A Blue World: Connecting River Cruise Operators with French Ports of Call


Lyon est l'une des principales escales des croisières fluviales françaises. Un Monde Bleu y organise les excursions et coordonne les prestations terrestres pour le compte de tour-opérateurs internationaux - DepositPhotos.com, Panther Media Seller

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Pour le passager, tout paraît simple. Le bateau accoste, un autocar attend sur le quai et, quelques minutes plus tard, le groupe prend la direction d’un domaine viticole, d’un village ou d’un grand site touristique.

Derrière cette apparente fluidité se cache pourtant une organisation complexe.

Guides, transporteurs, restaurateurs, musées, domaines viticoles, hôtels : une croisière fluviale mobilise à chaque escale de nombreux prestataires.

C’est précisément le rôle d’une agence réceptive comme Un Monde Bleu, qui fête cette année ses trente ans. Son métier : prendre en charge toute la partie terrestre des programmes proposés en France par ses clients, principalement des tour-opérateurs étrangers.

« Nous pouvons nous occuper de toute la gestion touristique à partir du moment où le client pose le pied sur le territoire français », résume Loïck Andamaye, directeur produits et développements du DMC.



From the airport to the ship

The agency’s history is closely linked to the development of river cruising in France.

In its early days, under the name Route Marine, the organization accompanied the first operations of a German-speaking shipping company that aimed to position a vessel on the Rhône.

Its role already consisted of organizing the land portion: excursions, transportation, seeking sightseeing sites or wine estates capable of welcoming passengers.

Thirty years later, the principle remains the same, but the scope has expanded considerably. Today the agency operates across the various French river basins and can also organize pre- or post-cruise stays. Paris, Geneva, Champagne, Brittany or the Côte d’Azur can thus be integrated into multi-day programs.

For a cruise on the Rhône, for example, American passengers can begin their journey with three days in Paris. Un Monde Bleu then arranges airport reception, transfers, the hotel and excursions, before guiding the group to Lyon by TGV.

The agency can even handle luggage separately to the ship and organize an activity between the train’s arrival and embarkation time.


A single point of contact for foreign tour operators


Loïck Andamaye, directeur Produits et Développements d'Un Monde Bleu - Photo : UMB

Une fois la croisière commencée, elle est en mesure d’orchestrer les excursions à chaque escale, mais également certaines animations à bord : démonstrations, spectacles ou interventions d’artistes locaux.

Pour les tour-opérateurs, l’intérêt est de disposer d’un interlocuteur unique capable d’organiser les prestations sur l’ensemble du territoire français.

Cette position fait également de l’agence une porte d’entrée pour les acteurs locaux souhaitant travailler avec la croisière fluviale.

« Une petite cave du Beaujolais peut difficilement entrer directement en contact avec une grande compagnie internationale. Son message risque de se perdre. Notre rôle est justement de faire l’interface entre le local et le tour-opérateur », explique Loïck Andamaye.

Encore faut-il pouvoir répondre aux contraintes de l’accueil des groupes. Capacité, sanitaires, horaires d’ouverture, accessibilité des autocars ou capacité à réagir à une modification d’itinéraire : l’agence accompagne également les prestataires dans leur adaptation aux exigences de cette clientèle.


The advisory role is growing

Car les imprévus font partie du quotidien. Une écluse en panne ou une modification de navigation peut décaler une escale de plusieurs jours. Le tour-opérateur prévient alors son agence réceptive, qui réorganise l’ensemble de la chaîne : guides, autocars, restaurants et sites de visite.

Le métier évolue cependant. Pendant longtemps, les compagnies demandaient essentiellement des excursions classiques : visite de Lyon, découverte du Beaujolais ou grands incontournables parisiens. La concurrence entre les opérateurs et la volonté de rajeunir la clientèle changent désormais la donne.

« Les compagnies nous demandent davantage de produits actifs, des excursions à vélo ou des randonnées. Certaines réfléchissent aussi aux croisières familiales », souligne Loïck Andamaye.

Cette évolution a conduit Un Monde Bleu à créer un département Produits et Développements. Son travail commence désormais très en amont de l’exploitation. L’agence travaille déjà sur des programmes pour 2028.

Elle doit aussi éviter que les compagnies, pourtant concurrentes, ne proposent toutes les mêmes visites au même moment.

Lorsqu’une dizaine de bateaux sont présents simultanément dans une destination, il faut répartir les départs des autocars, décaler les horaires et diversifier les excursions. Une manière de préserver l’expérience des passagers, mais aussi de limiter la pression sur les territoires et leurs habitants.

Lire aussi : Responsable d’escale fluviale : ce métier de l’ombre qui fait toute la différence


Climat, nouvelles destinations et saisons plus longues


A strong demand for France

For Loïck Andamaye, the French potential remains substantial. If the Rhine and the Danube still concentrate most of the European fleet, demand for France remains strong.

The main constraint today would be less commercial than capacity-related: tour operators sometimes struggle to find available ships, and transferring a ship from one river basin to another represents a significant investment.

But prospects remain favorable. « Clients love France and want to include it in their programs. There are ships leaving the market, especially when they are replaced, but there are more arrivals than departures », estimates Loïck Andamaye.

These prospects should further strengthen the role of these discreet intermediaries.


Laurent Guéna Published by Laurent Guéna Journalist – TourMaG.com
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Blue Flag 2026: Which Beaches and Marinas Are Blue Flag Certified?


Le Pavillon Bleu, dévoile son palmarès 2026 le lundi 18 mai à Saverne - Photo : Pavillon Bleu

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The Pavillon Bleu label unveils its 2026 standings on May 18 in Saverne, in the Bas-Rhin. A first for this national ceremony, held on a waterway site.

The Saverne port, labeled since 2018, had notably received the Thomas Joly Award in 2020 for a project to revegetate the riverbanks in favor of biodiversity.

Developed in France by Teragir, the Pavillon Bleu has for more than 40 years distinguished beaches and pleasure ports engaged in sustainable tourism initiatives.

The label rests on several criteria related to water management, biodiversity preservation, pollution reduction, and visitor awareness.

This year, 485 French sites obtain the label, comprising 384 beaches, 100 ports de plaisance and one boat. The sites concerned may fly the Blue Flag throughout the 2026 season.


Les régions littorales toujours en tête

France thus maintains its position among the five countries with the largest number of labeled sites in the world.

The program, carried internationally by the Foundation for Environmental Education, is now present in 50 countries and brings together more than 5,300 labeled beaches, ports and boats.

The 2026 list confirms the strong presence of the major coastal tourist regions in France. Occitanie tops the list with 120 labeled sites, ahead of the Provence-Alpes-Côte d’Azur region with 112 sites.

Nouvelle-Aquitaine accounts for 52 distinguished sites.

Several new sites also join the ranking this year, among them the ports of Saint-Léger-sur-Dheune, Nevers, Charleville-Mézières, Buzet, the Old Port of Golfe Juan and the Jacques-Yves Cousteau port in Castelsarrasin.

On the beaches side, Le Tréport, Carqueiranne and Saint-Symphorien-de-Thénières are among the newly labeled municipalities.

A boat also earns the label: the Atalaya catamaran from Explore Océan, based in Hendaye, offering sea outings dedicated to cetacean watching.


Le tourisme fluvial mis en avant

Choosing Saverne to host the national ceremony highlights the growing importance of inland waterways in sustainable tourism strategies.

According to Teragir, river and lake spaces now account for more than a third of the labeled sites.

The Pavillon Bleu emphasizes several advantages of these territories: generally lower environmental pressure than coastal areas, a role in maintaining ecological corridors, potential for soft mobility, and a contribution to the economic revitalization of river-adjacent municipalities.

This evolution also aligns with travelers’ new expectations, who favor shorter getaways, slow tourism, and experiences reconnecting with nature.


Deux initiatives réunionnaises récompensées

The Thomas Joly Prize, which annually rewards biodiversity initiatives, distinguishes in 2026 two Réunion-based projects.

The City of Saint-Leu is rewarded for its biodiversity preservation and awareness strategy within the framework of its Municipal Biodiversity Atlas.

The Port of Saint-Gilles-les-Bains is, for its part, distinguished for its involvement in the campaigns “Nights Without Light” and “Days of the Night,” aimed at reducing light pollution and preserving nocturnal biodiversity.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
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Sardinia’s Secret: The Blue Zone Where People Live Longer

Far from the big cities where stress and pollution are sometimes more palpable than a speed bump at 80 km/h, there are scattered around the world places where life can feel so good that people grow old, even very old. But what do they have that is so magical as to let their inhabitants blow out hundreds of candles?

What is a “Blue Zone”?

In the early 2000s, Michel Poulain, a Belgian demographer concerned with the role of the elderly in our societies, and Gianni Pes, an Italian physician, studied the longevity of the Sardinian population and mapped the villages where the most centenarians live. One area stood out more than the others: the Barbagia-Ogliastra zone, in the Nuoro province.

The two researchers are said to have outlined it in blue, and the first “Blue Zone” would thus be born. The journalist Dan Buettner would subsequently popularize the concept in National Geographic in 2004, enabling other “Blue Zones” to be identified later:

  • Okinawa, Japan
  • Nicoya, Costa Rica
  • Ikaria, Greece
  • Loma Linda, California

But while Blue Zones are the subject of extensive research today, their interpretation remains debated. Some scientists argue that the concept has sometimes been greatly simplified, or even idealized, by the wellness industry.

Where is the Sardinian Blue Zone?

Contrary to a widespread belief, there is not a single Blue Zone in Sardinia covering the entire island. The area identified by Michel Poulain and Gianni Pes in the early 2000s lies in east-central Sardinia, in Ogliastra and Barbagia, in the Nuoro province.

Among the villages regularly cited: Villagrande Strisaili, Arzana, Talana, Baunei, Urzulei, Perdasdefogu, Tiana, Ovodda and Orgosolo.

Note that in southern Sardinia, three other villages stand out for their number of nonagenarians and centenarians: Seulo, Teulada, Orroli.

Then in 2025, another site joined the list of already identified Blue Zones: the municipality of Arzachena, in Gallura (northeast Sardinia). However, this claim does not rest on scientific recognition as established as that of the Barbagia-Ogliastra historic zone.

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Mayotte: The Blue, White and Green Archipelago

You hear it before you see it, a crystal-clear murmur rising in crescendo as the red earth path winds between towering bamboo toward the sea. A few more steps, and the path tilts. Down below, Soulou appears, a fairy-tale cove where turquoise waves kiss the sand. Overlooking the beach, a ten-meter cliff, veiled in greenery, lets a bridal veil slip from its summit. Under this delicate cascade, on this scorching November day in 2025, children splash about, laughing.

Soulou, on the northwest coast, is only a prelude. The mangrove labyrinth of Bouéni Bay, the Dziani Dzaha, a crater-lake nestled in a volcanic crater, the vast lagoon… Mayotte is full of wonders too often forgotten, the archipelago – Petite-Terre, Grande-Terre and a handful of islets – generally reduced to migration crises, security issues, or even meteorological crises (cyclone Chido ravaged it in late 2024). An injustice to be urgently repaired.