Baromètre Bourse des Vols : le Maghreb résiste et l'Europe du Sud fait une percée - Photo Canva

CroisiEurope

The BDV Travel Barometer for September confirms the resilience of Maghreb destinations and the breakthrough of Southern Europe.

Saint-Denis de La Réunion retains the top spot for searches from France, despite a 33% dip.

Algiers ranks second (-4%), ahead of Bangkok (+17%). Marrakech (+40%), Oran (+24%) and Tunis (+34%) also display positive momentum.

Palma de Mallorca records a strong rise of 199%. Conversely, the overseas departments remain behind, with declines for Pointe-à-Pitre (-37%) and Fort-de-France (-14%). Mauritius suffers the steepest drop in the top 10, at -56%.

TOP 10 from France

The BDV barometer by airport highlights contrasting trends depending on the departure catchment area.

Maghreb destinations show strong growth from Lyon, while Mediterranean and European destinations record notable gains from Bordeaux, Basel, and Nantes.

Ultramarine destinations, on the other hand, display more varied changes, with significant declines when departing from Paris, Marseille, and Bordeaux.

In Lyon, Algiers soars by 217%, Tunis by 127%, and Marrakech by 72%. In Marseille, Bangkok (+66%), Nosy Be (+160%), and Oran (+169%) stand out, despite a 77% drop for Algiers. In Bordeaux, Ajaccio (+825%) and Palma de Mallorca (+580%) rise strongly. Nantes confirms its appeal for islands and sunshine, with Tenerife +475% and Bastia +464%.

From Nice, searches for Yerevan explode (+1,400%), as do those for Tel Aviv (+892%). These shifts concern searches, not actual bookings.

TOP 10 from Paris and 7 regional airports

For All Saints’ Day, Marrakech leads the destinations searched, ahead of Algiers and Réunion. Casablanca climbs 13 places, while Bangkok advances by 3 spots, confirming the appeal of long-haul travel.

TOP 10 All Saints’ Day Vacations

« The September results confirm active price arbitrage searches on one-way flights ( Palma surge, continued Maghreb interest) and a shift toward nearby getaways. For All Saints’ Day, searches are heavily oriented toward sun‑rich destinations (Marrakech in the lead, Maghreb heavily represented) while maintaining solid demand for long-haul trips (Réunion, Bangkok, Madagascar).

For All Saints’ Day, searches are overwhelmingly directed toward accessible sun destinations (Marrakech leading, with strong Maghreb representation) while maintaining solid demand for long-haul getaways (Réunion, Bangkok, Madagascar). », explains Caroline Gachet, Marketing & E-commerce Director of BDV Travel.

The packaged product barometer reveals mixed trends. France leads the sales of stays (+36%), ahead of the Dominican Republic, a sharp decline (-77%), and Italy (-19%). In terms of tours, the United States remains in first place despite a 33% drop, followed by Canada (+2%). Tanzania rises by 30%, while Egypt falls by 42%.

Barometer BDV Travel

Top 10 from France

✈ TOP 10 DESTINATIONS

▶
From France by search volume – September 2026

Variation in search volume vs N-1

Saint-Denis La Réunion – Roland Garros

▼33 %

Algiers – Houari Boumediene

▼4 %

Bangkok

▲17 %

Pointe-à-Pitre – Le Raizet

▼37 %

Marrakech Menara

▲40 %

Oran – Ahmed Ben Bella

▲24 %

Fort-de-France – Lamentin

▼14 %

Tunis – Carthage

▲34 %

Palma de Mallorca

▲199 %

Mauritius – Sir Seewoosagur Ramgoolam

▼56 %

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L'arrivée de Fabrice Allion (à droite sur la photo) a permis à Havas Voyages d'aller chercher les meilleures pratiques du retail. Il travaille en lien étroit avec Grégory Baumann (à gauche) - Photo : Havas Voyages

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TourMaG – At the start of the year, the organizational chart of Marietton Développement was revised and you were promoted. Could you briefly remind us of the current organization?

Grégory Baumann: Indeed, I previously held the position of Deputy Chief Executive Officer of Havas Voyages. When Christophe Jacquet was named CEO of the Marietton group, which owns Havas Voyages, Laurent Abitbol entrusted me with the keys to the company.

This led to an internal reorganization. Among the main changes, we recruited Fabrice Allion as head of the leisure network, because he has extensive retail experience. He has worked for brands such as Zadig & Voltaire, Des Petits Hauts, Décathlon, Lacoste and Apple, and he is also a travel enthusiast.

His arrival enabled us to draw on the best retail practices.

Fabrice Allion: I joined Havas Voyages to energize a network of nearly 200 integrated agencies: 176 Havas and 13 Auchan Voyages.

TourMaG – What about the franchised network?

Grégory Baumann: It is Arnaud Abitbol who keeps the leadership of the franchise, because the relationship is historic, the franchisees value it and it works very well. There is therefore no reason to change the organization. Overall, the network comprises 350 integrated and franchised agencies.

Alongside Fabrice’s arrival, we strengthened the leadership of the business travel division—business trips account for 50% of our activity—by recruiting two people: Cyril Pellegrin as Commercial and Marketing Director and Brice Nicolas who leads all operations as well as our 17 BTCs—our business desks—across France.

Supporting business travelers in an inflationary context

TourMaG – Why such a reorganization?

Grégory Baumann : It aligns with our ambition and the growth we want to pursue.

On the business travel side, first of all, we want to continue to embed our DNA—service in a highly digitalized profession—and anchor this service offered to travelers and businesses.

Our creed is to take care of business travelers and corporate budgets. And for that, we need the best market experts and robust technologies. That is how we operate today.

TourMaG – How does that translate in practice?

Grégory Baumann : Historically, we were well known in the SME market. Gradually, we are positioning ourselves for large accounts. We recently signed a deal on the French market worth 30 million euros.

Our ambition is to meet the expectations of our clients as the market evolves. To do that, we organize two to three times a year round-table discussions with them. We invite them to our headquarters and give them a voice. This allows us to set the roadmap for the coming months and years. We are launching this week our major client satisfaction survey.

TourMaG – What are the current concerns of your business clients?

Grégory Baumann : The ability to maintain their budgets in an inflationary context. It is therefore up to us to assist them in their travel policy, but also to enable them to access the best content.

Today, we are the leading French network in terms of NDC fare sales: one out of two Air France tickets sold by Havas Voyages is an NDC ticket. Not everything is perfect yet, but the system works sufficiently well for us to offer it to all our clients.

We also offer them other services: we have updated our content with Amadeus Cars, expanded our rail offer with foreign companies; and we take care of all compensation requests in the event of flight delays.

The “Specialist” program facing clients who have become “know-it-alls”

TourMaG – What about the leisure segment?

Grégory Baumann : Havas Voyages is a premium brand in the market, with an ADN, a reputation, 80 years of experience. The most important for us is that this reputation endures for years and years.

Our ambition is to offer our clients the finest possible experience in travel agencies, emphasizing “the art and the way” we conduct our trade.

The art lies in our teams, their expertise, their experience, their passion. But we cannot rely solely on art; it’s important to have the manner—the best methods to deploy in an agency to ensure the customer experience is perfect from start to finish.

We work with our teams on the entire customer relationship, from the first appointment to the signing of the travel project, to provide the response or travel plan that best meets the client’s criteria and requirements.

When I speak of method, I mean asking the right questions to understand what the client who walks into the agency wants. Also, understanding how the client has traveled in the past, what they liked, what they would like to experience again or not.

To determine what their ideal trip looks like, you must understand who you are dealing with and avoid pushing a costly product at all costs. This is not our way of working. We want to create moments, moments of experience.

Our second focus is specialization. Our clients have become “know-it-alls”; they want to be the drivers of their travel projects. They no longer walk into the agency saying: “I want to go to Indonesia.” They arrive saying: “I want to go to Bali. I’d like to spend two to three days in Ubud, but I also want to visit Seminyak and perhaps one of the Gili Islands, preferably Gili Trawangan.”

It is in these moments, because they have become know-it-alls, that they need even savvier experts who can tell them: “Rather than Trawangan, given your preferences, go to Gili Air, go to Lombok, two days in Ubud will be enough, but you should instead experience this other region, etc.”

For this, we must have the best market experts.

Of the 400 Travel Planners in the Havas Voyages network, 70 are trained on specific destinations as part of our “Specialist” program. We connect them in particular with clients who arrive via “leads,” i.e., people who search the web for how they could be assisted with their trip.

TourMaG – So this is a remote matchmaking?

Fabrice Allion : Yes, the process occurs in two steps: the client contacts our call center or asks questions on the website chat for Havas Voyages, then they are redirected to the specialist who best masters the destination. If they have, for example, a travel project in Polynesia, they can schedule an appointment with one of our specialists.

An average basket above 4,000 euros

TourMaG – Won’t you refer the client directly to Austral Lagons, the group’s in-house tour operator?

Grégory Baumann : No, we will send them to a Travel Planner at Havas Voyages.

But, speaking of synergies, we still benefit from the expertise of our tour operators to train our specialist teams. Conversely, our TOs adapt their products based on client requests, via the feedback from our Travel Planners.

I would also like to emphasize that our “Specialist” program has not seen a drop in activity. On the contrary, we plan to double our sales this year. It is truly a program that works, that is extremely dynamic.

We are still far from exploiting all the potential, but we feel that it is a market need and we want to respond to it with our brand.

TourMaG – What is the average basket at Havas Voyages?

Grégory Baumann : For the leisure segment, it is over 4,000 euros. And over 8,000 euros within the scope of our “Specialist” program. Even though we sell everything—from packages, circuits, short breaks, cruises, etc.—and we are present across all market segments, the brand’s positioning remains premium.

TourMaG – Fabrice, you’ve been in the travel sector for just a few months…

Fabrice Allion : I am still learning a lot: the names, the technical terms, between air and land.

I draw energy from the teams. Our 400 employees are all driven by a passion for travel. I have managed different networks, I have worked for Decathlon France, Zadig & Voltaire, Lacoste, I opened the first Apple Store in France.

Here, the difference is that instead of selling products that provide instant pleasure, we sell emotions, happiness, moments. It is a totally different philosophy and it takes a lot of time. Buying a jacket takes ten minutes. Buying a trip requires reflection, trust, and building a connection. Having people in your teams who are passionate is extraordinary.

TourMaG – What methods have you put in place since your arrival?

Fabrice Allion : My job is to help our agencies travel better for our clients: longer, more often, farther in the spirit, with different experiences, travel details, lifestyle, discoveries off the beaten track.

It is really about helping agencies better serve our clients, because when the trip is successful, the client, in their mind, keeps coming back.

I’ll cite Nathalie, head of the Laval agency. She has been with us for 40 years, in the same agency. When I went to meet her, I also met a client. I asked him why he came to that agency. He replied: “I don’t go to this agency. I come to see Nathalie.” It is extremely important. Once you have made a client travel and they are happy, they come back to see the person because they trust them.

Grégory Baumann : I’ll pick up your example with another anecdote. In September, I was in Versailles. A lady entered the agency with a bouquet of flowers and offered it to Christine, who was surprised and said: “That isn’t my birthday.” The client replied: “No, but the trip I experienced was magical.”

Our clients entrust us with what they hold most precious: their time — they do not have much — and their money, to be with their family and friends. When a Travel Planner can understand them well and, each time, make them live wonderful experiences, the relationship becomes strong.

A new identity on social networks

Published by Anaïs Borios Journalist – TourMaG.com
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Thursday, October 22, 2026 – 06:55 Destination singulière : les îles Fidji, paradis des mers du Sud [ABO]

Thursday, October 22, 2026 – 06:52 Edutours: what ROI for tour operators and destinations? [ABO]

Michel Salaün, président du groupe Salaün - Photo: TB

CroisiEurope

The spring sales plunge last spring, following the war in Iran, had raised fears of the worst. In the end, Salaün withstood the shocks of geopolitics and the spike in kerosene prices.

Among the first to reveal its results, the Breton group is expected to post a consolidated turnover of €174.4 million for the 2026 fiscal year ending September 30, down 5.1% from €183.7 million achieved in 2025.

Nevertheless, Salaün has not yet regained its pre-Covid levels. In 2019, the group posted a consolidated turnover of €241.4 million.

The Consolidated Groups Save the Year

After a return to profitability in 2025, with €5.8 million in profit, the full-year result is not yet known. « But it will be positive despite a difficult year. We have worked on controlling our expenses and our margin » explains Michel Salaün, chairman of the group.

Read also : How the Salaün group got back on track after the Covid shock

In detail, the TO in-house Salaün Holidays (tours) posted €91.5 million in revenue compared to €103 million a year earlier, a decline of 11.2%. It transported 32,950 clients this year, 68% in short-haul and 32% in long-haul.

« The United States was penalized by a Trump effect, high prices and sometimes fake news. Asia, for its part, bore the consequences of the war with travelers hesitant to fly through a Gulf hub. And direct flights are rarer and more expensive, with the impossibility of overflying Russia » adds Michel Salaün.

Conversely, the Groups Boutique shows a strong 11.3% growth, with revenue of €51.2 million in 2026. « The consolidated groups were less affected because the bulk of sales was made before the crisis. The trend remains positive for the coming year » adds the president.

Six new agencies in 2026

Finally, the French distribution network remains resilient with a turnover (margin) of €16.7 million, i.e. around €142 million in business volume.

It now groups 141 agencies (to which one must add about a dozen sales points in Belgium) under a variety of banners, providing a balancing mix: 99 Salaün Holidays, 29 Ambassades Fram, 1 TUI, 8 Havas Voyages and 5 Selectour.

In 2026, six points of sale opened under the Salaün Holidays banner, in Reims, Amiens, Lille (La Madeleine), Orléans, Blois and Arras, to widen territorial coverage. This integrated network accounts for 40% of Salaün Holidays’ sales, helping to smooth out the tremors.

Michel Salaün will share these figures with the group’s 506 employees at the upcoming company convention in Paris, from January 30 to February 1. as well as the innovations for 2027.

Exceptional journeys with a Paris/Dakar circuit and a world tour

Among them, the main brochure (valid until the end of 2027) is expanding further with 444 pages!

It features 102 countries (plus overseas French territories), to be explored through 293 tours and cruises, 53 more than last year. 70 of the itineraries are conducted in small groups, 10 to 20 people for mid-haul and 6 to 12 passengers for long-haul.

This brochure could be updated in January depending on geopolitical developments. Europe leads with 23 new offerings, versus 12 in Asia and 11 in Africa.

Recalling the long, exceptional itineraries from the era of the west-to-east crossing of Russia, Salaün Holidays also innovates with two new intercontinental exceptional circuits.

The first is a grand 36-day road cruise from Paris to Dakar (Spain, Morocco, Mauritania and Senegal) scheduled from March 4 to April 8, 2028, at a price of €18,900 (luxury coach travel, return by plane).

The second is a 23-day around-the-world trip from September 7 to 29, 2027, passing through Japan, Australia, French Polynesia and California, for a price of €19,500.

Read also: Salaün launches a redesigned professional space

Le tourisme européen résiste face aux conflits géopolitique et aux nouvelles priorités des voyageurs, Depositphotos.com

CroisiEurope

Despite a complex economic and geopolitical backdrop, the desire to travel remains steadfast in Europe.

On Thursday, July 9, 2026, the European Travel Commission (ETC) published its indicators for the second quarter of 2026. The assessment reveals solid growth: across the continent, international tourist arrivals show a rise of 5.0 % compared with the same period in 2025, while hotel overnight stays increase by 4.8 %.

This performance nevertheless occurs in a climate of waning consumer confidence and increased pressure on purchasing power.

If growth remains overall positive, holidaymakers’ behaviors are shifting toward more selective choices. Budget considerations, safety, geographic proximity and flexibility are now the decisive factors in choosing stays.

Strong Uptick in Northern Europe and Mediterranean Disparities

The regional results illustrate a healthy overall momentum, even if about one in five destinations manages to reach double-digit growth.

Northern Europe outperforms the rest of the continent, with arrivals up by 10.0 % and overnight stays up by 8.4 %. Meanwhile, Central and Eastern Europe, buoyed by the appeal of new experiences and competitive prices, records a 5.2 % rise in arrivals and a 6.9 % increase in nights spent.

The Mediterranean basin remains a major driver in absolute volume, although the situation there is more uneven. If Greece, with a 38.3 % rise in arrivals, and Italy, up 21.1 %, show excellent performances, Turkey and Cyprus experience a clear slowdown, recording declines of 2.1 % and 17.9 % respectively due to their perceived geographic proximity to the Middle East conflict.

This instability has also been felt in European air traffic: after a very strong first quarter with 7.0 % growth, the pace fell sharply to 1.0 % in April due to changes in air corridors.

A Summer Budget Safeguarded but More Closely Monitored

Spending data indicate an average expenditure per visitor often higher than last year. In Greece, for example, tourism receipts jumped by 64.3 %, far outpacing the rise in physical flows. In Italy, the trend reverses with expenditures rising more modestly (+4.3 %) despite a substantial increase in traveler volumes.

For summer 2026, leisure travel remains a top priority: Europeans plan to devote 13.0 % of their total consumption budget to it, a figure well above the global average set at 8.5 %. Non-European sending markets follow the same trend, increasing from 7.5 % in 2025 to 7.7 % this year.

Nevertheless, price sensitivity accelerates as major departures approach. Nearly 48 % of professionals surveyed in the Travel Industry Monitor say financial accessibility has become the key issue of the quarter, up from 32 % at the start of the year. The southern European destinations benefit from this, capturing 61 % of stay intentions between June and November.

Finally, there is a marked shift toward the off-season. September bookings are rising strongly across Europe, as travelers increasingly seek to avoid extreme heat waves and overtourism.

At the same time, while interest in sustainable tourism grows in online searches, only 41 % of consumers say they are ready to concretely modify their transport or stay habits for environmental reasons.

Flight Market Barometer: Maghreb Holds Steady as Southern Europe Breaks Through

Top 10 from France

✈ TOP 10 DESTINATIONS

✈ TOP DESTINATIONS

Thursday, October 22, 2026 – 06:55 Destination singulière : les îles Fidji, paradis des mers du Sud [ABO]

Thursday, October 22, 2026 – 06:52 Edutours: what ROI for tour operators and destinations? [ABO]

Top 10 from France

✈ TOP 10 DESTINATIONS

Top 10 from Paris and 7 regional airports

✈ TOP DESTINATIONS

Supporting business travelers in an inflationary context

The “Specialist” program facing clients who have become “know-it-alls”

An average basket above 4,000 euros

A new identity on social networks

Thursday, October 22, 2026 – 06:55 Destination singulière : les îles Fidji, paradis des mers du Sud [ABO]

Thursday, October 22, 2026 – 06:52 Edutours: what ROI for tour operators and destinations? [ABO]

The Consolidated Groups Save the Year

Six new agencies in 2026

Exceptional journeys with a Paris/Dakar circuit and a world tour

Strong Uptick in Northern Europe and Mediterranean Disparities

A Summer Budget Safeguarded but More Closely Monitored