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PLF 2027: Mountain Resorts Decry New Financial Constraints

November 3, 2026 by Amara Nambinga

PLF 2027 : les stations de montagne dénoncent de nouvelles contraintes financières - Depositphotos.com ccile.ducrot.orange.fr

Attitude Hotels

In a statement, the National Association of the Mayors of Mountain Resorts (ANMSM) denounces several measures of the 2027 Finance Bill (PLF).

It specifically points to the new Progressive Contribution to the Budgetary Effort (CPEB), the tightening of the tax regime for furnished tourist accommodation, and the envisaged changes to the tourist tax.

According to ANMSM, the CPEB could represent 21 million euros for its member communes, that is 134 euros per permanent resident, seven times the national average. The association criticizes a levy estimated at 2.5 billion euros nationwide, which would not be redistributed to local authorities, unlike the former DILICO (Dispositif de lissage conjoncturel des recettes fiscales des collectivités territoriales).

« The new progressive contribution to the budgetary effort is unfair and blind to the reality of our territories, » says Jean-Luc Boch, president of the ANMSM. He calls on lawmakers to review the arrangement.

The association is also concerned about the cap on the tax depreciation for non-professional furnished rentals (LMNP), with rates reduced to 1.5% and a ceiling of 5,000 euros for tourism-focused furnished accommodations, according to the release.

It fears that these changes, combined with the requirements of the energy performance diagnostic (DPE) planned for 2034, will weaken the rental supply in mountain resort areas.

Finally, ANMSM asks lawmakers not to modify the tourist tax before the end of the consultation begun in May 2026 between the government, tourism professionals and associations of elected representatives. Participants defend in particular the maintenance of its tourist designation and the local character of this tax.

Ski Resorts: France Reclaims World No. 1 Spot

October 19, 2026 by Amara Nambinga

L la France retrouve la première place mondiale des destinations de ski - Depositpohotos.com @erstudio

CroisiEurope

With 56.1 million skier-days recorded during the 2025/2026 winter, France regains the world’s top spot among ski destinations.

Attendance rose by 2.4% year over year and by 6% compared to the average of the four most recent seasons.

This performance marks the third-best season ever for French resorts, behind the winters of 2008/2009 and 2012/2013.

The Alps and the Pyrenees made especially strong contributions to the national momentum. Compared with the previous winter, attendance rose by 4.5% in Haute-Savoie, by 5% in the Southern Alps, and by 9% in the Pyrenees.

To read: Skiing in France: the complete panorama and the key figures of 2025!

By contrast, the mid-mountain ranges experienced a more uneven season, with declines of 9% in the Massif Central, 12% in the Jura Mountains, and 5% in the Vosges compared with the previous winter.

Mountain: an early-season start and a dynamic January

Snow began falling as early as the end of November, enabling several areas to open in good conditions. After a temporary warm spell at Christmas in some massifs, the return of cold weather and fresh snow at the start of January fostered strong attendance.

The January interholiday period therefore posts a 3% year-over-year rise and a 9% increase compared with the four-winter average.

By February 6, national attendance was already 9% above this average.

The March interholiday recorded a 20% rebound compared with the previous winter, bringing attendance back to the four-year average level.

The spring holidays also climbed by 3%, with an Easter weekend that was especially energetic.

All told, the 56.1 million skier-days allow France to move ahead of Austria (53.7 million) and the United States (52.6 million). This marks the first time since the 2014/2015 winter that France has held the world No. 1 spot.

The mountains continue to rise in summer as well

The assessment by Domaines Skiables de France also reports a rise in summertime attendance.

During the core season, from July 4 to August 22, 2026, the mountain occupancy rate reached 65.8%, up 2.5 percentage points from the previous year. Over the extended season, from June 13 to September 11, occupancy stood at 52.7%, one point higher than in 2025.

To read: Summer 2026: the mountains gain ground and discover their limits

The Pyrenees posted the highest rate, at 55.7%, followed by the Southern Alps at 52.3% and the Northern Alps at 50.8%.

Publié par Amelia Brille Rédactrice TourMaG.com
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Winter 2026/27: Auvergne-Rhône-Alpes Ski Resorts Embrace New Experiences

October 19, 2026 by Amara Nambinga

Workshop presse d’Auvergne-Rhône-Alpes Tourisme - Photo : AB

CroisiEurope

On the occasion of the Winter 2026/2027 press workshop held on Thursday, September 24, organized by Auvergne-Rhône-Alpes Tourisme, several mountain resorts presented their novelties for the coming season.

At the 2 Alpes, the resort continues its evolution toward a year-round model. The domain now claims nine months of operation per year, driven notably by its altitude: 75 % of the domain sits above the 2,100 meters.

The 2026/2027 season will notably be marked by several experiences designed to renew mountain practices. The resort thus offers dawn skiing with “Premières Traces”, nocturnal gliding experiences under the stars or snowshoe outings along the tracks of the wolf.

Also new: the E-Trott-Rider, an electric all-terrain two-wheeler intended for late-day outings. The device complements an offering aimed at broadening mountain uses beyond traditional skiing. The resort is also developing behind-the-scenes tours of the domain, with workshops on snow, safety and the operation of the infrastructures.

The 2 Alpes are also betting on spring, with a ski season that can extend into early summer and an outdoor offering including notably mountain biking, bike park and nature-based activities.

Courchevel: new infrastructures and panoramic experiences

In the 3 Valleys, Courchevel continues its investments in the ski area. This winter, the resort will inaugurate a 300 square-meter panoramic terrace at the top of Chenus, accessible to skiers and pedestrians alike.

South-facing, it is intended to offer a new space for pause and contemplation facing the Alpine summits.

The La Tania gondola is also undergoing a complete renovation. The 52 cabins will be replaced by eight-seat panoramic models, as part of a 5 million euros investment.

The aim is notably to improve comfort and accessibility of this equipment which transports nearly 400,000 passengers each winter.

The offering also evolves on the accommodation and wellness side, with the opening of new spaces in several resort facilities. At La Sivolière, a new 25-meter swimming pool is set to complement the spa offering.

Méribel and Les Menuires Expand Non-Ski Activities

In Méribel-Mottaret, the domain continues its upgrades with the reprofiling of the Niverolle slope and the installation of an artificial snow network.

The Snow Park benefits from a new visual identity and redesigned signage. At the Chaudanne, a new sanitary block and self-service ticket kiosks should help streamline visitor reception.

In the Menuires, emphasis is more on families and animations. The playful spaces of La Montagnette and the Pixel Area receive new developments to diversify the activities offered on the domain.

The resort will also host the FriendlyMenuires Festival, from March 8 to 11, 2027. For its fourth edition, the event will bring together performances, humor, theatre and concerts, with a program designed around conviviality and après-ski.

Valmeinier: music as a new highlight

In Valmeinier, the winter 2026/2027 will notably be marked by Let’Hit Fest, organized in March 2027. For three days, the resort aims to transform into an electro stage with daytime DJ sets, evening concerts and clubbing nights.

The programming will notably encompass the peaks of the resort, with DJ sets organized near the ski lifts. A way for Valmeinier to strengthen its event offering and extend the experience beyond ski hours.

Some resorts also use the season to highlight their heritage. Arêches-Beaufort will celebrate its 80th anniversary in February 2027. The resort will revisit its history, from the development of its agricultural activity and lifts to its evolution as a mountain destination.

In La Toussuire, the 90th anniversary of the resort will be celebrated. An anniversary program is planned throughout the season, including a major evening on January 29, 2027, featuring a parade, performances and activities.

Val Cenis: panoramic footbridges at the heart of the domain

Val Cenis will offer this winter a new landscape discovery experience with a 126-meter panoramic footbridge, installed at around 2,100 meters above sea level.

Accessible particularly to people with reduced mobility, it should allow visitors to discover different thematic spaces around biodiversity, glaciers and contemplation.

In Courchevel, another novelty plays with height with a panoramic terrace at the Chenus summit, while Saint-Sorlin-d’Arves is developing a new zipline experience with a nearly one-kilometer parcours.

This diversification fits into a context where the mountain seeks to expand its attendance beyond the periods and uses historically associated with winter sports.

In Auvergne-Rhône-Alpes, the 2025/2026 season registered 42.6 million skier-days in the ski lifts, according to data released by Auvergne-Rhône-Alpes Tourisme.

Alpine Resorts Opens Two Hotels in Courchevel for Winter 2026-2027

October 18, 2026 by Amara Nambinga

Alpine Resorts ouvre deux nouvelles adresses 5 étoiles à Courchevel Moriond - Photo : Alpine Resorts

CroisiEurope

For the winter season 2026-2027, Alpine Resorts continues its expansion with two new addresses in Courchevel Moriond: Steamboat 5*-Hotel & Spa and Sundance 5*-Hotel & Spa.

Located 200 meters from the slopes, Steamboat offers suites and apartments that can accommodate 4 to 14 guests. The property features a spa with a pool, a sauna, and a hammam, a ski shop, as well as the Savoyard restaurant Arvi. Rates start at €1,219 per night for four people.

Also announced for the winter season 2026-2027, Sundance is situated 300 meters from the slopes.

Designed as a hamlet made up of several chalets, it offers suites and apartments capable of accommodating 4 to 12 people. The offering includes notably a wellness area with a 16-meter pool, a sauna, a hammam, a hot tub and a fitness room.

The site also houses the Italian restaurant La Bokka. Prices start at €1,122 per night for four people.

A Family- and Group-Oriented Offering

With these two openings, Alpine Resorts is expanding its portfolio by combining high-capacity accommodations with premium hotel services, notably targeting families and groups of friends.

The group now counts 16 hotels and resorts, 2,329 beds and 480 staff, spread across Courchevel, Méribel, Les Gets, Val d’Isère and Grimentz in Switzerland.

Among the other properties in the collection are notably the Manali Lodge 5* in Courchevel Moriond, the Silverstone 5* in Val d’Isère and the Guernerés 5* Resort & Spa in Grimentz.

Publié par Amelia Brille Rédactrice TourMaG.com
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Vahine Private Island: Ultra-Luxury in French Polynesia by Pearl Resorts

October 17, 2026 by Amara Nambinga

CroisiEurope

It is a discreet jewel nestled on three private motus (islets), facing the pristine lagoon that separates them from the Polynesian island of Taha’a.

This serene haven, located in the Windward Islands archipelago, gazes into the distance toward Mount Otemanu watching over the islands of Bora Bora and Huahine.

Its name? Vahine Private Island.

Nine rooms in three categories

This intimate retreat offers nine accommodations in three categories, tucked within a lush coconut grove or perched above the lagoon: three Beach Bungalows; three Beach Suites; and the remaining three are Overwater Bungalows.

The place favors couples, with bungalow capacity limited to two people or three when in a suite. Children are welcome from age 10.

In addition to this offering, a Royal Villa is available, which, beyond its vast communal spaces, houses six bedrooms – including two suites – and can accommodate up to 14 guests.

This exceptional hideaway recently underwent a thorough renovation and enhancement, lifting it to ultra-luxury status. For a suite, expect rates starting from €1,900 per night in the off-season. The opening offer includes half-board (valid until 31/03/2028).

The simplicity of an authentic Polynesian experience

This sanctuary has genuinely been crafted with a devotion to comfort and meticulous detailing that borders on perfection. By night, subtle lighting adds an air of mystery and magic. By day, Polynesian authenticity stands out as a given: all accommodations are designed from traditional woods and local materials. The coconut grove, in its shade, frames an impeccably maintained lawn.

A cuisine rich in local flavors

From October 2026, guests will be able to dine at a second waterside restaurant.

Of course, room service can also be arranged.

Ideal for couples

This luxurious sanctuary, which joined the Small Luxury Hotels of the World (SLH) network, offers a unique immersion in nature, with breathtaking views of the turquoise lagoon, the reef, the ocean, and the surrounding islands.

On the beach, beachfront loungers invite guests to leisurely admire the extraordinary sunset over Bora Bora, while enjoying a cocktail. Bora Bora is also visible from every bungalow and suite, whether over water or along the lagoon.

This little paradise is ideal for a honeymoon or intimate getaways. Its ‘Vanira’ Spa, tucked away in a Fare (a traditional small house), offers massages with views of the coral platform and the ocean.

Sports, relaxation, and cultural moments

At Vahine Private Island, guests who want to add a touch of sport to their stay can explore the lagoon by kayak or outrigger canoe, snorkel with a captain who knows the waters like the back of his hand, or treat themselves to a “fishing trip.” Or simply stay on land and try various pandanus-leaf weaving or coconut milk making workshops. The hotel concierge arranges explorations of nearby Taha’a Island.

From now on, at Vahine Private Island, as well as in the Pearl Resorts Houses on Taha’a, Bora Bora, and Tikehau, cultural evenings are offered to guests at dusk, twice a week, centered on themes such as Polynesian migration, stargazing, and Polynesian mythology.

A Villa of Royal Proportions

If the nine bungalows and suites offer very high standards of luxury, the Royal Villa, on the other hand, checks every box on the superlatives list.

Access is via a bridge to the private motu (islet) it occupies entirely, ensuring total privacy.

Built between a coconut grove and the beach, this villa is a true ode to Polynesian architecture and blends admirably with nature.

© Emmanuel Spéciale © Pearl Resorts of Tahiti

The very spacious living area, the bar, the lounge, and the dining room, along with an extraordinary pool, open onto an inner courtyard. Sliding panels, when opened, offer sublime views of the ocean that you can enjoy while swimming.

Upstairs, the bedrooms and suites offer privacy and comfort, making them ideal for families and groups of friends, upscale meetings, or retreats. The décor showcases beautiful carved wooden pieces.

…and tailor-made quotes

Custom, tailor-made quotes are offered for those who wish to rent this exceptional villa. The rates, of course, reflect the services included—such as a bartender, a chef, a waitress, and a butler. In the low season, expect from €12,500 per day for accommodation only.

The villa benefits from its own arrival pontoon (separate from the hotel’s), and a clearing set in the resort’s stunning coconut grove can welcome a helicopter charter for guests arriving by air.

Possible combinations with Le Taha’a

A stay in the privacy of Vahine Private Island pairs perfectly with a stay at Taha’a by Pearl Resorts, Relais & Châteaux, also situated on the coral reef of Taha’a: their atmospheres complement each other wonderfully.

Guests who appreciate Taha’a’s elegance (and its numerous services) will readily embrace the intimacy and the flavor of old Polynesia that envelops Vahine Private Island.

The two-hotel combo remains Pearl Resorts’ flagship offer: a 25% discount year-round. Note that this offer also applies to Tahiti Pearl Beach, a partner hotel located in Tahiti, where the Signature category will appeal to the most demanding guests.

Pearl Resorts of Tahiti in Inspirations Voyages

Laurent Tapotofarerani - Pearl Resorts of Tahiti

Laurent Tapotofarerani, European Business Developer, reveals Pearl Resorts of Tahiti’s offer in French Polynesia. A luxury and authentic asset to boost your sales at travel agencies.
🎦 See the program

Contact Pearl Resorts of Tahiti

Vahine Private Island, l’ultra-luxe en Polynésie française by Pearl Resorts

Reservations – French Polynesia:
Email: [email protected]
Tel: (+689) 40 507 601
Commercial – France:
Laurent Tapotofarerani
Email: [email protected]
Tel: (+33) 06 88 88 40 55
Website : www.pearlresorts.com

Royal Caribbean Takes a Stake in Sandals and Beaches Resorts

October 14, 2026 by Amara Nambinga

Jason Liberty, PDG de Royal Caribbean Group (à gauche), et Adam Stewart, président exécutif de Sandals et Beaches Resorts, lors de la signature de leur accord à Miami @RCCL

CroisiEurope

Royal Caribbean Group, owner of Royal Caribbean, Celebrity Cruises and Silversea, announced on Wednesday, September 23, a deal with Sandals Resorts to acquire 50% of Sandals and Beaches Resorts.

The planned investment amount is around three billion dollars.

The operation is set to give rise to a joint venture uniting the group’s cruise activities and private destinations with Sandals’ hotel portfolio.

The transaction remains subject to the usual authorizations and conditions. Its closing is expected in early 2027.

A New Gateway to the Caribbean

For Royal Caribbean Group, the agreement marks a step in its onshore expansion. The group already operates private destinations for its guests and plans to launch river cruising in 2027 with Celebrity River Cruises.

With Sandals and Beaches Resorts, it would enter this time the market for all-inclusive hotel stays.

The two brands occupy distinct niches. Sandals targets adults, with properties notably in Jamaica, Saint Lucia, the Bahamas and Barbados. Beaches targets families, with resorts in Jamaica and the Turks and Caicos Islands as well as several announced projects in the Caribbean.

The partners say they intend to explore ways to broaden distribution and facilitate the discovery of their respective cruises, private destinations and hotel stays.

Pearl Resorts: French Polynesia Is a Paradise for Lovers

October 2, 2026 by Amara Nambinga

CroisiEurope

A postcard-perfect setting: wild coconut trees, white or pink sandy beaches, turquoise lagoons, crystal-clear and warm waters, unforgettable sunrises and sunsets. Placed on motus, these splendid coral islets of French Polynesia, the Pearl Resorts properties do not simply offer an immersive approach to Polynesian luxury. They are also a true paradise for lovers.

In every Pearl Resort, unforgettable experiences for couples

Whether your clients choose a bungalow over the water or a beach villa at Bora Bora by Pearl Resorts facing the iconic Mount Otemanu, whether they prefer the lush natural setting of Taha’a by Pearl Resorts, or opt for Le Tikehau by Pearl Resorts, an authentic Polynesian sanctuary tucked away on one of the Tuamotu archipelago’s finest atolls, or the very private address of Vahine Private Island in the Taha’a lagoon, every moment spent as a couple is guaranteed to become a memorable experience.

Whatever the circumstances or requests—honeymoons, marriage proposals, Polynesian wedding ceremonies, vows renewals, anniversaries, romantic getaways, lunches or dinners on a privatized islet—the experience is fully organized to fit your clients’ desires. The Pearl Resorts teams bring unmatched know-how, and each property has a well-stocked catalogue of proposals from which to pick, to compose a fully customized rendezvous. Still, a little advance planning is advisable.

And there are real weddings as well…

These ceremonies can be immortalized, upon request, by genuine professionals of photography and video. They allow couples to seal their love in a Polynesian style, though they are symbolic and therefore carry no legal status. However, those who wish to marry “for real” can do so on site by arranging everything in advance: The Bora Bora by Pearl Resorts handles all organization at the Vaitape town hall, in coordination with the couple’s wedding planner.

The Bora Bora property also organizes bespoke ceremonies to make engagement proposals or vow renewals unforgettable.

Personalized ceremonies, on demand

The Taha’a by Pearl Resorts also offers, in complete privacy, the exchange of vows and rings. The ceremonies take place either in a quiet spot on the beach or on a nearby motu distinguished by its extraordinary heart shape!

As in Bora Bora, the ceremony can be personalized with flower garlands, musicians, dances, cocktails, photos or video shooting.

At Tikehau by Pearl Resorts, within the grand setting of the Tuamotu archipelago, traditional wedding ceremonies take place on its pink-sand beaches, unless aesthetes opt for a Polynesian blessing in the sumptuous private Royal Villa.

Placed, as in the other Pearl Resorts, under the sign of nature as a guarantee of renewal and abundance, these ceremonies are of course personalized on demand—with decorations, flowers, cake and the bride’s arrival by canoe!

And also, a multitude of romantic rendezvous

If all these ceremonies are musts, lovers—whether on their honeymoon or simply taking a romantic getaway—will also find happiness in the wide range of romantic experiences offered by the Pearl Resorts houses. Beginning with private boat transfers—champagne included—to reach the hotel. Upon arrival, a personalized in-room welcome set according to each couple’s tastes—champagne, petit fours, flower garlands, etc.—awaits the lovers.

All of these properties also offer breakfasts delivered by traditional rowing boat to the lovers’ villa. While their table is being set, the couple is invited by the oarsman to take a short stroll by boat. It is an extraordinary opportunity to enjoy the first sunlight and the lagoon’s colors. And a magical moment not to be missed!

A less spectacular but equally enticing option: breakfast served on a tray placed on the private pool of the villa.

Of course, each Pearl property also offers duo massages in its spa. Each property features at least one double treatment cabin dedicated to couples, sometimes lavishly immersed in lush nature as at Bora Bora.

A keen sense of detail

Bora Bora, Taha’a, Tikehau and the Vahine Private Island hotel also invite lovers to meet for a beach lunch or for a moonlit dinner, with a pretty table set right by the water. At Taha’a, dancers and musicians welcome couples with the sound of the pu and treat them to an exceptional show during their four-course dinner, ending with a fire dance, swayed by the evening breeze and the lapping lagoon.

In Tikehau, romantic getaways last as long as a picnic or even an entire day (Royal Pape Miti) on a motu (islet) of pink-sand in its crystal-clear lagoon. At lunchtime, lovers are invited to sample coconut milk-marinated raw fish or grilled lobster, or both, according to their tastes. And one of the hotel’s specialists will come on site to give a massage for two.

Thanks to the Pearl Homes’ meticulous attention to detail, these intimate moments become precious memories.

Cruises to fully enjoy the sunsets

Since sunsets are breathtaking in Polynesia, the Pearl Resorts houses invite lovers to make the most of them.

At Tikehau, mini-cruises by boat are organized at the moment when the sun begins to descend.

Bora Bora, meanwhile, invites lovers to discover the lagoon during the “golden hour,” aboard its solar-powered luxury catamaran—the Okeanos Pearl. Zero-emission operation guaranteed! To make this experience even more unique, a selection of wines, beers and sodas accompanies the ride.

If Polynesia embodies love, the Pearl houses are synonymous with truly unique experiences to share as a couple. The only constraint is to choose according to your heart and desires!

Pearl Resorts of Tahiti in Inspirations Voyages

Laurent Tapotofarerani, Business Developer Europe, reveals the Pearl Resorts of Tahiti offer in French Polynesia. A luxury and authentic asset to boost your sales at travel agencies.

🎦 See the show

Contact Pearl Resorts of Tahiti

Avec Pearl Resorts, la Polynésie devient un paradis pour les amoureux

Reservations contact – French Polynesia :

Email : [email protected]

Tel : (+689) 40 507 601

Commercial contact – France :

Laurent Tapotofarerani

Email : [email protected]

Tel : (+33) 06 88 88 40 55

Website : Pearl Resorts of Tahiti

Grecotel Hotels & Resorts Represented in France by GroupExpression

September 25, 2026 by Amara Nambinga

Le Creta Palace Resort a rejoint la collection LUXME - Photo : Grecotel

Climats du Monde

Grecotel Hotels & Resorts opens a new chapter in France with GroupExpression.

The agency announces a new partnership with Grecotel Hotels & Resorts, of which it now handles representation in France, both on the commercial front and on press relations.

Thus, GroupExpression will accompany the development of the hotel group to tourism professionals in France. On the commercial representation front, Leyna Guillet-Jones will be the face of the brand on the French market and the preferred liaison of its tour-operator partners and travel agencies, under the supervision of Virginie Moulin.

In parallel, the agency will oversee the press relations strategy of Grecotel Hotels & Resorts, under the direction of Perrine Hauet.

Grecotel Hotels & Resorts brings together 40 properties spread across 15 destinations in Greece

“Grecotel possesses something rare: an identity that goes far beyond its hotels. Its family history, its intimate knowledge of Greece, and its connection with each destination provide exceptional editorial material. We are very happy to bring this story to French tourism professionals and media, and to the trust placed in our teams by Grecotel.” said Stéphanie Picon and Virginie Le Norgant of GroupExpression.

“France is an important market for Grecotel. GroupExpression’s expertise with the media and tourism professionals makes it a natural partner to share our vision of Greek hospitality and to showcase the diversity of our collection,” added Kostas Sinis – Spokesperson for Grecotel – Director of Commercial Strategy and Markets at Grecotel Hotels & Resorts.

Best Western Hotels & Resorts: A Summer Fueled by Last-Minute Bookings

September 3, 2026 by Amara Nambinga

Best Western Hotels & Resorts dresse le bilan des tendances de l'été 2026 - DepositPhotos.com, dvoevnore

TAP Air Portugal

The Best Western Hotels & Resorts group presents the initial activity trends for its French network for the summer season 2026.

A summer marked by last-minute bookings and the direct impact of high temperatures on the choice of stays.

While July recorded a more moderate start, the remainder of the season remains highly evolving under the influence of the “last minute” phenomenon.

In this context, The PACA region stands out as the network’s most dynamic destination, while the search for milder temperatures redirects a portion of flows toward Brittany, Normandy, Hauts-de-France and the Auvergne-Rhône-Alpes region.

Des trajectoires régionales contrastées selon les marchés

The analysis of network performance highlights highly heterogeneous results depending on geographic areas.

The Provence-Alpes-Côte d’Azur region remains the season’s main engine with a 6.6% rise in its gross revenue between July and September compared with the previous year.

On its side, after a hesitant start in July, Brittany records a 1.5% increase in August and September, benefiting from a shifting clientele seeking cooler temperatures, while Corsica maintains a stable attendance level despite higher tariffs.

By contrast, Île-de-France experiences more moderate activity, suffering the usual slowdown of summer business tourism and the disinterest of travelers in metropolises during heatwave episodes.

L’adaptation des infrastructures face aux fortes chaleurs

The surge of summer heat waves has become a decisive factor in choosing accommodations.

The hotel group indicates that more than 80% of its properties in France are equipped with air conditioning systems, which has driven a significant spike in bookings at these hotels during recent heat waves.

This infrastructure now welcomes both leisure travelers and teleworkers thanks to the deployment of their shared work spaces, myWO.

Pearl Resorts Debuts New Film Highlighting Its Vision of Polynesian Luxury

August 28, 2026 by Amara Nambinga

Pearl Resorts unveils a new brand film dedicated to French Polynesia and the identity of its properties.

Through this video, the group seeks to present a travel vision centered on cultural immersion, natural landscapes, and Polynesian hospitality.

The film showcases the destination’s various facets beyond the images traditionally associated with lagoons and overwater bungalows. Volcanic reliefs, lagoons, the ocean, as well as the traditions and encounters with local populations take a central place in this production.

This video marks the first installment in a new content series that will progressively highlight Pearl Resorts’ five properties.

The group thus intends to present its hotels as the different stages of an itinerary across the Polynesian archipelagos, from the Marquesas Islands to the Tuamotus, including the Windward Islands and Vahine Private Island.

A Definition of Luxury Oriented Toward Experience

According to Pearl Resorts, this approach aims to elevate a travel experience built on discovering local culture, the transmission of know-how, and the authenticity of exchanges.

Through this new film, Pearl Resorts also asserts its concept of luxury, which it associates more with the lived experience than with material offerings.

The group highlights a hospitality model inspired by Polynesian culture, where sharing, transmitting knowledge, and human relationships play a significant role in the experience offered to travelers.

Published by Amelia Brille TourMaG.com Editor
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