Jet Tours and Boomerang Unveil Change-of-Mind Guarantee for Travelers


Les tour-opérateurs Jet tours et Boomerang dévoilent une nouvelle gamme d’assurance - Depositphotos.com Auteur Milkos

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In a context where uncertainty continues to influence purchasing behavior, Jet Tours and Boomerang unveil a solution presented as a “change-of-mind guarantee”.

The objective is clear: to remove booking barriers by offering travelers greater flexibility, while supporting retailers in their commercial activities.

The “Flex” range rests on a central, market-unique principle: allowing cancellation without justification up to the day of departure.

In addition, the two tour operators introduce a transversal option: the “Price Guarantee”. It can be added to either of the Flex plans.

This mechanism helps protect clients against potential cost increases that may occur after booking, whether due to fuel, taxes or currency fluctuations.

The stated aim is to offer a double security: against travel-related unforeseen events on the one hand, and against economic fluctuations on the other.


Two Main Options

The first option, named “Cancellation Flex”, offers cancellation without justification up to departure.

It provides: a 100% refund without deductible in case you opt for a Jet Tours/Boomerang credit for a future trip. A 20% deductible in the event of a cash refund. A coverage that can reach up to €50,000 per person. And an extension to nine travelers, whether they are related or not.

The two tour operators highlight a premium positioning for this guarantee, notably through high coverage ceilings deemed strong on the market.

The second option, “Multi-Insurance Flex”, includes the possibility of cancellation without justification within a broader insurance contract. It also comprises the classic travel protections: luggage protection (theft, loss, damage). Transport insurance (delay, missed departure or return). 24/7 medical assistance, medical expenses abroad and repatriation. Civil liability and trip interruption coverage.

This option aims to offer a comprehensive coverage, from the moment of booking to the trip’s return.


A Product Designed for Distribution Networks

The Flex range is now available through the two operators’ BtoB portals as well as through their sales teams. The pricing grids and detailed terms are also available there.


Amelia Brille Publié par Amelia Brille Rédactrice TourMaG.com
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TGV Lyria: New Coworking Spaces for Business Travelers


IWG et TGV Lyria annoncent un partenariat pour proposer aux voyageurs d’affaires une offre de coworking - Depositphotos.com, GaudiLab

IFTM TourMaG Party


International Workplace Group (IWG), global specialist in flexible workspaces, and TGV Lyria announce a partnership to enhance the working conditions of business travelers.

This collaboration gives rise to a new coworking offering designed for professionals on the move.

TGV Lyria customers will benefit from exclusive advantages in a selection of spaces operated by IWG, under the Regus, Spaces and Signature brands, located near major stations in France and Switzerland.

While, according to a 2020 INFRAS study, professionals can work during 83% of their train journey, thanks to a conducive and connected environment, the agreement between IWG and TGV Lyria aims to extend this experience by offering work solutions tailored from the moment you arrive at the station.

Present in more than 120 countries with nearly 4,000 sites, IWG deploys a network of modern workspaces near major transport hubs.

This network acts as a lever to meet the needs of the 5.7 million annual travelers using the 17 daily return services between Paris and the Swiss cities of Geneva, Lausanne, Zurich and Basel.


An offering integrated into the TGV Lyria service strategy

This partnership fits into the “New TGV Lyria Services” program, rolled out progressively since January 2025. It aims to provide a travel experience more fluid and coherent, from departure to arrival.

Concretely, TGV Lyria travelers benefit from specific advantages in IWG spaces on the day of their journey. First Signature clients enjoy one hour free in certain spaces, as well as a discount on additional hours.

Travelers in First and Standard classes have access to discounts on day offices, coworking spaces, meeting rooms and subscriptions, upon presenting their ticket.

Reservations are made through a dedicated platform, with on-site teams providing support.

Several sites are involved, notably in Paris, near the Lyon station, as well as in the main Swiss cities served by TGV Lyria, just a few minutes on foot from the stations.


Amelia Brille Publié par Amelia Brille Rédactrice TourMaG.com
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When Flying: These 10 Bad Passenger Habits Annoy French Travelers

On solid ground as well as at altitude, it remains difficult to get everyone to adopt proper manners, as demonstrated by a new Booking.com study, unveiled to the press on Wednesday, July 8. Among the reservation site’s respondents, 61% of the French, drawn from 1,000 adults who had taken an international flight in the past twelve months, feel that some travelers exercise a bit too much leeway in the air.

From Female Travelers to Influencers: We Women [ABO]


Des voyageuses aux influenceuses : nous les femmes !  - Depositphotos.com  Auteur Nadezda_Grapes

CroisiEurope


… The idea struck me suddenly to glance at the great pens of the Beat Generation, those of Kerouac, Ginsberg, Ferlinghetti, Jack London… which to this day remain references in literature dedicated to the “road” and all its symbolism of counterculture waging war against an “american dream” that no longer answered the aspirations of the sixties.

And what did I discover? Simply, that not a single female writer had the luck to be retained by literary history! Not one! While, at the same time, many young American women were traveling on unlikely roads through Asia, South America, and the Middle East!

In Europe at the same time and particularly in France, as the “backpackers” followed in the footsteps of their North American contemporaries, the landscape was equally bleak. With only a few very small exceptions (Muriel Cerf’s L’Anti Voyage), it was mainly the women engaged in the feminist struggle who were making the headlines.

“Stand up, women” shouted the newcomers coming of age, demanding sexual freedom, the right to abortion, contraception and other rights to education indispensable to the fulfillment of half of humanity!



The Pioneers!


Alexandra David-Néel - CC Wikipedia

To believe that the road and the journeys it permitted were surely the realm of these young women whose appearances were made uniform by roughly cut hair and embroidered shirts.

To believe that travel, being synonymous with learning and knowledge, was closed to women still confined to their kitchen and their children.

Some names, however, began to circulate and to serve as references. It was the grand Alexandra David-Néel who began her first work with the words “Obedience is death,” explaining her thirst for travel whose culmination in 1912 was her arrival in Lhassa where she finally approached the Dalai Lama!

Reaching the age of 101 years before passing away in Dignes, Alexandra was indeed accompanied by a young servant whom she regarded as her adopted son. For all that, this icon of travel has always shown a curiosity and a courage perfectly indispensable for wandering on Asian roads where more than once she had to pass herself off as a man to move forward!

This disguise tactic is, moreover, well known to female travelers. In 1766, for instance, a certain Jeanne Barret embarked on Bougainville’s around-the-world expedition. Disguised as a sailor, she used the voyage to develop her passion for botany and collected thousands of plant samples. Unmasked in Tahiti, she returned to France some ten years later and was absolved of her fault.

We can also recall through her writings of “La monja Alferez,” this young Spanish woman who deserted her convent at the start of the seventeenth century to embark on conquest ships, disguised as a soldier. That’s Catalina de Erauso!

We also mention the one who commanded the largest pirate fleet in history. A Chinese woman born in 1775… “Innumerable, humble and extraordinary, these survivors have been swallowed up,” write Alexandra Lapierre and Christel Mouchard in their book: “They Conquered the World.” Editions Arthaud.


Georges Sand, from Venice to Majorca

Encouraged by the development of maritime and land transport, the traveling women of the nineteenth and twentieth centuries are therefore not pioneers in the strict sense. They embody, without realizing it, an evolution in the status of women which, though long and full of obstacles, is undeniable. But, in France as well, these writers—“travelers”—were not numerous.

And few remember them. Flora Tristan in South America leaves a name, while Isabelle Eberhardt (born in 1877) also disguises herself as a man, leaving writings: “In the Warm Shadow of Islam.” A narrative about Algeria where she spent many years.

Among the writers of the era, the best known, Colette, was not a great traveler. A few returns between the provinces and Paris sufficed. By contrast, George Sand, a child of the nineteenth century (born in 1804), besides her travel between Paris and Nohant, experienced the hardship of travel abroad.

Majorca in the company of Frédéric Chopin during the winters of 1838 and 1839 has been mentioned by the writer in her diary with a vitriolic pen against the natives for whom she showed an unacceptable intolerance. In her book “A Winter in Majorca,” she nevertheless exercises her talent into a kind of narrative already akin to travel guides.

And, conversely, after a few months in Venice in the company of Alfred de Musset, she leaves in her correspondence lines that are both romantic and realistic about the Serenissima and its inhabitants. Lines perfectly romantic and realistic at once!


Ella Maillart, Margaret Mead… Edith Wharton!

A product of Europe in the thirties, grew tired of her gilded cage in Switzerland. After a journey across the Caucasus, she nonetheless published writings on Russian youth. Then came China, where she travels in 1934 and takes the opportunity to publish her first reports for Le Petit Parisien.

Iran, Turkey, Afghanistan, India—where she eventually settles—pass before her eyes and inspire all sorts of writings. Then, back in Europe where she dies in 1997, she brings the concept of cultural travel, spiritual travel, lectures, and yoga classes. Very active, also the American Margaret Mead who used her journeys to exercise her anthropologist’s skills among the tribes of New Guinea and the surrounding region.

Highlighted by the unforgettable film “Out of Africa,” the Danish Karen Blixen also contributed to the quality of women’s travel literature. Blazing, these narratives about Africa nearly earned her the Nobel Prize.

A few more words on these superb voices who were the novelist Edith Wharton, who, in the twenties, published accounts of her travels in France, Italy, Morocco… A passionate traveler, she also used her books to offer a historical, cultural, artistic description of the countries she visited. All of this with a voice often laced with humor.

And again, we are not far from a travel guide. Finally, what about Vita Sackville-West? Born in 1892, she was a poet, gardener, journalist. Wife of a British diplomat, she stayed in the Middle East, notably in Iran, India, Egypt… from which she drew inspiration to write both novels and popular science works.


Keyless Hotel in Los Cabos Invites Travelers to Embrace Nature

And you, could you sleep in a hotel room with no lock? In the Los Cabos region, on the wild coastline of Baja California, that is the experience offered by La Valise hotel. During a report conducted in February this year in Mexico, we discovered this discreet address tucked between desert and turquoise sea, far from the large resort complexes of Cabo San Lucas. Beyond its striking concept, the establishment also serves as a gateway to another facet of the Mexican state: wilder, more pristine and deeply oriented toward nature.

In Los Cabos, an unusual hotel amid nature

Lost between the desert and the Sea of Cortez, La Valise Los Cabos hardly resembles the properties that have built the region’s tourist reputation. The hotel, whose small buildings draw inspiration from Mexican haciendas and Mediterranean villas, comprises only nine rooms spread over a vast plot bordered by the sea, amid cacti and the dry vegetation characteristic of the East Cape.

Israel ETA-IL System Opens to Visa-Exempt Travelers


Le système ETA-IL est accessible aux touristes de 99 pays pour se rendre en Israël  © ShutterStock

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As announced last May, Israeli authorities opened access to the ETA-IL system for visitors from the 99 countries and territories that are visa-exempt from entering the State of Israel.



Since July 1, tourists from the affected countries can apply for an electronic travel authorization, which will become mandatory starting August 1, 2024.



And good news for the first applicants wishing to travel to Israel, VisasNews reports that the ETA-IL authorization is currently free, and this at least until July 31, 2024.

Beginning on August 1, unless this grace period is extended, ETA-IL will cost 25 NIS, or about €7.


The ETA-IL authorization for Israel is valid for 2 years

In a press release published yesterday, the Israeli Embassy in France reminds that the ETA-IL authorization must be requested no later than 72 hours before departure for Israel and remains valid for two years “or until the passport expires if that expires before the two years of the document’s validity”.

The Israeli consular authorities explain that applicants therefore do not need to reapply for ETA-IL for two years, “even if they travel to Israel multiple times within 24 months”.

“In case of a name, gender, country or residence change, applicants will need to submit a new ETA-IL application”, adds the Embassy.

To read: Israel: the country is once again “open to tourism”

Travelers going to Israel as tourists, for business, to visit family or friends, or even for short studies can apply for an ETA-IL entry authorization without a visa.

The ETA-IL allows its holder to stay in Israel for up to 90 days.


© Ambassade d'Israël en France


99 countries eligible for ETA-IL to travel to Israel

Here is the list of the 99 countries and territories whose citizens must obtain ETA-IL authorization to travel to Israel without a visa:

  • South Africa, Albania, Germany, Andorra, Argentina, Australia, Austria, Bahamas, Barbados, Belgium, Belize, Belarus, Botswana, Brazil, Bulgaria, Canada, Chile, Cyprus, Colombia, South Korea, Costa Rica, Croatia, Denmark, Dominica, United Arab Emirates, Ecuador, Spain, Estonia, Eswatini, United States, Fiji, Finland, France, Georgia, Greece, Grenada, Guatemala, Haiti, Honduras, Hong Kong, Hungary, Solomon Islands, Ireland, Iceland, Italy, Jamaica, Japan, Kosovo, Lesotho, Latvia, Liechtenstein, Lithuania, Luxembourg, Macao, North Macedonia, Malawi, Malta, Mauritius, Mexico, Micronesia, Monaco, Mongolia, Montenegro, Nauru, Norway, New Zealand, Palau, Panama, Papua New Guinea, Paraguay, Netherlands, Peru, Philippines, Poland, Portugal, Central African Republic, Dominican Republic, Czech Republic, Romania, United Kingdom, Russia, Saint Kitts and Nevis, Saint Lucia, San Marino, Saint Vincent and the Grenadines, El Salvador, Serbia, Singapore, Slovakia, Slovenia, Sweden, Switzerland, Suriname, Taiwan, Tonga, Trinidad and Tobago, Ukraine, Uruguay and Vanuatu.

TERRA PANAMERICA: Reassuring Travelers Through a Strong, Engaged Network


© TERRA Guatemala

CroisiEurope



To support our partners and reassure travelers, the 9 agencies of the TERRA PANAMERICA network offer concrete solutions:

Easing of our General Terms and Conditions of Sale, applicable to all trips confirmed from June 2026.

– Creation of itineraries with flexible cancellation terms to allow travelers to secure their holidays while preserving the freedom to cancel without fees up to 15 days before departure.



© TERRA Panama

Travel light with Easy Cancellation itineraries

Why wait when you can plan your summer with peace of mind? We have crafted Easy Cancellation journeys by working hand in hand with our local partners. The goal is simple: enable your travelers to book with confidence and adjust their plans without constraints if circumstances change.

It is possible to cancel the trip without justification and receive a full refund up to 15 days before departure (some peak dates may be excluded depending on the country). These itineraries are available until December 1, 2026.

Here are our new adventures:

TERRA Caribea (Costa Rica): Journey through the diverse ecosystems of Costa Rica. Relaxation at Arenal, a hike in the Monteverde cloud forest, nature and beach breaks in Manuel Antonio, not forgetting sightings of quetzals, humpback whales, and sloths. The best of Costa Rica! 14 days of freedom in the land of green gold!

TERRA Panama: Discover authentic Panama and its nature! Walk through the lanes of Panama City, spend a day with the Emberá, sail among the paradisiacal islands of Guna Yala, kayak or surf on the Pacific Coast, and explore Coiba National Park. 13 days from Guna Yala to Santa Catalina, with the spirit free.

TERRA Colombia: The warmth and resilience of Colombia through genuine encounters. From the heights of Bogotá to the lush coffee region where small producers will reveal the beauty of the landscapes, ending in the solar-energy heart of Cartagena. The best of Colombia in 13 days!

TERRA Nicaragua: The contrasts of Nicaragua in 14 days. From the summits of volcanoes to the coolness of lakes, this itinerary offers a journey into the country’s history and culture while prioritizing relaxed stops and moving encounters with Nicaraguans! Easy Nicaragua in 14 days.

TERRA Maya: Summer is coming and the Yucatán Peninsula is a must! Maya archaeological sites hidden in the jungle, towns with Spanish colonial architecture, and natural sites with exceptional colors: pink lagoons, turquoise lagoons and mangrove forests. A 14-day Yucatán tour with total freedom.

TERRA Guatemala: A discovery of Guatemala’s must-sees in two weeks. Enjoy a breathtaking view of Lake Atitlán from a small village off the beaten path, visit the charming town of Antigua and its volcanic panoramas, and head to the Petén with explorations of the Maya sites of Tikal and Yaxhá buried in the jungle. 13 days in Guatemala with total tranquility.

TERRA Canada: Gaspé is a remarkable region. Between hiking, kayaking, and canoeing in the East’s finest parks: Bic National Park, Forillon Park, Mont-Mégantic, and the Percé Geopark. Whale watching, seals, sunsets, and discovering local terroir. This itinerary suits all profiles: families, adventurers, and travelers seeking relaxation. 20 days in Eastern Canada!

Want to receive the price formats (indicative prices to reconfirm according to travel dates) for these itineraries or share them with your travelers? Contact us to receive the additional information!



© TERRA Panamerica

Why choose the Americas in 2026?

A diverse and vibrant travel landscape, here is what will convince your travelers.

Canada, listed as one of the safest countries in 2026, is a safe air hub and promises a wide range of experiences: gastronomy in the Eastern Townships, historic cities of Montreal and Quebec City, the Rocky Mountains and the forests of the West.

For football enthusiasts, the 2026 World Cup, held across the United States, Mexico City, Guadalajara, Monterrey, Toronto and Vancouver in June and July, is not to be missed. Combine sports events with sightseeing? We take care of everything!

A new destination joins our network: the Dominican Republic! With its UNESCO World Heritage-listed historic center, lesser-known natural sites in the north and east of the island, and encounters with tobacco, coffee, and cacao producers, it’s a surprising alternative for travelers drawn to Cuba.

Looking for innovative itineraries to spark curiosity? Here are our latest adventures:

TERRA Caribea and TERRA Nicaragua launch their new solidarity itineraries. Each step has been designed to create moments of exchange, understanding, and sharing, in direct connection with local communities and projects that work to preserve their lands.

Costa Rica: 15 days of nature and encounters

Nicaragua: 10 days at the heart of Nicaragua

Committed to developing accessible tourism for all, TERRA Colombia publishes its first trip adapted for people with disabilities. An immersive experience designed for all, with no compromise on emotion.

TERRA Panama and TERRA Guatemala are committed to tourism respectful of local realities and have developed itineraries that highlight the communities that make up the cultural fabric of their destinations. Fascinating encounters with guardians of traditions and guides of history will reveal other perspectives on the world: ancestral cosmovisions, cultural syncretism, living history of the Americas.

Would you like information on our new productions and concrete actions? Contact us!



© TERRA Dominicana



TERRA PANAMERICA, rassurer les voyageurs grâce à la force d’un réseau engagé
Découvrez notre site :

www.terra-panamerica.com
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CONTACT US:

Judith Dubois / General Coordinator

+51 907 095 809

[email protected]

>> Terra Canada & Alaska in the DESTIMAG Directory

>> Terra-Maya in the DESTIMAG Directory

>> Terra Guatemala in the DESTIMAG Directory

>> Terra Nicaragua in the DESTIMAG Directory

>> Terra Caribea in the DESTIMAG Directory

>> Terra Colombia in the DESTIMAG Directory


Carry-On Luggage, Delays, Refunds: What Could Potentially Change for Air Travelers

“Only 38% of eligible passengers currently exercise their rights.” That is what the association Que Choisir Ensemble, which defends consumers and users, asserts. But traveling by air in Europe could soon take place under new rules. After more than thirteen years of discussions, the European Union is preparing to amend Regulation (EC) No 261/2004, the reference text governing passenger rights in cases of delay, cancellation, or denied boarding since 2004. On Monday, June 15, 2026, negotiators from the European Parliament and the Council reached a provisional agreement on this long-awaited revision.

A compromise presented by Brussels as a major advance, although several consumer-advocacy groups strongly nuance this enthusiasm. The President of the European Parliament, Roberta Metsola, welcomed an agreement she deemed balanced: “The Parliament has always been the staunchest defender of air passengers’ rights. This agreement will strengthen air passenger rights across Europe. It will bring more transparency and predictability for both consumers and airlines, without imposing unnecessary administrative burdens on our industry. Parliament fought hard to make travel fairer and procedures clearer, and this is what we have managed to achieve.”

A Framework for Travelers Long Threatened

Since 2005, and except in exceptional circumstances, airlines operating in Europe have been required to compensate passengers in the event of cancellations or delays exceeding three hours. This regime is regularly challenged by the European aviation sector, which argues that the regulation costs them about €8 billion per year. For many passenger advocates, the principal merit of the new compromise is thus primarily to prevent a weakening of existing protections. The APRA, the Association of Passenger Rights Advocates, established in 2017 to defend travelers’ interests, shares a similar sentiment.

“Europe came perilously close to the harshest rollback in the history of European consumer rights. The Parliament deserves praise for stopping that,” stated Tomasz Pawliszyn, president of APRA, in a press release. He added, “We are relieved that the European Parliament stood firm. Given how these negotiations unfolded, especially in recent weeks, preserving the status quo became the best possible outcome.”

What Should Change for Travelers in Practical Terms?

Among the most visible changes is the handling of cabin baggage. Airlines will now have to display at the start of the booking process a fare that includes a carry-on bag. The initial price shown can no longer correspond solely to a ticket that allows only a bag to be placed under the seat. Travelers will also retain the right to a free personal item, namely a handbag, a laptop bag, or a small backpack, provided it adheres to the maximum dimensions of 40 × 30 × 15 cm. Moreover, in the event of a prolonged wait on the tarmac, passengers will receive stronger guarantees. After two hours with doors closed on the aircraft, they must be able to disembark. While waiting, the airline must provide water, access to toilets, and a comfortable temperature.

Indemnities Unchanged Despite Inflation and a Major Cut in Claim Deadlines

The amounts of financial compensation remain the same: €250 for flights up to 1,500 km, €400 for routes between 1,500 and 3,500 km, and €600 for distances beyond 3,500 km. Airlines, however, may reduce compensation by half on long-haul journeys if a rapid re-routing is offered or if the final delay does not exceed four hours. These sums have not been adjusted for inflation, a point criticized by the associations. Nevertheless, carriers will be exempt from compensation when the disruption results from extraordinary circumstances such as natural disasters, war, extreme weather, air-traffic-control strikes, or dangerous passenger behavior.

The reform’s main sticking point concerns the claim deadline. Passengers will have only nine months after their flight to file a compensation claim directly with the airline, whereas under French law, the period could extend up to five years. Airlines will, however, be required to send within four days, electronically, clear explanations of the procedure to follow after a cancellation or delay.

Better Protection for Families and Vulnerable People

The text also strengthens the rights of families and vulnerable travelers. Airlines must ensure that anyone accompanying a child under 14 can sit next to them at no extra charge. This rule also applies to passengers with reduced mobility, to people with disabilities, and to pregnant women. Passengers with reduced mobility will also have a right to compensation if an airport malfunction prevents them from reaching their boarding gate in time. The compromise is not yet finally adopted; the European Parliament and the Council must separately approve the text within six weeks following a legal review. A plenary vote is already scheduled for July.

The APRA nevertheless notes that the work is far from finished… “This result shows that passenger rights are among the most valuable consumer protections in Europe. The strength of public and political reaction to the proposed changes shows that Europeans are not willing to see these rights weakened, and certainly not in the name of convenience or cost reductions for airlines in the event of flight disruptions,” the association stated in its press release. “This message should guide future discussions on passenger rights policy. Yet the structural difficulties facing travelers have not vanished. If policymakers preserve the current framework after thirteen years of negotiations, we would have hoped for more significant improvements for passengers. These issues will need to be addressed.” Thus, while the reform brings several useful clarifications for travelers, it does not revolutionize a system many had hoped would be strengthened further…

Tourism 2026: Decoding Travelers’ New Consumption Habits


Le Mastercard Economics Institute a publié son rapport annuel « Travel Trends Report 2026 », Despositsphotos.com, Photo by olegda88

Dream Yacht


Following the strong rebound after the pandemic, the sector has entered a maturity phase.

For its 2026 edition, Mastercard’s annual report (based on macroeconomic analysis of real, aggregated and anonymized transaction data) paints a portrait of a global traveler who is resilient yet highly selective.

In the face of persistent inflation and rising fuel costs that drive higher hotel and airline prices, travelers do not give up on traveling. Instead, they weigh options, compare, and optimize their choices.

Our data confirm that the travel economy remains resilient. Behaviors are shifting toward a more thoughtful approach, with Europeans placing greater emphasis on value for money, financial affordability, and authentic experiences“, analyzes Natalia Lechmanova, Chief Economist for Europe at the Mastercard Economics Institute.

Read: AirPlus, Kresus and Mastercard tackle corporate indirect spend


Europe remains the queen of the game (with Paris leading the spotlight)

In this global tourism competition, the Old Continent shines brilliantly. Europe maintains its status as the preferred destination for cultural and gastronomic tourism, occupying six of the ten top spots among the world’s most visited destinations.

Despite disruptions in energy supply chains and airspace disturbances forcing carriers to adjust certain routes, optimism prevails for the summer season.

Projections for air capacities from June to September indicate sustained growth compared with the previous year.

In this context, Paris is expected to register the strongest global growth.

Behind the French capital, Amsterdam and Brussels show similar momentum, while Barcelona, Madrid and Frankfurt also benefit from a notable rise in international arrivals.


Spending disparities: each nationality has its priorities

One of the report’s insights concerns analyzing tourist behavior once on the ground. In France, expenditures vary considerably based on visitors’ origins.

Swiss travelers favor retail, notably high-end shopping, making Paris their preferred destination. The British and the Dutch, meanwhile, clearly dedicate their budgets to gastronomy, emphasizing dining and haute cuisine.

The Germans adopt a more pragmatic approach, allocate a significant portion of their spending to everyday grocery purchases.

In Spain, the situation is radically different: nightlife occupies a prominent place. Consequently, British tourists spend on average 32% more than other nationalities in clubs and nightlife venues.


The eco-responsible boom: train travel (luxury) on the right rails

The second major trend highlighted in the 2026 edition is the dramatic rise in travel spending related to rail journeys between 2022 and 2025.

Supported by Europe’s strategy for sustainable mobility, which aims to double high-speed rail traffic by 2030, rail travel is no longer just a zero-emission transport option: it is becoming a true immersive experience.

Some nationalities stand out in this dynamic. Spanish travelers now allocate 2.7% of their travel budget to rail (versus 1.8% in 2022), followed closely by the Dutch (2.2%), as well as Belgians and the British (2.1%).

Beyond the conventional network, it is the luxury rail travel segment that is experiencing exceptional growth. Today it accounts for nearly 20% of global rail tourism expenditures. This premium market, particularly buoyant, especially appeals to Italian travelers, who alone dedicate half (50%) of their rail budget to these exceptional rail cruises.

Australia Launches New Strategy Targeting French Travelers


L'ATE26 a réuni acheteurs internationaux et fournisseurs australiens autour de 55 000 rendez-vous d'affaires - Photo : Tourism Australia

Dream Yacht


Adelaide, May 2026. On Kaurna land of Tarntanya, in South Australia, the Australian Tourism Exchange (ATE), the largest professional tourism trade show in Australia, is hosting its 46th edition, bigger than ever.

For four days, the industry’s must-attend gathering brought together international buyers and Australian suppliers around 55 000 business appointments.

The context could have weighed on it. Since February 28, 2026 and the halt to long-haul bookings linked to the Middle East conflict, the industry had expected a cautious, perhaps dull edition.

But the opposite occurred. In the natural light of the Convention Centre, eyes and exchanges carried a rare energy. Several regulars describe it as one of the best editions since pre-Covid, in terms of conversations and the level of buyers present.

A form of resilience, very Australian, which gave ATE26 its distinctive atmosphere.

For France, a historic and strategic market, the show marks an important milestone. In a private room at the Convention Centre, Robin Mack, the new Managing Director of Tourism Australia, granted TourMaG a quarter of an hour.

What he says about the French market and the organisation’s new strategic direction deserves the attention of travel professionals.


Robin Mack: “A high-contribution traveler does not mean a luxury traveler”

Dès les premières minutes de l’entretien, Robin Mack clarifie un point important. Avec Tourism 2035, la nouvelle feuille de route stratégique présentée à Adelaide, Tourism Australia ne cible pas uniquement les voyageurs de luxe.

L’objectif est plus large : attirer des voyageurs qui restent longtemps, dépensent davantage sur place et visitent plusieurs régions du pays. “We can host a leisure traveler who travels widely across the country“, précise Robin Mack.

Et l’une des raisons pour lesquelles nous aimons nos visiteurs français, c’est qu’ils restent plus longtemps et sortent des grands circuits habituels.”

L’ambition, chiffrée, est claire : faire passer la dépense touristique totale de 33 milliards de dollars australiens en 2025 à une fourchette comprise entre 61 et 69 milliards à l’horizon 2035.

Pour y parvenir, Tourism Australia mise sur quatre priorités immédiates affichées dès l’ouverture du salon : gagner sur le marketing à destination des humains comme des intelligences artificielles, valoriser l’étendue de l’offre australienne, capitaliser sur les grands événements à venir, et définir un positionnement luxe distinctif.

La conjoncture conforte l’ambition : selon le Bureau australien des statistiques, l’Australie a accueilli 9,1 millions de visiteurs internationaux sur les douze derniers mois (+10%), avec un secteur loisir désormais revenu à ses niveaux d’avant 2020.

Mais le défi reste d’accélérer la conversion. “L’Australie est souvent sur la liste du ‘un jour j’irai’“, reconnaît Robin Mack. “Pour moi, il s’agit d’amener les voyageurs à se dire : ‘j’ai besoin d’y aller maintenant, pas plus tard’.


AU$8,300 per trip: France, the premium market par excellence

Robin Mack : "L'une des raisons pour lesquelles nous aimons nos visiteurs français, c'est qu'ils restent plus longtemps et sortent des grands circuits habituels" - Photo : Sébastien Cros

Cette ambition globale trouve sa traduction la plus aboutie sur le marché français.

Selon Lucie Bottero, Country Manager Tourism Australia France, les chiffres avaient renoué dès décembre dernier avec les niveaux de 2019. Sur les douze derniers mois (février 2025 à février 2026), 150 000 Français sont arrivés sur le sol australien.

Surtout, la France est désormais le premier marché mondial en valeur de dépense, avec une moyenne de 8 300 dollars australiens (environ 5 000 euros) par personne et par voyage.

Près d’un voyageur français sur deux y reste trois semaines, bien au‑dessus de la moyenne internationale.

Le profil français incarne, presque à lui seul, le voyageur à forte contribution défini par Robin Mack.

2026 acte donc un repositionnement. “Le segment qu’on va pousser sur l’année prochaine, c’est le voyageur jeune à forte contribution, celui qu’on appelle le Young High Yield Traveler“, confirme Lucie Bottero.

Fini les budgets dédiés au programme Vacances-Travail, qui s’autoalimente désormais (46 000 jeunes Français accueillis en 2025). Place aux campagnes de conversion avec les compagnies aériennes, aux partenariats avec les comparateurs de voyage comme Kayak et Skyscanner, et à un axe événementiel fort autour du rugby.

Le 1er octobre prochain marquera, en effet, le coup d’envoi des célébrations de l’année précédant la Coupe du monde de rugby 2027, occasion attendue d’événements et de campagnes en France.

Sur le terrain, la France et la Côte ouest australienne tissent un lien renforcé. “On voit que beaucoup de Français vont dans l’Ouest, parce que c’est 16 heures depuis la France porte à porte. Le vol direct Paris-Perth, c’est un véritable tournant“, souligne Lucie Bottero.

Si cette liaison directe opérée en Boeing 787-9 est actuellement suspendue jusqu’à fin octobre 2026 pour adaptation de son trajet aérien (la connexion avec Paris étant assurée via Singapour), elle reste un levier stratégique majeur pour le marché français dans la perspective 2027.


For French tour operators, the message is threefold

Le voyageur premium au sens large s’impose désormais comme cœur de cible des plans de Tourism Australia, bien au-delà de l’ultra-luxe.

Les leviers de visibilité s’élargissent autour du rugby, des expériences signature de l’Australie (Signature Experiences of Australia) et du programme de formation Aussie Specialist, piloté en France par Adil Hmami, formateur officiel Aussie Specialist, qui sillonne le territoire pour former les agences.

Le meilleur conseil que je puisse donner aux agents pour préparer leur saison 2027, c’est de compléter les modules sur le programme Aussie Specialist“, recommande Lucie Bottero.

Reste un signal de vigilance à intégrer dans les arbitrages commerciaux : les réservations à venir pour le Royaume-Uni et l’Europe affichent un recul de 14% sur la période mai-octobre 2026, à contre-courant de la croissance asiatique (+8%).

Rendez-vous est pris pour ATE27 du 16 au 20 mai 2027 au Centre international des congrès de Sydney, avec Destination Nouvelle-Galles du Sud comme État hôte, en pleine effervescence autour de la Coupe du monde de rugby.

D’ici là, la stratégie défendue à Adelaide aura été testée par les chiffres, autour de deux convictions. La première, durable, porte un nom : Green is Our Gold. La seconde, opérationnelle, passera par les voix des tour-opérateurs français qui font vivre l’Australie auprès de leurs clients.

Deux objectifs qui éclairent, chacun à leur manière, la nouvelle ambition australienne sur le marché français.


Sébastien Cros


Sébastien Cros - Photo : SC

Sébastien Cros est journaliste indépendant et photographe basé en Australie, fondateur de WeTravelAustralia™.

Après vingt-cinq ans dans l’industrie touristique australienne, notamment comme Managing Director d’Across Australia (groupe Goway), il consacre désormais son écriture à des récits éditoriaux dédiés à la destination, à la croisée du storytelling, de la photographie et du regard de terrain.