Air Travel: The Low-Cost Model Is Losing Popularity


D’un modèle low cost parti à la conquête du monde... A un modèle fragilisé ! - Depositphotos

CroisiEurope


It now seems distant, the time when I praised low-cost companies as the winning model, destined to become widespread in air travel.

In 2022, as a discerning journalist with insight, I wrote an article about discount carriers, the great winners of the crisis. And even if I already noted a few limits, such as addressing climate change and inflation, three years later, that article has aged very poorly!

Spirit Airlines at that time stood as an outsider in the American market. The airline displayed ferocious growth, almost unassailable. Its capacity had risen, despite rock-bottom fares, from 6 million to 48 million seats, a few months before its spectacular bankruptcy.

At the same time, legacy carriers were searching for a future. They found their salvation on the United States side, which allowed them to erase billions in losses without losing their planes or their skills, while the low-cost carriers weathered the storm.

It was certain, the low-cost model would impose itself everywhere, even if long-haul already showed its limits…

Four years later, this announced conquest increasingly resembles an episode of Minus and Cortex, remember, those two laboratory mice who imagined, every evening, taking power.



From a low-cost model that set out to conquer the world…

Sunday evening, I invited my daughter to sit on my lap, not to tell her about the blessed time of Minus and Cortex, but to tell her about a blessed era when it was possible to explore Europe for the price of two cartons of milk at Biocoop.

“You see, my little Gab, in 2012, I went to Rome from Beauvais Airport, after waking at 1 a.m. and driving four hours from Caen, for only 40 euros round trip. A world you will probably never know, and in a way, it’s better that way.”

She opened her eyes wide and asked me if, with 40 euros, she could get a lot of candies. End of story. Let’s go back a little further.

The low-cost model was born in the United States, in the 1970s. It took about a decade to cross the Atlantic and, a decade later, Ryanair asserted itself in the skies of the Old Continent, the very place where people say you cannot undertake.

Its revenue rose from €231 million in 1998 to around €13.44 billion in 2024. Its fleet comprises 647 aircraft. I am simply talking about the 5th airline in the world, in terms of capacity.

Its boisterous CEO, Michael O’Leary, has made imitators.

According to Eurocontrol, the several dozen low-cost carriers represented 35.4% of all flights in its 42 member states in 2025, against 34.7% for traditional carriers.

The shift has been made.

Furthermore, the low prices keep selling! Year after year, the Irish company posts insolent results, such as its record net profit of €2.26 billion last year, a margin roughly twice that of Air France or Lufthansa.


To a Fragile Model!

How did the fragility of the model reveal itself? The answer lies, in large part, in five letters: Trump.

Well, it’s a rough summary; we’ll see more as we go. In February, emboldened by his longtime political and military ally, Benjamin Netanyahu (Prime Minister of Israel), the American president decided to strike Iran.

The conflict was supposed to last only three weeks… it is now seven months in and no one sees an end. And if Iran stands on the brink of civil, economic and military chaos, the regime holds its ground and plays its strategic position to target neighboring countries, but above all to close the Strait of Hormuz.

Immediately, the price of oil shot up to astronomical levels. Last week, according to IATA, the price of kerosene surged again, by 9%. Over a year, the increase reaches 90%.

You immediately understand that the entry prices of 19 or 29 euros offered by low-cost airlines are under heavy pressure.

“Fuel accounts for between 20 and 40% of an airline’s costs. It depends on the type of business model.

Thus, for a low-cost carrier, fuel remains, in general, the first line item of expenditure. When the price of a barrel rises by 50%, your costs therefore rise by 15%“, as explained to us, in a previous piece, by Paul Chiambaretto, the director of the Pegasus Chair.

These magnitudes are now nearly twice as large for the entire year 2026.

On top of that, erratic demand. European citizens are questioning the consequences of this conflict on their short- and medium-term lives. Travel becomes less of a priority. Airlines had to, as summer approached, keep prices low to fill their planes.


Volotea in Serious Trouble and Ryanair Announces a Surge in Fares

This endless conflict no longer amuses anyone in aviation, especially on the low-cost side.

On its side, Volotea informed its French pilots, who were striking, that it must cut back its activities at numerous French bases due to the soaring kerosene costs.

In their latest report, the Spanish accountants for the low-cost airline wrote there is a “significant uncertainty regarding the continuation of the company’s operations,” while its equity, negative by 77.5 million euros, could “lead to dissolution for commercial reasons.”

A rescue plan is put in place in 2026. Volotea found €71 million from its shareholders, but it had initially hoped for €100 million.

It has also reached an agreement with its creditors to defer payments totaling €49.3 million. Negotiations are also underway to obtain an additional €25 million in financing, through loans.

Volotea weakened, easyJet acquired and Ryanair… rebusiness modeled!

Regarding the latter, its boisterous CEO recently stated that if oil prices stay high until next year, I think there will be a significant rise in airfares.

The Irish carrier saw its profits drop by 34% in Q1 2026. And, given last-minute bookings, as well as promotions needed to stimulate the market, this dynamic could persist.


MTS Globe Egypt: Growing Popularity Among French Travelers


A Destination Driven by an Exceptional Momentum

L’île de Giftun, Hurghada, Égypte © Shutterstock

Climats du Monde


With 19 million international visitors welcomed in 2025, Egypt confirms its status as an essential destination. The French market fully participates in this momentum, driven by the appeal of cultural tourism, year-round sun-filled stays, and the opening of the Grand Egyptian Museum (GEM).

One of the destination’s main strengths lies in its diversity. In a single trip, visitors can combine cultural discovery, a Nile cruise, and a beach stay.

Three major regions particularly attract French clients:

• Cairo and Giza, with the pyramids, the Sphinx and the new Grand Egyptian Museum (GEM)

• Upper Egypt, where cruises between Luxor and Aswan allow visitors to discover the most famous treasures of ancient Egypt

• The Red Sea, with destinations such as Hurghada, Marsa Alam and Sharm El Sheikh, valued for their beaches, hotel infrastructures and exceptional underwater life

This unique blend of culture, relaxation and adventure explains Egypt’s growing appeal to French travelers.


Why Egypt Is More Appealing Than Ever to French Travelers


Personnel de l'aéroport © MTS

Beyond the richness of its tourism offering, Egypt captivates French clients thanks to its excellent value for money. The destination offers a wide range of all-inclusive hotels and French-speaking clubs, ranging from family-friendly establishments to high-end resorts, particularly concentrated in the Red Sea coastline resort towns. The presence of French-speaking staff during excursions and within on-site support teams is a real asset, facilitating the vacation experience for visitors throughout their stay. This combination of accessibility, comfort and service quality greatly contributes to the destination’s growing appeal to the French market.


MTS Globe Egypt, a Reference Partner


Transferts MTS © MTS

MTS Globe Egypt offers its services across all major tourist zones of the country. Thanks to its in-depth on-the-ground knowledge, operational excellence and product expertise, the team supports its B2B clients on a daily basis, both for FIT and for Groups.

With a portfolio of more than 400 hotels under contract, MTS Globe Egypt covers all of the country’s strategic destinations:

• Hurghada

• Sharm El Sheikh

• Marsa Alam

• Cairo

• Luxor

• Aswan

• Alexandria

The services offered include, notably:

• Hotel contracting

• Airport transfers and transportation services

• Welcome and arrival assistance

• Excursions and activities

• Tailor-made programs and combined circuits

• Nile cruises

• Destination assistance and support

French-speaking representatives accompany travelers throughout their stay to ensure a smooth and high-quality experience from arrival to departure.


The MTS Globe Egypt Team

The MTS Globe Egypt team relies on solid operational experience and a thorough knowledge of the destination to guarantee partners and their clients high-quality services.

Amr Shahine Amr Shahine
Service & Commercial Manager
[email protected]
>> MTS Globe in the DESTIMAG Directory

Slow Travel and Solo Travel Are Growing in Popularity Among Europeans


Le slow travel et le voyage en solo progressent - DepositPhotos.com, melis82

MSC Croisières


Dertour Group publie les résultats d’une étude consacrée aux nouvelles façons de voyager des Européens.

Réalisée auprès de 8 000 personnes dans 13 pays européens, l’enquête met notamment en évidence l’intérêt pour des séjours plus lents et pour le voyage en solo.

Parmi les personnes intéressées par le slow travel, 58,5% souhaitent prendre davantage leur temps pour découvrir une destination sans se sentir pressées.

Pour 52%, ce mode de voyage est associé au bien-être et à la réduction du stress.


A quest for disconnection

La déconnexion numérique apparaît également comme une motivation importante.

48,9% des répondants considèrent les vacances comme une occasion de s’éloigner des réseaux sociaux et des sollicitations numériques. Cette proportion dépasse 50% chez les 25-44 ans.

Le rapport souligne aussi l’émergence du profil du voyageur JOMO (Joy of Missing Out), qui privilégie un nombre limité d’expériences plutôt qu’une accumulation de visites.


Solo travel is on the rise

Près de 30% des personnes interrogées envisagent de voyager seules dans les douze prochains mois.

Cette proportion atteint 37,6% chez les célibataires, tandis qu’environ un quart des personnes en couple ou mariées envisagent également un voyage en solo.

La France figure parmi les marchés les plus favorables à cette tendance, avec 32,2% des répondants envisageant un voyage seul, derrière l’Allemagne et la Suède.

Les voyageurs solo séjournent par ailleurs en moyenne 10,4 jours, contre 8,9 jours pour l’ensemble des voyageurs, et partent davantage hors saison.

Dertour Group indique enfin développer des offres adaptées à ces nouvelles attentes, avec notamment des circuits « GowiththeFlow », les Blue Cruises d’I.D. Riva Tours ou encore le concept hôtelier Slow Glamour d’ananea.

Why Are Women-Only Group Trips Growing in Popularity?

They set off on their own, but they don’t necessarily travel solo. For several years now, group travel designed for people who want to depart without their usual companions has been on a notable rise, particularly among women. The phenomenon crosses well beyond French borders and accompanies an evolution in lifestyle and travel habits.

On the occasion of Copines de Voyage’s ten-year anniversary, a historic pioneer and leader of the 100% female segment, we spoke with Alexiane Eymard, Deputy Chief Executive of Hello Travel – the group that owns the brand – and Vanessa Robbe, head of brand development for Les Aventureurs (the group’s mixed-gender variant), to understand who these new travelers are and what they seek in these group departures.

Who are today’s women who choose to travel with a group on their own?

Alexiane Eymard : There is no longer a single typical profile. Ten years ago, the traveler was usually 25, often single, and looking for people with whom to share life moments. Today, our traveler tends to be around 37. And most importantly, these are women who decide to travel on their own, which isn’t the same as traveling solo. Some are married or in a relationship, have children, and lead a very active social life.

But they no longer want to wait for their circle to be available, to share the same desires, or to have the same budget. That’s a lot of variables to synchronize. A few years ago, women tended to organize their vacations around their partner, their family, or their friends. Today, they grant themselves more of this freedom.

There are still women who have little support around them and for whom group travel represents an opening to the collective, but they are not the majority. The profile has really diversified. They are more often urban women living in large metropolitan areas and belonging to upper-mid socio-professional categories.

Does this willingness to travel alone mean they are seeking to meet new people?

Alexiane Eymard : That isn’t necessarily their primary intention. One should not caricature women’s desires. The same person might crave a wellness stay at one moment and, a few months later, a much more adventurous trip. Their aspirations evolve with their life moment, available time, or level of fatigue.

Nevertheless, the group forges bonds. What brings people together is primarily the shared desire to discover a destination and to experience the same thing. Profiles can be very different, with sometimes significant age gaps, but there is a sense of affinity tied to this common choice.

Is this logic also found among travelers in mixed groups?

Vanessa Robbe : Yes, although profiles and trips differ. Our clients are generally around 34 years old and about 60% are women. They are often not on their first trip and are already comfortable with a bit of rugged travel. Traveling in a group enables them to undertake a journey they wouldn’t necessarily have been able to do with their usual circle.

The difference is that with Les Aventureurs, the group is built around a genuine adventure experience. Some trips involve sleeping in a tent, going on a road trip with a roof tent, sailing or hiking, with a desire to venture further off the beaten path. Not everyone is seeking physical exertion or total discomfort. Some want to experience an adventure without necessarily pushing themselves into the red. That’s why there are different levels of commitment.

Can group travel actually help some women dare to do more?

Vanessa Robbe : Yes, especially for the more demanding experiences. Being surrounded by women can be reassuring. A woman who wants to, for example, summit Mont Blanc may fear in a mixed group that she’ll slow others down. Being among women who potentially share the same fears can be a trigger to take the plunge.

It isn’t necessarily about networking. It’s more about being with people who resemble us in certain ways and with whom we share the same apprehensions. The group can provide enough confidence to attempt an experience we might not have dared to undertake alone.

Does the search for a romantic partner sometimes factor into mixed groups?

Vanessa Robbe : It’s possible, as in everyday life, but here it isn’t the primary aim. People come first for the journey and the experience. If two people are meant to meet, it can happen, whatever the setting.

How do you measure the scope of this evolution?

Alexiane Eymard : Since the creation of Copines de Voyage in 2016 and Les Aventureurs in 2017, when Copines de Voyage began with two pioneering travelers, more than 100,000 trips have been sold by the two brands. Approximately 60,000 people have traveled with us. That means a substantial share return multiple times. Some veteran travelers have even joined us a dozen times, or more.

This loyalty also enables observing a shift in preferences. The early destinations that performed very well included Bali and Sri Lanka for long-haul trips, or Spain and Greece for closer destinations. But women who have already traveled multiple times are starting to drift toward destinations they might not have considered otherwise.

China is a good example. Mozambique is also a destination we are opening up, particularly for those who enjoyed Zanzibar but are now seeking something less touristy. This also shows that these travelers, as they accumulate experiences, do not necessarily want to endlessly revisit the same popular destinations. They are more willing to step off the beaten path to turn toward less obvious destinations.

Are new requests emerging?

Vanessa Robbe : Yes, we will offer trips that enable women to travel with their children. The idea is to allow those who face logistical and family constraints to travel nonetheless, alongside other mothers who share the same situation. They will be able to share a destination and a common experience, while traveling with their children.

Coolcations: Cooler Destinations Beating the Heat Are Growing in Popularity

25°C in full sun, with occasional crosswinds welcome: in the face of extreme heat, vacationers are steering more toward destinations known to be cooler. But is this trend enough to permanently alter the geography of global tourism?

“The visitors I’ve hosted this year told me they were coming to escape the intense heat of southern Europe”, explains to AFP Terje Viblom Pedersen, a tour guide who leads expeditions in Sweden’s southeast.

Cool destinations enjoy growing interest

Tourists are “amazed when they arrive here”, he describes, painting a picture of maximum temperatures under 30°C. “When I tell them we’re in the peak of the summer season, they’re surprised”, because “there is plenty of space and the atmosphere is relaxed”.

In Stockholm’s old town, just before the rain, a couple of French tourists share the moment as well. Daniel and Florence Gastaldi, recently retired, had booked their trip in the spring, before the heat waves hit. Nevertheless, “being from Marseille, we’re quite happy to find the coolness here”, they say.

The trend of “coolcations”, a concept born from blending cool (fresh) with vacations, seems to be solidifying year after year.

In France, “towns like Saint-Claude in the Haut-Jura (in the east of the country) recorded much higher July tourist numbers than in previous years”, explains Jean-Pascal Chopard, director of Jura Tourisme. “Because at altitude, there is a noticeable cooling in the evening and at night, which makes stays much more livable.”

In Normandy too, the effect is felt. “There has always been a habit of leaving Paris on weekends to come to the Calvados coast when it’s hot (…) . And the daily attendance has become denser” during heat waves, adds Karl Joly, director of Calvados Attractivité.

When one sweats heavily, other countries beyond the Mediterranean rim begin to dream. On the Hotels.com France platform, searches for bookings to Copenhagen, Denmark jumped 246% since the first heatwave of May, and those for Dublin, Ireland rose 151%.

A trend echoed in the United States, notes Jonna Robertson, travel advisor at Fora Travel. According to data from this American travel startup, “Oslo has recorded a 154% year-over-year growth in bookings, Helsinki 124%”, while Alaska (USA) or Patagonia (Argentina) could also benefit, explains the expert, founder of Coolcation Adventures.

The sun’s pull remains an attraction that is hard to dethrone

Can this enthusiasm nonetheless reshape the geography of international tourism? After all, Southern Europe, cheaper than the north, remains at the top of favored destinations.

“All European countries have seen an increase in tourist arrivals and there is no discernible trend tied to the heat”, says Swedish tourism professor Stefan Gossling.

“Temperature is one aspect people consider when they go on vacation. But there are many other factors. Italy isn’t Denmark in terms of culture, environment, or price. All of this means people do not easily switch destinations when they have a preferred one”, he adds.

The Norwegian tourism promotion agency confirms: “Our recent surveys of visitors show that about one in five foreign tourists view cooler summertime temperatures as part of the reasons to choose Norway.” Yet, it reminds, “climate is only one of many factors that influence travel decisions”, to which safety, nature, accessibility, air links, and exchange rates are added…

Attendance figures continue to underscore the prominence of warm-weather countries. Greece, for instance, last year posted its best year in visitor numbers, as did Spain.

For Spain, spending by both local and foreign tourists had already risen by more than 8% in the second quarter of 2026, according to data published by Exceltur, the association that brings together the main Spanish tourism companies.

Jonna Robertson, meanwhile, expects a seasonal shift and departures toward warmer countries in spring or autumn, aiming to avoid both overtourism and exhausting temperatures.