Festivities in Brazil: Traditions That Make the Country Pulse | Passion Brazil


Carnaval Rio 2026 © Shutterstock

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The Carnival, in the Rhythm of Brazil

In Rio de Janeiro, Carnival peaks with the samba-school parades at the Sambodrome, true spectacles that blend music, dance, costumes and grandiose stage designs. Yet Brazilian Carnival is not limited to Rio.

In Recife and Olinda, in the Northeast, the mood is entirely different: frevo, maracatu and the traditional street blocs take over the cities, while giant figures parade through Olinda’s streets to the rhythm of brass bands.


In the Northeast, São João takes center stage

Célébré dans tout le Brésil au mois de juin, São João est l’une des grandes fêtes populaires du pays. Feux de joie, musique, danses et spécialités régionales rythment les festivités, qui prennent des formes différentes selon les régions.

Dans le Nordeste, São Luís est l’un des grands rendez-vous du “Bumba-meu-boi”, tradition emblématique de la région mêlant musique, danse, costumes et récits populaires autour de la figure du bœuf. Pendant les festivités, les groupes de “Bumba-meu-boi” envahissent les rues et les espaces culturels de la ville, offrant un véritable spectacle haut en couleurs et profondément ancré dans la culture maranhense.


February 2, when Salvador turns toward the sea

Le 2 février, Salvador célèbre la Festa de Iemanjá (Fête d’Iemanjá), une manifestation profondément ancrée dans les traditions afro-brésiliennes. Iemanjá, divinité associée à la mer, est au centre des célébrations, qui se concentrent notamment dans le quartier de Rio Vermelho, où fidèles et visiteurs se retrouvent pour déposer leurs offrandes.

Fleurs, parfums et paniers d’offrandes sont confiés à l’océan, perpétuant un rituel qui fait partie intégrante de la culture bahianaise. Au-delà de sa dimension religieuse, cette journée rassemble toute la ville autour de la musique, de la spiritualité et des traditions populaires de Bahia.


Festa de Iemanjá © Shutterstock


The Great Duel of Caprichoso and Garantido at Parintins

À la fin du mois de juin, la ville de Parintins, sur les rives de l’Amazone, accueille le Festival de Parintins. Pendant trois jours, les deux groupes rivaux, Caprichoso et Garantido, s’affrontent dans une compétition spectaculaire mêlant chants, danses, costumes et mises en scène inspirées des légendes et de la culture amazoniennes.

Au Bumbódromo, les deux boeufs — Caprichoso, représenté en bleu, et Garantido, en rouge — rivalisent pour conquérir le public et le jury. Héritier d’une tradition populaire née dans la région, le festival met à l’honneur l’imaginaire amazonien à travers la musique, le folklore et des récits transmis de génération en génération.


Festival de Parintins © Shutterstock


Blumenau’s Oktoberfest, a German tradition in Brazil

Tous les ans au mois d’octobre, Blumenau, dans l’État de Santa Catarina, célèbre l’Oktoberfest, l’une des plus importantes fêtes de culture allemande au Brésil. Inspirée des traditions des communautés allemandes installées dans la région au XIXe siècle, elle mêle musique, danses folkloriques, costumes traditionnels et spécialités culinaires, dans une atmosphère particulièrement animée.

Au fil des décennies, l’Oktoberfest de Blumenau est devenue un rendez-vous incontournable de la ville. Défilés, concerts et fanfares se succèdent pendant plusieurs jours, tandis que les festivités prennent place dans les rues et les espaces dédiés à l’événement. Un héritage allemand qui, au fil du temps, a trouvé sa propre expression, résolument brésilienne.


Oktoberfest © Shutterstock


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USA: The Only Major Country in the World to Lose Tourists


USA : "Ces politiques envoient un mauvais signal" aux touristes - Depositphotos

Aer Lingus


The problem runs deep, and the recent dispute with Canada is likely to worsen the situation.

Tourism in the United States is unable to stem its slide.

The FIFA World Cup didn’t move the needle. The industry, which generated $169 billion in revenue in 2025, continues its downward trajectory, even though in 2024 the sector had yielded $181 billion in spillovers, according to the World Travel & Tourism Council (WTTC).

According to the latest figures from the U.S. Department of Commerce, the decline is around 5.8% for the first eight months of the year compared with a year that was already down.

This contradicts the statements of Nick Adams, the Trump administration’s Tourism guy, who told TourMaG.com that travelers had anticipated in 2025 that visiting the USA in 2026 would be more appealing, as the year was shaping up to be significantly more interesting in America.

And that would have been the case, due to the World Cup, but also the celebrations of the country’s 250th independence anniversary and the 100th anniversary of the legendary Route 66.

And yet.


USA: “These policies are sending a bad signal”

Geoff Freeman, the CEO of the U.S. Travel Association, revealed that the number of visitors would be down by 20% from its 2019 peak.

He also notes that the United States is “the only major country in the world to lose tourists, it’s astonishing“.

In September of last year, Freeman had the opportunity to speak with Donald Trump to discuss the situation.

He urges the president to back the goal of welcoming 100 million international visitors by 2030, even though his policies and statements are having opposite effects on international travel flows.

Canada, the leading source market for travelers to the United States, is down 23% over the past two years. Germany and France are down 16% and 15% respectively compared with 2025, a year that was already retreating for these two countries.

“Our industry is being hit hard by the 25% drop in Canadian visitors. The sooner trade disputes are resolved, the sooner we can restart our tourism economy. We must capitalize on what works: expanding the FIFA Pass concept to more events, speeding up visa processing and modernizing the traveler experience, while removing obstacles such as long visa wait times, high visa fees, increased social media scrutiny and reduced investment in the ‘USA’ brand. “, commented the CEO of the U.S. Travel Association to Travel Weekly.


United States: Arrivals figures (August 2026)

Key figures

Overseas arrivals, August 2026
-11.8%
3,079,268 visitors

Monthly year-over-year variation, January–August
Cumulative January–August-5.8%21.41 M arrivals
French visitors in August-22.6%143,242, 7th market
Business / leisure visas (August)+11.7% / -14.0%301,130 / 2,506,687 arrivals
Top-20 markets by growth3 of 20Israel, Taiwan, Poland

Monthly year-over-year variation (%)



Variation by country of residence


Top 10 outbound markets


1 / 4

Source: Preliminary Summary Analysis by Country of Residence, August 2026. Preliminary data, excluding Canada and Mexico (Central America excluding Mexico, China excluding Hong Kong). Year-over-year changes relative to 2025.

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Mexico Named Guest Country of Honor at IFTM 2027


Le Mexique sera le pays à l'honneur de l'édition 2027 d'IFTM - Photo : AB

Climats du Monde


After Uzbekistan, it will be **Mexico to be the guest country of the upcoming IFTM 2027 fair.**

The announcement was made this Thursday, September 17, 2026, just hours before closing, by Nathalie Desplas, Deputy Minister of Tourism of Mexico, and Miguel Eduardo Rea Falcon, Chargé d’affaires at the Mexican Embassy in France, on behalf of Josefina Rodríguez Zamora, Secretary of Tourism of the Mexican government.

It comes on the occasion of the bicentennial of diplomatic relations between Mexico and France, marked throughout the year by a series of cultural, economic and tourist events.

The day before, by the way, the evening “Mexico is trendy” gathered 150 guests — tour operators, travel agents, journalists and dignitaries — in the Gustave Eiffel hall, on the first floor of the Eiffel Tower.

Guanajuato, Michoacán, Nayarit, Jalisco and Quintana Roo presented their offerings, alongside an exhibition dedicated to the destination and an artistic program. This format foreshadows the meetings that will accompany the country’s highlight in 2027.


Show Paris the Full Diversity of Mexico

It should be noted that in 2025, France was the seventh outbound market for Mexico and the third in Europe, behind the United Kingdom and Spain, with nearly 292,000 French tourists arriving by air, accounting for 1.3% of international arrivals.

The momentum continues in 2026: in the first quarter, the country welcomed nearly 95,000 French travelers, up 2.5% year-on-year.

“Being the country of honor represents an opportunity to show Paris the full diversity of our country. We want to leverage this platform to bring our destinations closer to the European market and reveal to the public our culture, our gastronomy and the traditions that make Mexico a unique destination,” said Nathalie Desplas, Deputy Minister of Tourism of Mexico.

Already, during the 2026 edition of IFTM, Mexico was represented by a 280 m² pavilion bringing together co-exhibitors such as Baja California Sur-Los Cabos, Guanajuato, Michoacán, Puebla, Quintana Roo, Playa del Carmen and the Tren Maya, as well as hoteliers, receptive operators, carriers and car rental firms.

For three days, the delegation conducted numerous meetings with various tourism stakeholders, airlines, tour operators and travel agencies to strengthen its relations and air connectivity with France and Europe.

“Hosting Mexico as the guest country in 2027 extends what lies at the heart of IFTM: to offer destinations a space to express their singularity and to build lasting relationships with French professionals. The diversity of Mexican territories, the richness of their heritage and gastronomy provide a valuable source of inspiration for our visitors and a real lever for development for distribution,” added Marie Allantaz, editorial director and strategic planning at IFTM.

The 49th edition of IFTM will be held from Tuesday, October 5 to Thursday, October 7, 2027, Pavilion 1, Porte de Versailles.

A Few Hours from France: This Country Lets You Observe Giant Sharks Up Close

Do you dream of seeing sharks up close? For that, you don’t need to travel to the other side of the world. Each year, an astonishing spectacle unfolds off the coast of Ireland. In a few bays, one of the planet’s largest fish ventures so close to shore that it can be observed from a boat or from the cliffs, offering a rare—and safe—experience for nature lovers.

Why Ireland has become a refuge for basking sharks

With a length of up to 10 meters, the basking shark is the second-largest fish in the world, behind the whale shark. And, despite its impressive appearance, it poses no danger to humans. Like the whale shark and the big-mouthed shark, it feeds solely on plankton and tiny copepods that it filters by swimming with its mouth open at the surface.

Between April and early July, then again in August and September, hundreds of basking sharks move to the west and southwest coasts of Ireland. The plankton blooms there are particularly abundant, favored by the shallow continental shelf. This concentration of food draws the animals into bays near the beaches, a phenomenon unprecedented on a global scale.

For biologist Chelsea Gray, a researcher with the Irish Basking Shark Group (IBSG), this proximity is what makes the country’s situation so unique. “Basking sharks are global citizens”, she told the BBC, adding that “Ireland is really unique, because they come so close to the shore”. A feature that allows them to be spotted both from the cliffs and during sea excursions.

Cette situation contraste fortement avec leur histoire. Dans les années 1950 et 1960, Achill Island – la plus grande île du pays, située à l’ouest – était le principal centre mondial de pêche et de transformation du requin pèlerin. Son immense foie, pouvant peser jusqu’à une tonne, était exploité pour produire de l’huile utilisée dans les cosmétiques, les lubrifiants industriels ou encore certains traitements médicaux. Ses nageoires étaient également recherchées pour la soupe d’ailerons de requin. La surpêche pratiquée en Irlande, mais aussi en Norvège, au Japon ou au Canada, a conduit l’espèce au bord de l’effondrement à la fin du XXe siècle.

A highly supervised encounter to protect an endangered species

Globally, the species remains threatened and has been listed on the International Union for Conservation of Nature (IUCN) Red List since 2018. But since the last basking shark caught in Ireland in 1984, the situation has gradually improved in Irish waters. Protection was further strengthened in 2022, when the basking shark was included in Irish wildlife legislation. It is now illegal to hunt, injure, or disturb its feeding and breeding areas.

Scientists now aim to turn the recommendations given to tour operators into a real legal framework. Concretely, boats should not speed toward the animals. When a shark is spotted within 50 meters, the engines must be put in neutral to let it decide how close it wishes to approach.

“Our priority is not to interfere too much with the animals. We typically stay well back and let them come to us. If we can intercept their path at a safe distance, they sometimes take a look and then move away”, explains Paddy Byrne, owner and captain of Sliabh Liag Boat Trips, to the BBC. He also notes that “they are wild animals, and we are privileged to see them”.

Exceptional Encounters

Observations are never guaranteed. Yet, outings regularly offer glimpses of seals, dolphins, seabirds, and sometimes small whales. But when basking sharks appear, the memory tends to be unforgettable. “We saw a baby basking shark even before leaving the first bay,” recounts Izzy Sharpe to the BBC, before adding: “On the way back, suddenly hundreds of basking sharks appeared. Wherever you looked, they were surfacing. It was incredibly special”.

Hazel Keegan, a regular on Achill Island, also recalls an extraordinary encounter. “They ended up swimming all around the boat. We could clearly see the white of the inside of their mouths. They kept passing under the boat! It was only then that I truly realized how long they are,” she tells the British media. Even when luck isn’t in your favor at sea, surprises can come from the shore. Laura Brown recalls finishing her stay without spotting a single shark during her excursion.

“On the last day, the weather was perfect and we decided to head back to Keem Bay one final time. We looked into the bay and there were about six to eight basking sharks! My son, his friend, and I ran to grab the paddleboard. They swam beneath us and around us. It was truly magical”, she tells the BBC. A reason to consider Ireland a top destination for those dreaming of observing one of the planet’s largest fish in its natural habitat.

The Hills of Forcalquier: A Hike Through Giono’s Peasant Country

Approximately twenty kilometers north of Manosque, the country of Forcalquier plays a central role in Giono’s work. Not so much for the ancient county town, though splendid, which clings to its limestone spur like ivy to an old trunk. But rather for the surrounding countryside, which inspired him with numerous scenes of rural life.

The atmosphere of a rural Provence

Basque Country: All Roads Lead to La Rhune

Summary


  • A historic hike

  • With these ponies, it’s wise to keep a safe distance

  • These smuggling routes were also used by the resistance

  • Our steps cross the legendary GR 10, which traverses the Pyrenees

“It’s better here than packed like sardines on the Saint-Jean-de-Luz beach!” Jean-Pierre, a cheerful fellow with a black beret, speaks with a jovial authority. In mid-March, the retiree, “ex-charpentier”, teases his three companions visiting the region. To show them more than the usual tourist spots along the coast, he leads them to the Venta Yasola, “the place of reeds” in Basque, perched near the Spanish border. At 400 meters above sea level near the Subizia pass, this small, plank-clad inn is reachable only on foot, after about an hour’s walk from Olhette, a neighborhood of Urrugne.

It’s one of many ways to wander the Rhune massif and, if one feels up to it, to approach its nearby summit. With a shark-fin silhouette that stares out at the shifting blues of the Bay of Biscay, the mountain holds significance for the Basques far beyond a mere landmark; it’s a familiar sentinel and protector. Each year it draws a flood of visitors, most of whom take the gentler route aboard a cog railway, while others attempt the ascent on foot via the Ascain path, a highly walked route in summer. Rather than tackling the monument head-on, we chose to explore the surrounding area. The Rhune massif, besides its main route to the summit, hosts around twenty trails of varying lengths, weaving through mid-mountain landscapes typical of the Basque hinterland. It’s enough to measure the icon’s presence before perhaps attempting to go all the way to the top.

A historic hike

What If the Best Way to Discover a Country Was Its Supermarket?

Summary


  • From simple provisioning to the travel ritual


  • The supermarket as a mirror of society


  • Among the aisles, the deep values of a society


  • The influence of social media

During his travels abroad, Peter, 33, has a very specific ritual: a stop at the supermarket. As soon as the doors open, he instinctively heads toward the cookies and other sweets aisle: “I like to start there because when you think about it, every child has cookies or candies that marked their childhood, and generally, even 80 years later they’re still there”. To do this, Peter asks people he meets along his journeys for product recommendations to try absolutely.

Television series have also contributed to developing his interest in what is called “grocery store tourism.” He recalls how it all began: “I remember often seeing in American films characters who were eating Twizzlers – raspberry-flavored candy. They wouldn’t stop saying how good it was, so when I went to Los Angeles, I bought some… In truth, it was horrible, a cardboard taste, but at least I got to test it!”.

Like him, an increasing number of travelers are integrating the supermarket into their sightseeing, because far from being merely a place of consumption, it becomes a real space for observing locals’ daily life. Available products, the organization of the aisles, and the ambiance all provide clues to read a country through its habits.

From simple provisioning to the travel ritual

When Juliette, 28, began traveling, supermarkets were not part of her regular stops. The trigger came during a road trip in New Zealand. Over a month of travel, it was impossible to eat at restaurants every night: a stop at the supermarket became a necessity.

“At that time, it was really about buying food, it wasn’t a touristy thing”, she recalls. Very quickly, however, she noticed differences: “At the checkout, someone was bagging the groceries for me. I was almost embarrassed”.

Some years later, in 2024, curiosity took over: “In Bali, we passed by a supermarket and said to ourselves: ‘We must absolutely go see what products they have that are different from ours.’ And honestly, it’s silly, but I loved the experience.”.

Since then, it has become a habit: every trip includes a mandatory stop at the supermarket. “It really offers another glimpse of the local gastronomy because not every local can afford to eat at a restaurant, for example. It’s complementary”, she concludes.

A practice also guided by budget: trying local products in a supermarket is often much cheaper than dining out.

The supermarket as a mirror of society

For Jean-Pierre Poulain, a sociologist of food, the rise of this type of tourism makes sense. Indeed, supermarkets are taking on an increasingly important role in modern societies and thus enable a “cartography of consumption.”

“There are countries like the United Kingdom or the Netherlands where supermarkets account for 85% of household purchases, explains the sociologist. In Italy, it’s about 60% because there are still many small merchants”.

Beyond their importance in shopping habits, the products on the shelves also tell the story of the territory in which they sit. In Lovina, north of Bali, Juliette was surprised to find a supermarket with many imported products: “We really thought it must be a store for the wealthier part of the town, or for expatriates”.

According to Jean-Pierre Poulain, this kind of observation is far from trivial. The origin and diversity of products allow understanding the communities present in a city: “I can see products linked to migratory phenomena that show me both that the people living here want to consume things they were used to consuming, or that people have learned, through interactions or travel, to consume things that are exotic”.

Between the aisles, the deep values of a society

Adrien, 34, for his part, began this supermarket tourism when he was looking for typical and easily portable products to offer to his family and friends.

In the aisles, he quickly notices differences from one country to the next: “Here in France, we have a lot of products made in France. When you go to England, you look at origins; it’s much more international”.

Beyond these impressions, the way a supermarket is organized says a lot about consumption habits. The choice between national, local, or international products, as well as the selling points highlighted, varies by country.

In Japan, for example, some products emphasize control and standardization criteria, while in France the emphasis is often on origin and terroir. Elsewhere, it is the labels or certifications that dominate. So many different ways to define what constitutes a “quality product.”

Others aspects can still be observed, such as product availability, the breadth of assortments, or opening hours. In Malaysia, for instance, many shops stay open very late at night. That’s one of the elements that makes 7-Eleven the star store on social media when people talk about “grocery store tourism.”

The influence of social media

Today, it is these networks that give supermarket visits a new scale. On TikTok, Instagram, or YouTube, videos of products to test in stores like 7-Eleven in Asia rack up millions of views. Lava cakes, onigiri, croque-monsieur, or exotic-flavored drinks: there is something for every palate.

These videos transform the supermarket into a cultural stage. Food, as a universal language, provides a particularly effective gateway into discovering a culture.

So, on your next trip, take the time to wander these aisles: you may discover that unique snack that will always bring you back to that special moment of your vacation.