Trenitalia vs Eurostar: How Competition Could Change Travel for Passengers


Trenitalia face à Eurostar : ce que la concurrence pourrait changer pour les voyageurs - Depositphotos.com @AndreyKr

MSC Croisières


After 32 years of Eurostar’s monopoly, the rail link between Paris and London is about to enter a new era.

 
With orders for 19 trains and a launch now targeted for 2029, Trenitalia is preparing its entry onto one of the last major international rail corridors still largely dominated by a single operator.

 
For Clément Hugon, cofounder and co-CEO of Kombo, this announcement constitutes “a huge announcement” for the sector. “This is the unlocking of the last international axis that was completely monopolistic“, he notes.

 
While this link is particularly strategic, it also presents significant constraints. Crossing the Channel Tunnel requires in particular specific trains and numerous authorizations, in addition to procedures related to crossing the border.

 
It’s the most complex because it requires more authorizations, specific trains, there is customs. It’s a somewhat peculiar protocol“, explains Clément Hugon.

 
A complex market, but also particularly attractive. Today, around 11 million passengers use the Paris-London rail axis each year. According to Kombo’s cofounder, the capacity of the Channel Tunnel is nonetheless far from being reached: around 400 trains would run there daily, against a maximum capacity estimated at 1,000 trains.

 
The arrival of new operators could therefore significantly increase the number of travelers transported.


A Price Drop Expected

For travelers, one of the main effects of this opening to competition could be price-related. According to Clément Hugon, the prices currently charged on Paris-London remain high, notably due to the monopolistic situation.

 
The monopoly has allowed Eurostar to impose very high fares, sometimes even higher than by air“, he notes.

 
At Kombo, the expectation is therefore for a significant drop in prices. “Clearly, in our view, ticket prices will fall a lot. We estimate the price drop at around 30%“, the cofounder states.

 
This estimate is notably based on observations from other markets opened to competition. Clément Hugon cites the example of Paris-Marseille, where Trenitalia recently entered the market against SNCF.

 
Trenitalia arrived with an offer broadly less than 30% compared to SNCF, and SNCF adjusted fairly quickly“, he explains. He adds that a similar logic could take hold on Paris-London.


Eurostar Will Have to Adapt Its Strategy

The incumbent operator does not wait for its competitor to arrive without reacting. Eurostar has already ordered 50 new trains from Alstom, an investment that should allow it to increase and renew its capacity. For Clément Hugon, pricing strategy should also be a central element of Eurostar’s response.

 
The difference with Trenitalia’s entry on other markets lies, however, in the scale of the planned offering. “It’s not just a few Trenitalia trains, it’s a real offering that will clearly compete with Eurostar in volume“, he stresses.

 
Prices won’t be the only battleground. Frequencies, schedules, comfort and services could also become decisive arguments to attract and retain travelers.


Brussels and Amsterdam in Sight

The opening of the cross-Channel market could extend beyond the Paris-London axis. Among the next connections likely to attract competition, Clément Hugon mainly cites Brussels and Amsterdam.

 
There are direct Amsterdam-London services and they are almost always full. There is strong demand because these are two major European capitals“, he notes.

 
For Kombo’s cofounder, the Brussels-London and Amsterdam-London routes thus appear as the most obvious markets to host more competition in the long term.


Competition Favorable to Kombo

For Kombo, the arrival of new operators also represents an opportunity. The platform, founded in 2016 by Clément Hugon and Matthieu Marquenet, now draws about one million travelers using its services to move around in France and across Europe.

 
When there is competition, there is a need for comparison. And Kombo’s raison d’être is to compare and combine the different companies“, Hugon explains. The increase in traveler numbers is another favorable factor. If competition lowers prices and broadens the offering, it could help attract some air travelers to trains.

 
According to Kombo, the challenge goes beyond merely reshuffling market shares between Eurostar and Trenitalia. “We expect a doubling of traveler volume on this axis“, estimates Clément Hugon.

 
It now remains to wait until 2029 to concretely measure the effects of this opening. In the meantime, both Eurostar and Trenitalia will need to specify their respective offers. The Italian operator has another argument in its Executive class, which, according to Kombo, is particularly suited to the business clientele heavily present on Paris-London. This adds a new arena of competition to a market that is bound to transform.


Eurostar Launches Its Official ChatGPT App


Eurostar lance son application officielle dans ChatGPT - DepositPhotos.com, jonkempner

Hurtigruten


Eurostar announces the worldwide launch of its official app within ChatGPT, making it the first railway company to offer this kind of service in the United Kingdom, Belgium, and the Netherlands.

Available this summer, the app enables travelers to search for Eurostar journeys directly from ChatGPT.

Users can obtain real-time information on schedules, travel times, and available fares, then be redirected to eurostar.com to complete their booking.

The experience is built on natural-language interaction, both in writing and speaking. After linking their ChatGPT account to the Eurostar app, users can express their requests conversationally.

It is thus possible to search for a trip between Paris and London for a weekend, compare the schedules between Brussels and Amsterdam, or identify an itinerary for a European trip. Eurostar’s stated objective is to give travelers quick access to the main information needed to plan their journey.

This new feature complements the company’s existing channels, namely its website and its mobile app.


AI, a Growing Search Channel

For Eurostar, launching this app also responds to the evolving traveler search behaviors. The company has been noting for several months an increase in traffic from AI platforms to its website.

Between January 2025 and June 2026, this traffic has grown by fivefold. By June 2026, ChatGPT alone accounted for 85% of the traffic generated by AI applications to eurostar.com.

The impact on sales remains, for now, limited but measurable. Between May and July 2026, bookings on eurostar.com made from an AI application represented between 0.8% and 1% of total bookings.

For the company, these figures nevertheless signal the emergence of new user practices in trip planning, with travelers now using conversational interfaces to search for information, compare options, and build their itinerary.


New Features Under Consideration

Eurostar already plans to gradually evolve its ChatGPT experience. Several avenues are currently being studied, including discovering destinations, visualizing the network, inspiration for future trips, and easier access to certain fare offers.

The company also indicates it wants to explore the possibilities offered by other conversational assistants as these new uses develop.

Research habits are evolving rapidly, and travelers are increasingly using conversational interfaces to plan their trips,” notes François Le Doze, Eurostar’s Commercial Director.

By launching our app in ChatGPT, we are choosing to be present where our customers already search for information and plan their journeys.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
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Eurostar, Heatwave, ETIAS… The Week’s Essential Tourism News [ABO]


La revue de presse internationale de la semaine - Depositphotos.com Auteur serezniy

IFTM prenez RDV avec TourMaG


Au sommaire de la revue de presse de la semaine du 13 juillet 2026 :

Eurostar adapts its future trains to extreme heatwaves

In Italy, the tourism sector calls for tougher rules against fake reviews

An NGO advocates for a fairer tax regime for cruises in Europe

Hotel guest satisfaction is rising in North America

In Spain, heatwaves are undermining the loyalty of international tourists



Five trends reshaping the employment market in events

Sports tourism is emerging as the new engine of holidays

ETIAS launch postponed to 2027?

Did you know? Summer scams are targeting travelers more and more



Eurostar adapts its future trains to extreme heatwaves


Les futurs trains Eurostar seront capables d'opérer par des températures atteignant 55 °C.@depositphotos/packshot

In response to the intensification of heat waves across Europe, Eurostar has revised the specifications for its upcoming two-level train fleet, dubbed “Celestia.”

Initially designed to operate up to 45 °C, the new trains will ultimately be equipped with air conditioning capable of functioning at temperatures reaching 55 °C.

Expected from 2031, they are intended to remain in service until the 2060s. An investment of 2 billion euros is earmarked to modernize the fleet, increase capacity by 20%, and better prepare the rail network for the challenges of climate change.

A DailyMail.com article


In Italy, the tourism sector calls for tougher rules against fake reviews


En Italie, les organisations du tourisme italien veulent renforcer la lutte contre les faux avis en ligne un @depositphotos/NiroDesign

The main Italian tourism organizations deem the guidelines proposed by the Italian Competition Authority (AGCM) to combat online fake reviews to be insufficient.

They call for identical rules across all platforms, a complete ban on paid or incentivized reviews, greater transparency about ranking algorithms, and stronger controls against fraud.

According to them, online reviews directly impact the reputation and activity of tourism businesses, justifying a stricter regulatory framework to ensure fair competition and better consumer protection.

An article to be found on ttgitalia.com


An NGO advocates for a fairer tax regime for cruises in Europe


Selon une étude de Transport & Environment (T&E), les croisières bénéficient d'un régime fiscal plus avantageux que les hôtels. @depositphotos/IgorVetushko

According to a study by Transport & Environment (T&E), cruises enjoy a more favorable tax regime: a night onboard is taxed on average twice as little as a night in a hotel, despite a significant environmental impact.

The NGO notably proposes a €15 per passenger per port of call tax, which could generate €335 million per year in France, Spain, and Italy.

It also calls to align cruise VAT with hotel VAT and to strengthen environmental rules to better account for the costs associated with pollution and overtourism.

More at transportenvironment.org


In Spain, heat waves undermine the loyalty of international tourists


Five trends reshaping the employment market in events


L'expérience terrain est désormais plus valorisée que les diplômes dans l’événementiel. @depositphotos/ANDRANIK2017

Despite a challenging job market, event recruiters are now prioritizing specialized profiles capable of demonstrating concrete results and return on investment.

Hands-on experience is now valued more than degrees, even if certifications remain a salary asset.

Another takeaway: companies are rethinking their skill needs and are increasingly turning to freelancers and contract workers rather than permanent hires.

More on skift.com


Sports tourism is emerging as the new engine of holidays


Randonnée, surf, vélo, stages multisports ou bien-être deviennent des critères déterminants dans le choix des destinations. @depositphotos/ArturVerkhovetskiy

According to an analysis by Le Figaro, vacations centered on rest are gradually giving way to active getaways. Hiking, surfing, cycling, multisport camps or wellness programs are becoming decisive criteria in destination choice, driven by the search for convivial experiences and more immersive tourism.

This trend, particularly pronounced in summer 2026, pushes travel players to develop offerings ever more focused on sports activities and nature-based experiences.

Read on lefigaro.fr


ETIAS system launch postponed to 2027?


L'entrée en vigueur de l'ETIAS devrait être reportée à 2027. @depositphotos/Triumph0828

The implementation of ETIAS, the future €20 paid travel authorization for nationals of visa-exempt countries looking to travel to the Schengen area, is expected to be postponed to 2027.

This new timeline would be linked to difficulties encountered in deploying the biometric control system EES, essential for ETIAS to operate. Transport and tourism stakeholders welcome the delay, saying it will help avoid new disruptions at European airports, while the European Commission has not yet officially announced a new launch date.

An article from thetimes.com


Did you know? Summer scams are targeting travelers more and more


Les touristes, sont la cible d’arnaques au faux QR codes. @depositphotos/ArtVibe

Holidays are a prime time for scammers. This summer, travelers should especially beware of “quishing,” a scam using fake QR codes, as well as fake SMS requesting toll payments in transit or fraudulent listings of vacation rentals.

Before booking or paying for a service, it is essential to verify the authenticity of sites, never click on suspicious links, and favor official platforms. A few simple precautions can prevent vacations from turning into a nightmare.

An article from liberation.fr

Eurostar Reaches 20 Million Passengers and Plans Up to 50 New Trains


Eurostar mise sur le nouveau train Celestia, Depsositphotos.com, Photo by Andrei Antipov

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In 2025, Eurostar carried 20 million passengers, marking a solid 3% growth (+500,000 travelers) in a single year.

On the ground, growth is particularly remarkable from the Paris hub: +6.7% for Paris–Amsterdam, +5% for Paris–London, and +3.7% for Paris–Brussels.

To translate this success into sustained demand and absorb this rising volume, Eurostar’s leadership is activating a major lever: an ambitious investment program of 2 billion euros for the acquisition of a new fleet of trains named “Celestia” (capable of up to 50 sets).


Celestia Fleet: Eurostar’s Big Move

A very concrete milestone has just been reached with the payment of an initial 90 million euros to the manufacturer Alstom.

The objective of this new fleet is twofold: on one hand, dramatically increase capacity on existing lines; on the other hand, pursue new strategic markets and open highly anticipated direct international links: London-Frankfurt, London-Geneva or Amsterdam/Brussels-Geneva.


Goal: 100% Renewable Energy by 2030

To deliver a complete customer experience, the company tends its infrastructures, such as the new cross-Channel terminal in Amsterdam, where more than €20 million has been invested to triple capacity.

But Eurostar pushes the sustainability agenda even further by integrating circular economy principles directly into its product (composting of food waste, redistribution of unsold items). For Gwendoline Cazenave, Eurostar’s Chief Executive, the trajectory is clear: the company builds the future of sustainable mobility in Europe with the ultimate aim of powering 100% of its trains with renewable electricity by 2030.

On the business side, the results validate the approach. With revenue above €2 billion (+1.7%) and EBITDA of €337 million, Eurostar demonstrates its financial strength, confirmed by progressive deleveraging (gross debt reduced to €520 million in April 2026).