China: Studios Let You Be the Star of Your Own Movie for €25

At Hengdian World Studios, visitors are not content with simply discovering the sets and backlots of their favorite films and series. Since August, these gigantic Chinese filming studios have opened up even more to tourists. Located in eastern China, Hengdian World Studios ranks among the largest cinema and television studios in the world. Many fans rushed to this five-hectare site to visit the numerous sets and the various filming studios.

The management now aims to offer an even more immersive experience. For about 200 yuan per person per hour, or roughly 25 euros, visitors can seize the opportunity to shoot their own short film, according to the South China Morning Post. Aspiring actors can also opt for an all-in-one package including makeup and hairstyling for 388 yuan (approximately 50 euros). There are even packages for families or companies organizing “team-building” events for several hundred euros.

A Strategy to Create a New Line of Business

This new offering is not by accident. In 2025, Hengdian World Studios swapped long traditional productions for short-form series, in vertical format, according to China National Radio. If this transition had enabled the recruitment of 4,000 technicians and recorded an annual growth of 237%, this phase would have been only temporary since most of the new dramatic shorts produced in the first quarter of this year were made thanks to artificial intelligence. Our colleagues mention “significant unemployment” for the people employed at Hengdian.

The arrival of AI has drastically reduced the activity of many directors. Opening up filmmaking to tourists thus allows filmmakers to regain work. While some directors had only a handful of series episodes to shoot, some can now produce up to 20 short films per day.

What Type of Short Film Are Tourists Looking For?

While the South China Morning Post does not reveal precise figures regarding the rise in attendance and studio activity since the private shooting offer was opened to individuals, some visitors do not seem to be solely looking for entertainment.

The plot that most captivates tourists is one in which a character comes across as arrogant, only to be astonished by the protagonist’s strength of character. Wu Yizhuo, a director who spoke with China Newsweek, sees these scenes as “a quest for emotional value”.

China Train Travel: Tickets, Sleeper Berths, Meals, and Tips

Traveling on the Chinese green trains requires a bit of foresight: online booking, a passport is essential, seats are often spartan and the comfort is rudimentary. But with a few smart moves and the right accessories, the experience remains simple and transportive. Here is the essential to know before boarding.

Old Trains but Dematerialized Tickets

China in Slow Motion: A Journey on the Green Trains

Learning that I would ride the “green train” to explore the traditional heart of China, my mother bombarded me with advice: “Pack enough clothes. Be wary of pickpockets. Remember to bring toilet paper.” At 68, hailing from chic Shanghai, and a little anxious, she has in mind the journeys of her youth on these noisy trains. The crowded cars, the whistling locomotive, everyone elbowing to preserve their personal space in the smoke-filled air of cigarette smoke…

Forty years later, in Wutai, in Shanxi province (northern China), the mood is quite different in this April when, dressed in her enduring dark green, the train 8817 bound for Taiyuan enters the station. Passengers wait neatly in single file at the door of their car. Only Emeric, the GEO photographer who accompanies me, prowls near the edge of the platform to capture the train’s arrival. The station officer, cap on his head and a small flag in hand, watches him, more tolerant with the foreign visitor than with his fellow countrymen.

In the Bowels of the Country

One only has to gauge how some travelers react to the presence of an Occidental to understand that this China does not share the same openness as the coastal megacities. On the train, as Emeric, stocked with his two backpacks, passes by, children whisper to their parents, adults take his picture… As soon as we are seated, our neighbor greets us. Mr. He, in his fifties, is taking this train to return home to Xinzhou, three hours away. “I organize artistic activities with residents of Wutai County and I go back home once a week”, he explains, noting that he works for a rural revitalization program.

A project of President Xi Jinping. “I am a bit like this train”, he concludes with a smile, pointing to the characters inscribed on the window:

“A slow, not-for-profit train serving rural renewal.”

Getting on a lüpi huoche (“green-skin train”) means boarding with the China of the rural, those small hands that keep the gears turning the world’s second-largest economy. Of the 4.6 billion rail journeys made in 2025 in the country, only 20% were aboard these trains, introduced in 1959, which, for some, race along at the maddening average of… 30 km per hour. In the 1990s, the entire country traveled only with them.

Why Are Tourists Flocking to China?

About 35 million foreign tourists entered China in 2025. The figures from the previous year were already higher than those recorded before the pandemic, but those for 2026 look even more promising. In the first half of the year, 18 million visitors from visa-free countries visited the Middle Kingdom, pushing foreign arrivals up by 20%. For Claire Thum, a young Singaporean who chose to travel to this territory after seeing enticing videos on social media, “the first step was to set foot in Shanghai”.

Why These Recreated Historical Villages Are Booming in China

Here is a vacation concept that is, to say the least, surprising. China claims an exceptional heritage, yet much of its original monuments have disappeared through fires, wars, or political upheavals. In response to this loss, the country has multiplied spectacular reconstructions of ancient cities, where every street, every façade, and every detail are designed to plunge visitors into another century. These sets, sometimes more real than life, attract millions of Chinese and foreign tourists, despite a question that continues to divide: how far can history be recreated?

Historical sets designed to transport visitors through time

In China, these sites are known as “fanggu”, which can be translated as “historical imitation”. Unlike a simple museum or a restoration of a monument, they are often entire cities built recently to reproduce the atmosphere of a bygone era. The buildings display deliberately aged tiles, façades are covered with climbing plants to give the impression that the structures have traversed the centuries, and visitors can rent traditional outfits to complete the experience.

This formula responds to a growing demand for immersive tourism. “Modern consumers are increasingly willing to pay for emotional value, seeking a deeper engagement and cultural meaning through immersive experiences”, said Yang Jinsong, director of the International Institute of the Chinese Academy of Tourism, in the People’s Daily.

Among the most emblematic examples is Gubei Water Town, near Beijing. Opened in 2014 after a $600 million investment (about €520 million), this town combines a water village inspired by the Jiangnan region… with the immediate vicinity of the Great Wall. A geographic mash-up that would be impossible in reality, since the famous Jiangnan villages lie roughly 1,300 kilometers further south.

The concept, however, works remarkably well. Booking platforms offer excursions that combine the Great Wall and Gubei Water Town. By July 2026, the site showed more than 10,000 bookings and 2,200 reviews on Klook, with an average rating of 4.9 out of 5. Visitors can also stay overnight in establishments run by state-owned enterprises, some rooms reaching $500 per night (about €433).

Between tourist success and authenticity criticisms

In Xi’an, the ancient imperial capital of China for more than a millennium, the reconstruction takes another form. Datang Everbright City recreates the Tang dynasty vibe on a 2,100-meter pedestrian avenue, illuminated by red pagodas and animated every evening by shows. The site welcomes nearly 75 million visitors a year. One of the most popular attractions involves arranging “time-travel” weddings.

Couples wear several outfits representing different eras, while filming crews, makeup artists, extras, and even performers performing the lion dance stage their love stories. Some posts on the Xiaohongshu social network mention a cost equivalent to a full month’s salary, but these arrangements continue to attract many young couples.

“The feeling of having been deceived”

Further west, in the Xinjiang region, Kashgar is an ancient oasis on the Silk Road whose history dates back nearly 2,000 years. But the old town that today attracts visitors is no longer the one that withstood the centuries, as a large part of the historic center was demolished and rebuilt more than ten years ago. While its maze of alleys has been preserved, the buildings have been largely recreated and modernized, turning what was once the heart of Uyghur culture into a smoother and tourism-oriented version.

Yet not all visitors appreciate this staging of the past. After discovering that Gubei Water Town was not a real ancient village, Thai student Minyada “Minnie” Chotichaicharin shared her disappointment. “I wouldn’t mind if it were rebuilt, but it’s hard not to feel like I’ve been deceived”, she told CNN.

Conversely, Edward Zhou, a student from Washington, describes Kashgar as a place that is “surreal.” Despite this “theme park” façade, he believes the city offers a glimpse of a history that he, like many other travelers, had never encountered in other destinations.

These reconstructions thus illustrate a new way of valorizing heritage in China. Between spectacular immersion, deliberate staging, and a search for authenticity, they attract tens of millions of visitors each year, fueled by their immense popularity on social media.

China: Year of the Fire Horse Boosts Tourism Numbers [ABO]


Les autorités chinoises anticipent un record de 9,5 milliards de trajets passagers sur la période de 40 jours entourant les festivités du Nouvel An - DepositPhotos.com, yuliang11

CroisiEurope


As the chunyun period, the annual peak for travel tied to the Chinese New Year, has just begun in 2026, domestic tourism is experiencing the most spectacular yearly surge.

Rush to trains, to planes, to highways… The nine days of holidays granted to Chinese workers represent a golden opportunity to pack bags, hit the road, and visit family. And they indicate staggering crowds in transit hubs and at the legendary tourist sites.

Already, Chinese authorities are forecasting a record of 9.5 billion passenger trips over the 40-day period surrounding the festivities, up from 9.02 billion last year.

This speaks to the health of a sector that the government is keen to support in order to offset its tepid economic performance.

Also read: Young Chinese rediscover their traditions



Many foreign visitors

But resident populations are not the only ones elbowing their way through crowds and queuing for hours in shops.
From abroad, many visitors choose to come to China to experience the Spring Festival. Among them, the diaspora remains eager to return home.

Also read our series dedicated to diasporas
In the crowded streets of many cities, there are tastings of local specialties, traditional performances, festive customs, markets, popular parades, lit lanterns, etc. Immersion in a millennial culture is both vibrant and warm and guarantees a change of scenery. “It is also an ideal way to start the New Year,” newspapers claim.

For another proof of this momentum: according to data from the travel platform Qunar, the number of domestic flights booked during the New Year holidays by travelers with non-Chinese passports rose by nearly 30% year over year.


Korea, Singapore, Russia…

According to the head of public affairs at the travel platform Ctrip, Malaysia, the Republic of Korea, Singapore, Japan and Russia are among the main origins of visitors.

It should be noted that visa exemption policies covering 76 countries are playing a decisive role in this rebound: bookings from Russia alone soared by 471%, while trips by Korean tourists rose by 95% during the Spring Festival period.


Starting February 17, 2026, the Middle Kingdom has decided to extend its visa-exemption policy to ordinary passport holders from Canada and the United Kingdom. A measure set to last through the end of 2026.



The Chinese outbound market is rebounding


A major bottleneck

This two-way flow of travel to and from China, one of the defining features of the 2026 Chinese New Year, should not obscure that people from other nationalities are also traveling, notably Vietnamese, Thai, and Singaporean travelers who are pouring into neighboring destinations of the Middle Kingdom and creating traffic jams all around the region, and a novelty: scattering into the mountains as well.


Snow, the White Gold, to attract both domestic and international tourists

Important and forward-looking: the development of mountain tourism is spectacular.

For populations in Southeast Asia, now is the ideal moment to come to China and breathe the mountain air, enjoying leisure activities such as hiking and taking in exceptional panoramas.

Among them, Sichuan emerges as the most popular destination for travelers from Singapore, Malaysia, but also Indonesia, Thailand and even Australia where winters are increasingly warm.

For example, the newspaper China Daily notes the success of the “Dagu Glacier scenic area,” which drew nearly 140,000 visitors. According to border crossing data, one and a half million travelers crossed the border on December 2, 2025, a 48% increase.

In Harbin, one of the world’s largest ice and snow parks, during the 2024-2025 season, 90 million visitors were welcomed, including many Russians, Japanese and Koreans—about 20,000 per day. A record celebrated with international awards and explained by new direct air links and the opening of new facilities and activities.

In any case, the city claims revenues around $22 billion USD! A performance reflected in the growing enthusiasm for skiing. Had the Chinese leader promised to put 400 million people on the pistes?


A five-year strategy

If the Chinese press attaches so much importance to these movements, according to a leading researcher at the Tongcheng Institute of Research, this dynamic can be explained by several factors, including the rising value of the Chinese passport, the proliferation of visa-exemption agreements, and the improvement of international air connections from numerous Chinese cities.

He also notes that Chinese culture is generating increasing interest among young people abroad. “The Chinese New Year, as the most important traditional festival, naturally attracts those who want to experience an authentic encounter at the heart of Chinese culture,” he explains.

Meanwhile, the tourism minister recalls that 2026 marks the starting point of a five-year tourism development plan designed to raise the offer to international standards. Sources www.xinhuanet.com

Finally, remember that after a 2025 year guided by the Wooden Snake, 2026 is the Year of the Fire Horse—a remarkable convergence that occurs only once every 60 years!



Josette Sicsic - DR

Josette Sicsic, journalist, consultant, lecturer, has been observing the shifts of the world for more than 25 years to analyze their impact on the tourism sector.

After developing Touriscopie for over two decades, she remains at the frontline of current events, decoding the present to forecast the future. On the site www.tourmag.com, in the Futuroscopy section, she publishes several times a week forward-looking and analytical articles.

Contact: 06 14 47 99 04

Email: [email protected]

China Transforms Benin’s Historic Slave-Trade Site into a Marina

The Beninese government is seeking to transform what was once a pivotal site along the “Slave Route” into a sprawling port complex named “La Marina,” with the backing of China. This colossal project unfolds in Ouidah, a southern coastal town in Benin located about 40 kilometers from the economic capital Cotonou, and is being built by the state-owned Chinese company Yunnan Construction and Investment Holding Group.

According to the South China Morning Post, the works are financed by two loans extended by the Bank of China and the Industrial and Commercial Bank of China, totaling more than €257 million.

The tourist site, which is expected to open this year, features a 3,500-seat open-air arena, a life-size replica of a slave ship, luxury hotels including the Dhawa Ouidah, a four-star 132-room property, as well as 4 kilometers of underwater breakwaters designed to calm the sea for visitors.

Ouidah, a historic site at the heart of the slave trade

If this project is attracting attention, it is also because of the historical weight of the site. Ouidah, a coastal town located about forty kilometers west of Cotonou, was one of the main ports of the transatlantic slave trade.

Nearly 2,000,000 Africans enslaved were taken along the two-kilometer “Slave Route” connecting the place of sale to the beach, before passing through the “Door of No Return,” a monumental triumphal arch that still stands today at the spot where enslaved people boarded. By turning this historic site into a tourist complex, the Beninese government aims to attract Afro-descendant tourists from around the world.

Benin, a new arena of Chinese influence in Africa ?

This project sits within a broader Chinese strategy to expand influence across the African continent. Across Africa, Beijing has stepped up investments in cultural and tourist infrastructures. South China Morning Post recalls in particular funding for Senegal’s National Grand Theater, the Algiers Opera, and the modernization of Ghana’s National Theatre.

In the case of the La Marina project in Benin, it is the government itself that has entrusted the construction of the complex to Chinese state-owned enterprises. In the medium term, Cotonou hopes to raise the number of visitors to 3,000,000 per year.

Miyazaki-Inspired House in China Attracted Tourists, Authorities Demolished It

Pendant des années, elle a intrigué les voyageurs de passage dans la province chinoise du Guizhou. Avec ses étages empilés de manière improbable, ses structures en bois et ses échafaudages de bambou, cette habitation hors normes évoquait pour beaucoup les décors fantastiques des films du studio Ghibli, fondé par Hayao Miyazaki et Isao Takahata. Mais cette maison devenue attraction touristique dans le village de Xingyi a finalement été détruite par les autorités chinoises. Une démolition spectaculaire qui met fin à un long bras de fer entre son propriétaire et l’administration locale.

A Structure That Became a Symbol of Resistance

À l’origine, la maison de Chen Tianming n’était qu’un simple bungalow en pierre situé dans le village de Xingyi, dans le sud-ouest de la Chine. Mais à partir de 2018, cet habitant de 43 ans a commencé à transformer progressivement l’habitation familiale en une construction verticale atypique, composée de petites pièces en contreplaqué empilées les unes sur les autres.

Selon l’AFP, Chen Tianming a investi environ 200 000 yuans, soit plus de 25 000 euros, sur une période de huit ans pour donner forme à ce projet. Au fil du temps, la bâtisse a gagné des étages jusqu’à atteindre une dizaine de niveaux. Et sa silhouette pyramidale et désordonnée a rapidement attiré l’attention des touristes et des internautes chinois.

De nombreux visiteurs se sont alors mis à comparer cette maison aux univers imaginés par Hayao Miyazaki, célèbre réalisateur japonais et cofondateur du Studio Ghibli. De “Princesse Mononoké” au “Voyage de Chihiro” en passant par “Totoro” et “Le Château Ambulant”, le studio Ghibli est connu pour ses films d’animation aux décors très détaillés, souvent composés de villages anciens, de bâtiments immenses aux formes irrégulières et d’univers mêlant nature, poésie et fantastique.

De quoi, donc, faire penser aux assemblages de bois, les détails bricolés et l’aspect presque irréel de la maison de Chen Tianming. Plusieurs internautes chinois ont notamment fait le parallèle avec “Le Château ambulant”, un film mettant en scène une immense construction mobile composée d’extensions métalliques et d’éléments assemblés de manière chaotique. Comme dans ce long-métrage, la maison de Xingyi semblait s’être construite progressivement, presque sans logique architecturale classique, au fil des ajouts réalisés par son propriétaire.

Mais derrière cette apparence poétique se cachait un contexte beaucoup plus conflictuel. En 2018, une grande partie du village de Xingyi avait été détruite dans le cadre d’un projet touristique porté par les autorités locales. La région est connue pour ses paysages montagneux spectaculaires, très prisés des visiteurs. Alors que de nombreuses familles ont quitté les lieux, celle de Chen Tianming a refusé de partir.

Le projet de complexe touristique ayant ensuite pris du retard, l’homme a poursuivi la transformation de sa maison, malgré les avertissements répétés des autorités. Ces dernières considéraient l’édifice comme dangereux et dépourvu des autorisations nécessaires.

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A Swift Demolition Under Police Supervision

Le conflit a pris une tournure décisive en août 2024, lorsque les autorités locales ont officiellement qualifié la maison de “construction illégale”. Chen Tianming a alors reçu l’ordre de détruire tous les ajouts réalisés au fil des années et de ne conserver que le bungalow d’origine.

Le 18 mai dernier, les autorités de Xingyi ont adressé un dernier avis à la famille, exigeant qu’elle quitte les lieux avant 9h du matin le mercredi suivant. Après l’expiration du délai, des agents des forces de l’ordre et du bureau de la sécurité publique sont intervenus sur place. Selon l’AFP, Chen Tianming et ses parents ont été escortés hors de la propriété avant le début de la démolition. Son téléphone aurait également été confisqué et il aurait été placé en détention pendant l’opération.

Quelques heures seulement ont suffi pour réduire la construction à son état initial. Sur les images filmées après les faits, on distingue des amas de matériaux éparpillés là où se dressait auparavant cette étrange tour devenue célèbre sur les réseaux sociaux.

Malgré la disparition de sa maison, Chen Tianming affirme ne pas éprouver de regrets. “Je ne ressens pas de regret, parce que regretter ne sert à rien”, a-t-il déclaré à l’AFP. Il a également ajouté : “Je ne me blâme pas non plus de ne pas avoir réussi à la protéger : c’est simplement que la force qui a conduit à sa destruction était trop puissante”. L’homme espère désormais obtenir une reconnaissance juridique du caractère illégal de cette démolition forcée. “Alors j’aurai une chance de la restaurer“, a-t-il conclu.