Maisons du Voyage Celebrates Its 35th Anniversary and Highlights China


Jean-Emmanuel Chometon : "Nous allons finir l'année autour de 55 millions d'euros de chiffre d’affaires pour environ 15 000 clients" - Photo : J.M. Péchart

Attitude Hotels


TourMaG – The Houses of Travel celebrate, starting this October, their 35th anniversary. Is there already a program planned for this anniversary year?

Jean-Emmanuel Chometon: We plan to do some internal events in November; afterwards we will communicate externally at the start of 2027 and throughout the year.

For now, it is a bit early to reveal the program.

TourMaG – What is the operating model of the Houses of Travel today?

Jean-Emmanuel Chometon: We have a hybrid model based on three pillars: high-end tailor-made travel for individuals (FIT) which accounts for about half of our activity, the organized circuits or GIR for 25% of the activity, while the last quarter is carried out by groups (CSE, groups of friends, MICE, etc.).

TourMaG – Essentially in B2B?

Jean-Emmanuel Chometon: Yes, we distribute absolutely nothing externally.

We also operate a very beautiful flagship agency of 500 m² on Place Saint-Sulpice in Paris, renovated three years ago, which welcomes clients who want to spend time with our advisers. It has the particular feature of being equipped with an exhibition room, which allows us to organize many events and photo exhibitions.

Another entry point is our website, which brings together all our tailor-made products for individuals and the organized circuits.

Finally, our clients can count on about fifty advisers who respond individually to each request. The teams are divided by geographic zones: a “House of America” team, another for “Latin America”, “House of China”, etc., which are the heirs of what the houses were before they were brought together under the umbrella brand “Les Maisons du Voyage.”

It is also worth noting that we have a distinctive feature: our teams consist of advisers with a lot of experience, many bi-national or people who have spent 2-3 years in a country. This is our hallmark.

We train them regularly; they travel frequently to discover gems, verify itineraries, check the programs they designed, and to build links with our DMC partners.


The Houses of Travel, a Global Approach

TourMaG – Do your advisers handle both booking and production?

Jean-Emmanuel Chometon : We have a production team that works on showcase products and organized circuits, but the adviser who makes a tailor-made sale crafts the trip largely on their own, based on the elements prepared by the production teams, yet with considerable autonomy to create the journey that fully matches the client in front of them.

TourMaG – What are your flagship destinations today?

Jean-Emmanuel Chometon : We hold strong positions in Japan, China, Argentina, French Polynesia, and India, but we offer a wide range of destinations.

The programs are updated every year, depending on current events and our clients’ wishes. Naturally, our hallmark remains high-end travel, with a predominantly cultural focus. But cultural in the broad sense, meaning we always incorporate elements of culture, history, art, architecture, etc. We also offer an “arty” range in particular.

We also adapt to events, for example when Vietnam celebrates its independence, or when the United States marks the anniversary of Route 66.

TourMaG – Do you, nonetheless, compare yourselves to cultural TOs like Arts et Vie or Intermèdes?

Jean-Emmanuel Chometon : Our production is somewhat different because we incorporate a cultural component into a classic trip. We won’t necessarily offer an ultra-niche trip with a guide or a professor accompanying the clients.

However, as I mentioned, we offer a global concept, i.e., travel, but also cultural lectures, exhibitions, and thematic workshops in the agency. It is not just a program sold on the Internet.


Around €55 M€ in Revenue in 2026

TourMaG – Does that help you rally a community around your brand?

Jean-Emmanuel Chometon : Yes, we have formed a community, notably by leveraging the cultural lectures organized at the agency, and also via video, with sometimes 300 to 400 people logging in to follow a lecture.

The themes are varied, but it is mainly an opportunity to meet our clients, in the presence of very qualified speakers. At the end of the lecture, our advisers also talk about their travels.

And then, every 3-4 months, we offer a new free exhibition, often with the Photoclimat association. The exhibitions are always of high quality, tied to sustainable tourism, wildlife and flora protection. We try to cultivate beauty at the agency.

TourMaG – Were you affected by the war in the Middle East?

Jean-Emmanuel Chometon : We lived a year in three phases. First, January-February began extremely well, with double-digit reservation growth.

Then the war arrived on February 28. For three months, bookings fell by 20%. Then activity gradually recovered from August onward.

September is a very good month. Let us hope October, November and December continue on this trend, provided there are no geopolitical or economic problems.

Overall, I think we will have a year roughly flat compared to last year, around €55 million in revenue for about 15,000 clients.

TourMaG – Many generalist TOs have spoken of a rebound in bookings as early as June. For you, the rebound was slower.

Jean-Emmanuel Chometon : Unlike the generalists, our trips require a long preparation time. There is a significant gap between the booking date and the departure date, around 3 to 4 months on average. Afterwards, the gap can be shorter for a trip to Italy, and much longer for a trip to Polynesia.

The average baskets are also fairly large. People take their time, carefully reviewing what they want to do.

I would also like to highlight a trend we’ve observed since 2022: autumn has become our primary season, accounting for more than a third of our departures. This evolution has been very steady and durable for several years.


China, destination of honor for the 35th anniversary

TourMaG – Do you know why this destination is highlighted?

Jean-Emmanuel Chometon: I think it’s a phenomenon that goes beyond the economic aspect.

Our travelers want to step away from peak periods and enjoy milder temperatures, encounters, and calmer landscapes.

Our relatively wide palette of destinations lends itself well to autumn travel: Japan, Italy, India, Canada, Brazil, Peru.

This slight emphasis on autumn helps us balance our internal resources and avoid handling a peak of activity in certain months.

TourMaG – How do you anticipate 2027?

Jean-Emmanuel Chometon: We have perhaps captured 10-15% of the 2027 portfolio, but there isn’t really a clear trend yet, except perhaps India and China doing well, Japan continuing its momentum, and Polynesia as well.

A lot will take shape in October and November.

For China, we will indeed communicate a lot about the destination on the occasion of our 35th anniversary, and not only for its traditional side, but because it has also become an ultra-modern destination. We talk about robotics, AI, the transformation of urban landscapes, this mix of tradition and ultra-modernity, etc. China’s soft power is very strong right now.

Additionally, Latin America, especially Brazil, performed very well in 2026. It remains to be seen whether elections will impact French interest in going there in 2027. Argentina is also doing well, even though the destination has become very expensive due to air travel.

On the other hand, we have seen strong declines in the USA over the past three years, a mix of Trump effects and inflation, while Canada has slowly progressed, though the two countries are not comparable in terms of volumes.


Travel, a Vital Need More Than a Distraction

TourMaG – Do you anticipate a slowdown in sales linked to the presidential elections?

Jean-Emmanuel Chometon: I do not think the elections themselves will have an impact, except for a delay of a few weeks in departures and bookings.

What could have an impact, however, is an economic crisis, with effects on the stock market, geopolitical context, conflicts that could alter destinations, block hubs, cause kerosene prices to rise, etc.

The positive point is that travel today is part of fundamental consumption trends. Our clientele truly wants and needs to travel. It has become a vital need, more than a distraction. Especially since we craft smart travel, culturally rich travel.

In these times, I would even say we have a mission to bring cultures closer together, to bring people closer. The more we understand what the world is, who people are, the different cultures of thought, the better the world will be.


The Houses of Travel Labeled Travelife


No International Expansion Strategy

TourMaG – Could you consider opening up to B2B sales or being listed in a distribution network?

Jean-Emmanuel Chometon: No, our model is truly based on B2C, except — and this is really experimental — the resale of a circuit by an agency that asks us in a somewhat exceptional way. But that is not our business model.

TourMaG – Who are your direct competitors?

Jean-Emmanuel Chometon: We have a lot of admiration for the Voyageurs du Monde group, which is really the model, the undisputed leader of the sector, particularly their tailor-made activity, i.e., the brands Voyageurs and Comptoir des voyages.

After that, we identify a range of competitors, including other traditional generalist TOs — excluding Voyageurs and Comptoir — like Cercle des Voyages, Intermèdes on the cultural side. And also pure players in the digital space, such as Evaneos or Tourlane.

Finally, there are many new competitors by destination. DMCs trying to build their own products to offer on the French market: a safari specialist in Tanzania, a specialist in Japanese circuits, etc.

TourMaG – Do you foresee expanding internationally, like Voyageurs du Monde did?

Jean-Emmanuel Chometon: No, except for possible extensions into neighboring French-speaking countries in the form of partnerships or acquisitions of niche specialists for trips we do not produce in France, we do not have an international expansion strategy.


Anaïs Borios Publié par Anaïs Borios Journaliste – TourMaG.com
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Valérie Boned Outlines Her 2027 Priorities for Entreprises du Voyage


La convention des EDV Centre-Ouest et Sud-Ouest à Istanbul. Photo: TB

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The regional convention season for the Travel Companies (EDV) is officially underway. This year, the EDV Centre-Ouest, chaired by Yvon Peltanche (Eden Tour) and beginning a third term, opened the ball with a touch of originality.

For its event held in Istanbul, the regional branch of the employers’ union joined with the Sud-Ouest. “I was elected a few months ago and I wanted to relaunch the organization of a convention, which had been lacking in our region,” explains Bruno Abenin (Travel Evasion), the new president of the EDV Sud-Ouest.

Unity is strength and the rapprochement happened naturally, to save time and pool resources, but also with the idea of opening exchanges more broadly among members.


Speakers Who Captivate

About 80 tourism leaders (around fifty licenses) traveled to Turkey, complemented by 19 partners who presented their products during a workshop held on a boat cruising the Bosphorus.

The convention also provided a full day of discussions. The pragmatic and educational approach of François Gemenne, professor at HEC Paris and lead author of the IPCC’s Sixth Assessment Report, on the economic transformations linked to the ecological transition, captivated the participants.

Just as the intervention of Charles Tandonnet from the Travelsoft group, who came to talk about Artificial Intelligence. In the future, facing AI, the travel agent’s job will be to secure the client and to generate trust at the destination, he recalled.

Valérie Boned, the national president of the EDV, also used the convention to lay out the major topics that will shape the union’s life in the coming months, starting with an update on the conjuncture.


A Recovery That Remains Fragile


Yvon Peltanche (EDV Centre-Ouest) et Bruno Abenin (EDV Sud-Ouest). Photo : TB

“Les chiffres s’améliorent progressivement après la crise du printemps, avec des prises de commande pour le mois de septembre qui progressent par rapport à septembre 2025, en valeur” a d’abord rassuré Valérie Boned.

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“Nous voyons à nouveau des clients se projeter pour les mois prochains, qui poussent la porte des agences, avec de beaux dossiers.”

Pour autant, la situation demeure fragile. “Les incertitudes persistent chaque jour, avec des interrogations sur le pouvoir d’achat ou encore la fragilisation de certains opérateurs, notamment des compagnies aériennes.” Ainsi Volotea, très présente dans l’ouest, à Nantes mais aussi à Brest où la compagnie met en sommeil sa base pour tout l’hiver.

Cette prudence a été renforcée par l’intervention de Marc-Elie Caspar, directeur France de Convera, qui a dressé un bilan peu rassurant de la situation économique.


“It is Necessary to Regulate AI Usage”

AI also occupied a large portion of Valérie Boned’s address. “We need to examine the issues, and support agencies with experts…” the president continued.

Thus, the EDV launched a project with two pilot regions to study use cases and help companies take the right path.

“We see that everyone uses AI, often in an intuitive way; but it’s a jungle, and this jungle is dangerous. If we don’t jump on the AI train, we will stay on the platform. But it is essential to regulate its use: which tasks do we entrust to AI, what place for humans, what rules for employees…”.


A Webinar and a Guide on AI

If it is impossible to draw up a standard charter for the profession, the union announces a webinar on Tuesday, October 6, which will present to members a guide enabling everyone to build their own charter, covering relationships with suppliers to the rules of use for employees.

This guide will then be distributed as a six-page document, with color codes according to the vigilance required for the various listed uses, from handling emails to managing disputes, including content production, photos, and more.

To better support members in rolling out AI, the EDV also signed, a few months ago, a partnership with the company Concentrix.


A Tourism-Focused Session with the Presidential Candidates


Thierry Beaurepère Published by Thierry Beaurepère Journalist
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Cultural Travel: The Voyage Companies Revive the Terra Incognita Brand [ABO]


Les Compagnies du Voyage font renaître la marque Terra Incognita - Capture écran

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After revitalizing Adventure and Volcanoes, Les Compagnies du Voyage continues its development with the revival of Terra Incognita.

Jean-Christophe Guérin, the group’s President, already knew Terra Incognita from its original history.

The brand had been created at the end of the 1990s within the Atalante universe, then put to sleep in 2010. Guérin learns at the end of 2025 that it was still owned by the original group.

« If you do nothing with it, I’m interested. I’d be willing to take it back. I might have a project », he says.

Without a clearly defined idea at the outset, the conflict in the Middle East that erupted in late February accelerates its implementation. With an objective: to fidéliser the clientele on other types of travel.



Cultural journeys through experiences

<img src=”https://www.tourmag.com/my/tourmag/site/version2020/regie-video/pixel.png” width=”1″ height=”1″ style=”border:0px” id=”debloquage_article_abonnement”>With Vie Sauvage, a specialist in nature and wildlife travel, Fika Voyages for walking, cycling and train journeys, and Aventure et Volcans around the discovery of volcanoes, the group already had a strong positioning in adventure and discovery travel.

However, to keep this clientele engaged, Jean-Christophe Guérin needed a new string to his bow: « For the last two years, we have noticed that the people who travel with us and are very satisfied do not necessarily want their next project to be a nature trip. For many, it’s more of a cultural journey » he explains.

« Terra Incognita takes a place somewhat in mirror of what Vie Sauvage does in tailor-made fashion, in a more cultural dimension », the leader continues.

This cultural dimension, Les Compagnies du Voyage want to develop through discoveries, but also through experiences.

The brand will thus be able to offer a meeting with an artisan who exceptionally hosts travelers, a dinner at private homes sharing a passion, an immersion in an artistic universe or access to experiences that are hard to find in traditional tourist circuits.

« Each of us has our own Terra Incognita, he emphasizes. « Because we do bespoke travel, we want to start from what the client shares with us, from their desires and imagination, to then build the itinerary. This is how we want to launch the project. »


Terra Incognita: around fifteen destinations


Jean-Christophe Guérin - Les Compagnies du Voyage

Some experiences may be offered only once or twice a year, depending on the availability of people or the events involved.

Terra Incognita could also construct trips around festivals or events with a cultural, artistic or religious dimension. Small-group departures are also contemplated when the experience itself justifies sharing the journey with other participants or with an expert.

These collective departures should however remain minority, around 5 to 10% of the offer. Around fifteen destinations should form the initial base of the offering, with a presence in Europe, in Asia, in India and in Oceania. But the principle is to be able to respond to a much broader demand.

« This can also be in France. » adds the leader. The tour operator intends to rely on the know-how of the current teams: « 50% of the employees have knowledge that goes beyond the scope of the current brands. »

The group will also rely on independent consultants and specialists capable of intervening on specific topics.


The full Terra Incognita site is set to launch in the autumn. In the meantime, the brand is already developing its universe around a dream box, designed as an entryway to travel.

In some cases, Terra Incognita may even push the element of surprise further, letting the traveler discover their program progressively, or even at departure.

« We take the brief and let them discover their trip, either at the airport, or day by day, as it unfolds », describes Jean-Christophe Guérin.

An approach that echoes the notion of a journey into unknown land…

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Christopher Columbus, a Spanish navigator of Genoese origin, is remembered for opening Europe’s path to the discovery of America in 1492. During his life, he undertook four voyages funded by the Spanish monarchs between 1492 and 1504.

Maisons du Voyage Launches a Collection Dedicated to Gardens of the World


Les Maisons du Voyage présenteront leur nouvelle collection lors du salon Jardins, Jardin organisé à Paris du 27 au 31 mai 2026 - Photo : Les Maisons du Voyage

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Les Maisons du Voyage enrichissent leur catalogue avec une nouvelle collection de voyages consacrés aux jardins du monde.

À travers cette nouvelle gamme, le tour-opérateur souhaite mettre en avant les jardins comme porte d’entrée culturelle des destinations.

Les circuits incluent notamment des rencontres avec des conservateurs, horticulteurs, jardiniers ou producteurs locaux afin de découvrir les savoir-faire et traditions liés à ces espaces.

Les Maisons du Voyage seront également présentes lors de la 20e édition du salon Jardins, Jardin organisée à Paris du 27 au 31 mai 2026.


Des circuits accompagnés par des spécialistes

Among the proposed itineraries is a trip to South Africa dedicated to the country’s private and botanical gardens, notably Kirstenbosch and Walter Sisulu.

The Japan is also among the highlighted destinations with a guided tour led by Denis-Marie Lahellec around the Japanese gardens in autumn, spanning Tokyo, Kyoto, Kanazawa or the island of Shikoku.

In Brazil, another trip will notably allow visitors to discover the gardens of Roberto Burle Marx and the Inhotim park in the company of landscape architect Alain Jounon.

Northern Italy completes this new collection with an itinerary around the gardens of Lake Maggiore and Lake Como, punctuated by visits to historic villas and palaces.