ProteXia Health: Assurever Covers Trip Cancellation and Assistance for Travelers with Serious Illness


ProteXia Santé : Assurever couvre l’annulation et l’assistance des voyageurs atteints d’une grave maladie - Depositphotos.com  Auteur NewAfrica

CroisiEurope


At the opening of IFTM, Assurever unveils ProteXia Santé, a new option developed with Neat that extends coverage to non-consolidated illnesses. It notably enables support for travelers suffering from a serious illness, such as cancer, or who have been hospitalized in the past six months, in situations that until now could trigger exclusions for cancellation or assistance.

« This new offer sprang from the field. Our partners regularly face clients who can travel but whose medical situation limits coverage. This gap is hard to understand, both for the traveler and for the professional who advises them. We have worked with Neat to provide a concrete answer and to enable our partners to offer protection suited to a broader range of situations. » explains Morgane David, Commercial Director of Assurever.


ProteXia Santé: concretely, what changes?

ProteXia Santé expands coverage in two key areas, according to an Assurever press release.

In cancellation, the option allows lifting the exclusion tied to the absence of risk concerning a pre-existing illness under treatment. Thus, when a disease known before subscription evolves and ultimately prevents the traveler from traveling, the cancellation guarantee can now intervene under the contract’s terms.

In assistance, ProteXia Santé also enables lifting, for this risk, of the exclusion related to a hospitalization that occurred within the previous six months, under the terms of the contract.

The aim: to prevent the existence of a known or recent medical condition from being sufficient, on its own, to exclude the involvement of these guarantees.

For Matthieu Drouet, Chief Executive Officer of Assurever, “a person can experience a significant medical situation while still being able to travel. Insurance must evolve with this reality. With ProteXia Santé, we want to narrow the gap between what medical advances make possible and what contracts are able to cover. It is an insurance evolution, but also a response to a real societal issue.”

ProteXia Santé will be available starting September 15 at IFTM (stand H080); it will be progressively deployed on Assurever travel insurance contracts beginning October 1, 2026.


Travel Etiquette: The Behaviors That Annoy French Travelers the Most

For some travelers, the journey toward the holidays can quickly turn into a source of irritation. A survey commissioned by the travel eSIM app Saily and conducted across 17 countries reveals the behaviors that French travelers tolerate the least when they travel. Between children left unsupervised, speakerphone calls, and conversations too loud, the sources of irritation are numerous. Yet the French also acknowledge adopting certain habits that could irritate their neighbors themselves.

From Unattended Children to Speakerphone Calls

In transportation, the French seem to mainly expect other travelers to respect the shared space. The behavior at the top of their annoyances is children left unsupervised, cited by 45% of respondents. Phone or video calls made on speaker follow closely, at 42%, while 39% of respondents name people who speak loudly.

Rowdy quarrels and the use of music or videos without headphones complete this ranking, with 37% of responses for each. In other words, the volume and the lack of control over children are the main irritations for the French during the journey.

Yet, the travelers surveyed are not free from behaviors that could disturb others. Thus, 40% report talking with fellow passengers they do not know. They are also 23% to take off their shoes during travel and 21% to applaud upon landing.

“We surveyed more than 16,000 people to find out which travelers push other people’s patience the most. Most people do not think they are part of the problem, but many admit to habits that could easily make a flight horrible for another traveler,” explains Vykintas Maknickas, CEO of Saily, behind the survey.

The annoying habits evolve once at the vacation destination. The most poorly perceived behavior is the littering on the beach, cited by 49% of the French. Next come talking loudly in quiet places (41%), playing music at full volume in public spaces (40%), leaving unattended children (38%), and reserving sun loungers with a towel for several hours without using them (30%).

The French are annoyed, but reluctant to intervene

The survey also reveals a paradox in French responses. If the behaviors of other travelers can exasperate them, the French show relatively little willingness to directly ask them to change their attitude.

Only 10% of those polled say they always ask someone to stop a behavior that annoys them. Conversely, 26% say they never intervene. France thus ranks among the countries where travelers are most reluctant to express their discontent directly.

The French also acknowledge some less exemplary habits during their holidays. Among them, 26% check their phone instead of enjoying the scenery, 23% admit they only speak their own language, and 19% say they have urinated in the sea, a lake, or the ocean.

These behaviors vary greatly depending on the country. In Sweden, 62% of respondents admit removing their shoes during travel and 52% say they have already urinated in the sea, a lake, or the ocean. In Japan, 52% report never asking another traveler to stop a behavior that annoys them.

Across the 17 countries studied, unattended children top the list of annoying behaviors during travel, with 52% of responses. Once at the destination, beach litter dominates, with 56%. This behavior is particularly noted in Poland (76%) and Brazil (64%).

“Travel brings together people with very different ideas of what is acceptable in a shared space. What may seem harmless to one traveler, such as chatting, removing shoes, or listening to music at full volume, can exceed the limits for someone else. The simplest rule is to avoid turning one’s own comfort into a nuisance for another traveler”, concludes Vykintas Maknickas.

Uzbekistan Attracts More Travelers Beyond the Silk Road

During the first eight months of 2026, Uzbekistan recorded 9.1 million visits by foreign nationals, marking a 21.1% increase from the previous year. Revenue from tourism-related services also rose sharply, reaching $4.6 billion. These figures also include family visits and business travel, not only tourists, notes the Euronews site that shared them on Tuesday, September 15.

In detail, travelers who come mainly to discover the country seem to stay longer and spend more. Oybek Hakimov, adviser to the Tourism Committee, states that average spending has risen to 436 euros per tourist, compared with 170 euros in 2017. The average length of stay is estimated at eight days. “We also see more visitors traveling beyond the classic itinerary of Tashkent, Samarkand, Bukhara and Khiva” he adds.

Rapid Growth Far from the Traditional Itineraries

Openings are also reaching lesser-known regions. The Ferghana Valley, the Kachkadaria and the Sourkhan-Daria, as well as Muynak and Nukus, attract more visitors than before. Moreover, travelers are coming from farther away. Arrivals from China have more than doubled, rising 2.3-fold in a year, while arrivals from Malaysia have doubled. Germany, France and the United Kingdom are also seeing growth.

It must be noted that visa waivers for citizens of 94 countries greatly facilitate these getaways! Just as the development of transportation across the country. A new high-speed rail link between Tashkent and Khiva, opened in May, reduced the journey from around fourteen hours to seven and a half. By the end of July, nearly 30,000 passengers had already used it. For some visitors, this transport accessibility is transforming the way they move around the country.

Preserving Market Popularity at All Costs

Other travelers emphasize the warmth of welcome and the sense of security they felt on site. “I felt safe the entire time. People are very welcoming”, says the Romanian Cezar Marksteiner-Ungureanu to Euronews. After increasing its appeal, the country now must keep up with the pace. Between January and July 2026, 705 new lodging establishments opened, adding more than 22,000 beds.

Uzbekistan now counts 7,440 establishments capable of hosting a total of more than 202,000 people. This progression also heightens competition among hotels. “Service comes first today”, summarizes the manager of one such property in Khiva. Employees are also better trained. Everyone wants to convert this influx into a sustainable activity.

MTS Globe Egypt: Growing Popularity Among French Travelers


A Destination Driven by an Exceptional Momentum

L’île de Giftun, Hurghada, Égypte © Shutterstock

Climats du Monde


With 19 million international visitors welcomed in 2025, Egypt confirms its status as an essential destination. The French market fully participates in this momentum, driven by the appeal of cultural tourism, year-round sun-filled stays, and the opening of the Grand Egyptian Museum (GEM).

One of the destination’s main strengths lies in its diversity. In a single trip, visitors can combine cultural discovery, a Nile cruise, and a beach stay.

Three major regions particularly attract French clients:

• Cairo and Giza, with the pyramids, the Sphinx and the new Grand Egyptian Museum (GEM)

• Upper Egypt, where cruises between Luxor and Aswan allow visitors to discover the most famous treasures of ancient Egypt

• The Red Sea, with destinations such as Hurghada, Marsa Alam and Sharm El Sheikh, valued for their beaches, hotel infrastructures and exceptional underwater life

This unique blend of culture, relaxation and adventure explains Egypt’s growing appeal to French travelers.


Why Egypt Is More Appealing Than Ever to French Travelers


Personnel de l'aéroport © MTS

Beyond the richness of its tourism offering, Egypt captivates French clients thanks to its excellent value for money. The destination offers a wide range of all-inclusive hotels and French-speaking clubs, ranging from family-friendly establishments to high-end resorts, particularly concentrated in the Red Sea coastline resort towns. The presence of French-speaking staff during excursions and within on-site support teams is a real asset, facilitating the vacation experience for visitors throughout their stay. This combination of accessibility, comfort and service quality greatly contributes to the destination’s growing appeal to the French market.


MTS Globe Egypt, a Reference Partner


Transferts MTS © MTS

MTS Globe Egypt offers its services across all major tourist zones of the country. Thanks to its in-depth on-the-ground knowledge, operational excellence and product expertise, the team supports its B2B clients on a daily basis, both for FIT and for Groups.

With a portfolio of more than 400 hotels under contract, MTS Globe Egypt covers all of the country’s strategic destinations:

• Hurghada

• Sharm El Sheikh

• Marsa Alam

• Cairo

• Luxor

• Aswan

• Alexandria

The services offered include, notably:

• Hotel contracting

• Airport transfers and transportation services

• Welcome and arrival assistance

• Excursions and activities

• Tailor-made programs and combined circuits

• Nile cruises

• Destination assistance and support

French-speaking representatives accompany travelers throughout their stay to ensure a smooth and high-quality experience from arrival to departure.


The MTS Globe Egypt Team

The MTS Globe Egypt team relies on solid operational experience and a thorough knowledge of the destination to guarantee partners and their clients high-quality services.

Amr Shahine Amr Shahine
Service & Commercial Manager
[email protected]
>> MTS Globe in the DESTIMAG Directory

GreenGo: Short Getaways Loved by Travelers This Summer


GreenGo : les escapades courtes plébiscitées par les voyageurs cet été - Depositphotos.com, nblxer

MSC Croisières


As autumn approaches, GreenGo presents an initial assessment of the summer season of 2026.

As of August 17, the platform’s data show a summer marked by short getaways, a certain stability in budgets, and an increased use of last-minute bookings.

According to these first figures, still partial and to be completed in early September after consolidating August bookings, couples account for 60.8% of bookings made on GreenGo this summer.

The average duration of stays reaches 2.9 nights, down 3% compared with the reference period. More than six stays out of ten (62.5%) are now between one and two nights.

This shift reflects a trend toward prioritizing several getaways over a single extended trip during the summer. The average budget stands at 367 euros per stay, a modest 1% decline. The median price reaches 112 euros per night, up 2%.

Bookings made shortly before departure are also on the rise. 34.2% of getaways were booked within the 14 days prior to arrival, confirming the weight of last-minute decisions in the observed summer behaviors.


L’Ardèche, les Côtes-d’Armor et le Finistère en tête

On the destination side, GreenGo’s ranking highlights three regions: Ardèche, Côtes-d’Armor, and Finistère.

These results fit with the platform’s positioning, launched commercially in 2021, which now lists more than 26,000 selected accommodations in French regions.

Gîtes, bed and breakfasts, cabins, unusual lodgings or even tiny houses make up its catalog.

GreenGo also reports 150,000 travelers since its launch, as well as an average rating of 4.8/5 based on more than 29,000 reviews analyzed continuously. The platform also notes having recorded more than 460,000 overnight stays.


GreenGo focuses on local travel and gentle mobility

Beyond the summer figures, GreenGo continues to develop an offering centered on local tourism and reducing the environmental footprint of stays.

The platform claims a deliberately tighter selection of its accommodations: fewer than 30% of candidate lodgings are intended to be listed. Each accommodation is evaluated according to a 113-criteria framework and undergoes an eco-score and a CO2 score calculation.

Since 2023, GreenGo has also developed mobility-related features. Its filter “car-free compatible” enables identifying accommodations reachable by train or public transport and offering activities feasible without a vehicle. The platform states it counts more than 1,500 hosts compatible, representing nearly 3,000 accommodations.

Its “Explore” engine also allows users to search for a destination based on the starting point, mode of transport, and the maximum desired travel time.


A France off the beaten tourist paths

To accompany this trend toward locally oriented travel, GreenGo also highlights its guide ‘The destinations you won’t find in guides’, devoted to less frequented territories.

The content offers three territories and nine stops, with walks, villages, natural spaces, recommended eateries, and addresses suggested by the hosts.

This approach aligns with GreenGo’s stated ambition since its creation: to promote discovery of French territories and to provide alternatives to the most visited tourist destinations.

The platform now intends to continue its development and has the ambition to become a European reference for local travel.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
View all articles by Amelia Brille

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Nepal Floods: 644 Missing Travelers, Including 4 French Nationals


Crues au Népal : 644 voyageurs portés disparus dont 4 Français - Depositphotos.com Auteur Steve_Allen

Hurtigruten


Images of the mudflow that struck Nepal have left a deep mark on French tourism professionals. Contacted by TourMaG, they indicate for now that they have not received any alert concerning their clients.

“I have received no alert from SETO-affiliated tour operators,” says Patrice Cadarec, chairman of the union.

The same assessment at Voyageurs du Monde. Lionel Habasque, CEO, confirms that no client is currently present in the affected area. “This is not at all the season,” he notes. Travel to Nepal concentrates more in spring and autumn. Winter is marked by snowfall, while the current period corresponds to the monsoon.

At Nomade Aventure, five clients are currently in Tibet. Their itinerary was to pass not far from the affected area, but they had not yet arrived on site. The agency has therefore adjusted their route to avoid the zone in question, informs us Fabrice Del Taglia, CEO of the tour operator, who has just learned that a portion of the local team of its DMC, Nepal Authentic Trek, in charge of ascents, is among the missing.


Floods in Nepal: four French nationals among the missing

However, these elements do not provide a complete picture of the presence of French travelers in the country, some may have travelled to Nepal on their own or through agencies not affiliated with SETO.

The Nepal Tourism Board published on Thursday, August 27, a third update on the floods in the Bhotekoshi. According to an initial census transmitted by trekking companies and travel agencies, 644 travelers, including 127 Nepali nationals, have been reported as missing in the affected areas.

The organization notes, however, that this information is still being verified and cross-checked with agencies, guides, local authorities and security services.

The table released by the Nepal Tourism Board at 12:00 on August 27 lists notably four French nationals among the missing, as well as 65 Americans, 53 Ukrainians, 51 Malaysians, 35 Australians and 33 Britons.

According to the Quai d’Orsay, 80 French nationals are currently reported on the Ariane platform as being present in Nepal. The Ariane platform, run by the French Ministry of Europe and Foreign Affairs, allows French travelers to signal their presence abroad in order to receive safety alerts and directions from the authorities in case of crisis. However, other French travelers may also be present on site.


Rescue and search operations continue

The Nepal Tourism Board notes that the riverbank areas of the four districts crossed by the Bhotekoshi and Trishuli rivers have been severely damaged, while other parts of the country have not been affected.

A sudden flood of exceptional magnitude struck northern Nepal on Wednesday, August 26, after the collapse of part of a glacier in the Himalayas. The event triggered a major surge of ice, rocks and debris into the Lhende Khola river, before unleashing devastating floods in the bhotekoshi and Trishuli valleys. Several villages, roads and infrastructures were destroyed in the districts of Rasuwa, Nuwakot, Dhading and Gorkha.

Rescue and search operations continue.

Nepal welcomes around 1.15 million international visitors each year. In 2025, the country recorded 1.158 million arrivals, according to the Nepal Tourism Board, compared with 1.148 million in 2024. About 24,500 French people traveled to Nepal in 2025, according to the Nepal Tourism Board’s statistics. The country had hosted 25,118 French visitors in 2024.

Longreach: Why This Outback Gateway Still Eludes French Travelers [ABO]


A Long, Quiet River: the Thomson River

Dernières lumières sur la Thomson River, au fil de l’eau avec Outback Aussie Tours. Photo : © Sébastien Cros / WeTravelAustralia™

Hurtigruten


The light wanes over the Thomson River.

The water lies still, almost motionless. The sky mirrors itself on its surface in a deep orange hue. At the helm of the boat, Mick watches the horizon with the smile of someone who knows exactly where he stands.

« If this is a job, don’t tell anyone I’m being paid. That’s to say how good it is. »

The line draws a laugh, but it also sums up the strength of Longreach. Here, the experience rests not only on the beauty of the landscape. It depends on how this landscape is told, on the pace the guide sets, on the stories that connect the river, the stockmen, the roads, and the Outback communities.

Savannah has been guiding for about fifteen years, and Mick accompanies the Drover’s Sunset Cruise offered by Outback Aussie Tours. The boat glides slowly along the Thomson River as the heat eases. The water becomes smooth, almost glassy. Later will come the dinner under the stars and Smithy’s Outback Dinner & Show.

On paper, it’s a cruise followed by a meal and a show.

In practice, the experience becomes something else: a first reading of the country.

“Storytelling is very important.” “It allows linking facts and figures to a story. Visitors understand better and their trip gains more meaning.”

This sentence could sum up the entire potential of Longreach.


An Accessible Gateway to Queensland’s Outback

Longreach is situated in the Queensland Outback, to the west of Brisbane. The town is accessible in several ways, which is a real commercial boon for travel professionals.

By car, it slots into a major road trip starting from Brisbane, crossing inland Queensland. The journey takes time, but it lets you watch urban areas fade away gradually, then farmland, before the vast plains and distances of the Outback become truly present.

The plane offers the quickest option, with routes from Brisbane. The train, meanwhile, turns the journey into an experience: the Spirit of the Outback links Brisbane to Longreach in about twenty-six hours. For more than a day, the coastal Queensland gradually recedes in favor of small towns, pastoral lands, and the big open spaces of the interior.

So the traveler can choose air efficiency, the freedom of self-drive, or the deliberately slow pace of rail.

Longreach thus offers a first encounter with the Outback without immediately imposing a trek on isolated tracks, days of autonomy, or complicated technical preparation. The town has accommodations, structured attractions, guided experiences, and an identity strong enough to justify a two- or three-night stay, or even longer.

This is not a watered-down version of the Outback.

It is a readable gateway.


Qantas, from Double Sunrise to Project Sunrise


À Longreach, le Qantas Founders Museum raconte l’histoire de la compagnie née dans l’Outback australien. À la tombée du jour, le Boeing 747 prend une tout autre dimension sous les lumières du musée.Photo : © Sébastien Cros / WeTravelAustralia™

In Longreach, distance is first narrated through aviation.

The Qantas Founders Museum recalls that the airline, which has become one of Australia’s international symbols, was born in this isolated corner of Queensland. Here, a plane was not yet a premium product or a means of linking the world’s major capitals. It represented a tangible answer to the vastness of the land.

One of the museum’s most fascinating stories concerns the Double Sunrise flights.

During World War II, after Singapore fell to Japan, Qantas operated five Catalina flying boats between Perth and Ceylon, today Sri Lanka. These modified aircraft carried military and government officials, mail, and sensitive documents across zones watched by Japanese forces.

The journey averaged nearly twenty-eight hours without a stopover. Passengers witnessed two sunrises during the same voyage, hence the service’s name.

More than eighty years later, Qantas has revived this history to christen its most ambitious project: Project Sunrise.

The airline is preparing nonstop connections between Australia’s east coast, London, and New York, operated by Airbus A350-1000ULR. At the time of our visit to Longreach, the aircraft’s endurance testing had just reached a new milestone with flights from Toulouse to Melbourne.

In a museum at the heart of the Outback, the past and the future of Australian aviation converge. The Catalinas kept a fragile link between isolated Australia and the rest of the world. The future A350s aim to remove the last layovers between Sydney, London, and New York. The challenge remains the same: conquering distance. Longreach thus allows telling Qantas’s current affairs from the very place where its legend began.


The Stockman’s Hall of Fame, Where Actions Come Alive Again


À Longreach, le Stockman veille. Une figure emblématique de ces hommes et femmes qui ont façonné l’Outback australien, à cheval et au rythme du bush.© Sébastien Cros / WeTravelAustralia™

A short distance away, the Australian Stockman’s Hall of Fame tells another way of inhabiting this immensity.

In the outdoor arena, heritage isn’t kept behind glass.

A stockman rides in on horseback, jokes with the audience, snaps his whip, and explains each gesture. The working horse must not only be fast or powerful; it must be calm, attentive, capable of waiting for instruction, and trusted by its rider.

The whip cracks within a few centimeters of its ears and eyes. The animal hardly stirs.

The demonstration then reveals its real nature: less a performance than a relationship.

The Australian stockwhip is explained in detail as well. Unlike the bullwhip popularized by Indiana Jones, it consists of two distinct parts: the handle, once called the stock, and the long leather thong. The crack is produced by a simple cord at its tip, when energy concentrated along the whip generates a small sonic bang.

The show draws laughter, but it also conveys a know-how.

Then Juddy enters the arena.

His horse has belonged to him since he was nine months old. They have trained, traveled, and performed together across the country.

“Every stockman will tell you he meets an exceptional horse in his life. This one is mine. He’s my best friend on this planet.”

At that moment, the bush myth ceases to be mere image.

It becomes a bond.


The Women, Silent Heroines of the Outback

Kelly then joins the show and shifts the gaze.

The Hall of Fame bears the name of the stockmen, but Outback history has never been written only on horseback.

When men left for weeks, months, sometimes longer, the women stayed to hold the property. They raised and educated the children, grew food, tended to the cattle, prepared meals, made and repaired clothing, often without electricity and in nearly total isolation.

“It was a long, lonely, and hard life, and we must acknowledge it,” recalls Kelly.

Her husband acknowledges it too: even within the Hall of Fame, Outback women do not always receive all the space they deserve.

Yet they were among the true silent heroines of the country’s expansion.

This sequence adds an essential nuance to the traditional Australian pioneer narrative. Behind the image of the solitary stockman lay women capable of maintaining a home, a family, and sometimes an entire station during long spells of absence.


Sleep at the Heart of History, or Under the Stars


A Destination Already Major for Australians

Ron, at Saltbush Retreat, sums up the Longreach paradox.

For the domestic market, the destination is well known. Australians traveling across the country in caravans or motorhomes know Longreach and naturally include it in their major inland itineraries, alongside Broome or Alice Springs.

International visitors are starting to find their way here as well. Ron notes some American and Canadian visitors, some Japanese, but also an increasing number of independent Chinese travelers, often arriving from Brisbane with a rental car.

The French, however, remain almost invisible.

This isn’t an official statistic. But the testimony says a lot.

Longreach and its Outback lack neither experiences, nor accommodations, nor access. What it lacks is still visibility in French itineraries.


Why Longreach Can Reassure the French Traveler


Sur les pistes de l’Outback Queensland, quelque part entre l’horizon et la prochaine étape.© Sébastien Cros / WeTravelAustralia™

The Outback is a dream, but it can also be intimidating. The distances, the tracks, the heat, and the scarcity of services can deter travelers who don’t want to embark on a complex adventure alone. Longreach helps to cross that initial barrier. Air access greatly reduces time constraints. The train turns distance into an experience. The car enables incorporating the town into a longer inland Queensland road trip. Once there, the traveler benefits from a structured offering, bookable products, several levels of accommodation, and guides capable of giving meaning to what is discovered. The destination can thus be presented in different ways: as an air extension from Brisbane; as the centerpiece of a train journey with the Spirit of the Outback; or as a major stop on a road trip through the Queensland Outback. In all cases, it offers a first encounter with inland Australia that remains deeply authentic without requiring expedition-level preparation.


Another Queensland to Reveal


Mick Clarke à la barre, sur la Thomson River au couchant, Longreach. Photo : © Sébastien Cros / WeTravelAustralia™

For the French market, Queensland remains mainly associated with the Great Barrier Reef, the Whitsundays, tropical beaches, and the coast. Longreach offers another reading of the state. A Queensland of dry light, pastoral lands, starry nights, and small communities far from the capitals. A territory where the relationship to time shifts. “When you come to the Outback, you enter the true heart of Australia,” says Mick. “People say hello in the street, come to shake your hand. You find less of that on the coast or in the cities, where everyone is very busy. Here, the pace is slower, gentler.” This human dimension is probably the hardest argument to make in a brochure. Yet it is what most clearly distinguishes the experience.


An Opportunity for 2027

The 2027 Rugby World Cup could offer an extra chance to introduce inland Australia to the French. Longreach will not be an automatic extension of the host cities. Yet the event will draw travelers who want to make the most of their time in the country by discovering something beyond the big coastal cities and icons. The Brisbane–Longreach air link makes extending feasible, provided one anticipates availability, seasonality, and length of stay. For agencies, the challenge is not to force Longreach into every program, but to identify the right profiles: travelers curious about Australian history, train enthusiasts, families, repeaters, clients drawn to the bush but still hesitant about the most remote itineraries, or premium travelers seeking a comfortable starlit immersion. When I asked Mick what color would best represent the Outback if he could choose just one, he watches the light descend on the Thomson River. “Burnt orange.” Orange brûlé. The color of the sky and the water that evening. The dust raised by the wagons. The earth glimpsed by the first aircraft. Longreach may not need more embellishment. It simply needs to be told as a whole.

Sébastien Cros
Sébastien Cros is an independent journalist based in Australia, founder of WeTravelAustralia™.

The Australian Outback: How to Market It to French Travelers


Sur les pistes de l’Outback du Queensland, la route devient une composante à part entière du voyage - Photo : Sébastien Cros / WeTravelAustralia

Hurtigruten


For twenty-four days, we drove between Adelaide, Broken Hill, Tibooburra, Thargomindah, Quilpie, Longreach, Winton, Mount Isa, Boulia, Bedourie, Birdsville, Betoota, then the long descent southward.

More than 5,000 kilometers with Marion, my 23-year-old niece and the expedition’s operations chief, to tell live about an Australia that the French market still astonishingly knows little about.

The live coverage has now ended. We returned with dust in our luggage, thousands of photographs, dozens of hours of footage and testimony, but above all with a conviction: the Queensland Outback is not a tourist product to be invented. It already exists.

Access is there, experiences as well, accommodations are improving, events pace the season and, above all, the men and women who give soul to these territories remain incredibly accessible.

What strikes most on the road is the rarity of European travelers. During our crossing, we met Australians in caravans, families, retirees traveling their own country, a few foreign backpackers on Working Holiday Visa.

But practically no Europeans traveling this Outback as a touring itinerary, and almost no French. For the French trade, this vacuum perhaps constitutes the opportunity.



Another Australia for those who already think they know it


Dans l’Outback, l’expérience peut aussi prendre une dimension plus exclusive : survol et coucher de soleil au cœur des grands espaces - Photo : Sébastien Cros / WeTravelAustralia

The first instinct would be to reserve Queensland’s Outback for seasoned travelers. That would be a mistake.

Its natural market is obviously that of repeaters, those clients who already know Sydney, Melbourne, the Great Barrier Reef or the Red Centre and who now ask what else they could discover in Australia.

But the potential is broader. Couples accustomed to self-drives, travelers drawn to wide open spaces, photography lovers, heritage or train enthusiasts, families with teenagers, premium clients who prioritize experience over ticking off sites — the profiles likely to love the Outback are numerous.

We simply need to explain to them what luxury they are seeking. For the Outback’s luxury is not necessarily a five-star suite. It can be a table set facing the sunset, a helicopter perched alone above the plains, a beer shared with the owner of a remote pub, a Thomson River cruise, or the absolute silence of the Channel Country.

Comfort also exists. In Longreach and especially Winton, more sophisticated accommodations now allow immersion with quality services. But we must be clear with the client: the Outback retains a rustic edge, and that is also why people come here.


Do not turn our 5,000 kilometers into a catalog product

Our expedition surpassed 5,000 kilometers. That certainly does not mean we should ask a client to reproduce them. It’s probably the first business lesson of these three weeks: the Outback must be modularized.

For a first discovery, Longreach and Winton already allow for an immersion of four to six nights.

Read also: Longreach, why this gateway to the Outback still escapes French travelers

Longreach brings together several of the great stories of inland Australia around Qantas, stockmen and the Thomson River. Winton adds Waltzing Matilda, the dinosaurs, the Royal Theatre, aerial experiences and a surprisingly creative community.

For travelers with more time, the route can extend to Mount Isa and become a ten-day or longer itinerary.

Then comes another level of immersion: Boulia, Bedourie, Birdsville, Betoota and the Channel Country. Distances grow, services become sparser, and the road gradually becomes an essential component of the journey.

Finally, for lovers of the grand road trip, there is a much more ambitious crossing: Broken Hill, Silverton, Tibooburra, the Corner Country, the Queensland Outback, then Birdsville. Three weeks then allow building a trip where the road is no longer merely the means to reach the stops. It becomes the experience itself.


In the Outback, slowing down is part of the product

We sometimes followed the kilometers because our editorial mission required it. We needed to reach an interview, film before sunset, keep an appointment, or simply continue our loop.

For a holiday client, I would build it differently. The mistake would be to try to recoup the kilometers by multiplying overnight stops.

Longreach deserves several nights, Winton as well. Mount Isa can become a true stop when paired with an event. Birdsville deserves more than a photo in front of its famous pub before hitting the road again.

Because it is often when one stops driving that the Outback truly begins to speak.

In Winton, the time spent on site allowed us to meet entrepreneurs, artists, residents and personalities we would never have known during a simple pass-through. No brochure can guarantee these encounters, and one should not try to script them all.

On the other hand, a good itinerary can create the time needed for them to arrive. For the producer, the question should not be how many kilometers a client can travel in two weeks, but how much time to allow for them to begin to belong a little to the place they pass through.


The road is better than its reputation, but it doesn’t improvise


This is where bespoke travel reclaims all its science

This reality places back at the center a chain that online booking sometimes tends to forget: the client, their travel agent, the tour operator and the Australian receptive. Each holds a part of the answer.

The agent knows their client, their road-trip experience, their comfort level, their budget, their tolerance for distances and their capacity to accept some unpredictability.

The tour operator assembles the trip, the flights, the vehicle, the accommodations, the experiences and the overall rhythm.

The Australian receptive brings this knowledge of the terrain that becomes particularly valuable as soon as you leave the major classic itineraries: realistic distances, seasonality, road conditions, alternatives, events, rental constraints and small addresses.

This is precisely the kind of destination where bespoke travel regains all its science.

The right trip is not about connecting dots on a map. An extra night can change the experience, an event can determine the travel dates, a closed route can impose another loop and the vehicle choice can depend on the itinerary. What might appear as a complication becomes exactly what the travel professional knows how to do: transform complexity into freedom for the client.


From historic pubs to glamping, do not oversell comfort

Accommodation deserves the same transparency. A large part of the charm of this Australia rests on its historic pubs, its independent motels, and its small family properties.

Tibooburra, Birdsville, Betoota and other stops should not be compared to hotels in Sydney or Melbourne. They offer something else.

Sleeping on-site, dining at the counter, hearing the floor creak under your steps and talking with the person who runs the establishment are part of the journey.

Next to this deliberately rustic Australia there are nonetheless more sophisticated accommodations, notably around Longreach and Winton. The right product can thus alternate the two: one night for history, another for comfort.


When tourist expenditure stays within the community


Robert « Robbo » Haken, au Betoota Hotel : « More French people ! Tell them to come over here. » - Photo : Sébastien Cros / WeTravelAustralia

This is perhaps one of the most interesting dimensions of the product. In a large part of our itinerary, the traveler’s money goes directly to small local businesses and communities.

The pub owner may be the one who serves dinner. The pilot who takes you to see the sunset is a local entrepreneur.

The guides, museums, shows, cruises and events often rely on family-run, community or small-scale structures.

In Betoota, Robert “Robbo” Haken revived a pub that had been closed for more than twenty years in a town that had ended up with a population of zero. When I asked him what to tell the French, his reply had nothing to do with marketing: More French people! Tell them to come over here.

Behind the humor lies an economic reality. In communities sometimes counting only a few hundred inhabitants, tourist spending is immediately noticeable. Selling the Outback also means helping to sustain the Outback.


Isolation does not mean danger

I wanted to ask Marion. She is 23, arrived from Paris, and had never traveled in this Australia before.

After more than 5,000 kilometers, her answer was simple: At no moment did I feel unsafe.

This does not, of course, excuse the precautions proper to remote regions: water, fuel, weather, road conditions, distances, adapted driving, offline maps and a prepared itinerary.

But one must distinguish two notions that European travelers sometimes confuse: isolation and danger are not synonyms.


2027, an opportunity to showcase another Australia

The Rugby World Cup 2027 finally offers a particularly interesting window for the French market.

With Brisbane and Townsville among the host cities, Queensland will be directly integrated into the travel plans of a portion of the international supporters.

Some will already know Australia, others will take the trip as an opportunity to extend their stay. Why offer only the Australia they already know?

Longreach, Winton, Mount Isa or parts of the Channel Country can offer very differentiated extensions, depending on dates, connections and available time.

More broadly, the product’s ingredients are already present: air gateways, rail, roads, self-drives, accommodations at different levels, bookable experiences and an events calendar. And above all, French travelers remain rare there. It’s rare, and commercially valuable.


The Outback does not require being an adventurer; it requires good advice

After 24 days and more than 5,000 kilometers, this is probably the most useful conclusion I can share with the trade. We must neither trivialize the Outback nor present it as an expedition reserved for a few specialists. It must be sold properly.

Choose the client, determine the time they have, build the right rhythm, select the entry door, then choose the vehicle, cross-check the itinerary with the event calendar, plan alternatives and above all leave enough time for encounters to take place: this is exactly why the travel agent, the tour operator, and the Australian receptive have an essential role here.

Rather than reproducing our 5,000 kilometers, the goal should be to build the Outback that truly matches the client.

Four nights or three weeks, by train, by plane, then by car, in a SUV or a 4×4, around Winton, a rodeo at Mount Isa, an arrival at Birdsville or a grand crossing from Broken Hill: there is not a single Outback journey.

And perhaps that is its greatest strength. The challenge is no longer whether the Queensland Outback can be sold in France. The product already exists. The challenge now is to translate it for the French market and, perhaps especially, not to transform it too much.

Because what we sought during these 5,000 kilometers was not merely a new route to put in a brochure. It was an Australia where one can still push open the door of a pub and speak to the person who runs it, meet the one who collects the kangaroos, listen to a stockman tell his country, or stay an hour longer simply because a conversation has just begun.

An Australia still lived in before being staged. For us, travel professionals, to build the road that leads there.


Sébastien Cros


Sébastien Cros - Photo : SC

Sébastien Cros is an independent journalist and photographer based in Australia, founder of WeTravelAustralia™.

After twenty-five years in the Australian tourism industry, notably as Managing Director of Across Australia (Goway group), he now dedicates his writing to editorial narratives dedicated to the destination, at the crossroads of storytelling, photography and on-the-ground perspective.

Egypt: New Entry Procedures for Travelers Arriving in Cairo


Le visa numérique égyptien est possible depuis le 1er septembre 2026 - Depositphotos

TAP Air Portugal


The e-visa has become a norm for many countries.

After numerous rumors and a laborious rollout in the heat of summer, Egypt is launching its electronic visa system. In its initial phase, this applies only to travelers transiting or arriving at Cairo International Airport.

This procedure has been in place since September 1, 2026, according to Travel Evasion.

Concretely, from now on, travelers passing through the airport must obtain and present an electronic QR Code. This credential is obtained either via the official site (click here) or via the dedicated app.


Egypt: The e-visa application must be submitted a few days before departure

Travelers will, of course, need to provide personal information, have a valid email address and a means of payment to complete the transaction.

The visa cost is 36 dollars per passenger.

The application must be completed less than seven days before arrival in Egypt. The QR Code is single-use and valid for seven days from its issue.

Read: Egypt: bookings are increasing again, but professionals remain cautious

It is possible to generate the digital document up to 48 hours before departure. It is still possible to proceed upon arrival, but pre-issued electronic visas will reduce waiting time on arrival.

This procedure is intended to boost tourism.

The country has set the aim of reaching 30 million tourists by 2030.

Disconnect, Wellness, Discoveries: The New Priorities of French Travelers


Le Sud-Est de la France, l'Espagne, la Bretagne et l'Italie figurent parmi les destinations les plus envisagées par les Français en 2026 - Depositphotos.com, Jomnicha

Costa Rica


The French remain attached to travel.

According to the latest edition of the American Express Lifestyle Trends Observatory, 81% of them plan to depart before the end of the year, including 73% starting as early as the summer 2026. The Southeast of France, Spain, Brittany and Italy are among the most cited destinations.

The under 35 age group shows the strongest departure intentions, with 92% planning to travel before year end.

The study also highlights a shift in expectations. For 54% of respondents, the ideal trip is primarily about time for oneself and relaxation. The possibility to disconnect from daily life (50%) and to recharge mentally and physically (49%) also tops the motivations.

Peace of mind emerges as a central element in the tourism experience. Thus, 91% of the French feel that thorough trip preparation allows for a calmer departure, while 88% attach importance to comfort during their stay.


Discovery remains at the heart of the travel experience

Beyond rest, travelers are also seeking enriching experiences.

The discovery of new landscapes is the main factor making a stay memorable for 60% of French respondents.

Next come cultural and historical visits (47%), local gastronomy (45%) and human encounters (39%).

The study also highlights the importance of a balance between activities and downtime. Nearly nine in ten French people (89%) consider it essential to alternate between the two during a single trip, while 85% wish to multiply discoveries, whether they are cultural, gastronomic or human.

Among those under 35, this quest for experiences is even more pronounced. Half of them associate their travels with unique experiences, compared with 39% for the overall French.