Disneyland Paris Announces New Parade and Space Mountain’s Return

Près de 225 croquis consacrés aux costumes, perruques et maquillages ont été dévoilés - Illustration : Disney-Artist Concept Only

MSC Croisières


On the occasion of D23: The Ultimate Disney Fan Event, held from August 14 to 16, 2026 in Anaheim, California, Disneyland Paris unveiled several innovations that will enrich its offerings in the coming years.

Highlights include a new daytime parade anticipated for 2028, a fresh interpretation of Space Mountain – From Earth to the Moon – and new details about the upcoming immersive zone dedicated to The Lion King at Disney Adventure World.

Disneyland Park will welcome in 2028 a new daytime parade, the first since 2017. Presented as an exclusive creation for Disneyland Paris, it will run daily and become one of the park’s new daytime entertainment highlights.

Led by Mickey Mouse and his friends, the parade will feature several iconic characters from the Disney universe, among them Jasmine, Tiana, Rapunzel, and Miguel from Disney/Pixar’s Coco. New floats will blend design with cutting-edge technology around the theme of magic and dreams.

The project required more than 10,000 hours of technical research and development, as well as nearly 225 sketches dedicated to costumes, wigs, and makeup.


Space Mountain Returns to Its Original Story

Another announcement concerns the Disneyland Park: Space Mountain will receive a new artistic direction inspired by its original incarnation, Space Mountain – From Earth to the Moon.

Opened in 1995, the attraction drew on Jules Verne’s novel and offered a retro-futuristic world paired with an immersive experience.

After ten years under the Star Wars Hyperspace Mountain theme, the ride is therefore set to reclaim the spirit of its initial design. The current version is slated to close at the end of 2027 to allow several months of renovation.

Disneyland Paris stresses that the project will not be a mere reproduction of the 1995 attraction. The work will include technical and maintenance improvements, new sets and props, and a redesigned queue.

The narrative will also be revisited, framed by an idealized vision of humanity’s early voyages to the Moon, rendered in a steampunk style faithful to the Discoveryland universe.

Disneyland Paris further notes that elements of the original scenery will be integrated with new installations, while the technical improvements accumulated over more than 30 years will be retained.

This transformation is part of the “New Magic” program, recently launched by Disneyland Paris to evolve certain historic attractions and refresh the visitor experience.


The Lion King: Scar Joins the Upcoming Attraction

At Disney Adventure World, Disneyland Paris is also continuing the construction of its forthcoming immersive zone dedicated to The Lion King.

The park revealed at D23 new details about the attraction, notably the presence of Scar in the form of an Audio-Animtronics figure.

The character will appear in a new confrontation scene with Simba, directly inspired by the film’s iconic battle. This will mark Scar’s first Audio-Animatronics figure presentation within this attraction.

The future zone will constitute the first immersive world dedicated to The Lion King in a Disney park. Work began in the autumn of 2025, after the foundations were completed, near Adventure Bay and World of Frozen.

The area will span roughly 30,000 square meters and will include the attraction, a shop, a dining space, and meet-and-greet areas for character interactions.


A Transformation That Continues at Disney Adventure World

These announcements are part of a significant evolution phase for Disneyland Paris.

The development of Disney Adventure World continues, notably following the opening of World of Frozen and several new experiences.

The next milestone announced will be the arrival of Wilderness Explorers Sky Swings, a ride inspired by the Disney/Pixar film Up, which is slated to open next year on Adventure Way, opposite Rapunzel’s Tangled Spin.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
See all articles by Amelia Brille

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Disneyland Paris Dominates Tourism Influence on Instagram and TikTok


Disneyland Paris domine l’influence touristique sur Instagram et TikTok - Depositphotos.com, emre03

Hurtigruten


Disneyland Paris confirms its influence on social networks.

According to rankings unveiled by Kolsquare on July 29, 2026, the park tops the 100 travel and tourism brands most influential in France in the first half of the year, on both Instagram and TikTok.

This performance is measured using the Earned Media Value (EMV), an indicator that estimates the value generated by content and creators’ engagement.

On Instagram, Disneyland Paris records an EMV of €14.3 million, ahead of Hôtel Martinez (€8.3 million) and Savoie Mont Blanc (€8.2 million). On TikTok, the park also remains in first place with €8.2 million, far above easyJet (€3.3 million) and Pairi Daiza (€2.1 million).

The ranking thus reveals two different dynamics : Instagram is still dominated by the strong presence of destinations and hotels, while TikTok places greater emphasis on content related to experience, entertainment and escape.


Les acteurs du tourisme affichent des performances contrastées

On Instagram, Tourlane ranks fourth with €6 million EMV, ahead of Vacances Léo Lagrange (€4.5 million), SNCF Voyageurs (€4.3 million), Explore la France (€4.2 million), Airbnb (€4.1 million), La Compagnie (€3.9 million) and the Carlton Cannes (€3.7 million).

On TikTok, Voyage Privé reaches €2 million EMV, followed by SNCF Voyageurs (€1.4 million), Futuroscope (€1.3 million), Booking.com and Le Puy du Fou (€1.2 million each), then GetYourGuide (€854,822) and Air France (€841,391).

In the attractions and leisure category, Disneyland Paris dominates on both platforms.

On Instagram, the Grand Palais finishes in second place with €3.5 million EMV, ahead of Le Puy du Fou (€2.9 million). The Vendée park climbs six spots in one year and records an engagement rate of 6.4%.

On TikTok, Pairi Daiza and Futuroscope complete the podium of the segment with respectively €2.1 million and €1.3 million EMV, while Le Puy du Fou ranks fourth with €1.2 million.


High-end hospitality performs on Instagram

In the hotel industry, Instagram remains particularly favorable to upscale establishments.

The Hôtel Martinez dominates the segment with €8.3 million EMV and an engagement rate of 26.2%. The Carlton Cannes follows with €3.7 million, ahead of Hôtel Barrière Le Majestic, at €2.9 million. This latter property climbs six places in the overall ranking.

On TikTok, the hierarchy is different. ibis hotels France takes the lead with €731,496 EMV, ahead of Accor (€549,602) and the TOO Hotel Paris (€362,455).


SNCF Voyageurs et easyJet en tête du transport

The air and rail sector also shows gaps between the networks. SNCF Voyageurs dominates on Instagram with €4.3 million EMV, ahead of La Compagnie (€3.9 million) and Air Tahiti Nui (€3.2 million). The Compagnie stands out for its rise of 187 places in the overall ranking.

On TikTok, easyJet takes the top position in the segment with €3.3 million EMV, ahead of SNCF Voyageurs (€1.4 million) and Air France (€841,391).

On the side of tour operators and booking platforms, Tourlane leads Instagram with €6 million EMV, ahead of Vacances Léo Lagrange (€4.5 million) and Airbnb (€4.1 million). Vacances Léo Lagrange posts a gain of 43 places in the overall ranking and shows an engagement rate of 16.4%. On TikTok, Voyage Privé dominates the segment with €2 million EMV and an engagement rate of 23.7%, ahead of Booking.com (€1.2 million) and GetYourGuide (€854,822).

Destinations also show different profiles depending on the network. Savoie Mont Blanc tops Instagram with €8.2 million EMV, ahead of Explore la France (€4.2 million) and the Occitanie Regional Tourism Committee (€2.9 million). La Plagne, Tourisme Bretagne and Courchevel are also among the most visible destinations.

On TikTok, Visit Cyprus dominates the segment. Les Ménuires, with €88,479 EMV, becomes the French destination with the highest ranking, ahead of GoTürkiye which completes the podium.


La France renforce sa présence dans le classement européen

The performance of actors present in France is also reflected at the European level.

On Instagram, ten tourism actors based in France appear in the European Top 50. Disneyland Paris holds first place with €30.3 million EMV, ahead of Turkish Airlines and Airbnb. The Hôtel Martinez ranks sixth with €12.3 million, while Savoie Mont Blanc reaches 13th position.

On TikTok, nine French-based actors are included in the European Top 50. Disneyland Paris again remains in first place, with €31.4 million EMV. Voyage Privé is 14th, Futuroscope 17th, SNCF Voyageurs 21st and Puy du Fou 25th. Air France, Parc Astérix, ibis hotels France and Accor complete the French representation.

Beyond the volume of content, these results highlight the importance of engagement and the ability of tourist brands to generate content around experiences that are easily shareable.

Disneyland Paris thus appears as the leading actor in the sector in terms of influence on the two studied platforms, while other brands stand out more according to their universe and the uses particular to each social network.