IFTM Review: Despite the Context, Momentum Is Regaining


Marie Allantaz (IFTM) : malgré le contexte, "nous sentons qu’une dynamique reprend" - Photo CE

Climats du Monde


The 2026 edition of IFTM Top Resa closes with a broadly positive impression among the exhibitors present.

“Despite a challenging environment, we felt that professionals were happy to come together and genuinely eager to move forward. It is truly gratifying. We sense that momentum is rebuilding, which is very positive.

From day one, we felt we were on the right track. And yesterday (Wednesday, editor’s note), we had a record day
“, the remarks of Marie Allantaz, head of strategy at IFTM, while not disclosing any figures.


“The aim of IFTM is above all to rebuild the bond with our partners”

“We had a wonderful opening, with the chance to host Minister Serge Papin, who was able to meet representatives from more than ten countries.

These meetings were highly appreciated by the foreign ministers. This also underlines France’s objective to set itself as a reference and to fully play its role on the international tourism stage
“, adds the organizer.

For Frédéric Pilloud, the digital director of Digitrips whose stand was situated on a main aisle, the contract is fulfilled: “We had very packed appointment schedules over two days and a half.

The aim of IFTM is above all to rebuild ties with our partners, but also to meet a few new prospects.

In the French market, we already know many people, so the objective is mainly to consolidate these relationships and prepare for 2027.
”


Strong visitor turnout at the TO village


L'affluence était au rendez-vous mardi et mercredi. Jeudi, la 3e journée a été plus calme - Photo RP

On the TO operators village, the Quartier Libre teams also report a positive assessment: “From the first day, we had very good contacts. People who knew us but who had never worked with us before came by, as did major clients.

We met both prospects and our clients, including Belgians. On the other hand, the last day was much calmer: today there is hardly anyone and the number of meetings is noticeably lower,
” testifies Stéphane Dossetto, commercial director of the specialist in guided and self-guided tours.

The same tune from Parfums du Monde: “The first two days were truly intense. We had quite a few meetings, with many regular clients but also some prospects.

For us, the goal of IFTM is first to reconnect with our partners and our clients, even when they come from far away, but also to develop new contacts,
” adds Michel Jean-Richard, founder-director.

“An excellent edition” continues Stéphane Grillon, sales director at Ponant. “We prepared the show thoroughly in advance and all our appointments were scheduled. The format, with a table in the shared space on the TO village, allows us to step out of the booth and engage in much more operational exchanges rather than just making contact.

I am delighted with this edition, which allowed us to set numerous milestones for 2027. Attendance was excellent on Tuesday and Wednesday, even if, as many noted, Thursday was noticeably calmer from the morning.
”


France as a destination in focus

On the France pavilion, Corinne Giorgiutti, director of Hôtels Circuits France, is also pleased: “We were happy with the first day, which was more dynamic than usual.

The second day was closer to what we know. This third day is quite calm from the morning. The show is an opportunity to meet our clients, especially the coach tour operators.
”

Jean-Vincent Petit, head of Ty-Win, is also fully satisfied with this edition. He attended the show two years ago and felt a renewed interest particularly from French receptive operators: “Our platform enables French receptives to sell their packaged tourism offers in B2B. We had an enormous amount of contacts.”

On Destination France, Marie Allantaz especially highlights the success of micro-training sessions and workshops. “It was full“, she asserts.

The signing of the agreement between Entreprises du Voyage and Atout France also drew a crowd. For Marie Allantaz, these signals show that there is “a fertile ground for Destination France to unfold even more significantly in the coming years“.


A third day that struggled to draw in visitors

Based in Tech Zone, Fabrice Mundina, co-founder of MB3M, offers a slightly more nuanced assessment: “Tuesday was a big day, but Wednesday was a bit quieter than usual, and the last day even more so. For us, the main objective of IFTM remains meeting our clients. We don’t have salespeople on the road, so this is our annual appointment.

The topic of electronic invoicing also brought us more prospects than usual. The show remains high-quality; we must be present, even though we wish the Tech Zone were set up more centrally in the show.
”

Conversely, Jérôme Pouil, CEO of Itinerea Group (formerly Calafell Evasion) shares the same sentiment: “There may be slightly fewer people than in certain years, but the quality of the contacts is right on target.

We had new visits and, above all, new clients, which was one of our objectives. Our regular clients and partners also showed up. Overall we are satisfied.
”


The next edition will take place from October 5 to 7, 2027


Group Travel Reclaims Its Value in an Uncertain Global Context as Calafell Evasión Takes Charge to Drive Change


Le groupe en voyage sur la péninsule Ibérique © Calafell Evasión / Image générée par IA pour illustration promotionnelle

CroisiEurope



Today, travelers place greater emphasis on safety, the proximity of services, and the reliability of the organizations they rely on for their trips.

In this new context, group travel regains its full relevance. More structured, more reassuring and easier to organize, it meets a genuine need for serenity. For agencies and organizers, choosing an experienced local partner also becomes essential to ensure smooth stays that align with clients’ evolving expectations.


Le voyage de groupe : une réponse aux nouvelles attentes des voyageurs

For several years, traveler behavior has evolved. Where some once sought distant destinations or very rapid trips, many now favor experiences that are more accessible, more human, and better organized.

The current international context accelerates this trend. Groups want to travel to stable destinations, easily reachable and equipped with solid infrastructure. They also seek more active guidance, capable of securing every phase of the stay and responding quickly in case of unforeseen events.



© Calafell Evasión / Image générée par IA pour illustration promotionnelle

In this dynamic, group travel emerges as a reassuring solution. It helps pool costs, simplify planning, and above all, provides genuine peace of mind for both participants and organizers.

This shift also highlights the importance of human connection in tourism. Travelers no longer seek merely to “see” a destination, but to experience a collective, convivial, and authentic moment together.


Espagne et Portugal : des destinations adaptées aux réalités actuelles


© Calafell Evasión / Image générée pour illustration promotionnelle

In this context, the Iberian Peninsula naturally emerges as a particularly relevant destination for groups.

Spain and Portugal offer a rare balance between accessibility, safety, cultural diversity, and high-quality tourism infrastructure. Their geographic proximity helps limit travel times and the impact of rising fuel costs, while ensuring a genuine sense of change of scenery.

Another major advantage is the variety of possible experiences. Cultural stays, tours, hiking, gastronomy, traditional or seaside events… the Iberian Peninsula meets a wide range of expectations, with the possibility to travel almost year-round thanks to a particularly favorable climate.

In a world where uncertainty increasingly shapes travel decisions, Spain and Portugal appear as destinations that are both reassuring and inspiring.


Le rôle essentiel du réceptif local

More than ever, agencies and organizers need strong local partners who can anticipate difficulties and guarantee reliable execution.

The role of the DMC is no longer limited to mere logistics. It becomes a trusted ally, capable of securing operations, ensuring on-site responsiveness, and guiding groups through a tourism landscape that is continually evolving.

At Calafell Evasión, this close proximity to on-site realities has been one of the company’s cornerstones for over 30 years. The teams collaborate daily with carefully selected local partners to ensure the quality and stability of the services offered.

The integration of Promenade in Portugal now strengthens this presence across the entire Iberian Peninsula and enables agencies to obtain even more comprehensive coverage of the destination.


Et demain ?



Dans un contexte mondial incertain, le voyage de groupe reprend toute sa valeur. Calafell Evasión décide de prendre les choses en main et d’initier le changement…
Calafell Evasion, Espagne et Portugal

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(+34) 977 37 30 15

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