Terra Panama: Custom-Tailored Solutions Take Shape on Site


Depuis les remparts du fort San Lorenzo, entre forêt tropicale et mer des Caraïbes © Terra Panama

CroisiEurope


Know a Place Before Proposing It

A field reconnaissance teaches us things that a phone call or a description of an activity doesn’t always reveal: how long a transfer really takes and the condition of the road, when during the year a visit is most enjoyable, as well as the limits of an activity. We visit the accommodations, speak with the people responsible for welcoming travelers, and test experiences so that we can present them accurately to agencies. In Portobelo, for example, beyond discovering the fortifications, this ensemble of batteries and emblematic Spanish colonial forts invites you to immerse yourself in Congo culture, to the rhythm of drums and around local specialties such as the hojaldres and the carimañolas.


A Different Panama for Every Profile

For a family, we can emphasize minimal changes in accommodations and mix discoveries with free time. Around Bocas del Toro, a visit to a cacao plantation becomes a hands-on experience you can touch, smell, and taste, while a boat excursion lets you explore the islands at a pace suitable for children. The itinerary is then adjusted based on their ages, travel times, and the parents’ wishes.

For nature-loving travelers, Volcán offers another way to discover the Chiriquí mountains. The trails around the village allow you to walk through highland forests, with opportunities to observe many bird species and enjoy the panoramas. Depending on the group’s level, we can propose an easy walk or a more demanding hike, then take the time to discover the rural landscapes and the agricultural cultures that define the region’s identity.


Dans les hauteurs de Chiriquí, Volcán dévoile un Panama plus frais, rural et montagneux © Terra Panama


A Destination That Continues to Evolve

For adventurous travelers, the Santa Catalina region opens the door to Coiba National Park. A day at sea allows you to explore its underwater world through scuba diving or snorkeling, in a biodiversity-rich setting with 760 fish species and 33 species of sharks. It is also possible to organize hikes in the park to observe its wildlife and plant life. Formerly a penitentiary colony until 2004, the island was long sheltered from human activity, contributing to the richness of its ecosystems. To extend the experience, an on-site overnight stay can be considered as part of a suitable circuit, subject to park access conditions, now classified as UNESCO World Heritage.

For travelers with very specific interests, a bespoke approach can go much further. We have thus designed an experience around dendrobatidae (poison-dart frogs of the region) for a particular request: it required choosing the place, the guide, and the observation time, rather than just slotting a standard fauna outing into the program. This type of activity is prepared with our providers case by case beforehand to ensure smooth execution. It’s the kind of project we enjoy building with an agency when its client arrives with a well-defined passion.

For travelers with disabilities, adaptation begins before designing the stay. We construct experiences that can be tailored to individual needs, whether it’s mobility, pace, or the way of participating. We coordinate in advance with the agency and our providers to verify welcoming conditions and possible adaptations, in order to offer an accessible and authentic experience.

For a couple seeking a luxury journey, the exceptional lies in experiences you cannot have on a standard trip: a private, passionate naturalist guide to explore a territory in complete privacy, a night in an extraordinary location, or a day with no set schedule. Luxury then translates into meticulous attention to every detail, high-quality service, and the hospitality of our hosts, all contributing to a truly unique stay.


Au large de la côte pacifique, Coiba dévoile un monde préservé entre îles sauvages et eaux cristallines © Terra Panama


A Destination That Continues to Evolve

En août 2026, le Panama a lancé sa nouvelle marque pays, « Panamá, Anfitrión del Mundo », qui réunit tourisme, culture, investissement, exportation et durabilité dans une même démarche. Un projet de loi qui a pour but d’ encourager les investissements touristiques a également été présenté en septembre 2026. Depuis la fin de la crise sanitaire, le Panama est de plus en plus visité avec une croissance de près de 10% chaque année, passant de 2 millions en 2022, à 3 millions de voyageurs en 2025.

Pour nous, ces changements ne remplacent pas la connaissance quotidienne du terrain. Ils nous donnent seulement de nouvelles possibilités : une région qui devient plus facile à découvrir, ou un acteur local qui développe une activité. Nous continuons à parcourir le Panama parce qu’il nous surprend encore. C’est ainsi que nous pouvons construire des voyages véritablement adaptés aux attentes de chaque agence et de ses clients, tout en assurant leur bon déroulement et leur suivi une fois les voyageurs sur place.


Dans la canopée panaméenne, le singe hurleur se laisse parfois apercevoir entre les feuillages © Terra Panama



Terra Panama : le sur-mesure prend forme sur le terrain
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Cultural Travel: The Voyage Companies Revive the Terra Incognita Brand [ABO]


Les Compagnies du Voyage font renaître la marque Terra Incognita - Capture écran

Hurtigruten


After revitalizing Adventure and Volcanoes, Les Compagnies du Voyage continues its development with the revival of Terra Incognita.

Jean-Christophe Guérin, the group’s President, already knew Terra Incognita from its original history.

The brand had been created at the end of the 1990s within the Atalante universe, then put to sleep in 2010. Guérin learns at the end of 2025 that it was still owned by the original group.

« If you do nothing with it, I’m interested. I’d be willing to take it back. I might have a project », he says.

Without a clearly defined idea at the outset, the conflict in the Middle East that erupted in late February accelerates its implementation. With an objective: to fidéliser the clientele on other types of travel.



Cultural journeys through experiences

<img src=”https://www.tourmag.com/my/tourmag/site/version2020/regie-video/pixel.png” width=”1″ height=”1″ style=”border:0px” id=”debloquage_article_abonnement”>With Vie Sauvage, a specialist in nature and wildlife travel, Fika Voyages for walking, cycling and train journeys, and Aventure et Volcans around the discovery of volcanoes, the group already had a strong positioning in adventure and discovery travel.

However, to keep this clientele engaged, Jean-Christophe Guérin needed a new string to his bow: « For the last two years, we have noticed that the people who travel with us and are very satisfied do not necessarily want their next project to be a nature trip. For many, it’s more of a cultural journey » he explains.

« Terra Incognita takes a place somewhat in mirror of what Vie Sauvage does in tailor-made fashion, in a more cultural dimension », the leader continues.

This cultural dimension, Les Compagnies du Voyage want to develop through discoveries, but also through experiences.

The brand will thus be able to offer a meeting with an artisan who exceptionally hosts travelers, a dinner at private homes sharing a passion, an immersion in an artistic universe or access to experiences that are hard to find in traditional tourist circuits.

« Each of us has our own Terra Incognita, he emphasizes. « Because we do bespoke travel, we want to start from what the client shares with us, from their desires and imagination, to then build the itinerary. This is how we want to launch the project. »


Terra Incognita: around fifteen destinations


Jean-Christophe Guérin - Les Compagnies du Voyage

Some experiences may be offered only once or twice a year, depending on the availability of people or the events involved.

Terra Incognita could also construct trips around festivals or events with a cultural, artistic or religious dimension. Small-group departures are also contemplated when the experience itself justifies sharing the journey with other participants or with an expert.

These collective departures should however remain minority, around 5 to 10% of the offer. Around fifteen destinations should form the initial base of the offering, with a presence in Europe, in Asia, in India and in Oceania. But the principle is to be able to respond to a much broader demand.

« This can also be in France. » adds the leader. The tour operator intends to rely on the know-how of the current teams: « 50% of the employees have knowledge that goes beyond the scope of the current brands. »

The group will also rely on independent consultants and specialists capable of intervening on specific topics.


The full Terra Incognita site is set to launch in the autumn. In the meantime, the brand is already developing its universe around a dream box, designed as an entryway to travel.

In some cases, Terra Incognita may even push the element of surprise further, letting the traveler discover their program progressively, or even at departure.

« We take the brief and let them discover their trip, either at the airport, or day by day, as it unfolds », describes Jean-Christophe Guérin.

An approach that echoes the notion of a journey into unknown land…

Terra Australia: Behind the Scenes of a Premium Bespoke Specialist [ABO]


La Coupe du monde de rugby 2027 va concentrer l'attention du marché français sur l'Australie. L'occasion, pour le sur-mesure premium français, de démontrer ce que l'humain peut encore apporter face à un événement de masse - Photo : Sébastien Cros, WeTravelAustralia™

Hurtigruten


On the French market, Australia-focused incoming operators form a diverse landscape with complementary positions.

Across Australia, a historic operator founded in Sydney and now owned by the Canadian Goway group since 2023, is today led by John Feenaghty, Managing Director.

JCM Destination Australia, established in 1998 by Jean-Christophe Merlant and present in Sydney, Cairns and Auckland, has repositioned itself on the MICE (Meetings, Incentives, Conferences, Events) segment and group operations, with a multilingual Francophone team.

Terra Australia, a relatively newer outfit, positions itself in premium tailor-made travel at a measured volume, exclusively B2B Francophone.

AOT Inbound is represented in France by Gary Paterson, General Manager Global Sales and Marketing, and Pan Pacific Travel by Sandra Feustel.

Among this diversity of approaches, Terra Australia embodies a singular stance: to refuse volume in order to preserve flexibility, to invest in long-term human relationships with Australian partners, and to defend a premium tailor-made approach rooted in field knowledge.

A perspective that deserves focus, at a moment when artificial intelligence is reshaping the production chains of tourism.



Premium tailor-made is not what you think


Le sur-mesure premium australien se concentre sur l'expérience - Photo : Sébastien Cros, WeTravelAustralia™

The first misconception to debunk: Australian premium tailor-made travel is not simply a sequence of five-star lodges.

“For me, premium FIT is about focusing on the experience, not just the five-star accommodations“, says Alexandre El-Habouz, France head of Terra Australia.

“When you return from a trip, you don’t remember where you slept. You remember the moments, the instants, the energies you perceived.”

So premium tailor-made is not, for Terra, about the category of lodging, but a strategic stance: putting the human at the heart of the journey, and designing each itinerary as a precise answer to a unique profile. “What we seek for our clients is that they come back with experiences that have made them evolve in the way they travel“, adds Christophe Napierai, cofounder of Terra Australia. “You come back from your trip a little different.”


The Terra model and its singularity


Les deux dirigeants de Terra Australia, Christophe Napierai et Alexandre El-Habouz, sur le terrain - Photo : Sébastien Cros, WeTravelAustralia™

Terra Australia asserts a distinctive stance in the French market: a small, self-assured structure, 100% Francophone B2B, with a team split between France and Australia to ensure proximity to partner agencies. “Our size is our strength“, explains Alexandre El-Habouz.

“We cannot promise volume to an Australian partner. So we are obliged to build a relationship with them. This flexibility allows us to work with suppliers that other incoming operators cannot offer, sometimes because they are too small, sometimes because they do not want the classic inbound model.”

The example: a Pinnacles hotelier who refused major operators due to slow payments. “We pay immediately. It is this flexibility that allows us to work with very small structures.”

This philosophy translates on the distribution side into an intentional targeting: Terra works primarily with the Selectour network, and with smaller, more confidential outfits like Les Ateliers du Voyage, Continents Insolites or Amplitudes. “We will rather focus on small agencies that have a very strong relationship with their clients, a very loyal clientele. Our aim is not to push volume for its own sake. We love offering beautiful journeys, Australia as we love it.”

Also read: How is Australia really sold in 2026?


The on-the-ground selection method

On the method side, it is Christophe Napierai who details the invisible work behind each program. “The first thing is that everything stems from our on-the-ground recognitions.

We spend every year time in Australia to discover new providers, new hotels, and new experiences. We invest heavily in the field.
”

The Australian Tourism Exchange (ATE), the major annual B2B meeting for Australian tourism, complements this setup. “ATE helps to create links, to maintain human relationships, and not just exchanges of booking emails.”

The 2026 edition in Adelaide, in May last year, allowed Terra to multiply supplier meetings over four intense days.

Another essential filter: the eco-responsible dimension. “We ask all our providers to adhere to an eco-responsible charter.” A stance that resonates directly with Tourism Australia’s Green is Our Gold strategy recently launched. “We are completely aligned. Our objective is that travellers stay longer in Australia, that they are not rushed. Time is what matters most.”


AI in tailor-made travel: the human frontier


By 2027, the Rugby World Cup will focus the French market’s attention on Australia. “It’s going to be a huge event“, anticipates Christophe Napierai. “We have agreements to have the possibility to resell tickets, so we are ready.”

This is an opportunity for French premium tailor-made travel to demonstrate what humans can still contribute in the face of a mass event. And to begin preparing the next air season now, in a routing landscape undergoing a major reconfiguration.


Sébastien Cros


Sébastien Cros - Photo : SC

Sébastien Cros is an independent journalist and photographer based in Australia, and founder of WeTravelAustralia™.

After twenty-five years in the Australian tourism industry, notably as Managing Director of Across Australia (Goway group), he now dedicates his writing to editorial narratives focused on the destination, at the intersection of storytelling, photography, and on-the-ground perspective.

TERRA PANAMERICA: Reassuring Travelers Through a Strong, Engaged Network


© TERRA Guatemala

CroisiEurope



To support our partners and reassure travelers, the 9 agencies of the TERRA PANAMERICA network offer concrete solutions:

– Easing of our General Terms and Conditions of Sale, applicable to all trips confirmed from June 2026.

– Creation of itineraries with flexible cancellation terms to allow travelers to secure their holidays while preserving the freedom to cancel without fees up to 15 days before departure.



© TERRA Panama

Travel light with Easy Cancellation itineraries

Why wait when you can plan your summer with peace of mind? We have crafted Easy Cancellation journeys by working hand in hand with our local partners. The goal is simple: enable your travelers to book with confidence and adjust their plans without constraints if circumstances change.

It is possible to cancel the trip without justification and receive a full refund up to 15 days before departure (some peak dates may be excluded depending on the country). These itineraries are available until December 1, 2026.

Here are our new adventures:

TERRA Caribea (Costa Rica): Journey through the diverse ecosystems of Costa Rica. Relaxation at Arenal, a hike in the Monteverde cloud forest, nature and beach breaks in Manuel Antonio, not forgetting sightings of quetzals, humpback whales, and sloths. The best of Costa Rica! 14 days of freedom in the land of green gold!

TERRA Panama: Discover authentic Panama and its nature! Walk through the lanes of Panama City, spend a day with the Emberá, sail among the paradisiacal islands of Guna Yala, kayak or surf on the Pacific Coast, and explore Coiba National Park. 13 days from Guna Yala to Santa Catalina, with the spirit free.

TERRA Colombia: The warmth and resilience of Colombia through genuine encounters. From the heights of Bogotá to the lush coffee region where small producers will reveal the beauty of the landscapes, ending in the solar-energy heart of Cartagena. The best of Colombia in 13 days!

TERRA Nicaragua: The contrasts of Nicaragua in 14 days. From the summits of volcanoes to the coolness of lakes, this itinerary offers a journey into the country’s history and culture while prioritizing relaxed stops and moving encounters with Nicaraguans! Easy Nicaragua in 14 days.

TERRA Maya: Summer is coming and the Yucatán Peninsula is a must! Maya archaeological sites hidden in the jungle, towns with Spanish colonial architecture, and natural sites with exceptional colors: pink lagoons, turquoise lagoons and mangrove forests. A 14-day Yucatán tour with total freedom.

TERRA Guatemala: A discovery of Guatemala’s must-sees in two weeks. Enjoy a breathtaking view of Lake Atitlán from a small village off the beaten path, visit the charming town of Antigua and its volcanic panoramas, and head to the Petén with explorations of the Maya sites of Tikal and Yaxhá buried in the jungle. 13 days in Guatemala with total tranquility.

TERRA Canada: Gaspé is a remarkable region. Between hiking, kayaking, and canoeing in the East’s finest parks: Bic National Park, Forillon Park, Mont-Mégantic, and the Percé Geopark. Whale watching, seals, sunsets, and discovering local terroir. This itinerary suits all profiles: families, adventurers, and travelers seeking relaxation. 20 days in Eastern Canada!

Want to receive the price formats (indicative prices to reconfirm according to travel dates) for these itineraries or share them with your travelers? Contact us to receive the additional information!



© TERRA Panamerica

Why choose the Americas in 2026?

A diverse and vibrant travel landscape, here is what will convince your travelers.

Canada, listed as one of the safest countries in 2026, is a safe air hub and promises a wide range of experiences: gastronomy in the Eastern Townships, historic cities of Montreal and Quebec City, the Rocky Mountains and the forests of the West.

For football enthusiasts, the 2026 World Cup, held across the United States, Mexico City, Guadalajara, Monterrey, Toronto and Vancouver in June and July, is not to be missed. Combine sports events with sightseeing? We take care of everything!

A new destination joins our network: the Dominican Republic! With its UNESCO World Heritage-listed historic center, lesser-known natural sites in the north and east of the island, and encounters with tobacco, coffee, and cacao producers, it’s a surprising alternative for travelers drawn to Cuba.

Looking for innovative itineraries to spark curiosity? Here are our latest adventures:

TERRA Caribea and TERRA Nicaragua launch their new solidarity itineraries. Each step has been designed to create moments of exchange, understanding, and sharing, in direct connection with local communities and projects that work to preserve their lands.

Costa Rica: 15 days of nature and encounters

Nicaragua: 10 days at the heart of Nicaragua

Committed to developing accessible tourism for all, TERRA Colombia publishes its first trip adapted for people with disabilities. An immersive experience designed for all, with no compromise on emotion.

TERRA Panama and TERRA Guatemala are committed to tourism respectful of local realities and have developed itineraries that highlight the communities that make up the cultural fabric of their destinations. Fascinating encounters with guardians of traditions and guides of history will reveal other perspectives on the world: ancestral cosmovisions, cultural syncretism, living history of the Americas.

Would you like information on our new productions and concrete actions? Contact us!



© TERRA Dominicana



TERRA PANAMERICA, rassurer les voyageurs grâce à la force d’un réseau engagé
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www.terra-panamerica.com
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CONTACT US:

Judith Dubois / General Coordinator

+51 907 095 809

[email protected]

>> Terra Canada & Alaska in the DESTIMAG Directory

>> Terra-Maya in the DESTIMAG Directory

>> Terra Guatemala in the DESTIMAG Directory

>> Terra Nicaragua in the DESTIMAG Directory

>> Terra Caribea in the DESTIMAG Directory

>> Terra Colombia in the DESTIMAG Directory