Why Is the Vosges Tourism Boom Starting to Harm Nature?

“The massif is gradually being transformed into an amusement park!” On the summits of the Vosges, the influx of tourists worries environmental NGOs and threatens in places the quiet of protected wildlife, even if their visits are also a boon for the region. On this Sunday at the end of July, atop the Markstein massif swept by a cool wind, Dominique Humbert-Beretti points to the object of her ire: the large rail-mounted toboggan installed at more than 1,200 metres altitude.

This kind of equipment robs the Vosges of their naturalness, of their biodiversity and of their beauty, simply put, according to the head of the SOS Massif des Vosges association. Especially since the end of the Covid pandemic, the region has seen a rush of vacationers seeking nature destinations, mainly from the Grand Est, Île-de-France and Hauts-de-France, as well as from Germany, Belgium and the Netherlands.

Mass Tourism: Iconic Sites Under Pressure

“We host more than four million overnight stays each year, and when you add family or friends visiting, we approach ten million overnight stays; it’s a major lever at the economic level,” stressed last June the president of the Vosges Department Council, François Vannson. Tourism revenue represents nearly one billion euros. “In these times, one does not spit it out.”

But success has its downsides, when the famous Route des Crêtes is overwhelmed by sports cars, motorcycles, or lined with long queues of motor homes, and sites struggle to channel the flow of visitors. As for the Tendon waterfalls, which attract 120,000 to 130,000 visitors per year, i.e. almost twice as many as before Covid, the mayor Gérard Clément assures. Since 2024, the tourist offices have removed this site from their brochures to curb the influx.

When you are part of the instagrammable sites, that means you have little control, notes the mayor of the Hautes-Vosges commune of about 500 inhabitants. Besides the parking near the waterfall, he cites damage from foot traffic on the trails and by crowding. A visitation that is further amplified “by periods of intense heat”, when city-dwellers from Strasbourg, Colmar or Mulhouse come to breathe for the weekend.

Animals, collateral damage?

Wildlife also suffers. Not far away, in front of the Housseramont state forest, Louis-Michel Nageleisen speaks of a “continuous disturbance” of fauna. The culprits? “Blueberry and mushroom pickers, trail runners, or guides leading mountain excursions”, who do not always respect quiet zones for owls, lynx and other great capercaillies, laments the vice-president of the NGO Oiseaux-Nature.

The award-winning documentary “Le chant des forêts” by Vincent Munier, an ode to the Vosges’ wild nature, has also inspired image-hunting vocations, he tells AFP. These goings and comings can hinder the reproduction of species, in spring for birds, then in autumn for the deer, he warns.

New Solutions to Limit Tourism’s Impact

With the lack of snow linked to climate warming, ski resorts are turning to summer facilities – sleds, mountain-bike trails, or other group activities. The sector must develop a “quality tourism,” aimed at families, analyzes the president of the departmental council.

“We have a lot of people in the summer, it’s normal and fortunately because it’s what also keeps the territory alive,” notes Blandine Jonard, deputy director of the Gérardmer tourism office. And thanks to visitor counters installed since 2022 at the sites favored, the office can advise tourists in real time and offer an alternative when the place they aim for is saturated, she points out.

At Tendon’s little waterfall, things are going to change: from 2027, visitors will be able to park only in parking areas outside the site, from which they can reach it after a short hike. No more “two or three selfies or photos, then back into the car, and off”, says the mayor. All that is sought is “a somewhat gentler tourism, a bit more discovery, a quieter experience.”

E.Leclerc Voyages Relaunches Holiday Stay Auctions Starting May 20


Voyages E.Leclerc poursuit le développement de ses enchères de séjours - Depositphotos.com @Kuzmafoto

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Voyages E.Leclerc continues to develop its travel auction and live shopping systems, launched two years ago in order to make stays more accessible.

The brand is organizing a new auction session from May 20 to 21, 2026, with several destinations up for grabs, including Marrakech, Lanzarote and Madeira.

The concept behind “Voyages Auctions” rests on a simple mechanism: customers registered to the bidding club can participate in online sales where the starting price is set at 1 euro. Bids, capped at 5 euros, allow participants to bid on multiple offers simultaneously for a duration of 24 hours. The last bidder before the countdown ends wins the respective stay.

According to the brand, the offered stays represent an average budget of around 1,200 euros for two people, with discounts approaching 32 % compared to public rates. Eight destinations are presented each day over two days. The offers include stays in the Canary Islands, in Martinique, but also city breaks in Rome or Lisbon.

Registrations for the upcoming auctions are accessible here.


A System Complemented by Live Shopping Sessions

In parallel, Voyages E.Leclerc continues to develop its live shopping sessions. Inspired by teleshopping, this format allows internet users to discover travel destinations live through presentations led by travel experts or showcased destinations.

Broadcast on the retailer’s site as well as on its Instagram account Voyages E.Leclerc, these sessions feature presentations about the cultural and geographic specifics of the destinations, accompanied by live exchanges with viewers via a chat module.

Participants can also access exclusive promotional offers during the sessions.

Among the destinations already highlighted are notably French Polynesia, Vietnam, Thailand, Japan, Egypt or Australia.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
See all articles by Amelia Brille

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FCM Travel to Deploy Sam in 90+ Countries Starting June 2026


Sam, le nouvel agent IA de FCM Travel.   DepositPhotos.com/sdecoret

IFTM TourMaG Party


FCM Travel annonce le déploiement mondial de Sam, son assistant alimenté par l’intelligence artificielle à partir de juin 2026.

FCM Travel précise que Sam a été développé en interne et intégré directement à l’infrastructure technologique du groupe, plutôt que comme une couche ajoutée à des systèmes existants.

La solution est destinée aux voyageurs d’affaires, aux réservataires et aux travel managers. Elle doit permettre d’accompagner l’ensemble du parcours voyageur, depuis la réservation jusqu’au suivi du programme voyages.


Un assistant connecté aux politiques voyages des entreprises

Selon John Morhous,directeur de l’expérience client mondiale, Sam a été conçu pour garantir un haut niveau de précision et de conformité aux politiques internes des entreprises.

L’assistant applique automatiquement les règles liées aux plafonds de dépenses, aux validations internes ou aux fournisseurs référencés. Un voyageur ne pourra par exemple pas recevoir de proposition de billet en classe affaires si cette option n’est pas autorisée dans la politique voyages de son entreprise.

FCM Travel précise également que les données des clients restent stockées dans son environnement privé et ne sont pas utilisées pour entraîner des modèles publics d’intelligence artificielle.

Au lancement, Sam permettra notamment aux travel managers d’accéder aux données de leurs programmes via des échanges en langage naturel et de basculer vers les outils de réservation déjà utilisés par les entreprises.



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