Giant Swing Over the Void in Switzerland Draws Visitors

As the chairlift nears the summit of Grand Chamossaire, in Switzerland’s alpine village of Villars, screams mixing fear and exhilaration echo above the drop. Perched atop the mountain at an altitude of 2,110 meters, a towering V-shaped structure supports a giant swing that propels its passengers toward a breathtaking alpine panorama.

“There’s a little knot in the stomach for sure, but once you’re up there it’s incredible: you feel like a bird,” says Alexandra Henchoz, 37, who came to test the ride with her husband and their 10-year-old daughter.

Adapting to Climate Change

Opened at the start of the month, the Grand Chamossaire swing is the latest move by alpine resorts to attract summer visitors and monetize their lifts, as snow reliability becomes more uncertain due to climate change. “We are really looking to diversify our offering,” explains to AFP Martin Deburaux, director of the Villars-Gryon-Diablerets ski area.

This new 12-meter-tall swing, similar to others already installed in Megève or La Clusaz in France, “finally gives us an attraction that can operate irrespective of snow conditions,” he notes.
Mr. Deburaux recalls that the resort saw record footfall over the past two winter seasons, as skiers who typically visited lower-altitude areas turned to higher, better-snowed resorts.

“Nevertheless, we’re facing climate change. We’ve also conducted a study on the snow potential we’ll have in 2050, and we’re simply preparing for less snow or more irregular snowfalls,”

Mountain Resorts Bet on Summer

Today, the resort hosts more than 700,000 visitors in winter, versus only 100,000 in summer. Its goal is to triple summer attendance in the coming years, Martin Deburaux explains, noting that this will come through a multiplication of available activities. He also adds that the swing was deliberately placed in an already busy area in order to preserve the wilder parts of the domain for nature lovers.

Nearby, hikers traverse the green trails, while helmeted and protected mountain bikers sprint down a steep dirt track. The route runs alongside an ephemeral land art mural created on a mountainside by French artist Saype, depicting a child in the act of drawing.

Accessible to anyone with a ski-lift pass, the swing can accommodate up to three people at a time. Each rider sits astride a saddle mounted on a metal frame resembling an Alpine ibex. Securely strapped in, they grip a handlebar. A clever system of cables and pulleys then lifts the riders to a 90-degree angle, leaving them suspended face-down.

When the safety cable is suddenly released, the swing tips into the void. The cries of excitement, mingled with a few curses, accompany the descent, before suddenly giving way to a spectacular view of the valley, with the rocky, lightly snow-dusted summits in the backdrop.

Marc Truffer, 70, recalls feeling both terrified and excited at the prospect of testing the attraction. “Well, it’s scary, as I expected, and then I was speechless, I didn’t even shout,” he tells AFP. “The descent takes your breath away, and afterward the view is magnificent.”

Switzerland in 3 Steps


Jura & Three-Lakes, the authentic and inspiring Switzerland



Between shimmering lakes, human-scale towns and preserved landscapes, Jura & Three-Lakes embodies an authentic, cultural, and deeply vibrant Switzerland. Here, the curious traveler discovers a destination that is accessible and remote in feel, far from Alpine clichés.

Impossible to mention the region without talking about the spectacular Creux du Van. This natural rocky amphitheater offers one of the most impressive panoramas in the country. A few kilometres away, the shores of Lake Neuchâtel invite contemplation, bike rides, or cruises between wine villages and nature reserves.

The region is also the cradle of a globally renowned craft: watchmaking. In La Chaux-de-Fonds, inscribed on the UNESCO World Heritage List for its watchmaking urban planning, the industrial history is written into the very layout of the town. In Biel/Bienne, another major watchmaking hub, industrial heritage and modernity constantly converse.

The medieval lanes of Saint-Ursanne plunge visitors into a timeless atmosphere. Further south, the Chasseral offers a spectacular view over the Three-Lakes region and, on clear days, as far as the Alps.

On the culinary side, Jura & Three-Lakes asserts a bold character. La Tête de Moine, the emblematic cheese to be enjoyed in thin rosettes, tells the monastic history of Jura. Neuchâtel’s unfiltered wine, a local specialty bottled in the heart of winter, surprises with its freshness and authenticity. Along the shores of Lake Biel, terraced vineyards complete this flavourful mosaic.

Easily accessible from France, Jura & Three-Lakes constitutes a discreet alternative to the major Swiss destinations. People come here to explore a sincere Switzerland, where spectacular nature, vibrant towns, and living traditions form a concentrated array of cultural, historical, and gastronomic experiences.

Photo credits for the Jura & Three-Lakes episode: © Switzerland Tourism / Lorenz Richard, © Nicole Schafer, Freiburger Tourismusverband, Stefan Weber, david&kathrin Photography and Film GmbH, Dominik Baur, Lorenz Richard, Raffael Waldner, Guillaume Perret.



© Jura Tois-Lacs


Valais, at the Heart of the Swiss Alps

In the heart of the Swiss Alps, Valais stretches between snowy peaks, terraced vineyards, and picturesque villages. Here, the curious traveler discovers an authentic Switzerland, lively and accessible, far from alpine clichés.

Impossible to visit Valais without admiring the spectacular Aletsch Glacier, the largest glacier in the Alps, tucked in the Aletsch Arena region, a UNESCO World Heritage site. The main viewpoints are easily accessible thanks to the View Point Package, while the Aletsch Glacier Tour offers a nature- and education-oriented immersion. For those who prefer independent exploration, the Discovery Passport simplifies travel and lets you fully enjoy the region.

In Zermatt, the Gornergrat Railway offers one of the country’s most iconic experiences. The first electric cog railway in Switzerland climbs above breathtaking views of the Matterhorn. The NostalChic Class, elegant and nostalgic, appeals to travelers seeking a premium moment, summer or winter.

In the Four Valleys, the Nendaz area is perfect for summer adventures as well as gourmet getaways. Nendaz Trekking offers three days of hiking with two nights in mountain huts, ideal for families and intermediate walkers. In winter, the Raquettes Raclette experience blends gentle walking with local gastronomy. And for a breath-taking panorama, the Mont Fort viewpoint overlooks the valley and the surrounding peaks.

On the cultural side, Stockalper Castle in Brig tells the region’s medieval and mercantile history, while Alpine traditions, like the Alphorn in Nendaz, echo the living heritage of Valais.

Easily accessible from France, Valais is a destination for its spectacular panoramas, charming villages, and authentic experiences. People come here to explore a living Switzerland, where nature, culture, and gastronomy meet in a concentration of unforgettable experiences.

Photo credits for the Valais episode : © Valais/Wallis Promotion – Pascal Gertschen, Kim Corpataux, Nico Schaerer, Tamara Berger, Lorenz Richard, Moosalp Tourismus AG, Dominik Baur, André Meier, Christian Pfammatter, Tim Bardsley-Smith, Florian Bouvet-Fournier, Christian Meixner, Nicola Fürer, Colla Images, Jan Geerk, Frederic Huber, Pascal Gertschen, Bruno Augsburger, Christian Bürgi, David Carlier, Daniel Loosli, Brig Simplon Tourismus, Giglio Pasqua.



© Switzerland Tourism


The Unmissable Glacier Express

The Glacier Express is one of Switzerland’s most sought-after tourism products and a must-have in any rail travel portfolio. Connecting the world-famous ski resorts of Zermatt and St. Moritz, it offers an eight-hour panoramic journey through the Swiss Alps. It is renowned worldwide as “the slowest express train in the world” due to the emphasis placed on comfort, scenery, and the passenger experience.

Covering 291 kilometres, the route crosses 291 bridges and 91 tunnels, delivering an exceptional panoramic experience that has become a benchmark for Alpine rail travel. The train traverses the cantons of Valais, Uri, and Graubünden, revealing iconic landscapes ranging from the Matterhorn region to the Rhine Gorge, often called the “Grand Canyon of Switzerland,” culminating in the Engadine lake region.

All cars are equipped with panoramic windows, ensuring unobstructed views, while the onboard dining serves freshly prepared dishes at your seat. These features make the journey appealing to both solo travelers and groups.

The premium segment is served by the Excellence Class, a luxury product that guarantees window-side seats, an exclusive bar, personalized concierge service, infotainment integrated into a tablet, and a five-course gourmet menu with wine pairings. Excellence Class consistently achieves high customer satisfaction and offers partners the opportunity to present a unique luxurious rail experience.

Operationally, the Glacier Express runs two trains per direction per day in winter, and four trains per direction per day in summer. The ticket required to ride is fully covered by the Swiss Travel Pass, but seat reservations remain separate and are mandatory.

For tourism professionals, the train’s solid reputation, consistently high service quality, and high customer recommendation rates provide a reliable, low-risk product highly attractive to a broad range of client profiles. Whether included in a multi-day itinerary or sold as a flagship journey, the Glacier Express remains among Switzerland’s most sought-after rail experiences and enjoys exceptional global recognition.

Photo credits for the Glacier Express episode : © GaudenzDanuser.com, Christian Pfammatter Photography, STEFAN SCHLUMPF, Marco Schnyder, Christian Bürgi / MGBahn



Switzerland in Brief


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The Grand Train Tour of Switzerland


© Zentralbahn, 2024, photographe : Kim Sokola

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The Grand Train Tour of Switzerland is truly the quintessential Swiss rail experience, to be enjoyed throughout the year. Comprising 1,280 kilometers of tracks and eleven different lines, including eight panoramic trains, it offers a particularly comfortable and relaxing way to discover Switzerland.

Few train journeys worldwide concentrate so many highlights: panoramic lines such as the Bernina Express, the Glacier Express, and the GoldenPass Express; alpine destinations like Zermatt and St. Moritz; as well as lakeside cities such as Montreux, Lucerne, and Zurich. Throughout the journey, travelers enjoy mountain excursions and visits to some of Switzerland’s most famous sites, notably Jungfraujoch, Glacier 3000, and Chillon Castle.


The itinerary can be explored all year round. In Switzerland, even the highest mountain railways operate reliably during winter. In summer, it is possible to explore a glacier in the morning and then enjoy the banks of an urban lake in the evening. In spring and autumn, the off-season offers more space and availability thanks to lower crowds, for a more relaxed travel experience.

What makes the Grand Train Tour of Switzerland particularly unique are the many ways to enjoy it. Booking-ready travel suggestions, offered as standalone packages, enable agents to easily find itineraries that fit their clients’ budgets, calendars, and expectations. They avoid complex customizations and instead present a series of “products within the product” to inspire travelers.


© Swiss Travel System AG, 2022, photographe : Tobias Ryser


For example, the “Glaciers and Palms” circuit highlights Switzerland’s geographical contrasts by taking passengers across Lake Lucerne, over the Bernina Pass at an altitude of 2,238 meters, to the palm-fringed shores of Ticino, in the sunny south of the Alps.

For wine enthusiasts, the “Vines and Valleys” itinerary traverses the heart of Switzerland’s wine regions, including the terraced vineyards of Lavaux – particularly spectacular in autumn.

The “East–West” circuit is ideally suited for travelers arriving from France or via Geneva Airport. Departing from Geneva, it follows the lakefront before ascending to the Alps to link the panoramic lines: the Glacier Express, the Bernina Express, the Gotthard Panorama Express, the Luzern–Interlaken Express, and the GoldenPass Express.


© Swiss Travel System AG, 2020, photographe : Tobias Ryser


Seventeen carefully designed packages can be viewed and booked directly on the Switzerland Travel Centre site. Now, with the discount code STCTA10, agencies benefit from the following advantages:

✔ A 10% commission on the displayed price.

✔ Online payment by Visa or Mastercard.

✔ No additional commission accounting is required – efficient, simple and ideal for your daily professional life.

✔ All travel documents are emailed.

For more information about the Grand Train Tour of Switzerland: Grand Train Tour of Switzerland | Switzerland Travel Centre.


© MOB, 2018



Le Grand Train Tour of Switzerland
For tailor-made journeys, our team of experts is at your disposal.

Simply send your individual inquiries to [email protected] – or call us at

+41 43 210 55 95 – and you will receive a personalized offer within 24 to 48 hours.

You benefit here from true Swiss travel know-how and extensive experience in crafting bespoke itineraries.

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Jans Tours Switzerland: A New Milestone in the Group’s History


© Getty Images

Dream Yacht



Jans Tours Switzerland launched its first operations this year, with carefully crafted products, committed local partners, and a field team that brings the destination to life on a daily basis.

A step that naturally fits into the group’s evolution and that it was time to present more officially to our partners in the Francophone market.


A natural evolution rather than a strategic shift

At first glance, the link between Southeast Asia and Switzerland may seem surprising. Yet the logic is simple.

Jans Tours has always built its development around the same philosophy: strong destination expertise, teams close to the ground, and the ability to craft tailor-made trips that make sense.

After Indonesia, the Philippines and Malaysia, the group naturally continued its international expansion by opening up new perspectives in Europe. The France commercial office marked an important first step to strengthen ties with Francophone markets. The creation of Jans Tours Switzerland is in line with this continuity.

This is not about changing professions, but about widening the playing field.


Switzerland, a destination that ticks all the boxes today

If Switzerland today asserts itself as a new destination for Jans Tours, it is not by chance.

The market is evolving, and so are travelers’ expectations. There is a growing demand for trips that are smoother, more responsible, closer to nature and local experiences. Journeys where the travel itself becomes an experience, where one takes time to discover, to feel, to understand.

And in this regard, Switzerland has a real playbook.

Between its spectacular Alpine landscapes, its lakes, its perfectly preserved villages, and its railway network among the most efficient in the world, the country offers an ideal playground to build varied itineraries that are attractive and accessible year-round.

It is also a destination that speaks to several client typologies: FITs, groups, incentives, or premium trips.


© Getty Images


A destination built closest to the ground

Since its launch, Jans Tours Switzerland has relied on an approach built from direct contact with the destination, nourished by in-depth and practical knowledge of the terrain.

The country lends itself particularly well to varied itineraries, thanks to the complementarity of its regions. Lucerne and Central Switzerland offer immediate access to the Alps and the country’s classics, between sparkling lakes and accessible mountains. The Bernese Oberland remains one of Switzerland’s most spectacular playgrounds, perfect for nature experiences and endless alpine panoramas. Farther south, Valais and Zermatt embody iconic Switzerland, with the presence of the Matterhorn, the country’s emblematic mountain, and a decidedly premium atmosphere. Graubünden and the Engadin entice with their more pristine landscapes and exceptional rail experiences, while the Geneva region and Lake Geneva combine urban elegance, terraced vineyards, and open views of the Alps.

The goal is not to offer a fixed package, but to build a flexible, inspiring, and customizable base that can adapt to the expectations and specific needs of each market and each client.

Today, it is mainly the experiences that give the destination its full personality.


Experiences that invite you to travel differently

In Switzerland, travel is part of the journey itself.

The panoramic trains are the best example. They are not mere transfers, but genuine experiences.

This is notably the case with the Bernina Express Pullman Class, where travelers board historic cars inspired by the 1930s to traverse some of the most beautiful UNESCO-listed Alpine landscapes.

On board, the pace slows. The scenery scrolls by. And the journey takes on a different dimension, almost timeless.

Another novelty in central Switzerland: the TITLIS Tower, with its Horizon Deck at the summit, offering a new panoramic experience in the heart of the Alps, at over 3,000 meters above sea level.

To these are added gastronomic experiences, regional festivals, and a particularly high-quality hotel offering, enabling the construction of very differentiating programs.


© Getty Images


A clear commitment to sustainable tourism


One logic: connecting destinations and partners

With Jans Tours Switzerland, the group takes a new step in its development, without changing what defines its identity.

The ADN remains the same: strong destination expertise, solid local presence, and a constant commitment to supporting travel professionals in creating tailor-made programs.

And above all, a clear continuity between all destinations in the group.

From Indonesia to the Philippines, from Malaysia to Switzerland, our teams remain available to assist travel agencies and tour operators in their projects, delivering the same rigor, the same responsiveness, and the same on-the-ground passion.

Because ultimately, it doesn’t matter the destination: what matters is the experience we build together.



Jans Tours Switzerland : une nouvelle étape dans l’histoire du groupe

Audrey Marc

Deputy Director France

+ 33 6 70 54 20 63

+ 33 1 61 30 30 06

[email protected]

jans.tours

Renato Domini

Group Director

+62 812 385 0439

[email protected]

Anthony Borie

Director France

+33 6 14 48 11 93

+33 1 61 30 30 06

[email protected]

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