China in Slow Motion: A Journey on the Green Trains

Learning that I would ride the “green train” to explore the traditional heart of China, my mother bombarded me with advice: “Pack enough clothes. Be wary of pickpockets. Remember to bring toilet paper.” At 68, hailing from chic Shanghai, and a little anxious, she has in mind the journeys of her youth on these noisy trains. The crowded cars, the whistling locomotive, everyone elbowing to preserve their personal space in the smoke-filled air of cigarette smoke…

Forty years later, in Wutai, in Shanxi province (northern China), the mood is quite different in this April when, dressed in her enduring dark green, the train 8817 bound for Taiyuan enters the station. Passengers wait neatly in single file at the door of their car. Only Emeric, the GEO photographer who accompanies me, prowls near the edge of the platform to capture the train’s arrival. The station officer, cap on his head and a small flag in hand, watches him, more tolerant with the foreign visitor than with his fellow countrymen.

In the Bowels of the Country

One only has to gauge how some travelers react to the presence of an Occidental to understand that this China does not share the same openness as the coastal megacities. On the train, as Emeric, stocked with his two backpacks, passes by, children whisper to their parents, adults take his picture… As soon as we are seated, our neighbor greets us. Mr. He, in his fifties, is taking this train to return home to Xinzhou, three hours away. “I organize artistic activities with residents of Wutai County and I go back home once a week”, he explains, noting that he works for a rural revitalization program.

A project of President Xi Jinping. “I am a bit like this train”, he concludes with a smile, pointing to the characters inscribed on the window:

“A slow, not-for-profit train serving rural renewal.”

Getting on a lüpi huoche (“green-skin train”) means boarding with the China of the rural, those small hands that keep the gears turning the world’s second-largest economy. Of the 4.6 billion rail journeys made in 2025 in the country, only 20% were aboard these trains, introduced in 1959, which, for some, race along at the maddening average of… 30 km per hour. In the 1990s, the entire country traveled only with them.

The Golden Stones of Beaujolais: An Astonishing Journey Through Vineyards and Geology

It is a refrain we chant on the third Thursday of every November: “Beaujolais nouveau has arrived!” From the cafés of Montmartre to Tokyo’s wine bars, glasses are raised as we discuss its aromas with a grave air of banana notes or hints of English candy. If the Beaujolais name is celebrated beyond French borders, it is indeed thanks to its primeur wine.

But this territory roughly 60 kilometers long by 20 wide, tucked against the right bank of the Saône and stretching from Solutré Rock in the north to the foothills of the Lyonnais in the south, offers surprises beyond wine! In addition to twelve renowned appellations and bold winemakers, it houses one of the richest geologies in France, hailed by the UNESCO Global Geopark label. A spread of mineral treasures whose most luminous expression can be seen in its southern part, punctuated by honey-colored villages: the land of the Golden Stones.

Gig Tripping: The Musical Journey That Inspires Music Professionals


Beyoncé lors de son passage au Stade de France, en 2025. Photo: TB

TAP Air Portugal


« Hello, sorry, thank you » … No, do not read these three words as a personal message! This is the title of Céline Dion’s new single, released on July 3rd.

On the same day, another icon of music released her new album; namely Madonna who, at 67, proves she can still make the dance floors vibrate.

Two international stars, two novelties… and concerts in cascade? It’s already certain for Céline Dion who promises to set the Paris La Défense Arena on fire from September 12.

To welcome the Quebecoise singer and prepare for a media overdose, the largest venue in Europe is dressed in new colors. Since July 1, it has been called Plenitude Arena, named after the energy-transition subsidiary of the Italian group Eni.



Giant concerts… and tens of thousands of tourists

For Madonna, the uncertainty persists… But the star should leverage her new opus to organize a massive tour. Fans already have ants in their fingers, ready to tap away for hours on their keyboards to snag a ticket…

The last time Madonna visited France was in November 2023 to celebrate 40 years of her career, with four Bercy shows sold out and attendees still talking about it…

Bercy… or rather the Accor Arena. By naming the eastern Paris venue several years ago, the hotel group understood the value of associating its image with the world-renowned venue ranked the second-best concert venue in the world, after New York’s Madison Square Garden.

It also takes the opportunity to fill its hotels that line the Arena with each new event. Because these giant tours now generate tens of thousands of travelers.


The concert becomes a pretext for travel

What marketing specialists, always quick to invent new expressions, call the gig tripping (gig meaning concert in musical jargon). Understand this travel trend where fans cross the planet to see their favorite artist perform live.

They turn a concert into the pretext for a trip, adding a train or plane ticket, one or more nights in hotels, and experiences. According to a Skyscanner study, about 60 % of travelers, especially Generation Z, say they are willing to travel abroad to attend a concert or festival.

The payoffs are gigantic, for tourism professionals but also for destinations. Paris hasn’t missed the boat, becoming one of the world capitals of this new “musical tourism.” To the point of offering the Eiffel Tower as a giant advertising backdrop to announce Céline Dion’s return to the stage… With worldwide buzz guaranteed!


No (yet) dynamic pricing for tickets

Already in 2024, Taylor Swift’s series of Paris concerts set the tone. And last year, Beyoncé’s three shows at the Stade de France sealed the deal. Paris was the only European city, with London, to host the American star.

All of Europe, but also Americans, Brazilians or Japanese, then flooded France. Of the 215,000 spectators across the three shows, 100,000 were foreigners.

With a major advantage for France: dynamic pricing – now the norm in air travel, hotels and now theme parks – is not yet in place in France for ticketing, where it exists abroad.

Result: it costs less for a New Yorker to come spend three days in Paris (ticket, flight and hotel nights included) than to buy a simple seat to watch their favorite star in person in the United States.


Live Nation, nouvelle star de l’Hexagone


Les festivals dopent le tourisme en région

If Paris takes the gold, other regional metropolises are also getting into the game.

The stakes are high as in 2024, live music—“live” events (shows, concerts, festivals)—drew 37.9 million spectators in France and generated 1.6 billion euros in ticket revenue (+117% in ten years).

Beyond tours (national and sometimes international) in Arenas and stadiums, from Marseille to Lille and from Lyon to Montpellier, festivals are a major concern for the regions.

Among the stars, the Printemps de Bourges, the Vieilles Charrues Festival (Brittany), Hellfest (Pays de la Loire) or the Francofolies of La Rochelle are reliable bets, with 200 to 300 thousand visitors for each.


Un secteur fragilisé depuis deux ans

In other musical domains, Jazz In Marciac (Gers) or the Festival Interceltique de Lorient also attract enthusiasts and contribute to the tourist development of the territories.

But while giant concerts are buoyed by favorable winds, the festival sector (1,356 paid festivals in 2024) shows vulnerabilities over the past two years, between rising costs (security, more “greedy” artists…) and the withdrawal of subsidies.

Not to mention climatic risks, such as the heatwave at the end of June which forced the cancellation of several major events across France, including Solidays in Paris.


Un nouveau marché pour les agences ?

It remains for professionals to own this cultural offering, which could become a growth driver; to imagine a short break in a European metropolis or to better promote France. The major platforms are in the starting blocks…

For a long time, some coach companies have organized day trips by coach to attend concerts. For instance, Voyages Girardot which, this week, offers packages (ticket, transport and possibly hotel) for The Weeknd’s concerts at the Stade de France.

Now, a few tour operators have made it their specialty. Thus OnTours (based in Dole) which markets bus + concert packages for concerts (Indochine, Muse, AC/DC…) and festivals, including abroad such as Dour in Belgium or Sziget in Budapest.


Very rare seats !

Meanwhile, Eventeam (the official hospitality agency at the Stade de France) offers a VIP approach (privileged access, shared box seating, catering…), for instance to applaud the rapper PKL or the American star Jay-Z.

In a context of ticketing concentration among a few global players like Ticketmaster, the difficulty of accessing tickets in large numbers remains.

Thus, for Céline Dion’s Paris concert series, OnTours notes on its website that it has not received an agreement for ticket sales. It simply offers hotel-only options, near the Arena. You still have to manage to snag a seat; a mission almost… impossible!

Journey Through Vineyards and Valleys


Un trajet panoramique à travers le Lavaux © Swiss Travel Systems AG / Tobias Ryser

CroisiEurope


Interlaken

Starting point of this Grand Train Tour, Interlaken sits in the Aare valley, between Lake Brienz and Lake Thun. The destination offers not only a spectacular view of the Jungfrau massif, with the Eiger, the Mönch and the Jungfrau, but also a multitude of activities on the lakes and in the mountains. A funicular takes you to Harder Kulm, which provides an exceptional panorama over the two lakes and the surrounding Alps.

If you want to get even closer to the peaks and discover the fascinating world of glaciers, you can easily reach Jungfraujoch – “Top of Europe” – which houses Europe’s highest railway station, at an altitude of 3,454 metres. To fully enjoy the Interlaken region, one or more extra nights are recommended.

After exploring Interlaken at your own pace, the first leg begins aboard the GoldenPass Express. This panoramic train travels through the picturesque Simmental, then the Saanenland, passing the famous resort of Gstaad. The journey then continues through two other rolling landscapes, typically Swiss – Gruyère and the Pays-d’Enhaut – while quietly crossing the language border. After nearly three hours of travel, Lake Geneva appears in the distance in all its splendor. The train skirts the renowned Lavaux terraced vineyards before descending to Montreux, offering throughout the trip splendid views of the lake and the surrounding scenery.



À bord du GoldenPass Express au cœur des paysages aux couleurs de l’automne © MOB-GoldenPass / Jo Bersier Agence B


Montreux

Take time to explore the famous Lavaux terraced vineyards, UNESCO World Heritage sites, and their charming winegrowing villages. Easy strolls and hikes through the vineyards let you discover this unique region at your own pace. The harvest, which typically takes place from late September to early October, depending on weather conditions, is a particularly authentic experience. From mid-October, the vineyards adorn themselves with beautiful shades of yellow, orange and red, offering a spectacular backdrop and ideal conditions for taking stunning photos.

But Montreux isn’t only about wine. Stroll along its elegant promenade with a Mediterranean feel, or discover the city’s rich cultural scene. If the famous Montreux Jazz Festival animates the summer, many concerts, exhibitions and tours celebrating the region’s musical history are offered throughout the year.

A visit to Rochers-de-Naye is also highly recommended. At over 2,000 metres above sea level, an exceptional panorama awaits across Lake Geneva and the surrounding Alps. Don’t miss Chillon Castle, one of Switzerland’s most iconic monuments. This 12th-century medieval fortress, remarkably preserved, once protected an important trade route. Today, it plunges you into history with its towers, halls and its impressive vaulted cellars.


Les vignobles de Lavaux, près de Montreux © Switzerland Tourism / Lorenz Richard


Zermatt

The journey continues aboard regional trains for about two and a half hours. You will first traverse the Rhône Valley to Visp, before climbing the Zermatt Valley to its terminus. This car-free town, nestled in the heart of the Alps, has drawn mountaineers from around the world for centuries thanks to the allure of the Matterhorn, which soars to 4,478 metres.

The mountain spirit is omnipresent in Zermatt. But the region also offers many activities accessible if you simply want to enjoy the Alpine scenery without being an accomplished mountaineer. The cog railway will comfortably take you up to the Gornergrat in about an hour, where a spectacular view of the Matterhorn, numerous peaks over 4,000 metres and the surrounding glaciers await you.

You can also reach the Matterhorn Glacier Paradise at 3,883 metres. From there, an exceptional panorama opens onto 38 summits over 4,000 metres, 14 glaciers and three countries. The viewpoints at Sunnegga and Rothorn also offer magnificent perspectives on the Matterhorn and the valley of Zermatt. The region also offers a wide range of hikes and activities suitable for all levels.

After your stay in the warm atmosphere of Zermatt, you will descend the valley to Visp again, then continue to Brig, the starting point of the final leg. The Lötschberg line, a historic route, carries you back into the Bernese Oberland. Regarded as one of the greatest feats of Swiss railway engineering, it impresses with its engineering structures, notably the old Lötschberg tunnel, the spectacular Kander Viaduct and its famous railway loops. Throughout the journey, magnificent panoramas accompany your trip.

The circuit ends in Spiez, where you have plenty of connections to Bern, Geneva, Basel or Zurich. You can also return to Interlaken, where your journey began.


Vue automnale sur le Cervin © Gornergratbahn


Plan and Book This Trip with Switzerland Travel Centre

Switzerland Travel Centre te propose le « Grand Train Tour of Switzerland – Vignes et Vallées » dans une formule entièrement personnalisable. Tu peux réserver l’itinéraire en ligne et l’adapter facilement selon tes envies. Le forfait comprend une nuit à Montreux et une nuit à Zermatt. Tu peux ajouter librement des nuits supplémentaires à Montreux, à Zermatt ou à Interlaken, au début ou à la fin de ton voyage. Selon les disponibilités, tu as le choix entre des auberges de jeunesse et des hôtels cinq étoiles.

Le forfait comprend les nuitées sélectionnées, les trajets en train en 2ᵉ classe, depuis et jusqu’à la frontière suisse ou un aéroport suisse, ainsi que la réservation de siège à bord du GoldenPass Express. Tu peux également opter pour un surclassement en 1ᵉʳ classe pour l’ensemble du voyage.

De nombreuses activités peuvent être ajoutées à chaque étape, comme les excursions au Gornergrat ou au Matterhorn Glacier Paradise, à Zermatt. Tu peux aussi réserver différentes prestations optionnelles, notamment une planche apéritive accompagnée de vin, de bière ou d’une boisson sans alcool à bord du GoldenPass Express, une option Flex permettant une annulation de dernière minute, ainsi qu’un surclassement en GoldenPass Prestige Class entre Interlaken et Montreux, disponible sur demande.

Pour en savoir plus sur ce voyage : Grand Train Tour of Switzerland – Vignes et Vallées

Les agences de voyage peuvent réserver directement en ligne et saisir le code de réduction STCTA10 lors du paiement :

✔ Une remise de 10 % correspondant à ta commission est ainsi directement déduite du prix affiché pour les clients.

✔ Aucun décompte supplémentaire de la commission n’est nécessaire – efficace, simple et idéal pour ton quotidien professionnel.

✔ Paiement par Visa ou Mastercard directement en ligne.

✔ Les documents de voyage te seront envoyés par e-mail.



River Cruises: Exceptional Journeys with Music at the Heart of the Journey


La violoniste Sophie Lemonnier-Wallez assure la direction artistique des croisières musicales de Voyages d'Exception depuis presque dix ans @LG

CroisiEurope


Since 2017, Voyages d’Exception has been developing a distinctive offering on European rivers: cruises where music is not merely a soul-soothing addition, but the guiding thread of the journey.

The idea came from Lionel Rabiet, founder of the tour operator. «At the time, musical cruises were mainly designed for the sea. He quickly perceived the potential of river cruising», explains Mathieu Ramus, Voyages d’Exception’s marketing director.

This potential first lies in geography. The Danube, the Rhine, the Moselle, or the Rhône cross cities and regions where a portion of European musical history has been written.

« Performing a work as close as possible to the region where it originated gives it a particular resonance. The river was not a backdrop, but a thread », he continues.



A Renowned Violinist as Conductor


« Jouer une œuvre au plus près de la région qui l’a vue naître lui donne une résonance particulière. Le fleuve n’était pas un décor, mais un fil » explique Lionel Rabiet - Photo Voyages d'Exception

To give substance to this ambition, Voyages d’Exception has relied for nearly ten years on Sophie Lemonnier-Wallez, a violinist and the artistic director of these programs.

Her role is central: she designs the line-ups, brings together the artists, imagines the ensembles and selects concert venues, from Baroque churches to historic theatres.

On board, the size of riverboats also enables an unusually close proximity between passengers and performers. Travelers attend concerts, and sometimes even rehearsals. They interact with the musicians, discover the works through talks, and extend the experience during stops.


Tested and Approved by TourMag

TourMaG had the opportunity to observe this in June 2025, aboard CroisiEurope’s Douce France, chartered by Voyages d’Exception on the Danube.

From Vienna to Budapest, via Bratislava, the concerts by pianist Paul Beynet, mezzo-soprano Maria Mirante, and Sophie Lemonnier-Wallez offered a different perspective on the regions traversed.

Among the highlights: a concert in the Baroque church of Dürnstein, or a recital in Franz Liszt’s apartment in Budapest.

“The river offers above all what no other format truly allows: a slow pace that gives time to listening, and a human scale. Our ships host about a hundred travelers, recreating the conditions of a chamber music salon.”, sums up Mathieu Ramus.

The product naturally attracts seasoned music lovers, but not only. Voyages d’Exception also appeals to curious travelers who are sensitive to music without being specialists. The Francophone guidance, talks and contextualization of the works help make the program accessible. “You don’t need to be a connoisseur to enjoy them.”, insists Mathieu Ramus.


An Ambitious 2027 Season

In 2027, Voyages d’Exception unveils its most ambitious musical program to date, featuring five river cruises, including three new ones: Symphonies Along the Flanders and the Netherlands in June, The Danube Musical: from Budapest to the Black Sea, also in June, and Cruise Art & Music on the Rhône from Lyon to Arles in October.

The season will also include two engagements already identified by the tour operator’s clientele: Romantic Rhine Cruise with Franck Ferrand in September, and a Musical New Year’s Eve on the Seine in December.

Across all departures, Voyages d’Exception keeps the same signature: programs crafted specifically for each voyage, blending seasoned soloists and rising talents, under the artistic direction of Sophie Lemonnier-Wallez.

The musical cruise also helps to build a loyal following among discerning, cultured travelers, often seniors, but not closed to first-time cruisers. For river travel has another advantage: it provides reassurance. No rolling seas, no overnight at sea, stops in the heart of cities, and a gentler pace. For a traveler drawn to music but still hesitant about the cruise world, this is an ideal entry.


Léa Joulia Launches Naïa Journey, an Immersive Wellness Travel Agency


Léa Joulia a créé Naïa Journey, une agence de voyages spécialisée dans les voyages immersifs et bien-être en petits groupes. @L.J.

CroisiEurope


The love of travel is something Lea Joulia inherited from her family. Her grandparents, who were teachers, traveled extensively and she was taught at a very young age to be curious about other cultures.

After a master’s degree in hospitality management, she worked in luxury hospitality, notably in events and group hosting.

The Covid crisis then redirected her path. She left French Polynesia to return to the Lot region, where her mother has run for nearly thirty years an Ayurvedic wellness center. For four years, Léa Joulia has supported stays and began creating her own.

“I moved from one luxury to another. I discovered my true version of luxury: working in nature and having a meaningful job.”, she explains.


An agency specializing in immersive and wellness stays

Created in early 2026, Naïa Journey offers small-group stays, generally between 10 and 15 people.

The agency organizes wellness retreats, sporty, cultural, gastronomic or even marine immersion trips. The common thread across all these journeys is immersion and human connections. Naïa Journey offers tailored packages and experiences for individuals and for companies.

“The theme mainly serves to bring together people who share the same wavelength. But the trip itself is already a transformative experience.”, emphasizes Lea Joulia.

To build her stays, the young entrepreneur works with guides, speakers and hosts whom she knows personally. Among the destinations offered are Greece, Morocco, Egypt, Ireland, India, and France.

The question of sustainable tourism is also at the heart of her project.

“The fundamental rule in all stays is to not cause harm,” reminds Naïa Journey’s founder, who advocates tourism that is more respectful of residents, the environment and local cultures.


Providing a legal and regulatory framework for immersive travel


L’apnée et la plongée sont des thématiques fortes de l’offre Naïa Journey. @L.J.

With Naïa Journey, Lea Joulia aims to address a gap in the tourism sector.

“ Travelers are looking for something different from a classic trip today. They want to live an experience and meet people.” explains the founder of Naïa Journey.

But the young business leader also points to the missteps promoted on social networks. She mentions in particular the proliferation of trips organized without a legal structure or protections for travelers.

“Many travelers do not necessarily think to check the insurance or the legal structure behind a stay.” explains the entrepreneur.

She regrets a form of unfair competition between registered agencies and certain influencers or travel planners on Instagram.

“I’m very active on networks; I find about a hundred travel offers per day on wellness-themed topics, not all of them are compliant. When you create a real agency, it takes a lot of money, time and energy.”, notes Lea Joulia.

Nevertheless, she remains optimistic about the sector’s future. “I think people will eventually tell the difference,” says the Naïa Journey founder.


A long and costly creation journey

Even though she was already familiar with the tourism world, Léa Joulia did not anticipate the difficulty of starting a travel agency. “That was a big shock.”

Between financial guarantees, insurances, administrative steps and the capital required, the path was long. The young entrepreneur explains that she was supported by the Chamber of Commerce, accountants and lawyers to build her project.

“Luckily I had support. I wouldn’t have been able to do this alone,” confides Léa Joulia. “It’s complicated, but it’s also what protects travelers.”


Measured ambitions for the coming years

For the future, she intends to grow her agency gradually, without losing the original spirit.

“I want people to think: if it’s a Naïa stay, you can go with your eyes closed.”, explains the business owner.

She already foresees new projects, notably around South Korea.

At the same time, she is developing an initiative called Alta Events. The goal: fund solidarity projects and enable people who cannot afford to travel to do so.

Ultimately, Léa Joulia aims to advocate a travel vision that emphasizes openness and human encounters.

“If travelers return exactly as they arrived, we’ve missed something,” concludes the founder of Naïa Journey.


Interior Albania: A Journey to the Heart of Forgotten Europe


Gjirokastra and Berat: two UNESCO treasures Europe has not yet discovered

Gjirokastra © unsplash - Drini Teta

Top of Travel


Përmet, the Nivica Gorges, and the Zagori Valley: Albania unseen by most

Between the historic towns and the coast, there exists an Albania that very few travelers take the time to explore. The Përmet region and its surroundings — the Zagori valley, the Lengarica gorges, the Nivica canyon — is probably the most pristine part of the country.

Përmet is a small town perched on the Vjosa, one of the last great wild rivers in Europe, recently protected as a national park. The Vjosa flows freely from its Greek source to the Adriatic, with not a single dam along its course. Its waters are unexpectedly clear.

Around the town, the trails of the Zagori valley traverse ancient beech forests, villages almost deserted perched at 800 meters, meadows where shepherds work according to ancestral methods. The Sheper hike toward Përmet, with a 1,200-meter descent, is among the most beautiful we recommend.

The Nivica Gorges

In the depths of a canyon carved at the edge of the Butrint National Park, the Nivica Gorges are among those places you wonder how they managed to stay so confidential. The limestone walls plunge into a turquoise river; the rock corridors seem carved to measure. In spring, the current is powerful and spectacular. In summer, natural pools form in the hollows.

The number of visitors remains low. That is precisely what makes it worth the detour.


✦ Our Team’s View Arrive early in the morning to take advantage of the low-angle light on the walls and to maximize your chances of being alone. In April or May, the gorges are at their most spectacular: vigorous current, lush vegetation, colors changing with the hour.


The Prespa Lake: at the crossroads of three countries

At the eastern edge of the territory, where Albania, Greece, and North Macedonia meet, Prespa Lake stretches its waters across a landscape from another era. Inscribed on UNESCO’s heritage list for its transboundary dimension, the site houses a troglodyte church carved into the rock, decorated with remarkable frescoes, accessible after an easy walk. A view of the island of Golem Grad, distant mountains, and a lake that almost no tour itineraries mention.

Local fishermen work with techniques handed down from generation to generation. The region is designated a nature reserve. Few places in Europe are as silent.


Lac de Prespa © unsplash - Nikos Vlachos


The besa: hospitality as a moral commitment

Travelers returning from Albania almost always speak of the same thing — and it isn’t always what they had imagined before leaving.

The Albanian hospitality.

This isn’t a tourism mechanism. It is the besa: an ancient moral principle, inscribed in the Kanun code that governed Albanian society for centuries. Besa means keeping one’s word, but in concrete terms it implies this: welcoming a stranger under your roof is a sacred duty. Refusing hospitality would be a shame. Causing harm would be an unforgivable fault.

Concretely, this translates into gestures that confuse European travelers: a stranger stopping you in a alley to offer you coffee, a mountain family inviting you to lunch when you were just asking for directions, an old man in a bazaar who spends twenty minutes telling you the history of his town, with nothing to sell or promote.


✦ Our Team’s View Always accept. It’s the fundamental rule. Declining a coffee, a raki, or an invitation to sit can be seen as an offense, not out of hostility but out of misunderstanding. Playing the besa game means agreeing to slow down, to sit down for no reason, to listen without urgency. It’s often there that the journey really begins.


Albania Opens Up — but Not Like Its Neighbors



Albanie intérieure : un voyage au cœur de l’Europe oubliée

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Casa Batlló Barcelona: A Journey into Gaudí’s Genius

Like in a dream… Plunged into darkness, about ten people wait in a vast room for something to happen. As their eyes adjust to the dim light, screens lining the space from floor to ceiling become visible. Suddenly, the show begins. Around them, wavy lines resembling strands of DNA coil, converge and then explode into a galaxy of glowing points. Dreamlike shapes fuse, disperse, cross and drift away in a ballet that, at first glance, seems somewhat chaotic. But upon closer inspection, these shapes move together, symbolizing the electrical signals of a brain in frenetic activity: that of architect Antoni Gaudí. Then one feels swept into a luminous tunnel, with screens all around projecting details of stone columns, stained glass – those of the famous Sagrada Família.

Suddenly, a leaf motif becomes a stained glass window

Georgia Between Europe and Asia: A Seasonal Journey

It’s hardly an accident that the ancient Greeks made this land the setting for the Argonauts and the realm of Medea. Georgia is none other than the stage for one of the earliest European adventure tales: the ancient Colchis, where Jason recovered the Golden Fleece. A unique blend of History and modernity, this small territory of 69,700 square kilometers packs within its stunning geography twelve climatic zones and wild natural spaces, some peaks exceeding 5,000 meters, hundreds of mineral springs, dense forests, and shores washed by the Black Sea. Each season is unique, revealing a different face of the country as light changes: hiking, trekking or ski touring are practiced in a pristine environment. Hospitality here expresses itself through millennia-old rituals; many sites and traditions are listed as UNESCO World Heritage.

Summer: Between Sky and Sea

From the summits of the Caucasus to the beaches along the Adjara coast, the country willingly reveals itself under the summer sun. To the north, the high range of the Greater Caucasus sees hikers wandering through forests of beech and hornbeam, crisscrossed by turbulent torrents and crowned by glaciers. In its villages, a mountain way of life endures—authentic and rugged—paced by folk festivals. In Upper Svaneti, the remarkable village of Ushguli, perched at more than 2,000 meters above sea level, raises its tall medieval defensive towers against the blue of the sky.

Svaneti
Svaneti

Kolkheti
Kolkheti

At the other end of the country, just two or three hours by road, lies the Black Sea. Nestled against the Turkish border, the Adjara coast enjoys a subtropical climate: palms provide welcome shade, the air is thick with humidity. Cosmopolitan, distinctive, the seaside city of Batumi blends Art Nouveau architecture and Ottoman influences, glass towers and casinos along a vibrant seafront that buzzes in the summer months. There you will find busy yet pleasant beaches for a refreshing dip. To discover wilder coves, you must head a little further north.

Batumi
Batumi

Autumn: the Harvest Season

By late September, the sun becomes oblique, the forests turn gold, and the air grows softer. This is the pinnacle of the year, a genuine and gentle transition toward winter. The country pulses to the rhythm of the rtveli, the traditional grape harvest. In villages, grapes are trodden by foot in wooden vats, the satsnakheli, after which the juice is poured into qvevri—ovoide clay vessels—where it begins to ferment. Georgia has been producing wine for more than 8,000 years, and this ancestral method is inscribed on UNESCO’s intangible heritage list.

rtveli are a moment of great conviviality marked by a feast called supra. Dozens of toasts are made according to a well-established ritual orchestrated by the master of ceremonies, the tamada; one dances to traditional music, and typical dishes are tasted: khachapuri (cheese bread), khinkali (dumplings stuffed), pkhali (delightful vegetable-based starters).
rtveli are a moment of great conviviality marked by a feast called supra. We raise dozens of toasts according to a well-established ritual orchestrated by the master of ceremonies, the tamada, we dance to traditional music, and we sample typical dishes: khachapuri (cheese bread), khinkali (stuffed dumplings), pkhali (delightful vegetable-based appetizers).
rtveli are a moment of great conviviality marked by a feast called supra. We raise dozens of toasts according to a well-established ritual orchestrated by the master of ceremonies, the tamada, we dance to traditional music, and we sample typical dishes: khachapuri, (pains au fromage), khinkalis (ravioli), pkhali (savory vegetable starters).
Tbilisi – Bains sulfureux

Tbilisi is especially welcoming in the heart of winter: visitors linger there before resuming the road to ski on the less crowded but often pristine slopes of the Greater Caucasus! Gudauri, Bakuriani, Tetnuldi (Svaneti), Bakhmaro and Goderdzi… you simply need to choose your resort!

Bakuriani
Bakuriani

Kolkheti

A destination at the other end of the country is the Black Sea. Nestled near the Turkish border, the Adjara coast enjoys a subtropical climate: palms cast welcome shade, the air is laden with humidity. Cosmopolitan and distinctive, the seaside city of Batumi blends Art Nouveau architecture with Ottoman influences, glass towers and casinos along a lively seafront that comes alive in the summer. Here you’ll find popular, pleasant beaches for cooling off. To discover wilder coves, you should head a bit further north.

Batumi
Batumi

Winter: From the warmth of Tbilisi to the ski slopes

Tbilisi, the Georgian capital, pleasantly stretches along the banks of the Mtkvari River. One enjoys visiting the Narikala fortress and its labyrinth of cobbled streets, lined with wooden-balconied houses. The medieval Metekhi Church, followed by the famed Abanotubani sulfur baths, also deserve a stop to discover the millennial tradition of thermal cures that characterizes the country.

Tbilissi - Bains sulfureux
Tbilisi – Bains sulfureux

Tbilisi is particularly welcoming in the heart of winter: one is happy to stay before resuming the journey to ski on the seldom-busy yet often pristine slopes of the Greater Caucasus! Gudauri, Bakuriani, Tetnuldi (Svaneti), Bakhmaro and Goderdzi… you just have to choose your resort!

Bakuriani
Bakuriani

Kolkheti

The Georgia can be visited all year round, but each season offers its own distinctive experiences. All that remains is to choose your preferred season.

More information here.

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