Salaûn Holidays Launches Afrikaa, Its First Africa-Dedicated Collection


Salaün Holidays lance Afrikaa, sa première collection dédiée à l’Afrique - Depositphotos.com @vencav

CroisiEurope


Salaün Holidays dévoile Afrikaa, sa première brochure entièrement consacrée au continent africain.

Cette collection de 132 pages réunit 65 circuits dans 30 pays, auxquels s’ajoute La Réunion, avec une programmation exclusive et 50 itinéraires proposés en petit groupe.

Avec Afrikaa, Salaün Holidays entend valoriser la diversité des destinations africaines, des grands classiques aux itinéraires plus confidentiels. La brochure couvre l’Afrique du Nord, de l’Ouest, de l’Est et australe, ainsi que les îles de l’océan Indien.

Maroc, Égypte, Sénégal, Bénin, Kenya, Tanzanie, Ouganda, Botswana, Madagascar ou encore Seychelles figurent parmi les destinations proposées.

La programmation associe circuits accompagnés, voyages en petits groupes, grands voyages et séjours sur mesure. Plusieurs itinéraires sont mis en avant, dont un grand tour d’Algérie, une traversée de l’Afrique de l’Ouest entre Cotonou et Abidjan, un circuit en Ouganda et au Rwanda sur les traces de Dian Fossey, ou encore un voyage consacré aux safaris dans le delta de l’Okavango.


A Grand Crossing from Paris to Dakar in 2028

Autre annonce majeure, Salaün Holidays renouera en 2028 avec le concept de grande croisière routière, après ses traversées Atlantique-Pacifique entre Brest et Vladivostok organisées à plusieurs reprises entre 2014 et 2019.

Prévu du 4 mars au 8 avril 2028, le circuit intégral reliera Paris à Dakar sur 7 289 km en 36 jours, via l’Espagne, le Maroc et la Mauritanie. Deux formules plus courtes seront également commercialisées : 30 jours au départ de Séville et 20 jours depuis Marrakech.

Organisé à bord d’un autocar Royal Class, le voyage sera limité à 30 participants. Pensé comme un circuit touristique plutôt que comme une expédition, il comprendra des nuitées en hôtels 4 et 5 étoiles, un programme de visites dans chaque pays traversé et un encadrement assuré par les équipes de Salaûn Holidays, ainsi que des guides locaux et nationaux.

Le lancement d’Afrikaa s’accompagne enfin d’une nouvelle initiative solidaire, la huitième menée par Salaün Holidays à l’échelle internationale et la troisième en Afrique.

Au Bénin, dans le village de Niarin, situé dans la commune de Toffo, le voyagiste finance un forage équipé d’une pompe solaire et la construction d’un mini-château d’eau autonome. Le dispositif doit bénéficier à l’école primaire publique et aux quelque 4 000 habitants du village.

À partir de 2027, les voyageurs participant aux circuits de Salaün Holidays au Bénin pourront découvrir le projet à l’occasion d’une visite organisée avec les partenaires locaux. Au programme : rencontres avec les habitants, échanges avec les élèves et les enseignants et découverte de la vie du village.


Amelia Brille Publié par Amelia Brille Rédactrice TourMaG.com
Voir tous les articles d’Amélia Brille

  • picto Linkedin
  • picto email
Ajoutez TourMaG à votre flux Google Actualités Google Actualités icône  

Salaün Group Holds Up as Activity Declines by 5.1% in 2026 [ABO]


Michel Salaün, président du groupe Salaün - Photo: TB

CroisiEurope


The spring sales plunge last spring, following the war in Iran, had raised fears of the worst. In the end, Salaün withstood the shocks of geopolitics and the spike in kerosene prices.

Among the first to reveal its results, the Breton group is expected to post a consolidated turnover of €174.4 million for the 2026 fiscal year ending September 30, down 5.1% from €183.7 million achieved in 2025.

Nevertheless, Salaün has not yet regained its pre-Covid levels. In 2019, the group posted a consolidated turnover of €241.4 million.



The Consolidated Groups Save the Year

After a return to profitability in 2025, with €5.8 million in profit, the full-year result is not yet known. « But it will be positive despite a difficult year. We have worked on controlling our expenses and our margin » explains Michel Salaün, chairman of the group.

Read also : How the Salaün group got back on track after the Covid shock

In detail, the TO in-house Salaün Holidays (tours) posted €91.5 million in revenue compared to €103 million a year earlier, a decline of 11.2%. It transported 32,950 clients this year, 68% in short-haul and 32% in long-haul.

« The United States was penalized by a Trump effect, high prices and sometimes fake news. Asia, for its part, bore the consequences of the war with travelers hesitant to fly through a Gulf hub. And direct flights are rarer and more expensive, with the impossibility of overflying Russia » adds Michel Salaün.

Conversely, the Groups Boutique shows a strong 11.3% growth, with revenue of €51.2 million in 2026. « The consolidated groups were less affected because the bulk of sales was made before the crisis. The trend remains positive for the coming year » adds the president.


Six new agencies in 2026

Finally, the French distribution network remains resilient with a turnover (margin) of €16.7 million, i.e. around €142 million in business volume.

It now groups 141 agencies (to which one must add about a dozen sales points in Belgium) under a variety of banners, providing a balancing mix: 99 Salaün Holidays, 29 Ambassades Fram, 1 TUI, 8 Havas Voyages and 5 Selectour.

In 2026, six points of sale opened under the Salaün Holidays banner, in Reims, Amiens, Lille (La Madeleine), Orléans, Blois and Arras, to widen territorial coverage. This integrated network accounts for 40% of Salaün Holidays’ sales, helping to smooth out the tremors.

Michel Salaün will share these figures with the group’s 506 employees at the upcoming company convention in Paris, from January 30 to February 1. as well as the innovations for 2027.


Exceptional journeys with a Paris/Dakar circuit and a world tour

Among them, the main brochure (valid until the end of 2027) is expanding further with 444 pages!

It features 102 countries (plus overseas French territories), to be explored through 293 tours and cruises, 53 more than last year. 70 of the itineraries are conducted in small groups, 10 to 20 people for mid-haul and 6 to 12 passengers for long-haul.

This brochure could be updated in January depending on geopolitical developments. Europe leads with 23 new offerings, versus 12 in Asia and 11 in Africa.

Recalling the long, exceptional itineraries from the era of the west-to-east crossing of Russia, Salaün Holidays also innovates with two new intercontinental exceptional circuits.

The first is a grand 36-day road cruise from Paris to Dakar (Spain, Morocco, Mauritania and Senegal) scheduled from March 4 to April 8, 2028, at a price of €18,900 (luxury coach travel, return by plane).

The second is a 23-day around-the-world trip from September 7 to 29, 2027, passing through Japan, Australia, French Polynesia and California, for a price of €19,500.

Read also: Salaün launches a redesigned professional space

Salaün Holidays: Millionaire Salespeople Rewarded With a Trip to Armenia


Salaün Holidays : les vendeurs millionnaires récompensés par un voyage en Arménie

TAP Air Portugal


During the fifth convention of the SNA network, held in Hammamet from November 22 to 25, 2025, Salaün Holidays highlighted the top sellers of the SN AGENCES and BT Holidays networks who had surpassed the symbolic threshold of 1 million euros in business volume.

To reward this commitment, these Millionaires were invited from June 18 to 22, 2026 for a reward trip to Armenia.

For five days, the laureates explored the many facets of a country with a millennial history, regarded as the world’s first Christian state. The program notably allowed participants to visit the capital Yerevan, the spiritual center of Etchmiadzin, the emblematic monasteries of Geghard, Khor Virap and Noravank, as well as the spectacular landscapes of Lake Sevan and the famous Garni basaltic gorge.

Beyond the heritage, the stay left a lasting impression thanks to immersive experiences such as tastings of local specialties and wines, or a private concert of spiritual chants in the unique setting of Geghard Monastery.


Des partenaires mobilisés pour une expérience optimale

This operation was carried out with the support of partners committed alongside Salaün Holidays. Turkish Airlines supported the trip as the transport partner, represented on site by the sales representative Nabila Essraoui.

The broker Assurever was also present at this milestone, represented by Jules Guérineau for the Western region, illustrating the quality and proximity that drive this partnership.

On site, the program was designed and orchestrated by Armroutes, a destination specialist DMC led by Gagik Hakobyan. The group was thus able to explore Armenia in ideal conditions alongside Alina Khatchatryan, a French-speaking guide whose professionalism and infectious passion greatly contributed to the success of the stay.

Franck Autret, General Director of the Salaün Holidays network, underlined that this trip fully demonstrated the commitment to recognizing the dedication and performance of teams while allowing them to discover authentic destinations that carry meaning and emotion.

Salaün Holidays Launches Silk Road Brochure


Salaün Holidays enrichit son offre en Asie centrale avec une nouvelle brochure - Photo : Salaün Holidays

Costa Rica


Salaün Holidays broadens its Asia program with a new brochure entirely devoted to the Silk Road routes.

The tour operator gathers a selection of itineraries across several Central Asian regions, from China to the ancient caravanserai towns of Uzbekistan, passing through Kazakhstan, Kyrgyzstan and Turkmenistan.

Historic cities, turquoise domes, deserts, steppes and mountain chains form the thread running through this new collection.

Some of the proposed itineraries are exclusive and unprecedented, with the aim of showing travelers the different facets of territories shaped by centuries of commercial and cultural exchanges.


Salaün Holidays asserts a historical expertise in Uzbekistan

This new brochure continues the group’s ongoing presence on the destination. “We have been programming Uzbekistan since 1999“, notes Michel Salaün, president of the eponymous group.

According to the executive, 12,600 travelers have discovered the country over the past 27 years thanks to the tour operator’s programming, which today positions itself as the leader on this destination.

“It is therefore appropriate to devote a special brochure to the Silk Road and its mythical itineraries“, says Michel Salaün. The brochure thus assembles guided tours, small-group journeys as well as tailor-made and on-demand offers.

The offering aims to meet different traveler profiles, whether they wish to follow an organized itinerary or build a personalized trip.

Salaün Holidays notably includes services comprising flights, accommodations, transfers, French-speaking guides and excursions.


Tours between historic cities and vast expanses

Among the main itineraries on offer is the circuit “Uzbekistan and the Splendors of the Silk Road”, organized for 10 days and 9 nights. The trip notably includes visits to Tashkent, Samarkand and Bukhara, as well as immersive experiences and encounters with local populations.

The brochure also includes several longer circuits. “The Silk Road from Urgench to Tashkent”, spanning 12 days and 10 nights, offers a discovery of Khiva, Bukhara and Samarkand, three emblematic cities in Silk Road history.

Another highlighted itinerary is “The Great Crossing of Central Asia”, a journey of 15 days and 14 nights across three former Soviet republics of Central Asia. The circuit combines explorations of steppes, mountains and historic cities, tracing the paths of the ancient trade routes.


A program dedicated to small groups

Salaün Holidays is also developing a small-group travel offering. “The Grand Tour of Uzbekistan, Orient Heritage and Caravanserai Splendors“, scheduled for 15 days and 13 nights, links notably Khiva, Bukhara and Samarkand. The itinerary emphasizes local experiences, with village visits, a night in a yurt, a lunch with a local family as well as the discovery of Uzbek crafts and daily life.

Another trip of 13 days and 11 nights combines Turkmenistan and Uzbekistan. The route takes travelers through deserts, UNESCO-listed historic cities and several iconic monuments of Islamic architecture.

The new brochure also offers itineraries tied to major regional calendar highlights. The circuit “Winter Legends on the Silk Road”, organized over 8 days and 6 nights, allows celebrating the New Year in Tashkent, Bukhara and Samarkand.

Salaün Holidays also schedules a trip around Navruz, the spring festival celebrated for more than 2,500 years in Central Asia. Over 11 days and 9 nights, the itinerary combines discovering the festival and its traditions with exploring the main historical milestones of the Silk Road.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
See all articles by Amelia Brille

  • picto Linkedin
  • picto email
Add TourMaG to your Google News feed Google Actualités icône  

Salaün Holidays Tests a Mobile Travel Agency in Markets


Salaün Holidays teste une agence de voyages mobile sur les marchés - Photo : Salaün Holidays

Costa Rica


What if your next trip was planned between buying a few vegetables and picking up a local cheese?

C’est le pari de Salaün Holidays avec son opération estivale “Your travel agency comes to meet you”.

À bord d’un Mercedes Marco Polo habillé aux couleurs de l’enseigne, deux conseillers commerciaux installent ponctuellement leur bureau sur les marchés de communes de la Sarthe et de l’Orne.

Pour Franck Autret, directeur général du réseau d’agences de voyages Salaün Holidays, cette initiative répond à une réflexion plus large sur l’évolution de la distribution.

“Nous sommes à la fois tour-opérateur, agent de voyages, mais aussi transporteur. Dans nos réflexions pour développer notre activité, cette idée a émergé : pourquoi ne pas créer une agence qui va directement à la rencontre des clients ?”

L’entreprise disposait déjà d’un van, qu’elle a transformé en agence mobile. Deux conseillers, habituellement en poste en agence, se sont portés volontaires pour participer à cette première expérimentation.

L’objectif est simple : recréer un contact de proximité avec une clientèle qui ne dispose pas toujours d’une agence de voyages à quelques kilomètres de chez elle, tout en suscitant des projets de vacances dans un cadre plus spontané.


A start slowed by the heatwave

The tour, however, began under unusual conditions. The first stops coincided with the heatwave that hit France in late June.

“We started in the middle of a heatwave, which obviously didn’t help. On the first day, there weren’t many people at the market with nearly 40 °C“, acknowledges Franck Autret.

The following days proved more encouraging. “We had more contacts with traders than visitors at first, but also several inquiries and quotes. I wouldn’t say we are making sales every day, but this first test is quite interesting. The concept arouses curiosity and the initial feedback is positive.”

According to the group, the stops at Longny-les-Villages and Bellême notably allowed measuring public interest, both from exhibitors and residents.


An experiment that could be extended

This first tour will continue until July 17, 2026 on several markets in Sarthe and Orne.

At its end, Salaün Holidays will draw an initial assessment before deciding on the next steps.

If the idea of an itinerant agency year-round does not seem on the agenda, the concept could return in the autumn in another region. “If we find the experience to be conclusive, we could renew the operation in the autumn on another territory. In the long term, it’s a concept that could be sustained, or even developed“, says Franck Autret.


Next steps of the tour

• Thursday, July 2 : Saint-Calais

• Friday, July 3 : Malicorne-sur-Sarthe

• Tuesday, July 7 : Bonnétable

• Wednesday, July 8 : Longny-les-Villages

• Thursday, July 9 : Saint-Calais

• Friday, July 10 : Malicorne-sur-Sarthe

• Wednesday, July 15 : Longny-les-Villages

• Thursday, July 16 : Saint-Calais

• Friday, July 17 : Malicorne-sur-Sarthe


Amelia Brille Written by Amelia Brille TourMaG.com Editor
See all articles by Amélia Brille

  • picto Linkedin
  • picto email
Add TourMaG to your Google News feed Google Actualités icône

Salaün Group


GROUPE SALAÜN

CroisiEurope


GENERAL INFORMATION


Head Office: Headquarters: Pont-de-Buis-les-Quimerch (29) – Agencies in France and Belgium

Language(s): French

Employees: > 500

APPLY NOW


POSITIONS AVAILABLE

Paris – Île-de-France

Carte Paris - Ile de France

Experienced Travel Consultant
• Permanent contract – Mantes-la-Jolie (78)
Group Travel Sales
• Permanent contract – Paris (75)

North

Carte Nord

Business-to-Business Travel Sales
• Permanent contract – Lille (59)

Great West

Carte Grand Ouest

Experienced Travel Consultant
• Permanent contract – Carhaix-Plouguer (29)
• Permanent contract – Carentan (50)

Great East

Carte Grand Est

Travel Counselor
• Permanent contract – Nancy (54)


COMPANY OVERVIEW

INDIVIDUAL AND GROUP TRAVEL ORGANIZER

Under the brands Salaün Holidays, Nationaltours and BT Tours, the Salaün Group organizes trips worldwide: long- and medium-haul flights, circuit packages, stays, cruises or seaside getaways, for both group and individual travel, including tailor-made and à la carte options.

The Salaün Group also holds and manages specialist brands such as Nordiska (specialist in Scandinavia), Hugh (specialist in North America), Entre Nous (for bespoke travel), Alpes Express (for mountain trips), Events by Salaün Holidays (dedicated to MICE travel), which positions it as a multi-specialist Tour Operator.

The Salaün Group also organizes trips for constituted groups (works councils, schools, associations, retirees clubs, etc.) through its specialized subsidiaries: La Boutique des Groupes by Salaün Holidays and BT Tours / Ami Club (in Belgium). The group has risen, over the years, to the 2nd place in the French market as a Group-Travel Operator and is strengthening its commercial presence in this market by expanding into new regions in France.

TOUR OPERATOR AND DISTRIBUTOR

The high-quality journeys crafted by the production teams of Salaün Group tour operators are resold through our own distribution network of more than 160 travel agencies in France and Belgium, as well as to more than 3,000 agencies in the traditional network across France.

In our internal network of travel agencies, in addition to reselling Salaün Holidays, National Tours and BT Tours products, all standard travel agency services are offered to our clients:

• Ticketing, we operate many IATA agencies and all our agencies are equipped with a GDS. To serve corporate and leisure ticketing, we leverage four main suppliers (Amadeus, Galileo, Resaneo, Misterfly) ;

• Resale of leading Tour Operators in the market (TUI, FTI, Fram, Costa, MSC Cruises, Kuoni, Club Med, Héliades, Voyamar, Thalasso No. 1, etc…)

• Custom travel planning via the Worldia à-la-carte travel platform allowing online planning and direct booking.

• Car rentals and hotel bookings

OUR AWARDS

2022: Salaün Holidays named the 4th most loved travel operator in France (Capital magazine 2022 ranking)

• Travel d’Or 2018: Best Marketing/Communication Campaign,

• Bus and Coach Awards 2017: Special Tourism Award for the Century Voyage

• Travel d’Or 2017: Michel Salaün named Person of the Year

• Tourism Victories 2016: Best Coach Operator,

• Tour Manager 2016: Tour Manager of the Year in the Travel Production category.


BENEFITS OF WORKING WITH US

Picto

Our passion for travel: the passion that drives our leadership and teams is reflected in a complete travel offering, rich with unique programs but also with dedicated films, a semi-annual magazine (the Salaunmag), travel-oriented websites (salaunmag.com), travel journal contests, adventure books, and even books on world cuisines…

Picto

Our innovation capacity: continual enhancement of our programs and the creation of exceptional journeys, such as the Century Voyage from Brest to Vladivostok by coach (voted No. 1 among dream trips by Figaro readers).

Picto

Our commercial “plus” assets: including the home-to-airport transfer service offered for all our tours and the presence of French-speaking guiding escorts on every itinerary.


CSR POLICY

RSE

• Solidarity tourism actions in 8 countries

• The tour operator supports numerous associations or projects worldwide

• A comprehensive CSR approach: Calculating its carbon footprint and actions to reduce its ecological impact (planting over 2,500 trees in Brittany, 57470 in Madagascar), actions to improve employees’ well-being at work…





APPLY NOW

Do not hesitate to browse our job openings on our careers site.

Nous recrutons

Stars 80 Farewell Tour: Artists Visit Salaün Holidays


Les artistes de Stars 80 ont fait une halte dans les locaux de Salaün Holidays - Photo : Salaün Holidays

IFTM prenez RDV avec TourMaG


Jeudi 30 avril, l’équipe de la tournée Stars 80 s’est arrêtée dans les locaux de Salaün Holidays quelques heures avant de rejoindre la Brest Arena pour un nouveau concert.

Les collaborateurs du Groupe Salaün ont ainsi pu partager un moment privilégié avec les artistes, dans une atmоsphère conviviale et empreinte d’émotion, à l’image de cette tournée d’adieu.

Ce rendez-vous marque l’aboutissement d’un partenariat initié en 2014 entre la tournée et Salaün Autocars, filiale transport du groupe. À l’exception de la parenthèse liée à la crise sanitaire, l’entreprise a accompagné Stars 80 sur les routes de France pendant plus d’une décennie.

L’autocar noir aux couleurs de Salaün Holidays s’est progressivement imposé comme un symbole de cette tournée.


A Final Symbolic Step

For this final set of concerts, several iconic figures were present during the visit, including Patrick Hernandez, Jean-Pierre Mader, Émile et Images, Phil Barney, Christiane (Zouk Machine), Joniece Jamison, Vivien Savage, William (opening act) or Michael Jones.

The Salaün Group took advantage of this meeting to thank Décibels Productions and the tour partners for their loyalty.

The teams of Salaün Autocars were also praised for their commitment, as were the drivers who, over the years, have contributed to the logistical success of the tours.


Amelia Brille Publié par Amelia Brille Rédactrice TourMaG.com
Voir tous les articles d’Amélia Brille

  • picto Linkedin
  • picto email
Ajoutez TourMaG à votre flux Google Actualités Google Actualités icône