Autumn Exhibitions in Paris Should Boost Tourism


Trois œuvres de Mary Cassatt exposées à Orsay : mère allaitant son enfant (à g.), Femme dans une loge (à d.), et Jeune fille au banjo, une œuvre achetée pour enrichir les collections nationales à l'occasion de la rétrospective (au milieu) - Photos prises par PB à Orsay, composition générée par IA

Attitude Hotels


It is an unprecedented retrospective that the Musée d’Orsay in Paris is presenting up to January 31, 2027.

Realised in collaboration with the National Portrait Gallery in London and the Museum of Fine Arts in Boston, it showcases the breadth of talent of a painter little known to the French public, the American Mary Cassatt.

Until now, French national museums had never dedicated major exhibitions to this important figure of the Impressionist movement who, a friend of Manet, Berthe Morisot, and Edgar Degas, nonetheless lived six decades in France.

Organized on the occasion of the centenary of her death, the Orsay Museum exhibition comprises more than 80 paintings, prints and pastels, drawn from European and American collections.

It is an engaging portrait of this artist that emerges. Mary Cassatt had made independence the guiding principle of her life. In a milieu that was then largely male-dominated, she managed to establish herself as a professional painter. And to live from her art.

Her depictions of elegant young women, moving in society, hosting at home or enjoying theater, are delicate. Moving, her paintings of “mother and child”—her favored theme—convey a most striking sense of life in motion.

They also reflect a tender intimacy that Cassatt herself did not personally experience: at her time, women’s lives remained largely governed by conventions and prejudices; she remained single, dedicating herself entirely to her career.

Linked to American elites by birth, Mary Cassatt also played a pioneering intermediary role with American collectors to acquaint them with the French avant-garde of the period. This modern, engaged woman also actively participated in the fight for women’s suffrage.


Cézanne, the other autumn blockbuster exhibition

In addition to introducing this American artist, the Musée d’Orsay is devoting, until January 31, 2027, an exhibition—and an immersive virtual reality experience—to Auguste Bartholdi, a major figure of 19th-century French sculpture, best known to the general public for his Statue of Liberty.

Symbolic of the ideals of his era, this gigantic work, installed in New York Harbor since 1886, has since stood as a major and universal symbol.

Moreover, the Grand Palais is hosting a blockbuster exhibition “Cézanne and Us” which traces, with nearly 180 works, how the work of the Aix-en-Provence painter (1839-1906) has been discovered, interpreted, and transformed, from the late 19th century to today.

We should also mention, at the Louvre, the exhibition devoted to the important 17th-century Spanish painter Francisco de Zurbarán (until January 25, 2027), the exhibition “Eternal Tintoretto” at the Jacquemart-André Museum, the “First Nations” exhibition at the Quai Branly Museum (until January 10, 2027) or, at the Petit Palais, the exhibition “Bruxelles 1900” which will offer a plunge into the artistic scene of the Belgian capital at the turn of the 20th century and the Belle Époque, highlighting its role as a major hub of European modernity.

Finally, two expositions continue to mark Monet’s centenary: “Monet, Painting Time” at the Musée de l’Orangerie (until January 25, 2027) and “Histories of Landscapes: From Monet to Hockney” at the Musée Marmottan, also until January of next year.

Also read: A stroll in the Seine valley, in Claude Monet’s footsteps.

Beyond Parisians and provincial audiences, these exhibitions—especially those around Monet and the Cassatt retrospective—are likely to attract a broad international clientele, including Americans.

There is little doubt if one recalls that between March and July of this year, the exhibition “Renoir and Love: The Happy Modernity” drew 644,855 visitors at the Musée d’Orsay. And the exhibition “Matisse” drew 567,188 visitors at the Grand Palais.


During the summer, a drop in museum attendance and revenue


Les musées et leurs collections permanentes sont un atout pour l'industrie touristique parisienne - DepositPhotos.com, AndreyKr

Just like these blockbuster exhibitions, museums and their permanent collections are an asset to the Parisian tourism industry.

Unless it is Paris’s excellent tourism momentum (+8.3% year-on-year in May 2026) that directly feeds the queues at exhibitions and museums.

However, last summer, repeated heat waves weighed on the attendance of Parisian museums. Indeed, the Louvre had to close 11 times from 4 p.m. during heat peaks in June and July 2026, resulting in the cancellation of 60,000 tickets, a 9% drop in attendance compared with summer 2025, and revenue losses estimated at 1 million euros.

The Louvre is by no means an isolated case. Other Parisian museums and cultural venues, and even Versailles Castle, had to adjust their hours, temporarily close certain spaces, or curtail activities during heat peaks, thereby recording declines in attendance and financial losses for the season.

Nevertheless, this negative impact was absorbed by other periods, so that overall annual attendance should not collapse.

According to Paris je t’aime, the total number of tourists in Greater Paris remained stable compared with 2025 (6.4 million visitors). Indeed, during the summer, visitors largely changed their habits, shunning museums to seek outdoor coolness.


PAULA BOYER Published by Paula Boyer Journalist LuxuryTravelMaG – TourMaG.com
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Guadeloupe–United States: Marseille-Provence Airport to Boost Long-Haul Direct Flights


Workshop de l'aéroport Marseille-Provence, le 8 octobre dernier - Photo : NP

PONANT


There was a crowd in the Jardins Sainte-Victoire restaurant, inside Terminal 1 of Marseille-Provence Airport, on October 8 last.

The reason? The traditional workshop held twice a year, ahead of the summer and winter seasons.

“At every edition, more than 200 participants, airlines, travel agents, tour operators, come to honor us with their presence,” emphasized Julien Boullay, the airport’s commercial, marketing and services director, who noted that these gatherings constitute an important appointment for professionals.

The airport, which welcomed 11.3 million passengers in 2025, aims in particular to continue developing the “long-haul direct routes from Marseille-Provence”, he explained.


Corsair and United Airlines strengthen the network

The Guadeloupe was the destination highlighted at this edition, with the presence of the Guadeloupe Islands Tourism Committee and Corsair.

Objective: to showcase the archipelago to Provençal tourism professionals.

“We are here to highlight the archipelagic nature of the six islands”, summarized by Patrick Gaulin, in charge of destination promotion at the Guadeloupe Islands Tourism Committee.

For reference, Corsair will open a direct link between Marseille and Pointe-à-Pitre starting December 15, 2026, with flights scheduled until the end of April 2027.

For Mouloud Hammar, Corsair’s regional commercial manager, this opening fits into a strategy to grow the regional network, alongside the routes to Réunion. Corsair has also launched a Toulouse–Pointe-à-Pitre connection.

The airport also highlighted the launch of the Marseille–Strasbourg route by Twin Jet starting November 3, as well as Transavia’s new destinations to Bari and Tirana for summer 2027, at a cadence of two flights per week.

Another major novelty for the platform: United Airlines will inaugurate a daily direct link between Marseille and New York–Newark starting June 5, 2027. Tickets are already on sale. The route will be operated with an Airbus A321XLR, with a scheduled flight time of 9h15.

For the moment, among the travel advisors present at the workshop whom we could question, this future connection has not yet generated bookings.

Géraldine Guillot, head of the Aix-en-Provence agency Au Temps du Voyage, notes even a slump in interest for the United States, linked in particular to the political climate and the cost of living there, which also weighs on tourism activities.

New York nonetheless remains in demand, with trips more often being considered at the last minute.


Travel agencies between expectations and caution

Among the hot topics of this evening were also Volotea’s program reductions.

According to OAG data, the airline decreased its planned schedule in France for October 2026 by 27.8% compared with what was initially published.

Amandine Pesce of the Eurafrique agency (Aix-en-Provence) notes “a limited, but real, impact on her clients,” while Sylvie Basso of Ailleurs Voyage in Trets explains “avoid booking with the airline when another option is available.”

As for Géraldine Guillot (Au Temps du Voyage), she takes a similar stance, while underscoring the limits of this strategy: on some destinations, like Venice and its Marco Polo airport, other carriers do not necessarily offer an equivalent service.

Between new routes and adapting to the vagaries of air transport, this autumn workshop thus brought airline forecasts closer to the distributors’ practical concerns.

Tourism Trade Shows: A Prime Moment to Boost Your Business


© Les Salons du Tourisme

Aer Lingus


Listening to travelers’ expectations, we adapt our offering to reflect market trends and the new aspirations of the industry

Travel is reinventing itself in step with the evolving expectations of travelers. While the sector has regained its pre-crisis level, behaviors are changing and redraw the attractiveness of destinations.

Among the notable trends, slow tourism with train travel is on the rise; in fact, it constitutes even the second preferred mode of transport for our visitors when they depart on vacation! The train is no longer merely a means of getting travelers to their destination. It has become an integral part of the tourist experience. It stands as a true travel philosophy: an ecological and responsible alternative. Aboard, comfort and relaxation are favored, with scenery to admire, convivial spaces, and services that make the journey enjoyable.

In the face of purchasing-power constraints, travelers favor nearby destinations, shorter trips, and off-season periods, all while seeking to control their budgets without giving up the pleasure of traveling.

The rise of outdoor activities, solo travel, and senior tourism is also transforming the tourism landscape, pushing industry players to adapt their offers. In a world saturated with images and recommendations on social media, travelers now seek more authenticity, personalization, and human connection in their experiences.


NOUVEAUTÉ 2027 : The World Tourism Expo creates the Travel Business Hub, a new space dedicated to professionals

This new space entirely dedicated to industry professionals will take place over two days, on March 11 and 12, 2027, at Paris Porte de Versailles.

Destinations, offices and tourism organizations, tour operators, travel agencies, distributors, accommodations, institutions and influencers will gather there to develop their networks, foster exchanges, and bring forth new business opportunities.

At the heart of the World Tourism Expo, the Travel Business Hub combines the visibility of a public event with an environment conducive to BtoB meetings. A conference program devoted to market trends and the major challenges of the tourism industry will complete this arrangement, making the Paris World Tourism Expo a must-attend event for all players in the sector.

Set up over two days (Thursday, March 11 and Friday, March 12, 2027), the Travel Business Hub will comprise three defined spaces:

• Travel Business Meetings where professionals, private or institutional, can schedule meetings with future partners or the media. Ten turnkey Travel Meeting Suites will be available to reserve for two days.

• Travel Business Workshops with a conference program addressing market trends, sector developments, and major industry issues.

• Travel Business Lounge, a convivial space for informal meetings and networking among professionals.

A BtoB and BtoC visibility

Participation in the World Tourism Show can also be paired with a presence at the Travel Business Hub to maximize the impact of your attendance by pursuing BtoB commercial actions on the one hand, and by gaining visibility among captive travelers seeking inspiration on the other (more than 73,300 visitors in 2026).

Partners of the Travel Business Hub

Adonet, Les Entreprises du Voyage, the Tourisme & Handicaps association, and the French Federation of Tourism Technicians and Scientists (F.F.T.S.T) are already partners of the Travel Business Hub.



LES SALONS DU TOURISME : Un temps fort pour booster votre activité !
Plus d’informations : https://www.salons-du-tourisme.com/fr-FR/paris/travel-business-hub

Contact pour les professionnels :

[email protected]



© Les Salons du Tourisme


Acteurs du tourisme – offices de tourisme, hébergements, sites culturels… : développez votre visibilité et partez à la conquête de nouveaux clients en 2027


© Les Salons du Tourisme

« True sources of inspiration for vacations and getaways of the year, the Salons du Tourisme offer a wide array of destinations, cultures, and experiences to discover. They allow visitors to project themselves into their next trips, while giving professionals the opportunity to build their reputation, showcase their offerings, and meet qualified travelers with plans. » Christel Marzullo, Director of the Salons du Tourisme and Destinations Nature

● Recruit new clients: 76% of exhibitors whose objective was lead generation are satisfied with their participation. The Salons du Tourisme help you recruit new clients and boost your business.

« We were delighted to participate for the first time in this show. (…) We will definitely come back next year. » Wanderwise

● Grow your turnover and implement a sales activation for your teams: 88% of visitors have a travel project with an average budget of €3,600 per visitor.

« Absolutely the objectives can be achieved, so we’ll be back! » – Tourism Office – Côte d’Ivoire

● Boost your notoriety with over 92,000 visitors, among whom more than 64% come to seek destination ideas.

« The Paris World Tourism Expo is THE important moment of the year » Tourism Office – Thailand


The World Tourism Expo: at the heart of trends and new travel desires!



LES SALONS DU TOURISME : Un temps fort pour booster votre activité !

Same date – Same venue

Destinations Nature is a true exploration ground for outdoor enthusiasts, uniting for four days all lovers of hiking, cycling, adventure, and outdoor activities.

A unique opportunity to meet a core audience seeking experiences and escape.

► To learn more


The Lille Tourism and Nature Activities Show: a must-attend event to conquer a high-potential visitor base.


The Tourissima Lille tourism and nature activities show: a dynamic and sales-generating event!

For its 38th edition, Tourissima, the Lille show for Tourism and nature activities, welcomes nearly 18,000 visitors on 6,000 m² of exhibition space and 250 exhibitors at the Grand Palais.

Essential for Hauts-de-France travelers, the show continues developing its new axis dedicated to nature activities. Hiking, cycling, outdoor getaways… an offering that invites exploring nearby riches, of France and the world.

Tourism players, the show is an opportunity to meet qualified visitors seeking inspiration for their next vacations. Indeed 88% come to the show with a travel project and 50% book a stay on-site or within 15 days with an average budget of €3,900.

Tourissima in figures:

• 84% of exhibitors are satisfied with the show*

• 82% of exhibitors generate sales after the show*

• 88% of visitors have a vacation project,

• 50% who book a stay on-site or consider it within 15 days

Estimate your participation in the Lille Travel Show

In an era where everything goes digital, nothing replaces face-to-face meetings, exchanges, and personalized advice. Come experience the Salons du Tourisme and join the adventure!


https://dweb.typeform.com/to/ek6VvvLC

• National and regional tourism offices

• Travel agencies and Tour Operators

• Receptive agencies

• Accommodations

• Museums and cultural sites

• Outdoor leisure and activities

• Cruise lines

• Thalassotherapy, thermalism

• Associations, unions, federations

• Press and publishing

• Traveller services and equipment


Contact


LES SALONS DU TOURISME : Un temps fort pour booster votre activité !
For more information, click here / Exhibitor section
[email protected]


Bahia Principe Launches ‘Happiness Sale’ to Boost 2027 Bookings


Bahia Principe Hotels & Resorts relance sa Happiness Sale - Photo : Bahia Principe Hotels & Resorts

Climats du Monde


Bahia Principe Hotels & Resorts unveils a new edition of its Happiness Sale, one of its flagship promotional campaigns of the year.

Available until September 18, 2026 through travel agencies, OTAs, tour operators, and other distribution channels, the promotion aims to encourage travelers to plan ahead for their 2027 vacations.

Bookings placed during the promotional period can cover stays through October 31, 2027.

Depending on the properties and dates chosen, guests can enjoy discounts, a free stay for the first child, and free cancellation terms.

The benefits offered do vary by hotel and travel period.


Escape and Explore for Different Traveler Profiles

With this campaign, Bahia Principe also highlights its two hotel concepts: Bahia Principe Escape and Bahia Principe Explore.

The Escape range includes Adults Only properties, with an offering that focuses particularly on wellness, dining, and entertainment.

On the other hand, Explore targets more toward families and groups, with resorts designed around shared experiences. The group also emphasizes the development of spaces and experiences for families traveling with children.

This segmentation allows Bahia Principe to offer different stay configurations based on traveler profiles and expectations.


Travel Agents Benefit from Triple Points

The Happiness Sale also comes with a dedicated framework for travel professionals.

Members of Bahia Principe Rewards ProAgents, the loyalty program for travel agents, will receive triple points for all bookings made during the campaign period.

Professionals who are not yet enrolled in the program, meanwhile, will receive a 1,000-point welcome upon joining. The accrued points can then be redeemed for various benefits, including stays, spa treatments, dinners, or themed evenings.

For Bahia Principe, the goal is to support sales for the 2027 season while reinforcing the incentive to book through distribution professionals.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
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Wildfires: €30 Million in Loans and €2 Million to Boost Tourism in Landes-Gironde


Incendies : 30 M€ de prêts et 2 M€ pour relancer le tourisme dans les Landes-Gironde - Capture écran

MSC Croisières


Following the wildfires that have severely affected Landes and Gironde, the government and tourism players are mobilizing to restore the attractiveness of the territories and support the professionals affected.

While visiting Nouvelle-Aquitaine, Serge Papin, the Minister Delegate for Tourism, announced several measures aimed at assisting reconstruction and, above all, reviving tourism in the areas hit by the fires.

Among the main measures announced is the creation of a guarantee fund capable of mobilizing up to 30 million euros in loans to support the affected economic actors.

The government also plans a communication plan named “Destination Landes-Gironde,” endowed with 2 million euros. This campaign should help bring back both French and international visitors and support tourist attendance in the two departments.

A dedicated fund is also set to assist the actors impacted in the Bordeaux metropolitan area.


“The resilience of Landes and Gironde is an absolute priority”

Adam Oubuih, directeur général d’Atout France a souligné dans un post LinkedIn : « The resilience of Landes and Gironde is an absolute priority ».

Present alongside Serge Papin and the local actors, Adam Oubouih met with professionals and representatives of the mobilized territories.

From the first days of the fires, the agency indicates having mobilized its international network to disseminate reliable and reassuring information to travelers, the media and professionals.

This communication has been carried out notably in connection with embassies and local partners, with the goal: to prevent images of the fires from leading to a distorted perception of the situation across the entire destination.

« Under the impetus of the Nouvelle-Aquitaine Region, the Regional Tourism Committee of Nouvelle-Aquitaine, and all the actors of the territory, an exceptional mobilization has been launched. Atout France today supports and amplifies it, notably by steering the international rollout of the ‘Destination Landes-Gironde’ campaign, in close cooperation with the Region and the Regional Tourism Committee » adds the communiqué.

Travelodge Partners with DerbySoft to Boost Its Corporate Bookings


DerbySoft et Travelodge s'associent, Depositphotos.com photo by TKKurikawa

Costa Rica


DerbySoft and Travelodge have signed a distribution agreement to directly connect the hotel chain’s inventory to business travel platforms. This technical setup enables travel buyers and companies to view and book Travelodge’s offering directly from their usual management tools.

Nick Jacobs, Travelodge’s head of sales, clarifies the aim of this move: « Partnering with DerbySoft allows us to broaden our direct-distribution strategy through a reliable and scalable platform, helping us reach more corporate travelers while ensuring smooth booking processes. »

The integration relies on DerbySoft’s data-exchange infrastructure to keep rates, visuals, and room descriptions up to date. For Travelodge, the challenge is to simplify access to its properties while preserving control over its direct distribution.


Streamlining Payment Flows and Expansion into the Corporate Sector

The collaboration also incorporates DerbySoft’s payment management and invoice reconciliation features. These tools automate settlement and invoicing processes, reducing the need for manual intervention for travel managers as well as for hotel operations teams.

The key figures of the hotel portfolio involved:

  • More than 630 hotels located in the United Kingdom, the Republic of Ireland, and Spain.
  • Over 47,000 rooms connected via the DerbySoft platform.
  • Two-thirds of the room stock already renovated to the brand’s new aesthetic standards.

Duane Overgaard, General Manager of DerbySoft’s Hospitality division, adds: « DerbySoft’s connectivity solutions help hotel brands expand their reach effectively, while allowing corporate travel agencies to access high-quality content through simplified and reliable channels. »

This initiative also supports Travelodge’s modernization strategy, which continues the rollout of its new dining concept “85 Bar Café” across its key properties.

Raise Awareness, Boost Sales, and Sustain Growth: Three Complementary Levers for Sustainable Tourism Growth [ABO]


Trade marketing, représentation commerciale, partenariats stratégiques : ces trois leviers ne s'opposent pas. Ils répondent à des questions différentes - Photos : WinWin Alliances Consulting et DepositPhotos.com, SergeyNivens

IFTM prenez RDV avec TourMaG


It happens, after a familiarization tour, a trade show, or a B2B campaign, that a question naturally arises in our meetings: “How many sales have we generated?”

The question is legitimate. It, however, deserves to be complemented by others.

Because behind the diversity of our actions – trade marketing, commercial representation, strategic partnerships – there are in fact three professions, three horizons, and three value-creation logics.

Distinguishing them, without pitting them against each other, seems to me a condition for the calm with which we steward our investments.



Three professions that converge without merging

Trade marketing builds brand preference among distribution networks. It is about making a destination, an airline, or a receptive partner known, and embedding in distributors’ minds a durable, fair, and memorable image.

The tools are familiar: webinars, trainings, presence at trade shows, newsletters, familiarization tours, roadshows, educational content. Success is read in awareness, engagement, quality of conversations, and memorability of the offer.

When I support the promotion of a destination on the French market in particular, it is precisely this work that occupies the largest share: to create among travel agents a refined and desirable knowledge of the country, which they can mobilize when the client raises their hand. The sale does not trigger at the moment of the webinar. It germinates.

Commercial representation pursues a different, more immediately transactional goal: to open accounts, negotiate agreements, sign contracts, accompany the first sales.

The tools can resemble one another: a lunch, a meeting at a trade show, but the objectives are different. What I do for one client by working on listing and contracting with agency networks, or what I can deliver for an airline developing its TO portfolio, falls under this logic: to convert existing preference into concrete revenue.

Finally, there is a third level, less visible and yet often decisive: strategic partnerships. Identify the right allies, structure the alliances, build a coherent annual plan, align trade, marketing, and sales around a common vision.

This is the least documented work and, in my view, one of the most decisive. It is what I had the opportunity to build at Worldia, and what my experience with territorial authorities and tourist offices taught me to observe on the institutional side.

These three professions sometimes use the same tools. They do not measure the same effects, do not operate on the same horizons, and do not produce the same proofs of success.


What research reminds us about short and long-term perspectives

This distinction of temporalities is not merely a practitioner’s intuition. It is widely documented by marketing effectiveness research.

Binet and Peter Field, in their landmark study The Long and the Short of It, analyzed nearly a thousand cases spanning thirty years of data.

Their main observation deserves thoughtful reflection: short-term activation tactics yield immediate effects but fade quickly, whereas brand-building investments yield both long-term and short-term effects. The reverse is not true.

That does not mean short-term activation is useless, far from it. It means that the two logics are complementary, and neglecting one or the other weakens overall growth.

Binet and Field propose a now-classic benchmark: roughly 60% of investment toward brand-building and 40% toward activation; a balance to adjust to contexts but whose logic remains universal.

Also read: Why do some tourism brands stay in memory… while others disappear immediately?


A B2B specificity worth keeping in mind

Our sector being predominantly B2B, an additional perspective deserves attention: the 95-5 rule, formulated by the researcher John Dawes.

Companies change supplier or service provider on average once every five years, which means that about 5% of B2B buyers are “in the market” in any given quarter, and 95% are not.

Applied to tourism, a TO product manager, a MICE buyer, a travel agency director does not renew their reference partners each quarter.

When a familiarization tour brings together twenty-five professionals, most are not in an immediate purchasing position, but they may be in eighteen months, in two years, in five years.

Dawes’ teaching is valuable: advertising, or more broadly visibility activity, works mainly by building a mnemonic link for the brand, a link that will activate when the need arises.

It is, I believe, a liberating framework. It allows us to evaluate each action by its real contribution, and not by a calendar that is not the buyer’s.


How to articulate the three levers in practice?


A question, rather than a conclusion

Trade marketing, commercial representation, strategic partnerships: these three levers do not oppose each other. They answer different questions, on different time horizons, and together contribute to the sustainable growth of a tourism brand.

The first builds memory. The second converts opportunity into revenue. The third creates the conditions for this to endure over time.

Perhaps the challenge for our executive committees is not so much choosing between these three levers as orchestrating their complementarity, by equipping themselves to evaluate each according to what it can truly produce.

And you, how do you articulate these three phases in your strategy? I would be curious to read your feedback.


Who is Adeline Musset-Sullivan?


Adeline Musset-Sullivan - Photo : WinWin Alliances Consulting
A tourism professional for nearly 20 years, Adeline Musset-Sullivan has worked in institutional, private, and SEM environments, at the crossroads of business development, strategic partnerships, and institutional relations, driven by a strong belief: well-thought collaborations are today one of the most effective growth levers in the sector.

She is recognized for her expertise in business development and public relations within the tourism sector.

Her professional approach, summed up by her motto “kindness and win-win collaboration,” is widely praised in her field.

Her career has taken her from business travel (AMEX GBT, international accounts) to territorial strategy and international promotion, before joining Worldia, where she built and led the Trade & International Partnerships division.

This trajectory has enabled her to develop a 360-degree view of the challenges facing tour operators, destinations, hoteliers, DMCs, brands, and institutions.

She founded WinWin Alliances Consulting, a firm dedicated to supporting travel players—private as well as institutional—in structuring their partnerships, gaining visibility, reaching the right decision-makers, and turning actions into measurable results (conversion, cash-in, impact).

Her approach is collaborative, pragmatic, and ground-oriented. She also works as a trainer and speaker (ESTHUA, ESCAET, INNTO France), convinced that sharing experience is a key driver to advance the sector.

Also read: Tourism: Adeline Musset-Sullivan launches WinWin Alliances Consulting

LIAT and Air Caraïbes Partner to Boost Caribbean Connectivity


LIAT et Air Caraïbes s’allient pour renforcer la connectivité dans les Caraïbes - Depositphotos.com @mvaligursky

CroisiEurope


LIAT (2020) Limited (Liat Air) and Air Caraïbes have announced the signing of an interline agreement aimed at facilitating passenger travel across the Caribbean and to Europe via Paris-Orly.

This partnership now enables customers of the two carriers to travel with a single ticket and a centralized reservation, by combining the networks of both operators.

The agreement links LIAT Air’s intra-Caribbean network, serving the Eastern Caribbean, Guyana, Jamaica and several other regional destinations from its hub at Antigua’s V.C. Bird International Airport, to Air Caraïbes’ operations based in Guadeloupe and Martinique.

The French carrier also operates long-haul services between the Caribbean and Paris-Orly, thereby paving the way for simplified connections between the region’s different linguistic and economic zones, as well as to the European market.


A Simplified Passenger Experience

Thanks to this interline agreement, travelers will be able to book combined itineraries through travel agencies and global distribution systems.

Baggage will be checked through to the final destination, removing the need for rechecking or carrying multiple tickets during connections.

Among the main benefits announced:

A single ticket covering flights operated by LIAT Air and Air Caraïbes

Baggage checked through to the final destination

Expanded access to a Caribbean network spanning English-, French-, and Dutch-speaking islands

Facilitated connections to Paris-Orly via the Pointe-à-Pitre and Fort-de-France hubs

Integrated booking through distribution channels and travel agencies


A Shared Ambition for a Better-Connected Caribbean

For LIAT (2020) Limited, the agreement marks a significant milestone in advancing regional connectivity. Its chief executive, Hafsah Abdulsalam, emphasizes a development long-awaited by tourism stakeholders and travelers: “By linking our networks with Air Caraïbes, we greatly facilitate travel between the Caribbean’s English-, French-, and Dutch-speaking islands, as well as the connection to Europe via Paris.”

On the side of Air Caraïbes, Chief Commercial Officer Hugues Heddebault highlights the aim of simplifying regional mobility: “A better-connected Caribbean is a more open, more accessible and more dynamic Caribbean.”

The two airlines believe this partnership will strengthen the region’s attractiveness by easing inter-island travel, business trips, and tourist flows. The simplified opening to European markets, via Paris-Orly, should also boost visitor arrivals and the movement of the Caribbean diaspora.

Interline tickets will be available for sale through travel agencies and authorized distribution channels as of the coming into effect date, which will be announced soon.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
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Government Launches Campaign to Boost Low-Carbon Tourism


Le Gouvernement relance la campagne « Marquons les esprits, pas la planète », despositphotos.com

Dream Yacht


Le ministre Serge Papin engage une action de sensibilisation face à l’impact environnemental des déplacements liés aux vacances et aux loisirs des Français.

Alors que le transport représente 69 % de l’empreinte carbone globale du tourisme en France, la majorité de ces émissions découle directement du trajet effectué entre le domicile et le lieu de séjour.

En France, la voiture individuelle reste le mode de transport prédominant pour 79 % des départs en vacances et génère 53 % des émissions de gaz à effet de serre du transport touristique.

À l’inverse, si le transport aérien ne représente que 6 % de l’ensemble des voyages enregistrés, son impact écologique s’avère disproportionné, puisqu’il totalise 44 % des émissions de la filière.

A lire : Gaz à effet de serre : le tourisme doit (vite) agir ou mourir ?

Le ministro du Tourisme vient de lancer une campagne qui doit faire évoluer les comportements individuels en valorisant le voyage en train comme une composante à part entière de l’expérience touristique, tout en incitant à l’usage du vélo, de la marche ou de l’autopartage une fois arrivés à destination.


“Marquons les esprits, pas la planète” : une campagne pour transformer l’imaginaire du voyage

Pour maximiser l’impact de son message auprès du grand public, la DGE s’appuie sur un partenariat avec sept structures spécialisées dans les mobilités alternatives, l’hébergement et les loisirs.

La campagne est ainsi relayée par le réseau coopératif d’autopartage Citiz, la fédération d’hébergement Gîtes de France, ainsi que Lokki Rent, une plateforme dédiée à la location d’équipements sportifs.

Le secteur de l’aventure et des médias thématiques est également mobilisé à travers l’organisateur de courses de plein air La Mad Jacques et le média Mollow, spécialisé dans la décarbonation du voyage.

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Enfin, l’application de guidage pour le vélo et la randonnée La Trace, ainsi que le site d’information Voyagerentrain.fr, complètent ce dispositif pour toucher une large communauté de voyageurs prêts à transformer leurs habitudes de déplacement.

La diffusion des supports de communication sera assurée pendant trois mois.

Ce réseau de diffusion est renforcé par le soutien d’organismes institutionnels et professionnels majeurs, parmi lesquels Atout France, l’ADEME, ADN Tourisme, l’association Acteurs du tourisme durable, le Réseau des Grands Sites de France, la Fédération nationale des Parcs naturels régionaux, ainsi que l’Autorité de régulation professionnelle de la publicité.


Le déploiement de la campagne tout au long de la saison estivale entend ainsi proposer des alternatives concrètes pour concilier découverte des territoires et préservation des écosystèmes.

Assurever Launches Ready2go: A Tool to Boost Last-Minute Sales



Assurever strengthens its support for last-minute sales with Ready2go

Booking patterns are evolving, and tourism professionals observe this daily in the field. In a context marked in recent months by geopolitical uncertainties, notably due to the war in the Middle East, many travelers prefer to wait before confirming their plans.

For travel agencies and tour operators, this will translate into an acceleration of bookings as departures near, with sales concentrated in the final weeks before the trip.


Ready2go, a concrete response to market needs

Listening to its partners and faithful to its commitment to accompany sector evolutions, Assurever launches Ready2go, a solution specifically designed to address the challenges of last-minute bookings.

Designed to support last-minute sales, Ready2go enables travel agencies and tour operators to offer their travelers a more competitive insurance option for bookings made within less than 30 days of departure, while guaranteeing them optimal coverage.

Thanks to its particularly attractive pricing positioning, the offering also represents a genuine commercial lever for distributors, allowing them to strengthen the appeal of their last-minute sales while generating higher margins on these cases.


A more competitive offer without compromises on guarantees

In a context where price remains an important decision criterion for travelers, Assurever enables its partners to offer a particularly attractive solution.

The offer benefits from pricing that can be up to nearly 30% lower than traditional offers, while maintaining an equivalent level of guarantees.

Ready2go includes a comprehensive multi-risk insurance, notably including a cancellation guarantee for all justified reasons, with coverage for epidemics, as well as medical expenses abroad up to €150,000. The cancellation guarantee is offered up to €8,000 per person or €72,000 per event, ceilings tailored to the majority of trips affected by last-minute bookings.


Listening to the field as a driver

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“Our partners have alerted us to the expected rise in departures booked at very short notice. With Ready2go, we provide them with a concrete, competitive, operational solution and a real margin booster to support them in this new market dynamic,” emphasizes Morgane David, Commercial Director.

This new offering illustrates Assurever’s ability to combine adaptability, responsiveness, and closeness with its partners. More than a product launch, Ready2go demonstrates a constant commitment to supporting tourism professionals with concrete solutions designed to meet the realities on the ground.