Valérie Boned Outlines Her 2027 Priorities for Entreprises du Voyage


La convention des EDV Centre-Ouest et Sud-Ouest à Istanbul. Photo: TB

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The regional convention season for the Travel Companies (EDV) is officially underway. This year, the EDV Centre-Ouest, chaired by Yvon Peltanche (Eden Tour) and beginning a third term, opened the ball with a touch of originality.

For its event held in Istanbul, the regional branch of the employers’ union joined with the Sud-Ouest. “I was elected a few months ago and I wanted to relaunch the organization of a convention, which had been lacking in our region,” explains Bruno Abenin (Travel Evasion), the new president of the EDV Sud-Ouest.

Unity is strength and the rapprochement happened naturally, to save time and pool resources, but also with the idea of opening exchanges more broadly among members.


Speakers Who Captivate

About 80 tourism leaders (around fifty licenses) traveled to Turkey, complemented by 19 partners who presented their products during a workshop held on a boat cruising the Bosphorus.

The convention also provided a full day of discussions. The pragmatic and educational approach of François Gemenne, professor at HEC Paris and lead author of the IPCC’s Sixth Assessment Report, on the economic transformations linked to the ecological transition, captivated the participants.

Just as the intervention of Charles Tandonnet from the Travelsoft group, who came to talk about Artificial Intelligence. In the future, facing AI, the travel agent’s job will be to secure the client and to generate trust at the destination, he recalled.

Valérie Boned, the national president of the EDV, also used the convention to lay out the major topics that will shape the union’s life in the coming months, starting with an update on the conjuncture.


A Recovery That Remains Fragile


Yvon Peltanche (EDV Centre-Ouest) et Bruno Abenin (EDV Sud-Ouest). Photo : TB

“Les chiffres s’améliorent progressivement après la crise du printemps, avec des prises de commande pour le mois de septembre qui progressent par rapport à septembre 2025, en valeur” a d’abord rassuré Valérie Boned.

Lire aussi : Baromètre EDV – Orchestra : les vacances de la Toussaint en retard fin septembre

“Nous voyons à nouveau des clients se projeter pour les mois prochains, qui poussent la porte des agences, avec de beaux dossiers.”

Pour autant, la situation demeure fragile. “Les incertitudes persistent chaque jour, avec des interrogations sur le pouvoir d’achat ou encore la fragilisation de certains opérateurs, notamment des compagnies aériennes.” Ainsi Volotea, très présente dans l’ouest, à Nantes mais aussi à Brest où la compagnie met en sommeil sa base pour tout l’hiver.

Cette prudence a été renforcée par l’intervention de Marc-Elie Caspar, directeur France de Convera, qui a dressé un bilan peu rassurant de la situation économique.


“It is Necessary to Regulate AI Usage”

AI also occupied a large portion of Valérie Boned’s address. “We need to examine the issues, and support agencies with experts…” the president continued.

Thus, the EDV launched a project with two pilot regions to study use cases and help companies take the right path.

“We see that everyone uses AI, often in an intuitive way; but it’s a jungle, and this jungle is dangerous. If we don’t jump on the AI train, we will stay on the platform. But it is essential to regulate its use: which tasks do we entrust to AI, what place for humans, what rules for employees…”.


A Webinar and a Guide on AI

If it is impossible to draw up a standard charter for the profession, the union announces a webinar on Tuesday, October 6, which will present to members a guide enabling everyone to build their own charter, covering relationships with suppliers to the rules of use for employees.

This guide will then be distributed as a six-page document, with color codes according to the vigilance required for the various listed uses, from handling emails to managing disputes, including content production, photos, and more.

To better support members in rolling out AI, the EDV also signed, a few months ago, a partnership with the company Concentrix.


A Tourism-Focused Session with the Presidential Candidates


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Presidential Election: Alliance France Tourisme Unveils Its Five Priorities


Olivier Ginon (GL Events) et les professionnels du tourisme réunis au Stade de France. Photo: TB

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Between the Pope’s visit on September 25 and France’s national team football match on October 2, the window of opportunity at the Stade de France was narrow. Yet it was enough for Alliance France Tourisme to convene a gathering there on September 28.

It was not on the pitch, but in a hushed lounge opening onto the stands, that the organization gathering France’s leading companies in the sector unveiled its proposals to weigh in on the debate of the upcoming presidential election.

The chosen venue was not merely symbolic of France’s capacity to make events (sporting, cultural…) a lever for tourism today and tomorrow.

It also served as a reflection of a tourism landscape today largely driven by private players who fight to ensure France remains the world’s top tourist destination.


« We Must Go After the Clients »

Thus, the swift introduction of Olivier Ginon, CEO of GL Events, a group specialized in business tourism and events, who took over Stade de France management in August 2025 and has notably expanded major concerts there.

« In 12 months, we welcomed a million more visitors than in previous years, with strong economic spillovers for the regions » he noted, a pointed nod to the previous administration.

« We need product strategies, we must go after clients », he added, seeing in that a proof that ambitious goals can pull a country that had been at a standstill forward. We all hope for a powerful rebound after the election.


A Clear Course and a Stable Framework

Alliance France Tourisme outlined a roadmap, because « it is not forbidden to dream that some candidates take an interest in tourism » added Dominique Marcel, president of the organization.

« We are not asking for money: we want a direction, political leadership and a stable framework » explains Alliance France Tourisme, with the aim of creating value rather than merely hosting more international visitors.

The short-term objective is to lift international visitor spending from €77.5 billion in 2025 to €100 billion by 2030, without « bringing more people to the same places, at the same times ».

Meanwhile, Alliance France Tourisme notes that the French represent two-thirds of France’s €222 billion in tourism expenditure and that « this reality must stay at the heart of any national tourism strategy ».

Read also : Tourism: “maintaining an accessible offer is a challenge for our economy,” according to Serge Papin


Three Measures to Boost International Revenues

Thus, simply lengthening all visitors’ stays by half a night (for trips ranging from 3 nights to a month) would translate into an additional €5.8 billion in revenue, calculated by the organization.

In the same logic, improving experiences with a clearer, higher-quality offering would raise the average spend by 15% over five years without increasing the flux, yielding €12.7 billion in revenue.

Finally, a strengthened off-season tourism (mountains in summer, cities outside peak season, developing offerings in new destinations) could boost overnight stays by 5% in five years, equating to an extra €4 billion in revenue.

Read also : Tourism: France is not the world’s leading destination, according to the president of Alliance France Tourisme


A Long-Term Vision, Over 20 Years

To strengthen the tourism and events sector, Alliance France Tourisme has also laid out five long-term priorities with actionable measures and measurable results.

The first is to equip France with a 20-year national strategy that endures through every political transition.

It would be revisited every five years, based on the impact of decisions taken (calculated using 3 to 5 reference indicators kept constant over time) and to adapt to evolving conditions.

The organization advocates for ongoing leadership that brings together the State, the regions and businesses for greater effectiveness.


Simplify Procedures and Encourage Investment


Secure the Financing of Apprenticeship

Employment and training constitute the fourth priority. In the AI era, human intelligence remains essential in a service-oriented profession, notes Alliance France Tourisme.

Yet, the organization believes it is necessary to “safeguard support for apprenticeships and work-study and guarantee multi-year stability of their funding.”

It also calls for an “Act II” of the Avenir Professionnel law by developing degree programs in companies, and to improve pathways to support social mobility and entrepreneurship.


Better Structuring of Excellence Pathways

Finally, Alliance France Tourisme seeks a better structuring of excellence pathways ( gastronomy, craftsmanship-focused tourism, heritage, oenotourism… ) to stand out in an increasingly competitive international landscape.

« France possesses unique assets but too often presents them separately. We must move from simply adding know-how to true chains of excellence ».

In this framework, events and business tourism must form a strategic axis, according to Alliance France Tourisme, through the establishment of a national plan to conquer congresses, trade shows and events and a better coordination between sport, culture, tourism and events to encourage longer stays.

Building on this contribution to the 2027 presidential election, the organization will now need to share its tourism vision with the various candidates.


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Disconnect, Wellness, Discoveries: The New Priorities of French Travelers


Le Sud-Est de la France, l'Espagne, la Bretagne et l'Italie figurent parmi les destinations les plus envisagées par les Français en 2026 - Depositphotos.com, Jomnicha

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The French remain attached to travel.

According to the latest edition of the American Express Lifestyle Trends Observatory, 81% of them plan to depart before the end of the year, including 73% starting as early as the summer 2026. The Southeast of France, Spain, Brittany and Italy are among the most cited destinations.

The under 35 age group shows the strongest departure intentions, with 92% planning to travel before year end.

The study also highlights a shift in expectations. For 54% of respondents, the ideal trip is primarily about time for oneself and relaxation. The possibility to disconnect from daily life (50%) and to recharge mentally and physically (49%) also tops the motivations.

Peace of mind emerges as a central element in the tourism experience. Thus, 91% of the French feel that thorough trip preparation allows for a calmer departure, while 88% attach importance to comfort during their stay.


Discovery remains at the heart of the travel experience

Beyond rest, travelers are also seeking enriching experiences.

The discovery of new landscapes is the main factor making a stay memorable for 60% of French respondents.

Next come cultural and historical visits (47%), local gastronomy (45%) and human encounters (39%).

The study also highlights the importance of a balance between activities and downtime. Nearly nine in ten French people (89%) consider it essential to alternate between the two during a single trip, while 85% wish to multiply discoveries, whether they are cultural, gastronomic or human.

Among those under 35, this quest for experiences is even more pronounced. Half of them associate their travels with unique experiences, compared with 39% for the overall French.