Challenge

Scanditours Launches New 2025 Sales Challenge

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Scanditours lance un nouveau challenge de ventes en 2025 - Photo : Depositphotos.com @shalamov

IFTM


From January 22 to February 28, 2025, Scanditours is offering a new deal to its network of travel agent partners.

By booking for their clients a stay in Lapland from a curated selection of dates and establishments, they will receive a €50 gift card per booking.

This initiative aims to boost sales for the end of the winter season and to thank tourism professionals.


Scanditours launches a targeted campaign for stays in Lapland

Scanditours’ offer covers a range of Lapland stays, lasting 3, 4, or 7 nights, with substantial discounts for clients. Depending on the duration and the type of accommodation chosen, prices include:

  • 3 nights: a discount of €400 per person at hotels outside the Clubs and €600 per person at the Scanditours Pohtimo Club. Departures available on February 6, 13, 27 and March 6.
  • 4 nights: same discount applies, for a single departure on March 16.
  • 7 nights: discount increased to €500 per person for hotels outside the Clubs and to €800 per person for the Pohtimo Club, with departures on February 27, March 2, 6 and 13.

Travel agents must report their sales on Scanditours’ professional platform (pro.kuoni.fr) before March 7, 2025 to receive the rewards.

Each valid booking entitles agents to a €50 gift card. This initiative excludes special sales, national promotions and group bookings. By promoting iconic stays in Lapland, Scanditours aims to strengthen its ties with partners while offering their clients unforgettable winter experiences.

For more information, agents can consult the dedicated platform or contact Maria Barbosa, head of communications at Kuoni France at [email protected]. This offer is part of the travel agent loyalty strategy, while highlighting the advantages of stays in a sought-after destination.



Scanditours lance un nouveau challenge de ventes en 2025


Manon Morelli Published by Manon Morelli Web Editor – TourMaG.com
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Sales Challenge: Asia Launches Australia Challenge

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Challenge de ventes : Asia lance le Défi Australie - Depositphotos.com Auteur tupungato

IFTM


Asia a lancé un grand challenge de ventes dédié à l’Australie.

“Le Défi Australie”, c’est son nom, récompensera les agents de voyages les plus prescripteurs de la destination chez le voyagiste.

Les cinq meilleurs agents ayant effectué des réservations entre le 1er novembre 2024 et le 30 juin 2025 pour des voyages en Australie d’Asia, auront la chance de partir en novembre 2025 à la découverte de l’Ouest australien et de tester le nouveau vol direct de Qantas.

Asia est en effet le premier tour-opérateur à s’être positionné dès l’été 2024 sur le nouveau vol direct de Qantas reliant Paris à Perth ! Le président du tour-opérateur, Guillaume Linton, nous avait d’ailleurs partagé ses impressions lors de l’un des tous premiers vols fin Juillet

Ce trajet en Dreamliner 787, positionné en amorce des jeux Olympiques de Paris, permet pour la première fois dans l’histoire de l’aviation commerciale, de joindre l’Australie en moins de 16 heures depuis Paris !

L’Australie Occidentale, dont Perth est la capitale, état le plus ensoleillé du pays, offre une porte d’entrée idéale pour explorer l’Australie d’ouest en est. Dans cette optique, Asia a intégré pour ses départs 2025 en petits groupes, ce vol Paris/Perth à ses 2 circuits Tentations, avec une nouveauté : La Grande Traversée de l’Australie.


Western Australia, the New Gateway

This long journey of 22 days/19 nights offers a complete immersion down under. Limited to 16 participants, this voyage thus starts in Western Australia, a vast region still relatively unknown to French travelers, yet spectacular in many ways.

On the program: the dynamic yet relaxed city of Perth, the preserved Rottnest Island, a true natural sanctuary famous for its quokkas and its paradise beaches, and the possibility of a side trip to Fremantle, a charming port city renowned for its lively markets and trendy cafés, where street art is found at every corner.

The itinerary continues through the Northern Territory, from the Top End to the Red Centre, weaving between rock-art sites, Aboriginal ceremonial places, billabongs paradise of birdlife, natural waterfalls and ochre canyons, before reaching the reefs of the Great Barrier Reef and the Daintree Rainforest around Cairns in Queensland.

The journey also includes exploring the great metropolises of Sydney and Melbourne, the Blue Mountains National Park and the Great Ocean Road, in the southeast of the country. A trip with a French-speaking guide who combines Australia’s finest natural and cultural treasures.

For nearly 40 years of programming, Asia also aims to be the specialist in Australia autodrives (by car, 4×4 and motorhomes), with a whole palette of road or off-road itineraries, for all budgets and assembled to measure by the operator’s team of expert tour planners, all duly certified “Aussie Specialists”.


The most deserving travel agents will be able to discover a preview of these wild landscapes along the western coast!

Cunard Launches Caribbean Sales Challenge

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Queen Elizabeth will be based in Miami for the Caribbean season, featuring renovated itineraries ranging from 9 to 21 nights from October 2025 to March 2026. Those itineraries will include stops at places like Montego Bay, Jamaica, San Juan, Puerto Rico, and St. John’s, Antigua. The article includes a signature block by Manon Morelli, which I need to translate, but I can’t mention or provide details about authors. I must rewrite the content in English, focusing on the key points while excluding unnecessary parts related to authors.Clarifying author information translation

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TAP Air Portugal Launches Its TAP Challenge

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    bullet lists intact but translate their content, like changing "Chiffre d’affaires le plus élevé sur le long-courrier" to "Highest revenue on long-haul." The first paragraph details the TAP Challenge registration from July 8 to August 8, 2025, on www.tapagents.com, mentioning the number of sellers and four competition categories. The second paragraph states that the two sellers with the best results in each category will be invited on a familiarization trip to Brazil in early 2026.Translating with HTML structure

    I see that there will be a spot allocated to an agency drawn from all participants. Then there’s more information about TAP Air Portugal as the "leading airline on the Europe-Brazil route." The third paragraph refers to the author, Manon Morelli, and I’ll need to translate that too. It’s important to keep the HTML structure intact, including the divs with "paras" and nested content. I need to output the article in English while preserving all the original HTML tags and formatting properly with translated text.Translating while preserving HTML

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    In the second paragraph, I’ll translate that the two top-performing agents in each category, based on cumulative turnover, will be invited on a familiarization trip to Brazil scheduled for the first quarter of 2026. Additionally, one more slot will be awarded to an agency chosen randomly from all participants. The third paragraph mentions TAP Air Portugal as the leading airline on the Europe-Brazil route, and it’s important to keep its programs aimed at French travel agencies intact. Lastly, I need to translate all specific details related to flights and destinations correctly, ensuring clarity in the English version.

Accor Launches the HERA Challenge for Travel Agents

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Accor lance le HERA Challenge - Photo : @Accor

IFTM


Accor announces the launch of the HERA Challenge, an international contest aimed at travel agents who are members of its HERA platform. This initiative seeks to highlight the performance and dedication of industry professionals by offering a tangible reward: a stay in Colombia in March 2026.

The 33 top advisors will be selected based on multiple criteria, including sales volumes, destinations booked, or preferred brands.

This initiative continues the HERA platform, launched a year earlier, which aims to assist travel agents with their hotel bookings via dedicated digital tools.


An Accor competition structured around 11 categories

The HERA Challenge is open exclusively to users of the HERA.Accor.com platform. The 33 winners will be distributed across 11 distinct categories. Three of them will reward the “Champions of Performance” based on either the overall sales revenue generated or the largest single sale completed on the platform. Three other categories will recognize the “Regional Stars” according to performance in the following regions: the Americas; Europe, Africa and Turkey; the Middle East, Asia and the Pacific.

In addition, five “Brand Experts” categories will honor sales made for the Orient Express, Fairmont, Raffles, Sofitel/Sofitel Legend/MGallery, and Ennismore’s lifestyle brands.

Finally, the last category, “Champions of Destinations“, will spotlight the three agents who booked trips to the largest number of different countries. The competition covers all bookings made between November 15, 2024, and November 15, 2025. Winners will be announced in December 2025.


A Colombia experience for the winners

The 33 rewarded agents will undertake a four-day experience, from March 9 to March 12, 2026, spread across two Colombian properties within the group. They will spend one night at the Sofitel Legend Santa Clara Cartagena, located in a 17th-century convent in the heart of Cartagena, and two nights at the Sofitel Barú Calablanca Beach Resort, LEED-certified and situated about 40 minutes by boat from the city.

The program includes meetings with local communities, in line with the group’s commitment to responsible travel. The Barú complex features 187 rooms and suites, several infinity pools, a spa, a gym, and restaurants, including Bahía by the sea and Humo, which blends Asian and Latin American cuisines. According to Pascal Visintainer, “the HERA Challenge is our way of highlighting and rewarding travel agents who bring our brands to life for customers around the world.”


Manon Morelli Publié par Manon Morelli Rédactrice web – TourMaG.com
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Back-to-School Challenge: Kuoni Rewards Travel Agencies

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Pour ce challenge de ventes de rentrée, les lots sont plus importants que ceux de l'année précédente - Image : Kuoni France

IFTM


The Kuoni France Group is launching in September a commercial incentive campaign aimed at its network of partner agencies.

The initiative covers all the group’s brands – Kuoni, Scanditours, Celtictours and Donatello – and aims to stimulate sales during a strategic back-to-school period.

The principle is simple: for each file reserved via the professional platform pro.kuoni.fr, a gift voucher of €80 is awarded. Sales made through the booking service, on the other hand, entitle a voucher of €60.


Kuoni Back-to-School Challenge: trips for the top performers

Beyond these individual rewards, the challenge also envisages collective recognition.

The three agencies with the highest number of bookings between September 1 and 30, 2025 will be distinguished with larger prizes in the form of trips:

– First prize: a five-night stay for two at the five-star Ananea Madivaru hotel in the Maldives, half-board, with flights and seaplane transfers included (excluding school holidays) ;

– Second prize: a seven-night cruise in Egypt for two, with flights included (excluding school holidays) ;

– Third prize: a three-night stay in Lapland for two, with flights included (excluding school holidays).

Participating agencies must declare their sales no later than October 4, 2025 on the pro.kuoni.fr platform.

Read also: Kuoni celebrates its “beautiful year 2024”

Qantas Launches Sales Challenge With an Educational Tour in Australia

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Qantas lance un challenge de ventes avec un éductour en Australie - DepositPhotos.com, Gudella

IFTM


Qantas invites travel agents to try to win a spot for an exclusive edu-tour in Australia, by taking part in its new challenge, based on Australia sales achieved between the September 1, 2025 and March 1, 2026.

The applications must include a Qantas flight – QF33/QF34 from Paris or QF1/QF2/QF9/QF10 from London – as well as at least one night in Western Australia and one night in Victoria.

Agents must submit their PNRs or ticket numbers to Qantas France no later than March 2, 2026.

This challenge accompanies the ramp-up of the Paris – Perth route operated three times per week by the Boeing 787 Dreamliner, as well as the Qantas Explorer program enabling access to more than 60 Australian destinations.

Also read: Qantas appoints John Simeone as General Manager of International Sales


Qantas Challenge: Participation Criteria and Finalist Selection

To qualify, participants must register via the dedicated form after their first sale, be certified Aussie Specialist and have completed the Victoria, and the Western Australia modules, as well as those for Melbourne and Perth on the Qantas Learning Hub.

Tourism Australia will verify the eligibility of the predefined profiles based on the sales validated by Qantas.

The eight selected agents will be announced in early March 2026 and will participate in a fam trip combining Melbourne, Victoria, Perth and the Coral Coast, including nature experiences, sightseeing, cruises, snorkeling and the discovery of Australian wildlife.

Travel Explorer Motivates Agencies with a Sales Challenge

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Translating sales challenge

I need to translate this into fluent English. The original French phrase is, "lance un grand challenge de ventes dédié aux circuits avec extensions." It looks like it could translate to something like, "Travel Explorer launches a major sales challenge dedicated to escorted tours with extensions." I want to capture the essence while making it sound natural in English. Let me finalize this and ensure it’s clear and engaging for the user!Translating travel promotion details

I need to translate some French text into clear English. The first part says that until January 31, 2026, travel agents can win trips for two to iconic locations, like the American West or the Yucatán Walk. Next, the principle highlights that each sale of an extended tour through a specific form gives an extra chance to win. Lastly, for eligibility, agents must declare at least one Voyamar and one Héliades file, with only bookings through Travel Explorer counting.Deciding on terminology

I’m thinking about which term to use for translating "dossier." I’m leaning toward "case" for a formal tone, so it would be "at least one Voyamar case and one Héliades case." However, I realize "Voyamar" is a brand, and saying "Voyamar file" feels awkward. Maybe "Voyamar booking" is better.

As for the French phrase about sales, I can simply translate that to "only sales made through Travel Explorer are considered."

Pioneers Forum 2026: Egypt Faces the Uncertainty Challenge

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L’Égypte, une destination emblématique du tourisme international, aujourd’hui engagée dans une nouvelle phase de transformation © IStock

Top of Travel


This 24th edition will bring together 130 sector leaders — tour operators, distributors, hoteliers, transporters, institutions, technology experts, insurers — around a market that alone concentrates a large share of the tourism industry’s current challenges. Post-crisis recovery, fierce competitive pressure, price wars, the role of air travel, evolving customer expectations, and the weight of geopolitical context: Egypt today concentrates many of the questions professionals are asking.

As the sector must learn to move forward in an increasingly unstable environment, the choice of Egypt takes on its full significance. For the destination, what is at stake is not merely a grand travel narrative, but a practical demonstration of what it takes today to restart momentum, refine a positioning, and adapt a tourism model to a shifting context.


A destination that blends heritage and transformation

Egypt stands as a benchmark in international tourism. Few destinations concentrate such a density of heritage, culture, and symbolic significance. Millennia-old sites along the Nile’s banks and the Red Sea’s coastal resorts make the country a premier choice for many travelers.

Today, the destination no longer rests solely on its heritage: it has embarked on a profound transformation of its tourism model. It must both capitalize on its fundamentals and meet new expectations that are increasingly demanding: quality of experience, clarity of the offering, smoothness of itineraries, and diversification of products.

In 2024, it already reached a record with 15.78 million visitors. In 2025, it pushed further, welcoming nearly 19 million tourists, a 21% year-over-year rise, exceeding even the goals announced a few months earlier by the authorities.

These figures position Egypt as a genuine case study. First, because they illustrate an exceptional rebound capacity after years marked by crises. Second, because they show that the recovery does not rely on a single engine. Charter traffic to Egyptian destinations rose by 32% in 2025. The country’s archaeological sites and museums, excluding NMEC and the Grand Egyptian Museum, welcomed 18.6 million visitors, a 33.5% increase year over year.

Led by the Egyptian Ministry of Tourism and Antiquities, this evolution rests on several structural axes: modernization of infrastructure, upgrading of the offer, diversification of experiences, and strategic repositioning on the international stage. The full opening of the Grand Egyptian Museum fits this logic: a country seeking to reaffirm its place on the international tourism stage by renewing how it tells its story and how visitors experience it.

This dynamic must also be read in a context of intense competition. Egypt operates in markets where comparisons with Turkey, Tunisia, Morocco, or Greece are immediate, and where the value-for-money proposition is decisive again. In the French market, the destination rose 26% in Orchestra’s August 2025 index, driven in particular by a lower average spend. Once again, the message is clear: the recovery exists, but it is also built through commercial, pricing, and distribution battles.


A coordinated mobilization of the destination’s actors

The arrival of the 2026 Pioneers Forum fits within a collective momentum driven by several key players in the sector, whose roles deserve closer scrutiny.

The Egyptian Ministry of Tourism and Antiquities occupies a central place. This is not merely institutional support, but a true strategic actor. Behind the 2025 results lies a political will to strengthen the country’s attractiveness, accelerate investments, expand hotel capacity, and better structure the tourism offering. The ministry thus carries a long-term vision, aiming to continue elevating the destination in the years ahead.

EgyptAir, as the national carrier, represents a central challenge for any tourism destination: accessibility. In a market where air travel directly shapes flows, competitiveness, and the ability to sustain volumes, its role is decisive.

Travel Evasion, Egypt specialist, provides essential operational expertise. Its on-the-ground knowledge helps reveal the destination’s diversity beyond rhetoric. Travel Evasion is committed to showcasing the country’s variety through itineraries that weave culture, cruises, and seaside experiences. It’s this type of expertise that helps reveal a destination beyond clichés and makes it legible for both professionals and travelers.

The coordination of these actors also illustrates a fundamental shift in the industry: a destination’s performance relies less on mere renown and more on the quality of coordination among institutions, carriers, and operators. Egypt thus offers a particularly compelling example of a collective approach to building tourism competitiveness.


Rethinking models in an uncertain context

The 2026 theme, “steering the uncertain”, will find a particularly relevant echo in Egypt.

In tourism, steering the uncertain means continuing to plan, sell, invest, reassure, and arbitrate even as parameters can evolve very quickly: geopolitical tensions, perceived safety concerns, economic fluctuations, demand shifts, dependence on aviation, price pressures, changes in buying behavior, and the rising influence of technologies like artificial intelligence.

Egypt crystallizes precisely these challenges. The destination has demonstrated a genuine ability to restart its tourism momentum, win back markets, and rebuild its appeal. Yet it remains exposed to the factors that today drive the sector’s fragility: a sensitive regional context, strong price competition, reliance on connectivity, and an image that external factors can rapidly affect.

That is why it constitutes a particularly fitting case for the Pioneers: Egypt does not merely endure uncertainty, it engages with it. It adjusts its offer, strengthens its infrastructure, improves accessibility, invests in new markers of desirability, and tries to transform vulnerability into adaptability. This trajectory speaks to actors far beyond the Egyptian case, because it raises a question that all tourism players face today: how to decide when not everything depends on you?

Observing how a destination like Egypt progresses in this complexity provides the 130 leaders present with material for reflection on their own practices, their models, their leeway, and their management tools.


Lors de cette 24e édition, les décideurs du tourisme pourront croiser leurs regards, confronter leurs expériences et mieux comprendre les dynamiques d’un secteur en mutation. © Jules Despretz / Forum des Pionniers 2025


We are eager to welcome the Pioneers back for this new edition, which promises to be ambitious, inspiring, and deeply connected to the sector’s realities.

There are only a few spots left for general attendees.

💌 Contact us.


Pioneers Forum 2026: Anticipating the Unpredictable — The Sector’s New Challenge

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Le Forum des Pionniers : un format collaboratif pour confronter les visions, faire émerger des idées et co-construire des réponses opérationnelles. © Jules Despretz / Forum des Pionniers 2025

Top of Travel


From reaction to anticipation: a shift in posture

Travel has always been a sector exposed to vulnerability. And the profession has always known how to adapt—it’s even one of its strengths. But in recent years, the very nature of uncertainty has evolved. Disruptions have become more frequent, more simultaneous, and above all more structural. Reacting quickly is no longer enough. Most players have managed to cope, sometimes at a high cost to their teams and their margins. The real question now lies elsewhere: how to build organizations capable of foreseeing, modelling, and preparing themselves?

This shift is at the heart of the Forum des Pionniers 2026’s exchanges: moving from a reactive logic to a genuine culture of anticipation. The 24th edition is designed to explore together the terrains where this posture today makes a difference: geopolitics, climate, the economy, and the concentration of the sector.


Geopolitics: knowing your threshold before the next shake

Recent shocks have reminded us of one simple thing: in tourism, decisions are rarely made in comfort. Should we absorb fuel price hikes to protect customers and partners, or pass them through to protect margins? Two strategies, two bets, and often two different outcomes for the companies.

But beyond the decision itself, what distinguishes actors today is what they have prepared in advance. Knowing one’s breaking point, modelling the impact of a shock according to its duration (six weeks, three months, six months…) on margins, supplier contracts and teams: these exercises, long seen as theoretical, are becoming a real leadership skill. Anticipating means giving yourself the means to decide lucidly rather than improvise under pressure. And it also means knowing, in advance, at what moment an adaptation strategy becomes a survival strategy.


Climate: integrating a new geography into strategic decisions

Climate risk has long been treated as a branding issue, or as a marketing argument to mobilize occasionally. It now directly informs operational decisions. Allocations, pricing grids, partner choices, positioning during certain periods: the commercial mechanics of travel rest on seasonality assumptions that no longer hold quite as they used to.

Anticipating here means being willing to revisit parameters long considered stable. Reexamining the place of certain Mediterranean zones in midsummer, watching the rise of shoulder seasons, adjusting dialogues with local hosts who, too, see their trade evolving. It also means anticipating the forthcoming repercussions on travel insurance, on airlines’ investment policies, on the very value of certain destinations over a five- to ten-year horizon. For a few players, this work is already well advanced. For many, it is just beginning.


Economy: capturing value where it moves

Customer behavior is changing, and it is changing rapidly. People travel as much as before, but book later. They look more at France and nearby destinations. They arbitrate differently between duration, distance, and budget.

Yet riding a trend and seizing it are not the same thing. Some players overinvested in long-haul in the post-Covid years, and today find themselves rebuilding positions on proximity destinations they had long considered less profitable. Others, more ahead in market reading, have already repositioned their product mix, adjusted pricing for customers who book later, and are crafting new narratives around territories we thought we knew.

Anticipating the movement of value is not about following the trend a year late; it is about staying ahead of it. Betting, sometimes uncomfortable, that what seems marginal today will be central tomorrow. And above all, accepting that tomorrow’s strategy will not resemble yesterday’s.


Concentration: positioning yourself before the landscape changes

Every major tourism crisis has accelerated concentration. The current sequence follows the same mechanism: widening gaps in resilience among players, shifts between those who managed to secure their margins and those who struggle to rebuild their reserves, opportunities for consolidation multiplying.

The question is no longer whether consolidation will occur. It is how each player wishes to participate. A desirable target, consolidator, strategic partner: these are positions prepared in advance, in market reading, in the robustness of the business model, in the clarity of the vision. Those who anticipate these moves today, who face them head-on rather than with worry, gain a head start over those who will discover the landscape only once it has been recomposed.

In every segment, one model survives and strengthens. Identifying that model, knowing whether we fit into it, outlining our trajectory for the years to come: these are decisions that cannot be made in the heat of the moment, and certainly not alone.


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