Croatia Reaches Over 5 Million Tourist Arrivals in August


La Croatie a franchi pour la première fois le seuil des 5 millions d’arrivées touristiques sur un seul mois  - Depositphotos.com @tommasolizzul

Aer Lingus


According to data from the national tourism information system eVisitor, Croatia recorded more than 5 million arrivals and 31.4 million overnight stays in August, up 2% and 0.5% respectively compared with the same month in 2025.

This marks an unprecedented level for the country, which for the first time exceeds the 5 million arrivals mark in a single month. In the first eight months of the year, several regions concentrated the majority of visitation, with Istria, Central Dalmatia, and the Kvarner region leading in overnight stays.

Between January and August 2026, Istria recorded 25.4 million overnight stays, ahead of the Split-Dalmatia region with more than 17 million, and the Kvarner with 15.2 million.

In terms of destinations, Rovinj, Dubrovnik, Poreč, Split, Umag, and Medulin are among the most frequented. According to Tonči Glavina, the Croatian Minister of Tourism and Sports, the evolution of the figures notably reflects changes in travel habits, with shorter stays and a greater focus on budgets. The gap between the growth in arrivals (+2%) and overnight stays (+0.5%) in August points in this direction.

The ministry now aims to concentrate its efforts on the shoulder season and the winter period, while a substantial portion of the tourist year remains to come.


The French market slightly down

Since the start of 2026, Croatia has welcomed more than 400,000 French tourists, representing nearly 1.5 million overnight stays. However, French tourism has shown a slight decline compared with the same period in 2025.

The Croatian National Tourism Board puts this trend into perspective with the broader slowdown in French departures to European destinations.

Some segments still show growth. This is notably the case for nautical tourism, which totals more than 10,000 French arrivals and close to 75,000 overnight stays between January and August 2026. Over the year, arrivals are up 11% and overnight stays up 12%.

Another trend highlighted by the Croatian National Tourism Office is a diversification of destinations chosen by French travelers. Less-visited areas so far, such as Varaždin, Međimurje and Osijek-Baranja, are gaining visibility.

“These new ways of discovering Croatia fully align with the evolution we want to support,” notes Slađana Mićić, director of the Croatian National Tourism Office in France.


Amelia Brille Published by Amelia Brille TourMaG.com Writer
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EDV Barometer: Orchestra Reservations Rebound in August, but Summer 2026 Remains Lagging


Baromètre EDV - Orchestra : les réservations repartent en août, mais l’été 2026 reste en retrait - Photo ChatGPT

MSC Croisières


Summer 2026 has not yet regained the levels of 2025.

According to the new Observatory of French Holidays EDV-Orchestra, departures recorded from August 1 to 26 show a 9.3% drop in the number of bookings and a 7% decline in business volume compared with August 2025. The rise in the average basket, from 2.6% to €2,287, only softens the decline.

However, the data reveal a positive signal: bookings made in August are rising again.

In August 2026, the number of bookings grows by 2.9% year on year while the business volume leaps by 7.6%. The average basket reaches €1,697, up 4.6%.

The average booking lead time indeed stands at 55 days, i.e., two days longer than in 2025. More importantly, the share of bookings made less than 30 days before departure drops to 46.2%, compared with 49.7% a year earlier. Conversely, bookings made more than 90 days in advance rise slightly, to 18.9% versus 18% in 2025.

The recovery in sales thus does not signal a mass shift to last-minute bookings, but rather a slight reintroduction of forward planning in booking behaviors, explains the barometer.


The infographic: numbers at a glance

Observatoire des Vacances des Français
The Travel Companies · Orchestra / Travelsoft
August 2026



01 August 2026 Departures

Confirmed slowdown compared to August 2025: business volume -7.0%, bookings -9.3%, average basket up (+2.6%) to €2,287. The rise in the basket does not offset the decline in volumes; the summer season remains downward oriented. Long-haul remains the most affected segment (-16.1% in bookings).

-7.0 %
Business Volume
-9.3 %
Number of Bookings
+2.6 %
Average Basket
€2,287
Geographic zones — August 2026 departures vs 2025
France
Medium-haul
Long-haul
Top 20 destinations — August departures (bookings by comparison with 2025)



02 August 2026 Reservations

Recovery in the trend after several months of decline: the business volume returns to positive (+7.6%), supported by a rise in bookings (+2.9%) and in the average basket (+4.6% to €1,697). The average booking lead time is 55 days, two days longer than in 2025.

+7.6 %
Business Volume
+2.9 %
Number of Bookings
+4.6 %
Average Basket
€1,697
46.2 %
Late booking < 30 days
vs 49.7% in 2025

18.9 %
Early booking > 90 days
vs 18.0% in 2025

Geographic zones — August 2026 reservations vs 2025
France
Medium-haul
Long-haul
Top 20 destinations — August reservations (bookings vs 2025)



03 September 2026 Reservations

To date, reservations for September 2026 departures remain below 2025: business volume -5.4%, bookings -5.8%, average basket almost stable (+0.4% at €1,959). Long-haul concentrates the sharpest decline (-16.6% in bookings).

-5.4 %
Business Volume
-5.8 %
Number of Bookings
+0.4 %
Average Basket
€1,959
Zones geographiques — reservations September 2026 vs 2025
France
Medium-haul
Long-haul
Top 20 destinations — September reservations (bookings vs 2025)

Traveler typologies — reservations September 2026
Solos
8.2 %
Bookings -2.0 % · €1,407
Duos
73.5 %
Bookings -6.6 % · €1,817
Families
5.5 %
Bookings -6.2 % · €1,564
Groups of friends
12.6 %
Bookings -4.1 % · €3,311

Categories of stays — reservations September 2026
Packages (excluding tours)
-4.7 %
Basket +1.3 % · €1,904
Accommodations
-8.3 %
Basket +4.6 % · €438
Tours
-13.1 %
Basket -0.6 % · €3,933

Top 10 destination cities — reservations September 2026

Source: Observatory of French Holidays — The Travel Companies · Orchestra / Travelsoft — August 2026
Departures & reservations August: 01/08 – 26/08/2026 · September: reservations 01/01 – 26/08/2026, departures 01/09 – 30/09/2026.
Data from travel agencies using the Orchestra platform (20+ brands, at least 2 years).

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Business Travel: GolfDay Invites Professionals on August 25


Le GolfDay du voyage d'affaires se tiendra au Golf de Fourqueux le 25 août 2026 - Photo S4BT

Costa Rica


The fourth edition of GolfDay for business travel will be held on August 25, 2026 at the Fourqueux Golf Club. Organized by S4BT – Solutions for Business Travel, the event will bring together players in business travel for a day that blends sporting competition, an introduction to golf, and professional networking.

According to the organizers, this new edition already attracts strong interest, with many registrations recorded several weeks before the event. Registrations remain open subject to availability.

The goal of GolfDay is to foster exchanges in an informal setting, prior to the resumption of activity.


The program will begin at 7:45 a.m. with a welcome coffee, before the competition kicks off at 9:00 a.m. Participants wishing to explore the discipline can take part in an initiation supervised by professionals starting at 11:30 a.m.

All guests will then reconvene around a networking lunch at 2:00 p.m., followed by the prize-giving.

The competition is open to industry professionals holding a valid FFGolf license. Non-golfers can participate in the initiation before joining the other participants for the networking sessions and the closing ceremony.

“GolfDay has become a true gathering moment for the players in business travel. It is an opportunity to meet differently, to take the time to exchange before the back-to-school rush, to create new connections and to share a convivial moment before the resumption. The enthusiasm for this fourth edition is already on track.

We are looking forward to welcoming you on August 25, 2026 on the Fourqueux greens to experience together a wonderful day, blending business, good humor… and, of course, a few fine swings!”
, says Rebecca Xerri, Global Chief Marketing Officer of S4BT.

126 Greek Monuments Open for the August 2026 Full Moon

Our eyes will have been turned skyward for much of the summer. After the solar eclipse visible from parts of western Europe on August 12, the visitors and residents of Greece will have reason to rejoice on Friday, August 28. The Ministry of Culture is organizing, for the 27th consecutive year, several events during the full Moon. For the occasion, 126 monuments, architectural sites, and museums will be open from 7:30 p.m. to midnight across the country.

If you happen to be in Greece at that time, it’s the perfect opportunity to discover majestic places bathed in opal light. Some of the sites open at night are famous. For example, Delphi, a city on Mount Parnassus and a sanctuary where the oracle of Apollo once bellowed its predictions. A UNESCO World Heritage archaeological site. On August 28, entry there will be free from 7:30 p.m.

Discover Ancient Sites Under the Moonlight in Greece

Some of these Greek moonlit encounters will include guided tours with specialists. This will be the case in the ancient city of Olympia, in the Peloponnese, birthplace of the Olympic Games, or in the town of Mystras, near the ancient city of Sparta. In Athens, several sites are also involved, of course. The Acropolis Museum will stay open until midnight, free of charge. The night-guided tours are all already sold out.

Among the 126 sites open to the public under the full Moon this year, many are lesser-known as well. Euronews specifically mentions the Nekromanteion of the Acheron, a sanctuary dedicated to Hades and Persephone, rulers of the Underworld in Greek mythology, in Epirus. “This site was built around darkness and rites, so visiting it at night under the full Moon is a new experience — probably closer to what it was meant to look like at the origin,” says Yahya Dawood, interviewed by Euronews.

The Nekromanteion of the Acheron, the oldest oracle site in Greece, will also be open to the public on the night of August 28. Some locations in Crete are also expected to open their doors during these few hours of the full Moon. The full list of affected sites is available on the Culture Ministry’s website. Some will even extend the festivities on August 29 and 30, 2026.

August Nights Full of Treasures in the Sky

The August full Moon is commonly called the Sturgeon Moon. The Republic of the Pyrenees explains that this name comes from the Algonquin people, who link each full Moon to a seasonal natural phenomenon. Yet at the end of August, sturgeons are easier to catch than usual.

This full Moon will be all the more notable this year because it coincides with a partially visible lunar eclipse in Europe (notably in its southwest). On the morning of August 28, the Earth will pass between the Moon and the Sun, casting a shadow on its natural satellite – observable safely without glasses!

Want to share your view on climate change in France? Enter the Climate Eye photo contest!

easyJet France: Strike Confirmed for July and August


Grève easyJet France : "des annulations massives de vol" à prévoir dès juillet et en août - Depositphotos, Boarding2Now

CroisiEurope


The tension seems to have reached its peak in the cabins of French aircraft.

While the inter-union of France’s cabin crew threatens a large-scale social movement across all carriers operating in our country, at easyJet the strike is no longer merely a threat. It is set to become a reality.

Last week, we explained that within the orange-liveried company, the flight attendants were lamenting a “catastrophic situation.”

The cause? Scheduling instability. “I have been on duty since 2008, so I know this problem well and how it has evolved, but I have never seen anything like this. The situation is unprecedented. People have no fixed schedule. They are changed for almost anything, sent to the four corners of Europe“, lamented William Bourdon, secretary of the SNPNC-FO section.

A last-chance meeting took place this Thursday, July 23, 2026 with management. It ended in failure.


Grève easyJet France : “des annulations massives de vol”

In a statement, the SNPNC places the responsibility for the coming social action squarely on… management.

“Management has also lied about night flights, which were not supposed to occur and are now multiplying nonetheless. The way navigators’ lives are organized has become impossible.

These malfunctions, which management refused to address seriously, render the situation untenable for crews today and jeopardize passenger safety. (…) The proposals put forward proved markedly insufficient and aimed only at buying time
“, states the document.

In light of this assessment, it is not only the SNPNC-FO, but all of the airline’s PNC unions—including UNPNC-CFDT—who filed a strike notice.

A letter has been sent to management to inform them of the decision taken at the end of this last meeting.

Thus, the SNPNC-FO and the other representative organizations for the stewards and air stewards have decided to exercise this right and urge the employees they represent to stop working.


Grève easyJet France : des vols annulés dès la fin du mois de juillet !

As required by law, employees whose absence would directly affect flight operations must inform the employer of their “intention to participate in the strike no later than forty-eight hours before“, as well as the rules governing passenger information.

Given this framework, the unions did not set any date in their strike notice.

They will therefore inform management in accordance with the law, i.e., 48 hours before the start of the walkouts. The letter likewise specifies the unions’ demands aimed at addressing scheduling instability.

They demand the immediate implementation of concrete measures guaranteeing scheduling stability, with a maximum of three changes per month per employee, excluding operational events not attributable to the company, the immediate cessation of layovers without explicit authorization from the employee concerned, and the actual return to voluntary work.

They also request the introduction of a specific night-flight allowance and an immediate revision of onboard procedures.

The signatory unions say they remain at the disposal of management if the latter truly wants to move things forward. This social movement was hardly in doubt, given that the vast majority of SNPNC members had expressed support for this solution.

If no date has been mentioned, there is little doubt that the strike could take place in the coming days and even in August. It will inevitably lead to massive flight cancellations, we are told.

The ball is in easyJet France management’s court.


Réaction de la direction d’easyJet :

“We are very disappointed that one of the unions representing our cabin crew based in France has announced a potential action despite our proposals to adjust and address their concerns.

While negotiations are already planned for September, we urge the unions to abandon this counterproductive move at a time that is so important for our customers,” the company stated.
”


Romain Pommier Publié par Romain Pommier Journaliste – TourMaG.com
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TourMaG Recharges Its Batteries… and Sets a Date for August 17


TourMaG reprendra ses publications à partir du 17 août. La newsletter quotidienne, elle, fera son retour le lundi 24 août - DepositPhotos.com, evphoto48.yandex.ru

CroisiEurope


It’s the final stretch for the TourMaG teams before the summer break. This Friday July 24, your favorite newspaper closes its doors for three weeks.

But worry not! You will still receive, every Wednesday, a newsletter compiling the latest hot (and cold) dossiers produced by our editorial team. The whole thing will be enriched with a touch of expertise on luxury, cybersecurity, CSR, crisis communication, or the strategies of airline companies, thanks to our pool of experts.

A good opportunity to catch up on the latest news you may have missed between two World Cup matches or two heat waves amid climate warming…

Because, if your favorite portal has a reputation for always being on the pulse of the news, we also strive to listen to your requests and the latest market trends. Here is the proof:

– always more practical articles, such as our Pro Guide series or the MTV legal cases;

– in-depth dossiers, such as the one on downtown shops, the rise of river cruising, or vacation clubs;

– deep analyses of destinations: Japan, South Korea, Australia;

– sociological analyses that are as insightful and relevant in our Futuroscopy column.

This should give you a nice reading list for the beach or by a mountain lake!


The Daily Newsletter Returns on August 24

Once the batteries are recharged, TourMaG will resume publications on August 17.

The daily newsletter, meanwhile, returns on Monday, August 24, for a new year full of news and changes.

Indeed, like tourism professionals, TourMaG continually adapts to technological evolutions and to the practices of its readers.

In the coming months, you will therefore see your reading offer evolve, with new survey formats, increasingly thorough and practical articles to help you in your daily life and, of course, a new dossier unveiled in our print magazine at IFTM!

And not forgetting video!

For a year now, TourMaG has significantly expanded its presence on social networks.

Had you noticed? Instagram and Facebook Stories, YouTube Shorts and LinkedIn, interviews in our Marseille TV studio… Our team is also on the ground, smartphone and microphone in hand, to share the strongest moments of the profession live!

All of this content is set to grow from September, with more debriefings and portraits designed to shed light on your professions.


See You at the Start of the Season!

You’ve probably guessed that this final editorial of the season subtly serves as a reminder of our value proposition, in the face of competition, certainly, but especially in light of the AI surge, pirate sites, Google AI Overviews… or, more simply, the general decline in readers’ attention spans or their ability to stay engaged with an article or a video for more than a few seconds.

That’s why, at TourMaG, we continually adjust the recipe — hot news, in-depth dossiers, practical articles, interviews, videos, podcasts, a WhatsApp thread for our MemberShip Club subscribers, and live events — to stay as close as possible to your expectations.

Adaptability and resilience, does that ring a bell, fellow tourism professionals?

Until August, we wish you a wonderful summer (hopefully without too many disruptions) and, if you haven’t already, remember that you can support us by subscribing!

Finally, we invite you to IFTM, stand R078, in mid-September, as well as to the Club Haussmann in Paris, for the IFTM TourMaG Party evening!

See you very soon!


Anaïs Borios Publié par Anaïs Borios Journaliste – TourMaG.com
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