

![]()
The company, which is marking its 50th anniversary this year, has just inaugurated “Le Trincoeur”, a new bar concept installed aboard its open-top vessel Le Montparnasse.
The innovation rests on a draught-distribution system for beers, cocktails, waters and non-alcoholic beverages. The aim is to eliminate cans and reduce packaging, while simplifying logistics on board.
A 90-kg Saving Over the Season
Iced tea, lemonade or ginger beer are prepared directly on board, with a sugar content advertised as 30% lower than that of traditional sodas.
The company estimates that this setup will save, over a seven-month season, nearly 90 kg of cans and 80 kg of cardboard. The crew should also gain about an hour per day on bar setup and restocking operations.
Vedettes de Paris also highlights a menu favoring French references, in a décor inspired by Parisian bistros. Rolled out experimentally on Le Montparnasse, the concept could subsequently be extended to the entire fleet.
Find our special dossier : River Cruises


Published by Laurent Guéna 
















