Trenitalia vs Eurostar: How Competition Could Change Travel for Passengers


Trenitalia face à Eurostar : ce que la concurrence pourrait changer pour les voyageurs - Depositphotos.com @AndreyKr

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After 32 years of Eurostar’s monopoly, the rail link between Paris and London is about to enter a new era.

 
With orders for 19 trains and a launch now targeted for 2029, Trenitalia is preparing its entry onto one of the last major international rail corridors still largely dominated by a single operator.

 
For Clément Hugon, cofounder and co-CEO of Kombo, this announcement constitutes “a huge announcement” for the sector. “This is the unlocking of the last international axis that was completely monopolistic“, he notes.

 
While this link is particularly strategic, it also presents significant constraints. Crossing the Channel Tunnel requires in particular specific trains and numerous authorizations, in addition to procedures related to crossing the border.

 
It’s the most complex because it requires more authorizations, specific trains, there is customs. It’s a somewhat peculiar protocol“, explains Clément Hugon.

 
A complex market, but also particularly attractive. Today, around 11 million passengers use the Paris-London rail axis each year. According to Kombo’s cofounder, the capacity of the Channel Tunnel is nonetheless far from being reached: around 400 trains would run there daily, against a maximum capacity estimated at 1,000 trains.

 
The arrival of new operators could therefore significantly increase the number of travelers transported.


A Price Drop Expected

For travelers, one of the main effects of this opening to competition could be price-related. According to Clément Hugon, the prices currently charged on Paris-London remain high, notably due to the monopolistic situation.

 
The monopoly has allowed Eurostar to impose very high fares, sometimes even higher than by air“, he notes.

 
At Kombo, the expectation is therefore for a significant drop in prices. “Clearly, in our view, ticket prices will fall a lot. We estimate the price drop at around 30%“, the cofounder states.

 
This estimate is notably based on observations from other markets opened to competition. Clément Hugon cites the example of Paris-Marseille, where Trenitalia recently entered the market against SNCF.

 
Trenitalia arrived with an offer broadly less than 30% compared to SNCF, and SNCF adjusted fairly quickly“, he explains. He adds that a similar logic could take hold on Paris-London.


Eurostar Will Have to Adapt Its Strategy

The incumbent operator does not wait for its competitor to arrive without reacting. Eurostar has already ordered 50 new trains from Alstom, an investment that should allow it to increase and renew its capacity. For Clément Hugon, pricing strategy should also be a central element of Eurostar’s response.

 
The difference with Trenitalia’s entry on other markets lies, however, in the scale of the planned offering. “It’s not just a few Trenitalia trains, it’s a real offering that will clearly compete with Eurostar in volume“, he stresses.

 
Prices won’t be the only battleground. Frequencies, schedules, comfort and services could also become decisive arguments to attract and retain travelers.


Brussels and Amsterdam in Sight

The opening of the cross-Channel market could extend beyond the Paris-London axis. Among the next connections likely to attract competition, Clément Hugon mainly cites Brussels and Amsterdam.

 
There are direct Amsterdam-London services and they are almost always full. There is strong demand because these are two major European capitals“, he notes.

 
For Kombo’s cofounder, the Brussels-London and Amsterdam-London routes thus appear as the most obvious markets to host more competition in the long term.


Competition Favorable to Kombo

For Kombo, the arrival of new operators also represents an opportunity. The platform, founded in 2016 by Clément Hugon and Matthieu Marquenet, now draws about one million travelers using its services to move around in France and across Europe.

 
When there is competition, there is a need for comparison. And Kombo’s raison d’être is to compare and combine the different companies“, Hugon explains. The increase in traveler numbers is another favorable factor. If competition lowers prices and broadens the offering, it could help attract some air travelers to trains.

 
According to Kombo, the challenge goes beyond merely reshuffling market shares between Eurostar and Trenitalia. “We expect a doubling of traveler volume on this axis“, estimates Clément Hugon.

 
It now remains to wait until 2029 to concretely measure the effects of this opening. In the meantime, both Eurostar and Trenitalia will need to specify their respective offers. The Italian operator has another argument in its Executive class, which, according to Kombo, is particularly suited to the business clientele heavily present on Paris-London. This adds a new arena of competition to a market that is bound to transform.


Eurostar Reaches 20 Million Passengers and Plans Up to 50 New Trains


Eurostar mise sur le nouveau train Celestia, Depsositphotos.com, Photo by Andrei Antipov

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In 2025, Eurostar carried 20 million passengers, marking a solid 3% growth (+500,000 travelers) in a single year.

On the ground, growth is particularly remarkable from the Paris hub: +6.7% for Paris–Amsterdam, +5% for Paris–London, and +3.7% for Paris–Brussels.

To translate this success into sustained demand and absorb this rising volume, Eurostar’s leadership is activating a major lever: an ambitious investment program of 2 billion euros for the acquisition of a new fleet of trains named “Celestia” (capable of up to 50 sets).


Celestia Fleet: Eurostar’s Big Move

A very concrete milestone has just been reached with the payment of an initial 90 million euros to the manufacturer Alstom.

The objective of this new fleet is twofold: on one hand, dramatically increase capacity on existing lines; on the other hand, pursue new strategic markets and open highly anticipated direct international links: London-Frankfurt, London-Geneva or Amsterdam/Brussels-Geneva.


Goal: 100% Renewable Energy by 2030

To deliver a complete customer experience, the company tends its infrastructures, such as the new cross-Channel terminal in Amsterdam, where more than €20 million has been invested to triple capacity.

But Eurostar pushes the sustainability agenda even further by integrating circular economy principles directly into its product (composting of food waste, redistribution of unsold items). For Gwendoline Cazenave, Eurostar’s Chief Executive, the trajectory is clear: the company builds the future of sustainable mobility in Europe with the ultimate aim of powering 100% of its trains with renewable electricity by 2030.

On the business side, the results validate the approach. With revenue above €2 billion (+1.7%) and EBITDA of €337 million, Eurostar demonstrates its financial strength, confirmed by progressive deleveraging (gross debt reduced to €520 million in April 2026).

TGV M to Welcome Its First Passengers in Early September 2026


TGV M : un début des opérations commerciales prévu en septembre 2026 - Crédit photo : SNCF Voyageurs

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Il devait, à l’instar du CDG Express, débuter son exploitation pour les JO de Paris. Finalement, les usagers français auront attendu deux années supplémentaires.

En effet, le TGV M vient de franchir sa dernière étape avant sa mise en circulation à grande échelle. La livraison des rames à la SNCF débutera dès le début de l’été.



Il a obtenu l’autorisation de mise sur le marché délivrée par l’ERA, l’Agence de l’Union européenne pour les chemins de fer.

Cette étape cruciale permet de vérifier que le matériel répond aux “exigences de sécurité et d’interopérabilité”.

“La qualité du travail préparatoire et la coopération des parties prenantes ont contribué à la bonne progression de l’évaluation, marquant un des derniers jalons vers l’entrée en service du train
“, selon le communiqué de l’opérateur.

Désormais, la SNCF et Alstom, le constructeur, vont pouvoir accélérer la mise en place de ce train de nouvelle génération.


TGV M: Commercial operations slated to begin in September 2026

Thus, the delivery of the first two sets destined for operation is planned for June 2026. Four more will follow by the end of August and, in total, the carrier will have 13 sets by the end of 2026.



For train enthusiasts, you will still have to wait a few more weeks before hoping to boards this new rolling stock.

A phase of testing and adjustments in real-world conditions is essential before welcoming the first passengers.

SNCF Voyageurs and Alstom have chosen to strengthen the commissioning arrangements by planning a several-week pre-commercial run of the first sets on the national network.

This exceptional step will mobilize hundreds of teams from the two companies in order to check every detail of the onboard experience, support the adoption of the train by the operational teams and finalize the last adjustments before welcoming the first TGV INOUI travelers
“, explains the press release.

To read : SNCF: what does the TGV M look like, which will run in 2026?

While commercial operations were scheduled for July 1, 2026, according to the latest postponement, they will not take place before early September.

For reminder, the TGV M is a 100 % French-designed train in its conception and built from 97 % of recyclable materials. It will feature 740 seats in its maximum configuration, i.e., 20 % more seats.

SNCF Voyageurs and Eurostar have ordered 160 train sets.

Barcelona No Longer Welcomes Cruise Passengers in Transit


Barcelone souhaite relever dès 2027 la taxe touristique appliquée aux croisiéristes de transit afin d’atteindre un total de 14 euros par passager @Deposit-Photios - Photo by fotoall

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Barcelona presses its strategy against overtourism… and now clearly targets transit cruises. In an interview granted to the local channel betevé, Mayor Jaume Collboni stated his aim to reduce to zero the number of cruise passengers who spend only a few hours in the city before returning to sea.

The socialist mayor now distinguishes two modelss: cruises that use Barcelona as the home port—with passengers who stay in hotels, fly in, or spend more on site, something Marseille hopes to develop—and ships making a simple port of call, accused of crowding public spaces without generating enough local economic benefits.

« Transit cruises make intensive use of public space without generating revenue », he said. To discourage this traffic, the municipality plans to sharply increase the taxation applied to short-stop passengers.


1.7 million transit cruise passengers in 2025

According to details provided by betevé, Barcelona aims to raise from 2027 the tourist tax levied on transit cruise passengers to a total of 14 euros per passenger. This amount would include the Catalan regional tax and the municipal surcharge. The additional revenue would be used in particular to fund public services and infrastructure used by visitors.

This new push fits into a broader strategy pursued by Barcelona to curb overtourism. The city and the port had already announced an agreement to reduce the number of cruise terminals from seven to five. The municipality also plans to phase out tourist apartments by 2028.

The issue remains particularly sensitive in Spain, where cruises represent a major economic engine. According to figures cited recently by the municipality, Barcelona hosted nearly four million cruise passengers in 2025, including about 1.7 million transit cruise passengers.