IFTM

IFTM Special: Discover TourMaG’s New 2026 Magazine

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Dans cette nouvelle édition du magazine de TourMaG, la rédaction a concocté un dossier phare consacré au personal branding © TourMaG, Raf et IA

CroisiEurope


It is now an essential passage. Social networks have entered our lives for better, as well as for worse. We chose to view the glass as half full rather than half empty.

In the travel sector—as in many other sectors—influencers have come to shake up the codes: marketing, communication, sales, but also information.

If Facebook, Instagram, or LinkedIn are powerful levers, you still need to cut through the noise and reach your audience. So, how do you stand out?

In this new edition of TourMag magazine, the editors have put together a flagship dossier dedicated to personal branding.


Because today, branding alone no longer makes the difference. Whether in B2C or B2B, the online audience also selects a person, an expertise, a voice. Each individual already has a professional identity. The key is knowing how to embody it, make it visible, and build a trust-based relationship.

Through testimonials, advice, and experiential feedback, this dossier explores the levers of personal branding: how to speak up without turning into an influencer, how to turn on-the-ground experience into compelling content, how to use AI without losing your authenticity, and also how to turn this visibility into a true commercial and HR asset.

In parallel, and on a completely different note, two other markets deserve our full attention. The river cruise is experiencing a genuine revival, driven by desires for slow tourism, immersion, and experiences on a human scale. It’s a universe far broader than the simple cruise with accommodation, and we invite you to rediscover it.

Finally, our feature on vacation clubs analyzes a battle that has become strategic for tour operators: access to hotel inventory, particularly in the Mediterranean basin, in a market where French and international competition is intensifying.

Not to mention Australia, unique destinations, interviews and all our inspirations to accompany your reflection and nourish your projects.

Enjoy reading and have a great show!


Browse the 2026 Magazine

DTravel Returns to IFTM Top Resa: Portugal Heads Back to Paris

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© Dtravel

Climats du Monde


A destination is never merely a brochure

For Dtravel DMC, taking part in IFTM Top Resa is not about simply presenting standardized circuits or pre-printed brochures. The inbound agency is reinventing its role by focusing above all on active listening, exemplary responsiveness, and genuine tailor-made engineering. From the sun-kissed softness of the Algarve to the wild, volcanic landscapes of the Azores, through the preserved charm of Madeira or the cultural vitality of Lisbon and Porto, DTravel masters the diversity of Portuguese territories in their most authentic form.

This intimate knowledge of the terrain also extends to cultural Spain, enabling the agency to design fluid cross-border combinations and original thematic itineraries. Whether focused on architectural heritage, Iberian gastronomy, wine, or nature, DTravel champions high-value experiences. The agency favors private openings of historic monuments, workshops with passionate artisans, exclusive access, and a carefully curated selection of intimate, charming accommodations.

Whether meeting the requirements of high-end FIT stays, exceptional journeys, or regionally themed itineraries for groups, the agency tunes every detail with the precision of a master craftsman. The objective is clear: to go beyond mere logistical service and offer a memorable immersion. As the management team notes: “Knowing the Iberian Peninsula well does not merely mean knowing where to take a traveler, but understanding which facet of the destination will resonate best with their expectations and emotions.” It is this artisanal and personalized approach to travel that DTravel brings to share this year with all tourism professionals in Paris.



© Shutterstock


Five Audiences. One Obsession: Creating Meaning.

A high-end FIT does not necessarily seek the same emotion as a cultural group.

A student does not discover a destination with the same eyes as a seasoned traveler.

And a management committee does not expect an incentive to resemble a simple organized trip.

That is why DTravel develops its expertise across several worlds: FIT, groups, culture, students and MICE.

Different worlds, but one same demand: to understand what the journey should provoke.

For school and university groups, for instance, Portugal and Spain become true learning grounds.

Why simply observe when you can experience?

Hikes, historical visits, urban rallies, pottery workshops, traditional crafts, or local cuisine: DTravel favors an active pedagogy designed to engage young travelers rather than leave them as spectators.

The objective is to find the right balance between discovery, cohesion, autonomy and safety, while respecting the budgetary and organizational constraints of the institutions.

For school and university groups, DTravel rejects contemplative tourism. The agency favors a lively educational approach. To captivate young travelers, the agency emphasizes direct experimentation and immersion in favor of concrete and varied on-site activities. The programs include hiking, historical visits, and interactive urban rallies.

Students also participate in crafts workshops, traditional pottery, or local cooking, fostering direct contact with locals. This dynamic teaching method guarantees an ideal balance between cultural discovery, teamwork, and enhanced safety, all structured to rigorously adapt to the budgetary constraints of educational institutions.


MICE & Corporate: Tailor-made Solutions

The Meetings & Incentives by DTravel division offers comprehensive know-how to meet the needs of corporations and event agencies. Green seminars focused on rejuvenation, VIP-stimulation stays, product launches, or large-scale conventions: DTravel designs turnkey, creative, and impeccably executed setups.

The agency selects exceptional venues, from charming private accommodations to bold contemporary spaces, while orchestrating original team-building activities (treasure hunts in vintage vehicles, coastal regattas, private dinners in historic monuments). With a dedicated 100% French-speaking team and on-the-ground operational presence, DTravel ensures smooth logistics and absolute peace of mind, from the initial sketch to participants’ departure.


© Dtravel


The Mystery of Stand W071: A Surprise to Discover On-site

This year, DTravel DMC is paying particular attention to visitors who push open the door of its space at Hall 1. To mark this 2026 edition, the team is planning a secret exclusive surprise for all professionals who will stop by its stand. A hint? It is an extension of what the agency achieves on a daily basis: creating an authentic link with the destination and waking up curiosity.



IFTM 2026: Highlights from the Final Day

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After three days of meetings, conferences, and announcements, IFTM Top Resa closed its doors this Thursday, September 17, marking the end of its 48th edition at Paris Porte de Versailles.

The final day, quieter in terms of announcements, allowed professionals to continue their meetings and to discover the different spaces of the show, notably the Tech Zone and the second edition of the area dedicated to Sustainable Destinations, which once again attracted visitors.

A few hours before closing, Marie Allantaz, editorial director and head of strategic management at IFTM, returned to the early lessons of this edition.

She particularly highlights the momentum of the show and the mobilization of professionals, after three days devoted to the issues and transformations of the tourism sector.

Marie Allantaz revisits this assessment in our JT video.


Mexico to be the featured country in 2027

After Uzbekistan in 2026, IFTM also revealed the destination that will be highlighted at its next edition: Mexico.

The announcement comes as 2027 marks the bicentennial of diplomatic relations between France and Mexico.

The destination aims to take advantage of this spotlight to strengthen its relations with French and European professionals.

The next edition of IFTM will take place from 5 to 7 October 2027, at Paris Porte de Versailles.


Final curtain for the 48th edition

The afternoon was marked by the finals of the Travel Agents Cup Junior and the Travel Agents Cup.

Among students, Axelle Garcia (ISTHIA Toulouse) wins the ninth edition of the Junior, ahead of Julien Gleizes (IFC Montpellier) and Thalia Renoud (ISTHIA Toulouse), while Isaline Monnier (IMS Nantes) takes the Audience Favorite Award.

Among professionals, Amandine Mottola (Bleu Voyages Mougins) is crowned “Best Travel Agent in France 2026,” ahead of Rémi Roussel (Voyages Couture Marseille) and Vincent Signoret (Verdié Voyages Pau). The Audience Favorite Award goes to Gabin Blin-Le Tanter (Carrefour Voyages Angers Grand Maine).

After three days of meetings, conferences and announcements, IFTM Top Resa thus closes its 48th edition with the traditional evening IFTM x TourMaG, before meeting professionals again in 2027.



Amelia Brille Published by Amelia Brille TourMaG.com Editor
See all articles by Amelia Brille

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Mexico Named Guest Country of Honor at IFTM 2027

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Le Mexique sera le pays à l'honneur de l'édition 2027 d'IFTM - Photo : AB

Climats du Monde


After Uzbekistan, it will be **Mexico to be the guest country of the upcoming IFTM 2027 fair.**

The announcement was made this Thursday, September 17, 2026, just hours before closing, by Nathalie Desplas, Deputy Minister of Tourism of Mexico, and Miguel Eduardo Rea Falcon, Chargé d’affaires at the Mexican Embassy in France, on behalf of Josefina Rodríguez Zamora, Secretary of Tourism of the Mexican government.

It comes on the occasion of the bicentennial of diplomatic relations between Mexico and France, marked throughout the year by a series of cultural, economic and tourist events.

The day before, by the way, the evening “Mexico is trendy” gathered 150 guests — tour operators, travel agents, journalists and dignitaries — in the Gustave Eiffel hall, on the first floor of the Eiffel Tower.

Guanajuato, Michoacán, Nayarit, Jalisco and Quintana Roo presented their offerings, alongside an exhibition dedicated to the destination and an artistic program. This format foreshadows the meetings that will accompany the country’s highlight in 2027.


Show Paris the Full Diversity of Mexico

It should be noted that in 2025, France was the seventh outbound market for Mexico and the third in Europe, behind the United Kingdom and Spain, with nearly 292,000 French tourists arriving by air, accounting for 1.3% of international arrivals.

The momentum continues in 2026: in the first quarter, the country welcomed nearly 95,000 French travelers, up 2.5% year-on-year.

“Being the country of honor represents an opportunity to show Paris the full diversity of our country. We want to leverage this platform to bring our destinations closer to the European market and reveal to the public our culture, our gastronomy and the traditions that make Mexico a unique destination,” said Nathalie Desplas, Deputy Minister of Tourism of Mexico.

Already, during the 2026 edition of IFTM, Mexico was represented by a 280 m² pavilion bringing together co-exhibitors such as Baja California Sur-Los Cabos, Guanajuato, Michoacán, Puebla, Quintana Roo, Playa del Carmen and the Tren Maya, as well as hoteliers, receptive operators, carriers and car rental firms.

For three days, the delegation conducted numerous meetings with various tourism stakeholders, airlines, tour operators and travel agencies to strengthen its relations and air connectivity with France and Europe.

“Hosting Mexico as the guest country in 2027 extends what lies at the heart of IFTM: to offer destinations a space to express their singularity and to build lasting relationships with French professionals. The diversity of Mexican territories, the richness of their heritage and gastronomy provide a valuable source of inspiration for our visitors and a real lever for development for distribution,” added Marie Allantaz, editorial director and strategic planning at IFTM.

The 49th edition of IFTM will be held from Tuesday, October 5 to Thursday, October 7, 2027, Pavilion 1, Porte de Versailles.

IFTM Review: Despite the Context, Momentum Is Regaining

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Marie Allantaz (IFTM) : malgré le contexte, "nous sentons qu’une dynamique reprend" - Photo CE

Climats du Monde


The 2026 edition of IFTM Top Resa closes with a broadly positive impression among the exhibitors present.

“Despite a challenging environment, we felt that professionals were happy to come together and genuinely eager to move forward. It is truly gratifying. We sense that momentum is rebuilding, which is very positive.

From day one, we felt we were on the right track. And yesterday (Wednesday, editor’s note), we had a record day“, the remarks of Marie Allantaz, head of strategy at IFTM, while not disclosing any figures.


“The aim of IFTM is above all to rebuild the bond with our partners”

“We had a wonderful opening, with the chance to host Minister Serge Papin, who was able to meet representatives from more than ten countries.

These meetings were highly appreciated by the foreign ministers. This also underlines France’s objective to set itself as a reference and to fully play its role on the international tourism stage“, adds the organizer.

For Frédéric Pilloud, the digital director of Digitrips whose stand was situated on a main aisle, the contract is fulfilled: “We had very packed appointment schedules over two days and a half.

The aim of IFTM is above all to rebuild ties with our partners, but also to meet a few new prospects.

In the French market, we already know many people, so the objective is mainly to consolidate these relationships and prepare for 2027.”


Strong visitor turnout at the TO village


L'affluence était au rendez-vous mardi et mercredi. Jeudi, la 3e journée a été plus calme - Photo RP

On the TO operators village, the Quartier Libre teams also report a positive assessment: “From the first day, we had very good contacts. People who knew us but who had never worked with us before came by, as did major clients.

We met both prospects and our clients, including Belgians. On the other hand, the last day was much calmer: today there is hardly anyone and the number of meetings is noticeably lower,” testifies Stéphane Dossetto, commercial director of the specialist in guided and self-guided tours.

The same tune from Parfums du Monde: “The first two days were truly intense. We had quite a few meetings, with many regular clients but also some prospects.

For us, the goal of IFTM is first to reconnect with our partners and our clients, even when they come from far away, but also to develop new contacts,” adds Michel Jean-Richard, founder-director.

“An excellent edition” continues Stéphane Grillon, sales director at Ponant. “We prepared the show thoroughly in advance and all our appointments were scheduled. The format, with a table in the shared space on the TO village, allows us to step out of the booth and engage in much more operational exchanges rather than just making contact.

I am delighted with this edition, which allowed us to set numerous milestones for 2027. Attendance was excellent on Tuesday and Wednesday, even if, as many noted, Thursday was noticeably calmer from the morning.”


France as a destination in focus

On the France pavilion, Corinne Giorgiutti, director of Hôtels Circuits France, is also pleased: “We were happy with the first day, which was more dynamic than usual.

The second day was closer to what we know. This third day is quite calm from the morning. The show is an opportunity to meet our clients, especially the coach tour operators.”

Jean-Vincent Petit, head of Ty-Win, is also fully satisfied with this edition. He attended the show two years ago and felt a renewed interest particularly from French receptive operators: “Our platform enables French receptives to sell their packaged tourism offers in B2B. We had an enormous amount of contacts.”

On Destination France, Marie Allantaz especially highlights the success of micro-training sessions and workshops. “It was full“, she asserts.

The signing of the agreement between Entreprises du Voyage and Atout France also drew a crowd. For Marie Allantaz, these signals show that there is “a fertile ground for Destination France to unfold even more significantly in the coming years“.


A third day that struggled to draw in visitors

Based in Tech Zone, Fabrice Mundina, co-founder of MB3M, offers a slightly more nuanced assessment: “Tuesday was a big day, but Wednesday was a bit quieter than usual, and the last day even more so. For us, the main objective of IFTM remains meeting our clients. We don’t have salespeople on the road, so this is our annual appointment.

The topic of electronic invoicing also brought us more prospects than usual. The show remains high-quality; we must be present, even though we wish the Tech Zone were set up more centrally in the show.”

Conversely, Jérôme Pouil, CEO of Itinerea Group (formerly Calafell Evasion) shares the same sentiment: “There may be slightly fewer people than in certain years, but the quality of the contacts is right on target.

We had new visits and, above all, new clients, which was one of our objectives. Our regular clients and partners also showed up. Overall we are satisfied.”


The next edition will take place from October 5 to 7, 2027


IFTM 2026: MTS Globe to Meet French Tourism Professionals

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A Clear Development Strategy in France

Stand MTS Globe IFTM 2025 © MTS Globe

Hurtigruten



Participation in IFTM Top Resa 2026 will mark MTS Globe’s third consecutive year at this essential event.

A strong signal that demonstrates the group’s commitment to continuing its development in France and to strengthening its relationships with market players.


On the stand S018, visitors will have the opportunity to chat with teams representing a broad range of destinations, including Spain, Portugal, Greece, Tunisia, Cyprus, Italy, Egypt and Turkey.

The Group, Commercial and IT services (Axis Data) will also be represented.

Also note: MTS Globe Malta / Robert Arrigo will have its own exhibition space (stand T018), adjacent to the first.


L'équipe MTS Globe à l'IFTM 2025 © MTSGlobe


Local Expertise at the Heart of the Value Proposition

One of MTS Globe’s major strengths lies in having its teams present directly in the destinations it serves. This local presence is a genuine differentiator.

Thanks to their in-depth on-the-ground knowledge, local teams can accompany partners throughout their clients’ stays, delivering rapid and tailored responses when needed.

This model also enables MTS Globe to develop close relationships with hoteliers and local providers, thereby facilitating access to competitive rates and tailor-made offers.


IFTM Top Resa: A Key Moment to Create Opportunities

The show provides a privileged moment to meet directly with the teams from MTS Globe’s various destinations, to deepen existing partnerships and to identify new opportunities for collaboration.

Appointments can be organized via the official EveryWhere platform, accessible on the show’s site after obtaining a badge, or directly with the MTS Globe teams (commercial contact below).

In parallel, MTS Globe will host a convivial moment at its stand with a champagne cocktail on the first day of the show. An ideal opportunity to meet the teams, chat in an informal setting, and learn more about one of the market’s leading international DMCs.


Contact MTS Globe


IFTM 2026 : MTS Globe donne rendez-vous aux professionnels du tourisme français
Ricardo Zotti Emilie Moser
Key Account Manager French Market
[email protected]
MTS OTS | OTS Globe
>> MTS Globe in the DESTIMAG Directory

Jans Tours Invites Travel Professionals to IFTM 2026 to Shape Tomorrow’s Travel Across Four Destinations

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© Jans Tours

Hurtigruten


IFTM: three days to reconnect and prepare for 2027

A few weeks ahead of IFTM Top Resa, Jans Tours is gearing up to reconnect with its partners and tourism professionals for three days of meetings and exchanges.

For the receptive side, the trade show provides a privileged moment to take time to discuss upcoming projects, present new offerings, and share the latest inspirations from local teams.

As journeys for 2027 are already being planned, traveler expectations are evolving too: more personalization, new experiences, itineraries that depart from the classics, lesser-known addresses, and programs tailored to specific clienteles — topics that can be discussed directly with Jans Tours teams.

The objective is simple: to engage with professionals, understand their needs and collaboratively build the upcoming journeys for their clients.


Four destinations, four ways of traveling

This year, Jans Tours arrives at IFTM with four destinations to present to industry professionals: Indonesia, the Philippines, Malaysia, and Switzerland.

Four distinct realms, but a single approach: a strong local presence and teams that know their destinations from the inside out.

Indonesia remains at the heart of Jans Tours’ DNA. Bali, Java, Lombok, Sumatra, Komodo—these regions enable the creation of very diverse journeys, from a first-time visit to Indonesia to more hidden itineraries and tailored experiences.

In the Philippines, the team also guides professionals in building programs that blend islands, beaches, nature, encounters, and local experiences. A destination still full of opportunities to move beyond the most classical itineraries.

Malaysia continues to grow within the group. With its office in Kuala Lumpur, Jans Tours can rely on a locally based team to design programs aligned with travelers’ expectations and the needs of professionals.

And then, there is Switzerland.


A new destination joins the Jans Tours family

It’s one of the major novelties of this 2026 edition: Jans Tours expands its playing field with the opening of its office in Switzerland.

After Indonesia, the Philippines, and Malaysia, this new presence marks another milestone in the group’s development.

Jans Tours Switzerland is now fully operational on the ground and completes Jans Tours’ international network.

The destination opens up new possibilities for professionals: individual trips, group departures, incentives, premium stays, or tailor-made itineraries can be crafted around Switzerland’s diverse landscapes and experiences.

From the Alps to the lakes, cities to villages, gastronomy to scenic railway experiences, Switzerland offers a particularly rich playground for designing bespoke programs.

And above all, as with its Asian destinations, Jans Tours relies on local knowledge and close relationships with professionals.

So, even if the Jans Tours stand is located in the Asia space, Swiss projects are, of course, welcome!


© Getty Images Pro


An international team gathered in Paris

For this edition of IFTM, several Jans Tours team members will travel to Paris.

Anthony, Audrey, Eva and Lucie from the France office will be on hand to welcome professionals and discuss their projects.

Also present will be Geoffrey, Rudi and Benjamin, directly from the Indonesia office, as well as Sylvain, representing the Malaysia office.

An international team that will allow visitors to meet both their usual contacts in France and the teams based directly at the destinations.

Because this is also Jans Tours’ hallmark: behind every program there are local teams who know the ground realities, partners, new offerings, and experiences truly worth presenting to travelers. There is also a France-based office, with dedicated contacts, enabling French-language exchanges and close, on-site support, without time-zone constraints.

IFTM will thus be an opportunity to (re)put faces to these teams, and to take time to discuss beyond emails and quote requests.


Malaysia featured at a second pavilion

Jans Tours will also be present at the pavilion of the Malaysia Tourism Promotion Board, stand A014.

A complementary presence that will allow professionals to come and discuss the destination, its novelties, and programming possibilities.

Malaysia indeed offers numerous options for building journeys that combine major highlights with more intimate experiences. With its local team based in Kuala Lumpur, Jans Tours continues developing this destination with agencies and tour operators.

Professionals will therefore be able to find Jans Tours at two different spots in the show, depending on their needs and projects.


© Pexels


Meetings from September 15 to 17 in Paris



Jans Tours donne rendez-vous aux professionnels à l’IFTM 2026 pour préparer les voyages de demain autour de 4 destinations

Audrey Marc

Deputy Director, France

+ 33 6 70 54 20 63

+ 33 1 61 30 30 06

[email protected]

jans.tours

>> JANS TOURS in the DESTIMAG Directory


IFTM 2026: Tech Zone Unveils Its Immersive Space

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L’Espace Immersif de la Tech Zone proposera 11 expériences autour de l’IA et des technologies immersives à IFTM 2026 - Visuel : IFTM

Hurtigruten


The Immersive Space of the Tech Zone returns to IFTM 2026 with a program featuring 11 experiences dedicated to new technologies.

Located at Stand A075 and led by Travel Tech Factory and KaviAR Tech, this space aims to demonstrate in a concrete way how AI and immersive technologies can transform reception, guidance, destination discovery or even the planning of a trip.

Among the experiences offered, visitors will notably be able to create a postcard using AI, test virtual agents capable of exchanging in more than 50 languages, or discover an immersive 3D and 360° travel agency.

Other devices will enable attendees to experience mixed reality, to virtually visit destinations, or to exchange live with a professional located at the other end of the world.

The Immersive Space will also offer virtual reality headsets, an augmented reality exhibition, and solutions blending technology with artistic creation.


AI-Focused Training Sessions

In parallel, free 20-minute micro-trainings will be offered over the three days of the show by KaviAR Academy and 360 Sharing. They will cover, among other topics, yield management, customer relations, management and the everyday uses of AI in daily life.

The Immersive Space will also host a presentation dedicated to Rambouillet Tourist Office, which is deploying an embodied agent across its territory.

Marie Allantaz (IFTM): All Systems Go for the 2026 Edition

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Marie Allantaz : "Le contexte international est évidemment quelque chose que nous observons de très près. Malgré les turbulences géopolitiques, nous enregistrons un engagement exposant plus précoce que jamais. " - Photo Crédit Maya Angelsen

TAP Air Portugal


TourMaG : How does this 2026 edition, themed “The Value of Travel,” present itself?

Marie Allantaz All systems are green for this 2026 edition. We are aiming for an overall increase of 10 to 15%, returning to 2019 levels. We expect 1,700 brands, including about ten new destinations, and 30 Ministers as well as 25 Ambassadors.

We have observed that exhibitors and visitors have engaged earlier than in previous years. We are experiencing a very encouraging dynamic for Destination France, along with notable growth in the Africa and Europe zones, and the edition is shaping up to be a record for the Business Club. We are also welcoming a new official partner, Revolut Business, joining the venture for this edition.

TourMaG : What new formats will be proposed this year?

Marie Allantaz  : This year we have worked to concretely enrich the salon experience, with several innovations. The most significant concerns the Business Club, with for the first time a matchmaking program built in partnership with the AFTM, GBTA, EPSA, EDV, 1001 Salles and APECA, to offer pre-qualified 1:1 meetings between exhibitors and corporate buyers.

On Thursday, September 17 from 8:30 a.m., travel managers and MICE buyers will be able to undertake 5 to 6 one-on-one interviews of 15 to 20 minutes. Appointments must be booked in advance and accepted by both parties via the Everywhere platform.

At the Village des Initiatives Durables by mN’O, we reinforce the Stand-Up for the Planet, which will be relayed more broadly on social networks, and launch live-recorded podcasts in partnership with (X)périentiel, broadcast subsequently on streaming platforms to amplify the reach of these exchanges: one focusing on Destination France to offer a new lens on the hexagonal offer, the other starting from the Village des Initiatives Durables by mN’O, enabling engagement beyond the Village walls with exhibitors who also have concrete elements to share on this topic.


TourMaG  : And what about the recurring events that have new features for some this year?

Marie Allantaz  : The kickoff will be on Tuesday, September 15 with the Inaugural Conference followed by the International Panorama. For the first time, we will also organize a conference to highlight the tourism strategies of destinations.

We will also bring back the major barometers that are reference points in the profession: the Business Travel Barometer with EPSA, the MICE Barometer with Kactus, and the AI Barometer. This year, we launch a novelty: the Barometer of independent tourism professionals, which will help illuminate the major transformations of the sector.

Always with the aim of showcasing the talents in tourism, we will organize four competitions at the show:

– The Orchestra Start-Up Contest, now in its 3rd edition

– The 2nd edition of La Plume Verte by IFTM x ADONET, which this year will introduce a new distinction, the Prix Special Destinations ADONET.

– The Travel Agents Cup and the Travel Agents Cup Junior will continue to spotlight the current and future talents of the profession.

Finally, the collective intelligence workshops, the “Ruches”, return with more than 20 sessions across four zones of the show: the Village des Initiatives Durables, the Village de l’Attractivité, the Club Affaires and Destination France. They reach eight beyond the show.


“The Europe and Africa zones show sustained growth, and signals remain positive for the Middle East”

TourMaG : The year 2026 was marked by the international context; did it impact the show?

Marie Allantaz  : The international context is obviously something we are watching very closely. Despite geopolitical turbulence, we are recording engagement that is more pronounced earlier than ever. As indicated, the Europe and Africa zones show sustained growth, and, against all odds, signals remain positive for the Middle East.

On the substantive level, the international context directly nourishes our conference program. We address head-on topics such as airline-purchasing strategies in an unstable world, new destination dynamics, and ongoing geographic repositionings.

TourMaG  : Business travel, Travel Tech: what will be the main highlights?

Marie Allantaz  : Business travel occupies a central place in this edition, with a Club Affaires that is taking on a new dimension. In addition to the 1:1 matchmaking program mentioned earlier, the space will host collective intelligence workshops and the AFTM round tables on very concrete topics: AI as a productivity lever, airline-purchasing strategies in an unstable context, electronic invoicing, and the question of MICE intermediation.

The workshop program proposed by GBTA will complement the arrangement in parallel. On the Travel Tech side, the Agora room will be largely dedicated to innovations and digital, with conferences on the AI Barometer, digital strategies in transport, acquisition costs and CRM, and the opening of European rail for OTAs.

The Tech Zone will this year offer an unprecedented immersive journey in several stages, including one step that features an immersive agency installed in a shopping arcade for direct booking of cruise stays, and the possibility of direct matchmaking during the show.


“We are seeing the arrival of new exhibitor destinations”

TourMaG : Any innovations on the travel agencies side?

Marie Allantaz  : Travel agencies are once again at the heart of this edition. After an 8% increase in their attendance in 2025, we are working to further enhance their experience at the show.

The Village des Réseaux and the AGV lounge remain their reference spaces for networking and exchanges. The “Conversations” hosted with the HelpDesk of Tourism Pros will offer content to enable travel agents to discuss their daily work and to collectively find solutions to the challenges inherent to their trade.

And of course, the Travel Agents Cup and the Travel Agents Cup Junior remain the essential events to showcase and celebrate the profession.

TourMaG  : Will there be any destination novelties?

Marie Allantaz  : We are seeing new exhibitor destinations arriving, such as Cambodia and Lithuania, and we note returns like Ivory Coast. Uzbekistan will, of course, have a premier place this edition as the Country of Honor 2026.

The French are indeed traveling more and more within the country as its many assets become even more evident. A rich program of animations will be offered in this context.

Destination France receives special attention this year, with a village built in co-construction with Ty-Win and France DMC Alliance, a new visit route, micro-practical trainings such as selling France differently, experiences and offers, a digital catalog, and collective intelligence workshops bringing together receptive partners, distributors and institutions.

Finally, the Africa Convention, with a dedicated hall for two days of conferences and B2B meetings, and the confirmed growth of the Europe region, reflect the new geographic dynamics that the show accompanies and amplifies.

DIGITRIPS at IFTM — Booth F054

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© DIGITRIPS et Adobe Stock

CroisiEurope


Three complementary solution universes serving professionals

The DIGITRIPS group will showcase its three solution universes at IFTM, each tailored to meet the specific needs of players in travel distribution:

DIGITRIPS Pro

Are you a travel agency seeking an easy-to-use tool to sell your stays? Discover DIGITRIPS Pro, the B2B booking platform that simplifies access to a multi-sourced offer (Accommodations, Flights, Dynamic Packages, Car Rentals, Transfers). If you already have your platform but want a broader inventory of travel products, explore our APIs solutions!

DIGITRIPS Partners

Are you a digital player who wants to sell travel on your platform? The DIGITRIPS Partners teams will also be present on the stands for the full three days of the show to present the full range of white-label solutions.

DIGITRIPS Tech

Are you involved in hotel distribution and looking to enrich your offering while keeping your direct contracts? Come discuss the Hotel Direct Access connectivity and distribution solutions from DIGITRIPS Tech. Since its inception, DIGITRIPS Tech has quickly established itself as the hotel connectivity expert, with solutions to connect, aggregate, and orchestrate hotel content distribution.

Destinations: the DIGITRIPS advertising arm

Looking to boost your destination’s visibility on the French market? DIGITRIPS has become a preferred partner for leading Tourism Offices seeking to raise awareness among French travelers. Discover actionable campaigns at stand F054 or by scheduling a meeting with Marketing Manager Virginie Delforge.


A dedicated team ready to assist travel agents


© DIGITRIPS

During the entire IFTM salon, from September 15 to 17, 2026, visitors at the stand F054 will have the opportunity to meet the DIGITRIPS commercial teams and experts from the DIGITRIPS ecosystem. The DIGITRIPS Pro team will be particularly present:

• Jean-Michel Rey, the new BtoB France Commercial Director

• Sarah Amani: BtoB Sales Account Manager for Île-de-France, Northeast, and Réunion

• Julien Lausse: BtoB Sales Account Manager for Southeast, Guadeloupe, Martinique and Guyana

• Magalie Gagneux: BtoB Sales Account Manager for Northwest and Corsica

• Jean-Pierre Carteau: BtoB Sales Account Manager for Southwest

How can you better sell dynamic city trip packages? How can you maximize your margins on sales? How can you better manage airline offers? All of them will be on hand to answer travel agents’ questions, offer personalized demonstrations, and discuss the specific challenges of each agency.

The IFTM show will also host DIGITRIPS’ supplier teams this year: Flight teams for airline content, Hotel teams for accommodation and land content, as well as the advertising arm.

This proximity to tourism professionals is at the heart of DIGITRIPS’ philosophy: in a digital world, human interaction remains essential! The teams will be available to support both independent agencies and networks or major accounts, with tailored recommendations.


To Win: the iconic DIGITRIPS suitcases!

The legendary DIGITRIPS suitcases are back and getting a makeover! As every year, travel agents will have the chance to participate daily in a contest to win a suitcase. This year, the design gets a refresh: waterproof fabric and colors yellow or navy blue for the winners!

To participate, it’s simple: a QR code will be available directly at the stand F054. In just a few seconds, visitors can try their luck and, if drawn, leave with equipment that will prove useful for their upcoming business trips… or personal getaways.


Airplane tickets to win every day at the stand

In addition to the suitcases, DIGITRIPS will also run a raffle at its stand that will attract many: every day of the show, two airline tickets will be up for grabs.

This daily operation is organized in collaboration with three partner airlines of DIGITRIPS: Air Austral, Air Europa, and Royal Air Maroc. A wonderful way to highlight the partners of DIGITRIPS and offer a unique experience to visitors over the three days of the show.


DIGITRIPS’ IFTM Opening Evening: Off to Alberta!


Retrouvez DIGITRIPS à l’IFTM au stand F054 !
In over ten years of anticipation by tourism professionals, the legendary annual DIGITRIPS evening returns on the opening day of IFTM once again.

For the 2026 edition, DIGITRIPS innovates by partnering for the first time with a tourism office… and not just any one: heading to Alberta, in Canada, for a unique thematic immersion into North American vast landscapes!

The must-attend annual event:

• Tuesday, September 15, 2026 at 9:00 PM

• In Paris with an Alberta immersion

• A mood blending cowboys and the northern lights

• Surprises await participants throughout the evening!

A promising evening combining celebration, discovery of a Canadian destination, gifts and surprises… organized in partnership with IFTM, Xplorassur, Travelport and the Travel Alberta tourism board.



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