Tourism and Climate: 5 Practical Actions to Reduce Your Company’s Carbon Footprint [ABO]


Il faut vraiment voir la transition écologique comme un formidable levier d'innovation et d’adaptation - DepositPhotos.com, duiwoy

MSC Croisières


This summer, it’s hard to open a newspaper without encountering a climate-related story.

The megafires have devastated Gironde, fires have multiplied in several regions of France, water restrictions linked to a drought are taking hold for good… All these events remind us that climate change is no longer a distant scenario. It is already shaping our territories, our landscapes, and our tourist activities.

And as if that weren’t enough, July 2026 has become the hottest month ever recorded in France, after a June that was already historic!

Tourism is on the front line. It suffers directly from climate disruption: shaken seasons, closures of natural sites, tensions over water resources, evolving traveler expectations

But it also contributes. According to the latest estimates from the Service des données et études statistiques (SDES), the carbon footprint of tourism consumption in France reached 75 million tonnes of CO₂e in 2023.

Movements alone account for 65% of this footprint, making it by far the primary lever of action for the sector.

The think tank The Shift Project also notes that 85% of the distances traveled by the French for their trips still rely on fossil fuels. A finding that shows the scale of the challenge… but also the numerous opportunities for innovation for the sector!

So, faced with these figures, what do we do? Where to begin? First good news: reducing your carbon footprint does not mean giving up travel. No, it’s mostly about rethinking certain practices.

And second good news: not all actions have the same impact. The goal isn’t to change everything at once, but to focus your efforts on the emission sources that matter most. And for that you will need to calculate your carbon footprint!



Measuring to Act More Effectively

Reducing your carbon footprint without a metric is a bit like hiking without a map: you move forward, but it’s hard to know if you’re heading in the right direction.

Tools such as the Bilan Carbone® (created in 2004 by ADEME and carried since 2011 by ABC, the Association for the Low-Carbon Transition), or the GHG Protocol help identify the main emission sources and set action priorities.

Expect not to obtain a perfectly precise figure. The carbon footprint assessment is mainly about understanding where the largest impacts lie so you can invest your time and resources where they will be truly useful.

And now that you have a solid starting point, we can really begin!


1. Act on mobility, the first lever of decarbonization

Unsurprisingly, transport represents the main emission source in tourism.

For many, this is where the biggest gains lie. Of course, a hotel or a travel agency doesn’t always choose the transportation mode for their clients. However, they can influence their decisions.

Some action options :

highlight train itineraries during the booking process

– offer discounts or benefits to travelers arriving by soft mobility

develop partnerships with public transport networks or bicycle rental operators

– install charging stations for electric vehicles

– encourage business trips by train whenever possible.

Internally, we can also rethink staff travel through carpooling, a sustainable mobility allowance, or telework when missions allow.

The goal here is not to ban flying or driving, but to offer more alternatives and to make the leaner choices easier and more attractive!


2. Reduce energy consumption in buildings

Hotels, restaurants, campsites, holiday residences, or visitor sites: buildings also account for a substantial share of greenhouse gas emissions.

Good news: many actions can reduce both the carbon footprint AND energy bills at the same time!

Among the most effective levers :

– gradually replacing lighting with LEDs

– improving thermal insulation

optimizing heating and cooling systems

– installing occupancy sensors in common areas

regularly monitoring energy consumption to identify drifts.

The most significant investments can be integrated into an energetic renovation strategy over several years. Again, the key is to progress step by step.


4. Buy differently


5. And finally, never forget the digital realm!

Online booking, marketing campaigns, websites, social networks, artificial intelligence… digital technology has become essential in our daily lives and for work.

Unfortunately, because digital isn’t something tangible, its environmental impact is still largely unknown.

Without giving up (of course) on digital tools, it’s possible to adopt a more restrained approach :

– lighten your website and remove unnecessary content

– limit video on your site and on social networks

– extend the life of IT equipment

– limit the storage of superfluous data

– use AI tools when relevant, prioritizing high-value uses.

To learn more about the environmental impact of digital technology, especially AI, I recommend the article “Artificial Intelligence: The Real Environmental Cost of the AI Race” by Bon Pote, and participating in or organizing workshops like The Fresque du Numérique and The Battle of AI.


Bonus idea: getting certified to accelerate your transition

When a company wants to structure its environmental approach, a question sometimes arises: should we aim for a label? The answer is usually yes… provided you don’t treat the label as an end in itself.

A label is not intended to “greenwash” a company. Its real value lies elsewhere: it helps to structure the approach, set objectives, measure progress, and commit to continuous improvement.

For tourism professionals, it also serves as a trust signal to travelers, partners, and employees.

Depending on your activity, several frameworks can guide you :

– La Clef Verte is today the leading international environmental label dedicated to tourist accommodations and restaurants ;

– for tour operators, the ATR label – Acting for Responsible Tourism – highlights agencies committed to a demanding approach to environmental, social, and economic responsibility ;

– companies with an international presence can also look to Travelife, recognized in the sector ;

– you can also rely on cross-cutting standards such as ISO 14001, Engaged CSR (AFNOR) or B Corp, which help structure a global sustainability strategy.

Whatever standard you choose, the essential remains the same: use the label as a tool for progression, not as a mere showcase.

Finally, don’t forget a crucial factor: the people. Raise awareness among your employees and your travelers!

You can find some tips in two previous articles: “10 essential awareness workshops in tourism” and “Responsible travel: how to engage without guilt?”


Reducing Your Carbon Footprint: An Opportunity to Reinvent Tourism

For a long time, ecological transition was seen as a sequence of constraints: new regulations, investments, changes in habits…

Today, it’s essential to view it as a formidable lever of innovation and adaptation.

Of course, reducing your carbon footprint helps limit your impact on the climate. But it’s also an opportunity to control energy consumption, strengthen ties with local actors, offer more authentic experiences, and meet the expectations of a clientele that is increasingly attentive to these issues.

And no, reducing your carbon footprint does not mean doing less tourism. It’s about tourism that is more resilient, leaner, and more desirable.

Each company will progress at its own pace. What matters is to start, to measure progress, and to keep learning.

As always, the best low-carbon strategy is not the one that promises perfection, but the one that becomes a durable part of the company’s daily life!


Key takeaways for tourism professionals

– start by identifying your main emission sources before multiplying actions.

– transport, energy, food, purchases, and digital are the main levers for reduction.

training your teams is essential to sustainably transform practices.

support your travelers with simple and positive solutions rather than guilt-inducing messages.

– CSR labels provide an excellent framework to structure your approach and showcase your commitments.

– the low-carbon transition is not only a response to climate change: it’s also an opportunity to strengthen resilience, attractiveness, and competitiveness of your business.


Find all articles by Camille Le Guilloux by clicking here.



Camille Le Guilloux - DR

Expert in Responsible Marketing, Camille Le Guilloux is on a mission to inspire, equip, and guide companies toward more ethical and sustainable marketing practices.

Having become an impact-driven infopreneur and facilitator of various CSR awareness workshops (Climate Fresk, 2 Tons Workshop, Ocean Fresk, Fresk of the New Narratives), she now helps businesses and business-school students implement effective and responsible strategies.

Website: www.kerezenn.com


Aviation: Brussels Targets Carbon Quotas, Threatens Prices and European Airlines? [ABO]


ETS : Bruxelles veut étendre les quotas carbone, une menace pour les compagnies européennes ? - Depositphotos.com Auteur symbiot

Hurtigruten


Hard times for the Gulf hubs.

While geopolitical tensions and thus instability persist in the region, affecting air traffic, the appeal of the Gulf’s strongholds— notably the Doha, Dubai, and Abu Dhabi hubs— could further diminish in the years to come.

Indeed, in a proposal for a directive from the European Parliament and the Council, it is learned that the European Commission plans to extend its Emissions Trading System, the ETS, beyond intra-European flights.

Eric Drésin, secretary general of ECTAA (the European association of travel agents and tour operators), told TourMaG that this project is very recent, “we are really at the very beginnings of discussions on these issues. But there could be an increase in costs for the airlines.

Briefly remind what the ETS are, Emissions Trading Schemes in English, which can be translated as: systems for trading emission rights. A system introduced in 2005 obliging companies to purchase rights to emit CO₂.



Chinese and Americans Spared by Brussels

Regarding air transport, these emission quotas apply only to flights within Europe.

But starting in 2029, Brussels aims to adjust the criteria and include the scheme for flights whose destinations are less than 5,000 kilometers from Frankfurt.

Would then be affected a portion of Africa, of Russia and especially the Middle East with carriers such as Emirates, Qatar, Etihad or even the “little” Riyadh Air. This extension, on the simple principle that the farther you go the more you pay, can be understood. However Brussels is up against the hard law of the strongest which seems to become the law “full stop.” The famous 5,000 kilometers thus completely spare the United States and China, which had suggested that in the event of new “taxes” there would be retaliations.


Carbon quotas: European airlines protest

With this proposed ETS extension, at first glance one might think Brussels is restoring a bit of fairness in the fierce competition between European carriers and those from the Gulf that will now be impacted.

But most major European-based airlines think the opposite. For groups like Air France-KLM, Lufthansa or IAG, this extension would cover hundreds of new routes among those they operate and thus ETS costs would truly explode.

In the columns of the Dutch daily De Volkskrant, the carrier KLM had said that it already pays €172 million for emission rights, i.e., 1.5% of its total costs, and viewed a massive price rise with dismay in the coming years.

By means of a note published last May, Air France-KLM informed Brussels that it opposesfirmly any extension of the EU ETS to all flights departing the European Union to destinations outside Europe.” The group asserts that such a measure would further increase the decarbonization burden already disproportionately borne by European carriers. It adds that it would amplify distortions of competition vis-à-vis non-European carriers and could provoke retaliation measures from third countries.

And this document, produced by Air France-KLM’s top management, goes well beyond a mere protest. It is also a counterproposal to Brussels’ upcoming revision of the European emissions trading system, to which the group says it would contribute more effectively and profitably to the EU’s 2050 climate neutrality goal.

Among the proposed measures, and besides maintaining the current geographic scope of the ETS, Air France-KLM also calls for extending the free carbon quotas granted to carriers using SAF to beyond 2030, a limit set by Brussels.

Known as FEETS (Fuel EU ETS Support), this temporary mechanism allocates free carbon quotas called SAF Allowances to carriers using SAF to reduce their ETS bill.

This transitional measure, designed as an encouragement to adopt SAF, is supposed to end in principle in 2030 but for Air France-KLM, that limit is incompatible with industrial SAF investments that are planned over 15–20 years and with the ramping up of SAF-fuel obligations, which remains for a long time far more expensive than kerosene and will have to be carried in the tanks at 70% by 2050.


Plans to Abandon Routes?

In Air France-KLM’s document, the group also seems ready for significant concessions, notably route abandonments, provided that this SAF Allowances scheme is extended to intermodal practices feeding the group’s hubs at Paris-Charles de Gaulle and Amsterdam-Schiphol.

In other words, if Brussels were to reward airlines with free carbon quotas for transporting passengers by train to their hub, certain routes could simply be dropped.

The group would like to convert air passengers into rail passengers for those connecting to long-haul flights, replacing short- and medium-haul flights that fall under the EU Emissions Trading System.

We are thinking of certain links between French provinces and CDG, or other European cities near Amsterdam such as Brussels.

A little revolution.


E.Leclerc Voyages Now Displays the Carbon Footprint of Its Trips


Voyages E.Leclerc affiche désormais l'impact carbone de ses séjours - Photo Voyages E.LEclerc

Costa Rica


Voyages E.Leclerc annonce le déploiement d’un calculateur d’impact carbone directement intégré à son site internet.

Le distributeur entend faire de l’information environnementale un critère de choix au même titre que le prix, la destination ou les services inclus.

Le dispositif est désormais accessible sur l’ensemble des séjours éligibles proposés par le réseau de plus de 250 agences.


The customer can view the distribution of emissions between transport and accommodation

Practically, an initial estimate of greenhouse gas emissions appears on the results page. This figure is then refined throughout the booking journey based on several parameters: duration of stay, number of travelers or even flights selected when they are included in the offer.

The client can also view the breakdown of emissions between transport and accommodation, as well as equivalences intended to better understand the impact of their trip.

The information is finally included in the reservation confirmation email and will be integrated into the brand’s printed materials starting in September 2026.
At E.Leclerc, we have always believed that the consumer should be able to choose with the best possible information. (…) We think it is now legitimate that they can also access information about their environmental impact,” explains Guirec Le Morvan, director of Voyages E.Leclerc.


Voyages E.Leclerc has partnered with Fairmoove Solutions

To develop this calculator, Voyages E.Leclerc partnered with Fairmoove Solutions, specialized in environmental assessment applied to tourism.

For air transport, the calculation relies on actual kerosene consumption where available and also accounts for the impact of contrails, now recognized as a contributing factor to climate warming.

Regarding accommodations, the assessment relies on industry databases and the specific characteristics of each establishment.

The calculator currently covers stays in France that include lodging, as well as trips abroad including lodging alone or combined with air travel.


“After the textile eco-score, we are tackling travel”

This initiative is part of the broader decarbonization plan of the E.Leclerc Movement, which aims to reduce its greenhouse gas emissions by 50% by 2035.

Voyages E.Leclerc also recalls having joined Act for Responsible Tourism (ATR) in 2020, carried out its first Carbon Footprint assessment (Bilan Carbone®) in 2023, and developed a network of CSR ambassadors within its agencies.

After the textile eco-score, we are tackling travel. Consumers already compare prices. Tomorrow, they will also be able to compare the carbon impact of their stays. One more criterion, at the moment they need it.” said Michel-Édouard Leclerc, president of the strategic committee of E.Leclerc centers.

Carbon Emissions: S4BT and SQUAKE Seal a Partnership


Emissions carbone : S4BT et SQUAKE scellent un partenariat stratégique - Photo S4BT

IFTM TourMaG Party


S4BT and SQUAKE announce the signing of a strategic partnership aimed at helping companies manage, report on, and reduce CO₂ emissions tied to their business travel programs.

Thanks to this collaboration, S4BT clients will now have access to a comprehensive solution that enables calculating, visualizing, and leveraging carbon emission data across all major travel categories: accommodation, air travel, rail, and ground transportation.

In a climate of tightening regulatory requirements and CSR commitments, the Purchasing, Travel and CSR divisions must now have a consolidated and operational view of their carbon footprint, according to a press release.


The integration of SQUAKE’s services into the S4BT environment notably enables:

  • automatically centralizing data arising from travel programs,

  • accessing CO₂ dashboards tailored to different lines of business,

  • producing reports, both internal and external,

  • identifying concrete levers to reduce emissions and costs.


Better Steering of Travel Policies

For Ziad Minkara, President and Group CEO of S4BT, this partnership addresses a profound shift in market expectations: “We believe that the performance of business travel can no longer be judged solely on economic terms: it must be holistic, responsible, and measurable. By structuring a strategic partnership with SQUAKE, we are taking a decisive step. We empower our clients to manage their travel policies with a complete view, actionable data, and a real impact, both financially, operationally and environmentally. »

The same assessment comes from SQUAKE. Its cofounder, Dan Kreibich, underscores the importance of integrated tools: “Companies need tangible and integrated solutions to turn their sustainability commitments into measurable actions. With S4BT, we enable decision-makers to manage their travel policies with transparency, consistency, and real impact. »