History

Jans Tours Switzerland launched its first operations this year, with carefully crafted products, committed local partners, and a field team that brings the destination to life on a daily basis.

A step that naturally fits into the group’s evolution and that it was time to present more officially to our partners in the Francophone market.

At first glance, the link between Southeast Asia and Switzerland may seem surprising. Yet the logic is simple.

Jans Tours has always built its development around the same philosophy: strong destination expertise, teams close to the ground, and the ability to craft tailor-made trips that make sense.

After Indonesia, the Philippines and Malaysia, the group naturally continued its international expansion by opening up new perspectives in Europe. The France commercial office marked an important first step to strengthen ties with Francophone markets. The creation of Jans Tours Switzerland is in line with this continuity.

This is not about changing professions, but about widening the playing field.

If Switzerland today asserts itself as a new destination for Jans Tours, it is not by chance.

The market is evolving, and so are travelers’ expectations. There is a growing demand for trips that are smoother, more responsible, closer to nature and local experiences. Journeys where the travel itself becomes an experience, where one takes time to discover, to feel, to understand.

And in this regard, Switzerland has a real playbook.

Between its spectacular Alpine landscapes, its lakes, its perfectly preserved villages, and its railway network among the most efficient in the world, the country offers an ideal playground to build varied itineraries that are attractive and accessible year-round.

It is also a destination that speaks to several client typologies: FITs, groups, incentives, or premium trips.

Since its launch, Jans Tours Switzerland has relied on an approach built from direct contact with the destination, nourished by in-depth and practical knowledge of the terrain.

The country lends itself particularly well to varied itineraries, thanks to the complementarity of its regions. Lucerne and Central Switzerland offer immediate access to the Alps and the country’s classics, between sparkling lakes and accessible mountains. The Bernese Oberland remains one of Switzerland’s most spectacular playgrounds, perfect for nature experiences and endless alpine panoramas. Farther south, Valais and Zermatt embody iconic Switzerland, with the presence of the Matterhorn, the country’s emblematic mountain, and a decidedly premium atmosphere. Graubünden and the Engadin entice with their more pristine landscapes and exceptional rail experiences, while the Geneva region and Lake Geneva combine urban elegance, terraced vineyards, and open views of the Alps.

The goal is not to offer a fixed package, but to build a flexible, inspiring, and customizable base that can adapt to the expectations and specific needs of each market and each client.

Today, it is mainly the experiences that give the destination its full personality.

In Switzerland, travel is part of the journey itself.

The panoramic trains are the best example. They are not mere transfers, but genuine experiences.

This is notably the case with the Bernina Express Pullman Class, where travelers board historic cars inspired by the 1930s to traverse some of the most beautiful UNESCO-listed Alpine landscapes.

On board, the pace slows. The scenery scrolls by. And the journey takes on a different dimension, almost timeless.

Another novelty in central Switzerland: the TITLIS Tower, with its Horizon Deck at the summit, offering a new panoramic experience in the heart of the Alps, at over 3,000 meters above sea level.

To these are added gastronomic experiences, regional festivals, and a particularly high-quality hotel offering, enabling the construction of very differentiating programs.

With Jans Tours Switzerland, the group takes a new step in its development, without changing what defines its identity.

The ADN remains the same: strong destination expertise, solid local presence, and a constant commitment to supporting travel professionals in creating tailor-made programs.

And above all, a clear continuity between all destinations in the group.

From Indonesia to the Philippines, from Malaysia to Switzerland, our teams remain available to assist travel agencies and tour operators in their projects, delivering the same rigor, the same responsiveness, and the same on-the-ground passion.

Because ultimately, it doesn’t matter the destination: what matters is the experience we build together.