Ski Resorts: France Reclaims World No. 1 Spot


L la France retrouve la première place mondiale des destinations de ski - Depositpohotos.com @erstudio

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With 56.1 million skier-days recorded during the 2025/2026 winter, France regains the world’s top spot among ski destinations.

Attendance rose by 2.4% year over year and by 6% compared to the average of the four most recent seasons.


This performance marks the third-best season ever for French resorts, behind the winters of 2008/2009 and 2012/2013.

The Alps and the Pyrenees made especially strong contributions to the national momentum. Compared with the previous winter, attendance rose by 4.5% in Haute-Savoie, by 5% in the Southern Alps, and by 9% in the Pyrenees.

To read: Skiing in France: the complete panorama and the key figures of 2025!

By contrast, the mid-mountain ranges experienced a more uneven season, with declines of 9% in the Massif Central, 12% in the Jura Mountains, and 5% in the Vosges compared with the previous winter.


Mountain: an early-season start and a dynamic January

Snow began falling as early as the end of November, enabling several areas to open in good conditions. After a temporary warm spell at Christmas in some massifs, the return of cold weather and fresh snow at the start of January fostered strong attendance.

The January interholiday period therefore posts a 3% year-over-year rise and a 9% increase compared with the four-winter average.

By February 6, national attendance was already 9% above this average.

The March interholiday recorded a 20% rebound compared with the previous winter, bringing attendance back to the four-year average level.

The spring holidays also climbed by 3%, with an Easter weekend that was especially energetic.

All told, the 56.1 million skier-days allow France to move ahead of Austria (53.7 million) and the United States (52.6 million). This marks the first time since the 2014/2015 winter that France has held the world No. 1 spot.


The mountains continue to rise in summer as well

The assessment by Domaines Skiables de France also reports a rise in summertime attendance.

During the core season, from July 4 to August 22, 2026, the mountain occupancy rate reached 65.8%, up 2.5 percentage points from the previous year. Over the extended season, from June 13 to September 11, occupancy stood at 52.7%, one point higher than in 2025.

To read: Summer 2026: the mountains gain ground and discover their limits

The Pyrenees posted the highest rate, at 55.7%, followed by the Southern Alps at 52.3% and the Northern Alps at 50.8%.


Amelia Brille Publié par Amelia Brille Rédactrice TourMaG.com
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Group Travel Reclaims Its Value in an Uncertain Global Context as Calafell Evasión Takes Charge to Drive Change


Le groupe en voyage sur la péninsule Ibérique © Calafell Evasión / Image générée par IA pour illustration promotionnelle

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Today, travelers place greater emphasis on safety, the proximity of services, and the reliability of the organizations they rely on for their trips.

In this new context, group travel regains its full relevance. More structured, more reassuring and easier to organize, it meets a genuine need for serenity. For agencies and organizers, choosing an experienced local partner also becomes essential to ensure smooth stays that align with clients’ evolving expectations.


Le voyage de groupe : une réponse aux nouvelles attentes des voyageurs

For several years, traveler behavior has evolved. Where some once sought distant destinations or very rapid trips, many now favor experiences that are more accessible, more human, and better organized.

The current international context accelerates this trend. Groups want to travel to stable destinations, easily reachable and equipped with solid infrastructure. They also seek more active guidance, capable of securing every phase of the stay and responding quickly in case of unforeseen events.



© Calafell Evasión / Image générée par IA pour illustration promotionnelle

In this dynamic, group travel emerges as a reassuring solution. It helps pool costs, simplify planning, and above all, provides genuine peace of mind for both participants and organizers.

This shift also highlights the importance of human connection in tourism. Travelers no longer seek merely to “see” a destination, but to experience a collective, convivial, and authentic moment together.


Espagne et Portugal : des destinations adaptées aux réalités actuelles


© Calafell Evasión / Image générée pour illustration promotionnelle

In this context, the Iberian Peninsula naturally emerges as a particularly relevant destination for groups.

Spain and Portugal offer a rare balance between accessibility, safety, cultural diversity, and high-quality tourism infrastructure. Their geographic proximity helps limit travel times and the impact of rising fuel costs, while ensuring a genuine sense of change of scenery.

Another major advantage is the variety of possible experiences. Cultural stays, tours, hiking, gastronomy, traditional or seaside events… the Iberian Peninsula meets a wide range of expectations, with the possibility to travel almost year-round thanks to a particularly favorable climate.

In a world where uncertainty increasingly shapes travel decisions, Spain and Portugal appear as destinations that are both reassuring and inspiring.


Le rôle essentiel du réceptif local

More than ever, agencies and organizers need strong local partners who can anticipate difficulties and guarantee reliable execution.

The role of the DMC is no longer limited to mere logistics. It becomes a trusted ally, capable of securing operations, ensuring on-site responsiveness, and guiding groups through a tourism landscape that is continually evolving.

At Calafell Evasión, this close proximity to on-site realities has been one of the company’s cornerstones for over 30 years. The teams collaborate daily with carefully selected local partners to ensure the quality and stability of the services offered.

The integration of Promenade in Portugal now strengthens this presence across the entire Iberian Peninsula and enables agencies to obtain even more comprehensive coverage of the destination.


Et demain ?



Dans un contexte mondial incertain, le voyage de groupe reprend toute sa valeur. Calafell Evasión décide de prendre les choses en main et d’initier le changement…
Calafell Evasion, Espagne et Portugal

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(+34) 977 37 30 15

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