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Thermal Spa Treatments: ADN Tourisme Opposes Reimbursement Cuts

November 2, 2026 by Amara Nambinga

Christelle Chassagne, présidente d’ADN Tourisme, s’oppose au transfert du financement des cures thermales vers les complémentaires santé. DepositPhotos.com/minervastock

Attitude Hotels

Dans un courrier adressé au Premier ministre et aux ministres de la Santé et du Tourisme, le 13 octobre 2026, Christelle Chassagne alerte sur les conséquences d’un éventuel déremboursement des cures thermales. La présidente d’ADN Tourisme rappelle que 80 % des curistes sont retraités et que plus de 30 % viennent de milieux modestes.

Elle souligne également le poids économique du thermalisme, qui représente, selon les chiffres avancés par l’association, 4,5 milliards d’euros de retombées et près de 25 000 emplois, pour un coût de 240 millions d’euros pour l’Assurance maladie.

ADN Tourisme demande une concertation

Christelle Chassagne conteste le transfert envisagé et appelle le Gouvernement à revoir sa position. « Les cures soignent, soulagent, préviennent, et ce sont des centaines de milliers de patients, souvent fragiles et âgés, qui en bénéficient chaque année », déclare-t-elle.

La présidente d’ADN Tourisme estime que la mesure pourrait affecter à la fois l’accès aux soins et l’activité économique des territoires thermaux. Elle demande au Premier ministre, à la ministre de la Santé et au ministre du Tourisme de revenir sur cette décision et d’ouvrir « sans délai une véritable concertation avec les professionnels du thermalisme ».

Lors du Loi de Financement de la Sécurité Sociale (PLFSS) 2026, le gouvernement avait aussi projeté de dérembourser partiellement les cures thermales,, finalement cette proposition n’avait pas été retenue.

Presidential Election: Alliance France Tourisme Unveils Its Five Priorities

October 19, 2026 by Amara Nambinga

Olivier Ginon (GL Events) et les professionnels du tourisme réunis au Stade de France. Photo: TB

CroisiEurope

Between the Pope’s visit on September 25 and France’s national team football match on October 2, the window of opportunity at the Stade de France was narrow. Yet it was enough for Alliance France Tourisme to convene a gathering there on September 28.

It was not on the pitch, but in a hushed lounge opening onto the stands, that the organization gathering France’s leading companies in the sector unveiled its proposals to weigh in on the debate of the upcoming presidential election.

The chosen venue was not merely symbolic of France’s capacity to make events (sporting, cultural…) a lever for tourism today and tomorrow.

It also served as a reflection of a tourism landscape today largely driven by private players who fight to ensure France remains the world’s top tourist destination.

« We Must Go After the Clients »

Thus, the swift introduction of Olivier Ginon, CEO of GL Events, a group specialized in business tourism and events, who took over Stade de France management in August 2025 and has notably expanded major concerts there.

« In 12 months, we welcomed a million more visitors than in previous years, with strong economic spillovers for the regions » he noted, a pointed nod to the previous administration.

« We need product strategies, we must go after clients », he added, seeing in that a proof that ambitious goals can pull a country that had been at a standstill forward. We all hope for a powerful rebound after the election.

A Clear Course and a Stable Framework

Alliance France Tourisme outlined a roadmap, because « it is not forbidden to dream that some candidates take an interest in tourism » added Dominique Marcel, president of the organization.

« We are not asking for money: we want a direction, political leadership and a stable framework » explains Alliance France Tourisme, with the aim of creating value rather than merely hosting more international visitors.

The short-term objective is to lift international visitor spending from €77.5 billion in 2025 to €100 billion by 2030, without « bringing more people to the same places, at the same times ».

Meanwhile, Alliance France Tourisme notes that the French represent two-thirds of France’s €222 billion in tourism expenditure and that « this reality must stay at the heart of any national tourism strategy ».

Read also : Tourism: “maintaining an accessible offer is a challenge for our economy,” according to Serge Papin

Three Measures to Boost International Revenues

Thus, simply lengthening all visitors’ stays by half a night (for trips ranging from 3 nights to a month) would translate into an additional €5.8 billion in revenue, calculated by the organization.

In the same logic, improving experiences with a clearer, higher-quality offering would raise the average spend by 15% over five years without increasing the flux, yielding €12.7 billion in revenue.

Finally, a strengthened off-season tourism (mountains in summer, cities outside peak season, developing offerings in new destinations) could boost overnight stays by 5% in five years, equating to an extra €4 billion in revenue.

Read also : Tourism: France is not the world’s leading destination, according to the president of Alliance France Tourisme

A Long-Term Vision, Over 20 Years

To strengthen the tourism and events sector, Alliance France Tourisme has also laid out five long-term priorities with actionable measures and measurable results.

The first is to equip France with a 20-year national strategy that endures through every political transition.

It would be revisited every five years, based on the impact of decisions taken (calculated using 3 to 5 reference indicators kept constant over time) and to adapt to evolving conditions.

The organization advocates for ongoing leadership that brings together the State, the regions and businesses for greater effectiveness.

Simplify Procedures and Encourage Investment

Secure the Financing of Apprenticeship

Employment and training constitute the fourth priority. In the AI era, human intelligence remains essential in a service-oriented profession, notes Alliance France Tourisme.

Yet, the organization believes it is necessary to “safeguard support for apprenticeships and work-study and guarantee multi-year stability of their funding.”

It also calls for an “Act II” of the Avenir Professionnel law by developing degree programs in companies, and to improve pathways to support social mobility and entrepreneurship.

Better Structuring of Excellence Pathways

Finally, Alliance France Tourisme seeks a better structuring of excellence pathways ( gastronomy, craftsmanship-focused tourism, heritage, oenotourism… ) to stand out in an increasingly competitive international landscape.

« France possesses unique assets but too often presents them separately. We must move from simply adding know-how to true chains of excellence ».

In this framework, events and business tourism must form a strategic axis, according to Alliance France Tourisme, through the establishment of a national plan to conquer congresses, trade shows and events and a better coordination between sport, culture, tourism and events to encourage longer stays.

Building on this contribution to the 2027 presidential election, the organization will now need to share its tourism vision with the various candidates.

Written by Thierry Beaurepère Journalist
See all articles by Thierry Beaurepère

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Mondial Tourisme Expands Mondi Club in the Canary Islands and Targets Egypt for Winter 2026–2027

September 19, 2026 by Amara Nambinga

Mondial Tourisme renforce ses Mondi Club aux Canaries - Depositphotos.com, DI-blr

MSC Croisières

The new Winter 2026-2027 brochure from Mondial Tourisme is now being distributed to travel agencies and is available online.

For this new season, the tour operator continues to develop its in-house clubs while expanding its long-haul offerings and the options for departures from the provinces.

But before addressing the winter schedule, Mondial Tourisme also draws a few lessons from the summer of 2026.

While Tunisia and the Canary Islands stood out as some of the best-performing destinations, the summer period was mainly characterized by a shift in customer behavior.

According to Laure Chevrinais, head of communications at Mondial Tourisme, the traditional July-August peak is losing ground to the shoulder seasons. “We are increasingly realizing that July-August is no longer the peak season as we used to know it“, she explains.

The summer of 2026 was also marked by geopolitical tensions and concerns about air travel.

Announcements about possible fuel supply difficulties or flight disruptions may have contributed to delaying decision-making. Some customers reportedly favored waiting to book later, pushing more bookings to the last minute.

Three New Mondi Clubs in the Canaries

For the winter, one of the main development axes focuses on the Canaries. Mondial Tourisme unveils three new Mondi Clubs, bringing the brand’s total number of properties on the archipelago to seven.

In Lanzarote, the operator offers notably the Mondi Club Galeon Playa 3*, labeled Relax and available on a half-board basis, as well as the Mondi Club Beatriz Playa & Spa 4*, in all-inclusive format. In Tenerife, the Mondi Club Grand Muthu Golf Plaza 4* completes this new lineup.

This expansion follows a logic of growth in a destination capable of operating beyond the mere summer season.

“The Canary Islands are indeed a destination that works year-round, both in summer and in winter. That’s why we want to strengthen a little more in this destination“, emphasizes Laure Chevrinais.

With these new addresses, Mondial Tourisme aims to consolidate a destination already well established in its portfolio and to offer more choices to agencies and clients.

Tunisia Remains the Operator’s Leading Destination

Tunisia remains the Mondial Tourisme’s main market. The tour operator claims more than 100,000 passengers per year to the destination, which is one of its historical focal points.

For the winter 2026-2027, the operator notably expands its lineup with the Welcome Meridiana 4* in Djerba. Already present in Mondial Tourisme’s programming, the property is now part of the Mondi Club range after several renovations.

The destination also benefits from a positioning particularly suited to the winter season, with a long-stay offer allowing travelers to chase sunshine a few hours from France.

Egypt Aims to Confirm Its Restart

Another market under close watch for the upcoming season is Egypt. Mondial Tourisme broadens its program with a new seven-night package titled “Treasures of the Nile to the Pyramids of Cairo“.

The product combines Cairo sightseeing and a Nile cruise, in a shorter format than the nine-night package “From the Pyramids to the Red Sea” that is offered elsewhere. The stay is marketed from €1,289 per week.

For Mondial Tourisme, Egypt had been one of the destinations showing signs of recovery before the recent slowdown linked to geopolitical context.

“Before the conflict, it was really a destination that was rebounding very well. There was a small pause, but we hope it will start up again“, says Laure Chevrinais.

The choice of a new seven-night format should particularly help meet clients looking to combine several experiences without devoting too long to the trip.

Lapland: Regional Departures Reconfirmed

The Lapland is also among Mondial Tourisme’s bets for the winter.

Building on the success of the previous season, the operator is renewing departures to Finnish and Swedish Lapland from several French cities. Flights are scheduled from Deauville, Nantes, Lille, Strasbourg, Lyon, Toulouse, Bordeaux and Marseille, in addition to Paris.

The Mondi Club Sodankylä in Finnish Lapland remains at the heart of the program, with stays that incorporate the main Arctic experiences: dogsledding, snowmobiling, meeting reindeer, ice fishing, and the aurora borealis.

This regional departure strategy already appears to be paying off. “We can already see that it’s working very well“, confirms Laure Chevrinais.

Tourisme Montréal Launches Its ‘Next Season in Montreal’ Campaign in France

September 6, 2026 by Amara Nambinga

Tourisme Montréal déploie sa campagne « Prochaine saison à Montréal » - Depositphotos.com, Alpegor6

TAP Air Portugal

To boost tourist traffic during the cold season, Tourism Montréal engages the French market with a creative concept that pits the “Team Chill” (relax) against the “Team Thrill” (sensation).

This initiative, rolled out internationally to priority North American and European markets, aims to deconstruct the image of a restrictive winter and turn it into a compelling urban attraction argument for French travelers.

The organization thus seeks to highlight the contrasts of the metropolis through 30-second videos and short formats broadcast on digital and streaming platforms, inviting visitors to become active participants in their stay.

A reality-TV-inspired communication strategy

In continuation of its summer setup, the campaign borrows from the mechanics of reality TV shows, such as confessions, competition, and team-based rivalries, to theme the travel itineraries.

On the relaxation side, the promotion highlights local gastronomy, museums, urban spas, and neighborhood spots under the snow.

On the thrill side, the emphasis is on outdoor activities, winter festival programming, outdoor art installations, and nightlife.

The objective is not to create a true clash, but to illustrate the complementarity of experiences accessible within a single day in the city.

A media plan targeted at Île-de-France and the Lyon region through December

The campaign in France runs from September 2 to the end of December 2026, with priority targeting of the Île-de-France and Lyon catchment areas.

The media buy relies on high-audience outlets and digital channels to reach urban audiences seeking cultural, gastronomic, and exotic getaways.

By reaffirming that the metropolis “never hibernates,” Tourism Montréal aims to consolidate visitor flows across all four seasons and maintain visibility in the French market throughout the autumn-winter period.