted company, operating in several lines of business.

And I’m fortunate to have practiced nearly all of these roles before, but in different companies. Today, I can find them all within a single structure.



Jean-Michel Rey surrounded by TourMaG editorial staff - XP Photo

TourMaG – The Middle East conflict has significantly disrupted the market since late February. How did Digitrips navigate this period?

Jean-Michel Rey:
In terms of air activity, we obviously faced a crisis period. We had to organize repatriations with our partners, travel agencies and tour operators, in a context that was never straightforward. It was also essential for airlines to cooperate.

Next, we entered a period of wait-and-see. Air bookings slowed a bit, but ultimately less than we feared, despite higher ticket prices.

In terms of accommodation, where we specialize in leisure stays, we paused more than in business travel, which remains largely domestic and thus was less affected.

However, we are recording double-digit growth in a particularly promising activity for us: the dynamic package.


Digitrips: “We want to keep enriching the dynamic package”

TourMaG – Is the dynamic package a major focus of development?

Jean-Michel Rey :
Yes, of course. We want to continue enriching this solution with new features and new possibilities for travel agencies.

Today, I no longer need to persuade anyone of the value of the dynamic package. Everyone now understands its benefits.

For the client, it guarantees a trip fully customized by their travel agent. For the agent, it’s the ability to manage their margin, to freely choose their products while relying on a reliable partner for organizing the trip.

It is therefore a product that provides both security for agencies and real resilience.

TourMaG – The market seems to be rebounding since June. Do you also see this recovery?

Jean-Michel Rey :
We did observe it in June, following a May that had been very weak, which was fairly expected.

Since the start of July, the trend has been somewhat less favorable. We aren’t really witnessing the last-minute rush of reservations that some might have anticipated. The business should rather build up gradually.


TourMaG – Over the course of your career, have you observed a significant shift in the expectations of travel agencies?

Jean-Michel Rey :
Yes, mainly driven by technology, which is now present throughout our industry.

We practice a profession where the human relationship remains essential. It’s important to preserve that dimension. But technology also brings us a lot in terms of time savings, productivity and profitability.

Our challenge is therefore to offer solutions that are increasingly comprehensive while staying easy to use.

We regularly conduct barometers with our client agencies. One of our latest surveys showed that a travel agent could use up to eight different tools during a single workday, from Google to their back-office.

Our aim is precisely to leverage our proprietary technology, which we develop entirely in-house, to simplify their daily lives and offer them a true one-stop shop, whether they want to book a flight, a hotel, or both.



A new partnership with Selectour on the accommodations side


Hotel central: Digitrips Pro partner of GIE ASHA

Since July 1, 2026, the group has integrated the ASHA GIE’s commercial selection as a partner hotel central, thereby giving agencies within the Selectour and Havas Voyages networks direct access to its Digitrips Pro platform.

Digitrips was already a partner of the Havas Voyages network; this agreement extends its collaboration to Selectour and thus to the ASHA GIE. The agreement also provides for the integration of DIGITRIPS solutions within the payment centers of the group and a gradual rollout across the entire Selectour ecosystem.

The group will also strengthen its presence at the major events organized by the Selectour and Havas Voyages networks, whether at sales force meetings, congresses, or promotional activities.

This partnership marks a new milestone in the development of DIGITRIPS within the French tourism distribution. The trust placed today by the GIE ASHA confirms the relevance of our vision: to develop innovative technologies and high-quality product and service offerings that meet the needs of travel agencies,” says Nicolas Brumelot, cofounder and president of DIGITRIPS.

We are convinced that the integration of DIGITRIPS will strengthen our accommodations offering and provide our agencies with a powerful, easy-to-use solution tailored to the expectations of our advisers. This partnership fully aligns with our strategy of selecting the best tools to serve our networks,” states Laurent Abitbol, president of GIE ASHA.

River Port Operations Manager: The Hidden Job That Makes All the Difference


Un responsable d'escale n'est pas là pour accueillir un bateau, il est là pour préparer son arrivée - DepositPhotos.com, kateafter

CroisiEurope


I didn’t wear the stripes, but I was in charge of my destination. For nearly twenty years, that sentence summed up my daily life as a port-of-call manager.

Over the seasons, some captains even greeted me with a smile: “The Pitbull of Caudebec has arrived!”

A nickname given with much affection, because they knew that, if I could help them, I would always do so. But they also knew that when it was time to remind a safety rule, enforce a procedure or settle a delicate situation, I would not yield.

At the time, this sometimes led to some lively discussions. Today, when I meet some of these captains, they tell me again about those little frictions, laughing. It just shows that they mostly gave way to a genuine relationship of trust.

I wasn’t a captain. I wore no insignia. Yet I was responsible for everything that awaited the ship on land. And that is perhaps the most beautiful definition of the job of a port-of-call manager.



A profession that goes unnoticed… until it does not exist

Contrary to common belief, a port-of-call manager isn’t there to greet a ship. They are there to prepare its arrival.

Well before the vessel docks, they coordinate local stakeholders, anticipate difficulties, share useful information and ensure that everyone has the elements they need to work calmly.

The captain is responsible for his ship, his crew, his passengers and on-board safety.

The port-of-call manager is responsible for onshore reception conditions.

Two different responsibilities, one common goal: to offer a smooth, safe and enjoyable call. And above all, to entice companies to come back!


Anticipate rather than repair

We often imagine that our job consists of solving problems. In reality, our greatest achievement is precisely preventing them.

I recall the commissioning of a new pontoon. The first vessel was due to arrive around four in the morning. I was on the quay. The Seine pilot, surprised to see me at that hour, said: “What are you doing here?” I simply replied: “It’s the first use of this pontoon. I want to see how the maneuver and the docking unfold.”

Once the boat was moored, I felt reassured. I knew I could tell the following captains that everything worked perfectly.

This scene perfectly sums up this profession: being present before a problem arises, checking before reassuring, observing before asserting.

A demonstration, works, a change in circulation, a power outlet out of service or important information for the crews… nothing should be discovered at the last minute.

And when an unforeseen event occurs despite everything, of course we must find a solution, but above all understand why it happened so it does not recur.

A procedure to clarify, information to convey earlier, an organization to adjust: every difficulty should help improve the next call.


The bridge between the shore and the sea

The port-of-call manager is above all a facilitator.

They understand the constraints of captains and crews, but also those of local authorities, tourism offices, merchants, sightseeing sites, technical services, quay managers and security services.

They must know how to speak all languages: the language of the shore, that of elected officials, that of tourism, and that of economic partners.

Their role is to circulate information, foster understanding and build a relationship of trust, because a successful call does not rest solely on a quay or infrastructures: it rests above all on the women and men who make it possible.



A deeply human adventure

For nearly twenty years, the captains taught me as much as I offered them. They knew their vessel inside out; I knew my territory inside out.

As the seasons passed, a genuine relationship of trust was built.

Some captains would simply call me on arrival: “Hello Aurélie, we’re arriving soon!”

Of course, we spoke about the call. But I also had the chance to share with them the major moments of their lives. I was invited to weddings, to baptisms, I shared their joys as well as their worries. I even received a photo of a newborn before the company was informed.

Sometimes, a simple glance or a simple call was enough to understand that we needed to adjust an organization or to convey information before it became a problem.

This trust, built call after call, is surely the most beautiful reward of this job. Because beyond the quays, the procedures and the schedules, there are above all women and men who pursue the same objective.


A responsibility in service of an entire destination

The port-of-call manager is probably one of the few professionals who works for cruise lines, crews, local authorities, tourism offices, merchants, sightseeing sites and, of course, passengers, all at once.

Their role is to bring together all these interests toward a common goal: a successful call.

When crews are well welcomed, they work in better conditions.

When local actors are informed and coordinated, visitors fully enjoy the destination.

When companies find reliable interlocutors, they naturally want to return.

Cruise passengers, for their part, generally will never meet the port-of-call manager. And that is rather good news. Because when a call is perfectly prepared, everyone can simply enjoy their day without imagining all that happened behind the scenes.

Passengers will carry memories of a wonderful discovery; companies will remember a destination where it is easy to work; and crews will run into, call after call, familiar faces.

Because at heart, a successful call is not only the one where no one noticed any difficulties. It is also the one where you want to return, as much for the destination as for the women and men who bring it to life.

Read also: Our special dossier dedicated to river cruising


About Aurélie Feray


Aurélie Feray - Photo : AF Fluvial Conseil

Founder of’AF Fluvial Conseil, Aurélie Feray supports territories and actors in river tourism on the challenges of port calls, passenger experience and tourism development.

Through her chroniques, she shares a ground-level view of the backstage of river tourism, the functioning of port calls and the links between boats, crews, destinations and travelers.

Contact : [email protected]

Barrière Appoints Isabelle Bouvier as Director of Operations for Heritage and Premium Collections


Le Groupe Barrière annonce la nomination d’Isabelle Bouvier - Photo : Groupe Barrière

IFTM


The Groupe Barrière has officially announced the appointment of Isabelle Bouvier to the position of Director of Operations for the hotels in the Heritage collection, effective June 1, 2026.

A major milestone for this luxury hospitality professional, who brings more than three decades of experience across prestigious properties.

Over the course of her career, Isabelle Bouvier has held leadership roles at iconic houses such as the Lutetia in Paris and the Royal Palm Beachcomber Luxury in Mauritius.

These experiences have enabled her to develop a recognized expertise in hotel management, operational performance, and guest experience, at the heart of international luxury standards.


Three decades in high-end hospitality

Since 2024, she has been at the helm of the Barrière Resort La Baule and the Barrière L’Hermitage Hotel.

There, she has guided the transformation of the destination’s offering, reconciling service modernization, operational excellence, and preservation of the properties’ identity. She has also contributed to strengthening synergies among the resort’s various structures.

In her new role, Isabelle Bouvier will directly oversee the Heritage collection, which groups properties in Deauville, La Baule, Le Touquet, Dinard and Marrakech.

She will also take charge of the Premium collection, comprising the hotels in Lille, Ribeauvillé and Enghien-les-Bains.

In parallel, she will be responsible for steering the group’s wellness strategy, a development axis that has become central in high-end hospitality.


Amelia Brille Publié par Amelia Brille Rédactrice TourMaG.com
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