Stays Archives - Com Namibia

ZEcamping: Short Stays and Last-Minute Deals Gaining Ground

October 23, 2026 by Amara Nambinga

Pour la saison 2026, ZEcamping constate une progression des courts séjours et un poids important des réservations de dernière minute - DepositPhotos.com, Kotkoa

CroisiEurope

Reservation habits are evolving in outdoor hospitality.

For the 2026 season, ZEcamping notes in its mid-October bilan a rise in short stays and a substantial share of last-minute bookings.

These changes are accompanied by a 3% increase in reservations for the group’s linear engagement activities and the deployment of rental units, compared with 2025.

According to the bilan, short stays are taking on a growing role in ZEcamping’s activity this year.

Short Stays See a Notable Increase

Compared with the previous period, they have risen by 34% and now account for 34% of bookings, versus 26% in 2025 and 19% in 2024.

The three- and four-night stays remain the most requested short formats. Two-night stays, this year, show a strong uptick, “notably due to the May long-weekend calendar”, according to ZEcamping’s assessment.

These figures illustrate, according to the group, the growing share of vacation formats that are no longer limited to the traditional summer week.

Nearly Half of Reservations Made Within One Month of Departure

Another trend highlighted by ZEcamping is the prominence of late bookings.

In 2026, 48% of reservations were made within 30 days of departure.

The phenomenon was particularly noticeable during the summer, with a surge in bookings at their campsites in July and August.

This substantial share of last-minute bookings poses a challenge for professionals, who must balance availability management, occupancy targets and pricing policies.

Nevertheless, the bilan notes that it is not yet possible to determine the extent to which this trend represents a lasting evolution in behavior or a difficult summer marked by fires, geopolitical tensions and the economic situation.

Activity Extends into September and October

Another finding from the bilan is that activity is not confined to the peak July-August weeks.

ZEcamping notes a positive dynamic in the shoulder season compared with 2025.

September and October months also see higher bookings than the previous year. To date, according to the data released, late-season revenue shows an 8% increase.

600 Partner Campsites

Alongside its main activities, ZEcamping continues to develop its multi-distribution approach.

Its network reaches 600 partner campsites in 2026, including 200 new establishments connected this year.

According to the company, 74% of reservations made within this activity pertain to the off-season.

Marseille: Tourist Overnight Stays Up 5% From May to Mid-August 2026

October 3, 2026 by Amara Nambinga

Marseille confirme son attractivité touristique en 2026 - Depositphotos.com, Hackman

CroisiEurope

Marseille continues on its momentum.

The Phocaean city presents a positive assessment of its 2026 tourism season, with a 5% rise in overnight stays by leisure visitors between May and mid-August, compared with the same period in 2025.

If the first three months of summer show a solid uptick, August, for its part, remained stable.

This momentum unfolds in a context marked by several heatwaves, which led some travelers to reconsider their vacation plans.

The programming of the “Marseille Summer” season, run by the City and the Office of Tourism, Leisure and Congresses, notably helped bolster activity.

Des événements qui dopent la fréquentation

The events calendar proved to be one of the season’s engines.

From the month of May, four consecutive holiday weekends, paired with several major happenings, encouraged arrivals.

The matches of Top 14, Corsu Mezu Mezu and JUL concerts notably helped fill the accommodations.

The momentum continued in June with the concerts of ‘Alonzo, the Marsatac festival, the Top 14 semifinals at the Vélodrome Stadium or the Au Large festival.

July turned out to be the busiest month of the period. It also accounted for the largest share of foreign overnights, at 32% of the total during the period.

The Bad Bunny concert, held on July 1 at Cepac Vélodrome, epitomizes the impact of major events on tourist activity: overnight stays rose by 60% compared with 2025 on the evening of the concert.

Les clientèles internationales au rendez-vous

Germany remains the leading foreign market in terms of overnight stays, with a 14% year-on-year rise. The United States nonetheless shows the most dramatic growth among the major markets: +21%.

Spain rises by 3% and Switzerland by 11%. Conversely, British visitors fall by 20%. The Tourist Office explains this decline by the higher cost of holidays, which may have pushed some Britons to favor the domestic market, but also by the new Brexit-related formalities.

The American market could continue to expand with the opening, in June 2027, of a new direct connection between Marseille and New York.

On the French side, Nouvelle-Aquitaine (+14%), Occitanie (+10%) and Hauts-de-France (+6%) drive the growth. Île-de-France remains the leading source region, with 1.26 million overnight stays, steady compared with 2025.

Près de 140 000 visiteurs renseignés

The tourism performance is also reflected in the hotel sector. Over the May-August period, the occupancy rate rises by an average of 2.3 percentage points. It reaches 81% in May (+4.5 points), 84% in June (+2.6 points), then 81% in July (+3.1 points). In August, the occupancy rate stands at 87%, a slight decline of 1.2 points.

Average prices have, for their part, risen by 1.9% across the entire period, enabling RevPAR to advance by 5% compared with 2025. Conversely, furnished rental accommodations record a 12% drop in reserved overnight stays from May to July. The City links this trend to its policy of regulating the tourist rental stock to promote long-term housing.

Beyond accommodation performance, the Office de Tourisme welcome programs also saw strong activity. Between May and August, travel counselors assisted nearly 80,000 people.

The “Hors les Murs” initiative, deployed notably in the Calanques, at the Mucem, on the Vieux-Port and through cargo bicycles, enabled informing nearly 60,000 additional visitors. In the face of high heat, the Office also adapted its guided tours, prioritizing morning and late afternoon time slots. A new evening tour, “Malmousque in the Evening,” offered at 18:30, was particularly well received.

Marseille mise sur les activités et la fréquentation à l’année

The Marseille Experience platform, which markets hundreds of local activities, also confirms its growth.

From May to August, its turnover surpassed €788,000, with particular success for water activities, the Petit Train and the City Pass.

For the City, the challenge is now to transform this summer momentum into sustained attendance, while limiting tourist pressure on certain sectors. The stated objective is twofold: to preserve residents’ quality of life and to better distribute tourist activity throughout the year.

A balancing act that is expected to persist as Marseille aims to strengthen its international appeal, driven by major events, foreign clientele and the opening of new flight connections.

UNOSEL Deploys a Mental Health Tool for Educational Stays

August 31, 2026 by Amara Nambinga

La web application a été pensée pour répondre aux contraintes spécifiques des colonies de vacances, séjours linguistiques et autres accueils collectifs de mineurs - DepositPhotos.com, AndrewLozovyi

Professionals in educational stays are increasingly confronted with situations related to the mental health of young people.

This finding, reported by UNOSEL members (National Union of Organizations for Educational, Linguistic and Language-Training Stays), led the association to develop a tool dedicated to stay facilitators and directors.

After a first version launched in March 2025, the organization now unveils a fully redesigned web application, created in partnership with the Federation of Aroéven, Familles Rurales and the CEMEA, with the support of the Ministry of Youth.

Freely accessible, the web application was designed to meet the specific constraints of holiday camps, language stays and other collective stays for minors.

“We have observed, thanks to feedback from our member organizations, that the stay counselors and directors were facing youths presenting increasing mental health difficulties, particularly since the post-Covid period“, explains Sabine Bonnaud, general delegate of UNOSEL.

A tool designed for on-the-ground realities

The goal is not to turn activity teams into healthcare professionals, but to provide them with simple reference points to adopt the right reflexes.

“The idea is to give facilitators a first slate of knowledge in about twenty minutes to understand what mental health is, to know the main conditions, and above all to know how to respond,” explains Sabine Bonnaud.

The application gathers practical sheets, videos, additional resources, and links to specialized organizations.

Users can consult it before departing on a stay to train quickly, but also during the stay, directly from their smartphone.

In case of doubt about a situation, they can access in a few clicks thematic sheets, notably on eating disorders or risky behaviors, as well as the steps to follow and the contacts to reach.

More and more frequent situations

La nouvelle version de la web application "La santé mentale, tu connais ?" - Photo UNOSEL

According to UNOSEL, the difficulties faced by activity teams have grown in recent years. “We have had very strong field feedback from our member organizations, who explained that they were welcoming more and more young people who were not well off, sometimes without their situation being noted on the health form“, stresses Sabine Bonnaud.

Some situations involve youths already followed before their departure, but whose treatments or difficulties were not communicated to the organizers.

Others appear directly during the stay. “Feeling unwell does not stop because you pack your suitcase and get on a train. Anything that can happen in daily life can also happen in a holiday camp.”

Being away from the family environment can sometimes encourage the expression of difficulties that had been invisible until now. “Young people make huge efforts to hide their suffering on a daily basis. On stay, in a new environment, they may confide more or reveal signs that had not been detected before.”

In the most concerning situations, families are informed and the usual health procedures are implemented.

A free tool open to all organizers

The first version of the tool, developed in 2025, had already been widely adopted by several stay organizers, who integrated it into their training.

“Being an facilitator comes with a lot of responsibility. Many are 16 or 17 years old, have just obtained their BAFA, and may confront very complex situations. Providing them with a simple and engaging tool is a real support“.

The application is free and does not require UNOSEL membership or membership in the partner associations to access it. The content was developed with INFIPP, a training organization specialized in providing its scientific expertise and validating the disseminated content.

UNOSEL already plans to evolve the platform based on user feedback after the summer holidays and upcoming stays.

“We welcome field feedback to progressively enrich the application with new practical cases and situations encountered by the teams,” says Sabine Bonnaud.

Written by Amelia Brille TourMaG.com Editor
See all articles by Amelia Brille

Add TourMaG to your Google News feed

Air France Launches Paris Stopover to Transform Layovers into Tourist Stays

August 26, 2026 by Amara Nambinga

Air France et Extime Travel lancent officiellement « Paris Stopover » - Depositphotos.com @alexeynovikov

Costa Rica

Air France et Extime Travel viennent de lancer « Paris Stopover », une nouvelle offre destinée à transformer les longues correspondances à Paris-Charles-de-Gaulle en véritables séjours touristiques.

Le service, conçu et opéré par Extime Travel, la marque commerciale du Groupe ADP dédiée aux expériences touristiques, permet aux clients d’Air France de prolonger leur escale dans la capitale, à l’aller comme au retour, et de réserver un package comprenant hébergement, transferts et activités.

Le dispositif s’adresse aux passagers ayant réservé un billet Air France incluant une correspondance d’au moins 27 heures à Paris-Charles-de-Gaulle.

Ils peuvent choisir de prolonger leur escale pour une durée comprise entre une et quatre nuits, puis sélectionner leur expérience auprès d’Extime Travel.

L’offre est disponible quelle que soit la cabine de voyage, de l’Economy à La Première, en passant par les classes Premium et Business.

Les prestations peuvent être réservées jusqu’à 48 heures avant le départ, sous réserve de disponibilité.

Une offre clé en main pour les passagers en correspondance

« Paris Stopover » a été conçu pour proposer une prise en charge complète du séjour.

Chaque formule comprend des transferts, une ou plusieurs nuits dans des hôtels quatre ou cinq étoiles ainsi qu’un choix d’activités, à adapter en fonction de la durée de l’escale et des envies du voyageur.

Deux expériences sont proposées au lancement. « Paris Incontournables » permet de découvrir les principaux sites touristiques de la capitale, de la tour Eiffel au Louvre. Une seconde offre est consacrée à Disneyland Paris.

Extime Travel prévoit d’enrichir progressivement le catalogue avec de nouvelles expériences premium ainsi que des excursions culturelles, gastronomiques et festives.

Le groupe souhaite également développer des offres permettant de découvrir les territoires situés autour de l’aéroport Paris-Charles-de-Gaulle.

Un potentiel important auprès des voyageurs internationaux

L’enjeu est significatif pour Air France. La compagnie indique que 50% de ses clients arrivant à Paris-Charles-de-Gaulle sont en correspondance vers une autre destination.

La demande semble également présente chez les voyageurs concernés. Selon une étude de la Chaire Pégase publiée en avril 2026, 81% des passagers en correspondance à Paris se déclarent plutôt ou très intéressés par la possibilité de quitter l’aéroport pendant leur escale afin de découvrir Paris ou des attractions situées à proximité de Paris-Charles-de-Gaulle.

L’intérêt est encore plus marqué chez certaines clientèles internationales, notamment brésilienne, avec 92,3% de voyageurs intéressés, et indienne, avec 90%. Ces deux marchés bénéficient, par ailleurs, depuis avril 2026 d’une exemption de visa de transit aéroportuaire en France, un élément susceptible de faciliter ce type de séjour.

Une nouvelle étape pour le hub de Paris-CDG

Le lancement de « Paris Stopover » s’inscrit dans le cadre de « Connect France », le partenariat stratégique signé en juin 2025 entre Air France-KLM et le Groupe ADP pour renforcer l’attractivité et la performance du hub de Paris-Charles-de-Gaulle.

L’offre doit contribuer à faire de Paris une étape à part entière dans le parcours des voyageurs en correspondance, alors que les grands hubs internationaux cherchent de plus en plus à transformer leurs passagers en visiteurs temporaires.

Air France et le Groupe ADP présentent ainsi « Paris Stopover » comme une nouvelle manière de valoriser le trafic de correspondance et de renforcer le rayonnement de la destination France. Les deux partenaires indiquent que Paris-Charles-de-Gaulle devient, avec ce dispositif, le premier grand hub européen à proposer une expérience touristique de ce type entre deux vols.

Publié par Amelia Brille Rédactrice TourMaG.com
Voir tous les articles d’Amélia Brille

Ajoutez TourMaG à votre flux Google Actualités

Adagio Launches Adagio Business Plus for Long-Term Corporate Stays

July 16, 2026 by Amara Nambinga

Le groupe Adagio dévoile une nouvelle offre baptisée Adagio Business + - Depositphotos.com, ml12nan

IFTM TourMaG Party

With nearly 45% of its activity generated by corporate clients, Adagio aims to strengthen its position in the long-stay business travel segment.

The Adagio Business + offering targets companies wishing to provide their employees with lodging solutions tailored to trips lasting several days or weeks.

In a context where expectations are evolving toward greater flexibility and expense control, this new commercial proposition highlights a stay framework combining autonomy, comfort and budget clarity.

Flexibility, cost control and loyalty

The Adagio Business + offering rests on several services dedicated to professional travelers:

– flexibility of booking terms with free cancellation up to the day before arrival and early check-in from 1:00 PM ;

– cost optimization with tiered rates for stays longer than 8 nights and a minimum 10% discount on the public rate within the Adagio network in Europe and the United Kingdom ;

– loyalty program with access to ALL – Accor Live Limitless, enabling points and benefits to accumulate at more than 5,500 Accor hotels.

This new offering is deployed in 117 aparthotels of the group in Europe and the United Kingdom.

An experience that blends autonomy with hotel services

Beyond the tariff and contractual advantages, Adagio Business + is built on the fundamentals of the group’s aparthotel experience.

Travelers thus benefit from fully equipped apartments, including a kitchen, workspace and storage areas, offering more space than a standard hotel room.

The residences are located in central sites, close to business activity zones and well served.

The offering also includes redesigned common areas, conceived to foster relaxation and sociability, as well as a set of hotel services: 24/7 reception, breakfast, laundry, dry cleaning, or a gym.

“Adagio Business+ is our new offering dedicated to long-duration professional stays. It combines budget control, the comfort of an apartment and hotel services, with greater flexibility and new services to meet the demands of business travel“, notes Stéphane Ormand, Chief Commercial Officer.

Written by Amelia Brille TourMaG.com Editor
See all articles by Amelia Brille

Add TourMaG to your Google News feed