Tunisia: Tourism Remains Resilient Despite Complex Economic Conditions


Sur le marché français, Mohamed Mehdi Haloui, directeur général de l’ONTT fait état d’une progression comprise entre 3 et 4 % du  nombre d’arrivées depuis le début de l’année 2026. @cl

Climats du Monde


Tunisia confirms its resilience, but indicators call for nuance in the assessment. Through August 31, 2026, the destination records a slight decline of 0.2% in arrivals, across all markets, thus remaining almost at the level of the previous year.

“For the year 2026, in terms of arrivals, the situation is roughly stable,” summarizes Mohamed Mehdi Haloui, director general of the Tunisian National Tourism Office (ONTT).

On the French market, the ONTT’s director general reports a rise of between 3% and 4% since the start of the year. A positive result that must, however, be weighed against data from the Syndicate of Tour Operating Companies (Seto), which notes a 5.7% decline in departures to Tunisia this summer among its members.

Read also : Seto’s assessment: summer partly saves the year for TOs

The destination has had to contend with a complex backdrop, between tensions in the Middle East and episodes of extreme heat, which notably led to water outages.


France leads, the UK advances

France remains Tunisia’s top European source market. The United Kingdom now holds the second spot, closely followed by Poland and Germany.

“The UK market has progressed well and has taken the second place since the launch of a direct route with easyJet,” notes Mohamed Mehdi Haloui.

The Office is also looking to reconnect with some historical markets. Russia shows signs of recovery, though volumes remain modest.

“Before the war, Russia represented the second market for Tunisia after France, with more than 600,000 arrivals. In 2026 we recorded a modest rebound of the Russian market, but it is progressing,” says the ONTT’s director-general.

Air connectivity remains a central challenge. If the service to the French market is considered satisfactory, notably thanks to Tunisair, Nouvelair, and Transavia, the situation is more fragile on other markets.

A better level of connectivity would help better leverage opportunities linked to the regional context. The war in the Middle East reminded that Tunisia is not in a conflict, but the destination has not been able to fully capitalize on this situation. “We could have benefited more from this conjuncture if we had had better air connectivity”, says the ONTT’s director-general.


Alternative accommodations gain ground

Several hotel projects are coming to fruition, notably in Tozeur, Tabarka and Djerba. Tunisia is also seeing growing interest in alternative accommodations, such as guest rooms, rural cottages and tourist camps.

Regulated by regulatory texts since 2013, these offerings meet an increasing demand. “The sector is developing very well and responding to an ever-stronger demand from customers,” stresses Mohamed Mehdi Haloui, director general of the ONTT.

In Tozeur, a first establishment was inaugurated at the end of last year, while the Tozeur Plaza is due to open this year.


Diversifying the offer beyond beach tourism

Diversification is one of the Tunisian National Tourism Office’s priority axes. The destination aims to develop cultural tourism, well-being, golf, sports, and Saharan tourism.



“These are very interesting niches that we are trying to develop to attract a broader clientele,” explains the ONTT’s director-general.

To support these segments, the Office intends to encourage investment and strengthen marketing actions. It seeks to promote these experiences through institutional campaigns, tour operators, influencers, and digital initiatives.

The objective is to showcase a Tunisia that is not limited to beach tourism, which remains “highly valued” and continues to hold a major place in the tourism offering.

Thalassotherapy also remains an important asset. More broadly, health tourism is part of the sectors to be developed, thanks to the country’s medical expertise and its favorable pricing. The segment, however, progresses cautiously, notably due to regulatory difficulties.



Encouraging winter outlooks


Caroline Lelievre Published by Caroline Lelievre Journalist – TourMaG.com
See all articles by Caroline Lelievre

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Electronic Invoicing: France Does Not Have the Most Complex Legislation [ABO]


Maud Christophe, directrice du développement chez Voxel, à propos de la facturation électronique : "Nous avons déjà eu l’expérience au Mexique, en Italie" - Depositphotos.com, mrgao

IFTM prenez RDV avec TourMaG


The first of September could offer a glimpse into the administrative and economic chaos of a country unprepared for a reform.

Indeed, France is stepping into an era of modernization by shifting to electronic invoicing.

However, not every ticket will disappear, since this concerns transactions between businesses.

For the state, the objective is fairly straightforward: trace the VAT and bring in new revenues, while avoiding a portion of activity from slipping into a gray area.

Yet, in France such maneuvers can sometimes be chaotic.

While they should all be ready, within about six weeks, to receive their invoices electronically, only 2 million businesses, out of France’s 11 million, would actually be operational according to La Tribune.

And even though the State has acknowledged the looming chaos, it has also stated its intention to be supportive toward players who show good faith and face technical or organizational difficulties in meeting the requirements.

Conversely, penalties could be steep for companies that fail to provide evidence of their challenges in converting to the reform, with fines potentially reaching €15 per invoice not properly transmitted.



Invoicing: “Time lost is cash flow lost”

In light of the urgency of the situation and the mandatory transition that seems misunderstood, we have decided to give a voice to the head of a company that has already lived through several “first Septembers” around the world.

“Voxel has been around for 28 years. We are based in Spain, with clients all over the world.

We began by aiming to solve the problems faced by tourism players who wanted to maximize automation in receiving their invoices and matching them, by creating a network linking hoteliers on one side and tour operators and travel agencies on the other, so they could exchange invoices automatically and electronically
, summarizes Maud Christophe, director of development at Voxel.

We connect to the company’s PMS and its accounting system to extract invoice details, validate them, and then send the invoice to the client, she adds.

To read: Electronic invoicing: everything you need to know!


Electronic invoicing: “We’ve already had experience in Mexico, in Italy”

After almost three decades in operation, the company has witnessed electronic invoicing reforms across the globe!

Therefore, for the head of the company, and with the September 1 deadline approaching, there is no need to panic just yet, even if some players in tourism are lagging behind, particularly those that hadn’t started digitizing yet.

Because before France, the next country to adopt this new era is… Chile! Behind it, other Latin American countries will follow.

“In Europe, Italy was a pioneer, as it implemented this reform in 2019 to address VAT controls and combat corruption. In 2026, Poland and Belgium followed in January-February, then France in September, and Germany will follow in 2027, summarizes Maud Christophe.

Progressively, we see that many countries are moving toward this for varied reasons.

The implementation of electronic invoicing in Italy was not neutral.

To understand it, one only has to look at the European VAT Gap indicator, which measures the gap in VAT compliance. It represents the difference between revenues that would be collected if all taxpayers complied with tax rules and revenues actually collected, according to the European Commission site.

In Italy, it dropped from over 19% to 15%. In France, it would be only 5.6%.

Beyond this indicator and, in France, even though the obligation is set by the government, digitalization should still bring benefits to tourism industries by allowing them to stay up-to-date with their cash flow.

Indeed, at present, “as soon as there is a problem in a paper or manual process, the hotelier sends the invoice to the travel agency, which takes two to three weeks to process it. So if, for example, the booking number is missing, they will email or call the hotel to have the invoice resent.

All of this stretches out over time. That lost time equals less cash flow
“, explains Maud Christophe.

She continues: “We already had experience in Mexico, in Italy, etc. Each country obviously has its own specifics, but it is not something completely new for us.

There is a lot of worry, but France does not have the most complex legislation on the subject. And we are here to accompany and reassure tourism professionals.

Of course, the major players in the sector have already started ahead; it might be a bit more challenging for smaller ones. And indeed, for tourism professionals who still work in a very manual and not very digital way, this reform requires them to move toward digitization, in addition to updating themselves on this new obligation,
“, analyzes the development director.


Invoicing: “For SMEs, there isn’t a big change”


Facturation électronique : "Pour les PME, il n’y a pas de grand changement" selon Maud Christophe (Voxel) - Crédit photo : Voxel

Thus, starting on September 1, 2026, all enterprises must be capable of receiving electronic invoices.

In addition, large enterprises and mid-sized firms will also need to be able to issue them.

Small businesses, which account for nearly the entire tourism industry with a few exceptions, will have a grace period to issue invoices until the next term.

To read: Tourism businesses: what does 2026 have in store for you tax-wise?

“For SMEs, there isn’t a major change. The first step is that they will be required to select an approved platform to receive invoices. For those who have not done so, they still have until September 1 to do it.

This approved platform will therefore fetch all invoices from the major clients of travel agencies. They will continue to receive paper invoices or emails from their smaller suppliers
“, adds Maud Christophe.

The SMEs can then potentially integrate these invoices into their accounting system or retrieve them from the approved platform.

In short, French VAT-liable companies must use an approved platform to receive their invoices by early September. Voxel is, of course, part of this category.

It should be noted that the reform will come with an additional cost at a time when the business models of some players are under pressure. “Travel agencies tell us they paid nothing before to receive their invoices and they wonder: why, tomorrow, should I pay? This is completely legitimate, notes the development director of Voxel.

I advise them to pursue complete digitization of their activities, because today people are employed to manually enter invoices into the accounting system and then reconcile them. All of this carries a very high cost for a business.

With full digitalization, it is possible to have staff truly dedicated to higher-value tasks
, she concludes.


Edgar Morin: Toward an Increasingly Complex Leisure Time [ABO]


Edgar Morin : vers un temps libre de plus en plus complexe - Depositphotos.com  Auteur ALLVISIONN

CroisiEurope


In a life busy with repetitive tasks, increasingly urgent, constraining and most often bureaucratic, Edgar Morin is the author of that famous line: “When there is a vacancy of values, there is value in vacations.”

A finding that has never deserved less resonance than in our chaotic era, where peace is menaced by the madness of a few, by robots and machines that deprive humanity of the respite necessary for its survival.

The time available for leisure, which gradually became a component of the social order since the summer of 1936, has indeed become the one we place at the top of our priorities.

As a bearer of physical and mental rest, it makes it possible to break with routine, with obligations and especially with our everyday geography. It most importantly enables the regeneration of the strength of workers outside mandated time.



The Duration of Time Expands

Having become an indispensable pause, free time now tends to lengthen as our societies evolve. After 1936 and the 15 days of paid holidays finally granted to workers, the third week appeared in 1956, and the fourth week was granted in 1969, within the social gains package of May ’68.

Finally, in 1982, the fifth week codified a progression reflecting the shared aspiration for an improved quality of life and a possibility to fragment annual vacation times into multiple trips, allowing the tourism machinery to operate across several periods of the year. And for individuals to diversify their leisure consumption. And provided they have the means, their expenditure on tourist travel.

According to Jean Viard in his work: “The Triumph of a Utopia”, work now occupies only 10 to 12% of our lives compared with 40% in 1936!*


From Collective Rhythms to Individual Rhythms

Another major shift is the RTTs, which disrupted working times and fractured collective rhythms.

Fracturing in favor of personal time, sometimes endured but most often chosen, the reduction of working time has made free time more flexible and malleable, generating not only a sense of freedom but also the freedom to schedule leisure activities at times different from those of the majority.

A privilege that is increasingly sought after.


From Telework to Holidays Every Day

What more can be said about this other source of fragmentation that has become prominent since teleworking has entered our routines? Contributing to the elasticity of constrained time, telework blends free time with work.

We work and entertain ourselves at the same time from the edge of a swimming pool on the far side of the world! So much so that an American journalist described our era as the era of “holiday-everyday”—holidays every day…

And, finally, since AI is doing the work for us, aren’t we on the verge of a new mutation of working time and, consequently, of leisure time? If analysts are to be believed, we will no longer work as before and, more importantly, employment will necessarily fall!


A Caution About the Contradictions of the Leisure Industry


Read also: an interview excerpt from Marianne magazine with Jean Viard, about Edgar Morin known as the father of “complex thought.”

Jean Viard: “Behind complex thought lies the idea that the West has progressed by separating knowledge. The scientific nature of things has been defined as: mathematics to mathematicians, physics to physicists, etc.

Yet, in his view, the moment has come to bring knowledge together. Deep down, that is, if you wish, the heart of complex thought: we have separated knowledge, but now, to understand the world, we must unify them. We need to reintegrate humanism and values everywhere.”



Josette Sicsic - DR

Journalist, consultant, lecturer, Josette Sicsic has been observing the mutations of the world for more than 25 years to analyze their implications for the tourism sector.

Having developed the Touriscopie journal for over two decades, she remains at the forefront of current events where she decodes the present to anticipate the future. On the site www.tourmag.com, in the Futuroscopie section, she publishes several times a week forward-looking and analytical articles.

Contact: 06 14 47 99 04

Email: [email protected]