This Popular Destination Requires a $50,000 Travel Insurance Policy

Foreign visitors planning a stay in Kenya could soon have to contend with a new requirement before departure. The Kenyan government’s proposal aims to strengthen the medical coverage of people coming from abroad, as travel to the country remains particularly popular for safaris and expansive natural landscapes. But the measure is already stirring debate even before any potential implementation. The judiciary must now examine several points that could determine its future.

A medical coverage with very specific guarantees

The project applies to foreign nationals coming to Kenya for less than twelve months. It provides that they hold a travel health insurance with a minimum coverage of $50,000, or about €42,900. But the total amount is not the only feature of the scheme. The text details the various expenses that should be covered. The coverage would thus include up to $20,000 for medical costs, $25,000 for emergency medical transport, and $5,000 for the repatriation of remains. The scheme also provides $1,000 for mental health care and $300 for prescribed medications.

Travelers could subscribe to their policy before departing, from their country of origin. Another possibility would be to obtain insurance upon arrival, at certain designated entry points in Kenya. In both cases, the text governs the companies that may offer these policies: the insurances “must be provided by insurers licensed and authorized under the Insurance Act” , reports the Daily Nation.

This obligation would have a different scope from the optional insurances usually offered to travelers. High-end bank cards can, for instance, include medical guarantees or cover emergency evacuation, but the terms and ceilings depend on the contract. Some travel insurances, meanwhile, offer much broader international coverage. However, it remains to be seen whether these usual insurances, whether purchased separately or included with a bank card, will meet Kenya’s new requirements.

A measure suspended prior to its entry into force

However, the project has not (yet) become an obligation for visitors. Before its implementation, the Kenyan judiciary decided to temporarily suspend the arrangement. A hearing is scheduled for September 16 to examine more precisely the challenges raised against this new policy. Opponents of the project highlight in particular the lack of a sufficiently clear framework to govern its application. Questions also arise regarding the handling of travelers’ personal information and the protection of their data. These points will need to be reviewed before determining whether the obligation can actually be enforced.

The stakes are far from trivial for a country that attracts visitors every year mainly for its wildlife and landscapes. The current period corresponds notably to one of the most sought-after times for safari enthusiasts: the great migration. In Masai Mara, wildebeest, zebras and gazelles traverse the plains as they move seasonally, with river crossings that are especially spectacular. The phenomenon typically unfolds from mid-July to mid-September, sometimes into October.

Other regions offer the possibility to discover different wildlife. In Samburu National Reserve in northern Kenya, visitors can notably look for the five species grouped under the name “Special Five”: the reticulated giraffe, Grévy’s zebra, Somali ostrich, Beisa oryx and gerenuk. Nairobi rounds out this panorama with an urban stop that also grants access to several sites devoted to wildlife. For travelers planning a stay in Kenya, the situation remains to be watched. As long as the suspension is in effect and until the court renders its decision, the final terms of this potential mandatory insurance are not yet set.

Business Travel: Paris Region Confirms Global Leadership


Paris Île-de-France conserve une position de premier plan sur le marché du tourisme d’affaires - Depositphotos.com, Funtap

Hurtigruten


Despite economic and geopolitical uncertainties, business tourism in Île-de-France is showing solid indicators.

The CCI Paris Île-de-France has just published its 2026 assessment focused on the activity of the region’s main exhibition parks and convention centers.

With 24 major sites representing nearly 700,000 m² of covered exhibition space, Paris Île-de-France offers the leading European supply of infrastructures dedicated to professional encounters.


362 trade shows and 7 million visitors in 2025

In 2025, the 24 main Île-de-France sites hosted 362 trade shows, drawing together 100,487 exhibiting companies and 7 million visitors.

According to the CCI, these events generated 4.1 billion euros in economic impact for the Île-de-France region. Exchanges between exhibitors and visitors, meanwhile, accounted for 18.2 billion euros in turnover.

Beyond trade shows, congress activity also contributes to the economic weight of the business tourism sector in the region. Paris thus rose to the second place in the ICCA ranking of cities hosting the most international congresses in 2025.

Throughout the year, the capital and its region hosted 1,200 congresses, for a total of 716,195 delegates. International visitors represented 18.6% of participants. This activity generated 942 million euros in economic impact, according to data released by the CCI Paris Île-de-France.

Île-de-France infrastructures are not limited to trade shows and congresses. In 2025, they also hosted 1,204 other events, including corporate events, shows, cultural and sporting gatherings, examinations, training sessions and other meetings.

These events brought together 2.5 million participants. Overall, this confirms the sector’s weight in the regional tourism economy, particularly for hotels, dining, retail and transportation.


Major professional events support activity in 2026

The first available indicators for 2026 remain favorable, notably in the international congress segment.

More than 10 major international congresses, each drawing over 5,000 participants, are scheduled or have taken place this year. Among them are notably JFHOD, EuroPCR, ISTH, SFO, IPEM and the congress of ADF, as well as the congress of the French Society of Rheumatology.

The trade show sector also continued its progression in the first half of 2026. Several large-scale events helped sustain this dynamic, among them Wine Paris, VivaTech, Eurosatory, JEC World, Global Industrie, Who’s Next and Paris Packaging Week.

The trend is nonetheless less uniform on the consumer/public events side. The CCI reports more nuanced attendance results, despite growth in the number of exhibitors and net occupied space compared with the previous year.


A calendar already favorable for 2027

The prospects remain positive for 2027 as well, with several major international events already scheduled, including IMCAS, JEPU and COGI.

For Dominique Restino, president of CCI Paris Île-de-France, the sector’s results testify to its economic weight for the region.

“Trade shows, congresses and professional events generate billions of euros in economic spillovers,” he notes, also highlighting their contribution to employment and the international visibility of Île-de-France.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
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China Train Travel: Tickets, Sleeper Berths, Meals, and Tips

Traveling on the Chinese green trains requires a bit of foresight: online booking, a passport is essential, seats are often spartan and the comfort is rudimentary. But with a few smart moves and the right accessories, the experience remains simple and transportive. Here is the essential to know before boarding.

Old Trains but Dematerialized Tickets

WeTravel Acquires Tourwriter to Strengthen Its Bespoke Travel Offering


WeTravel annonce l’acquisition de Tourwriter - Depositphotos.com @pressmaster

Hurtigruten


WeTravel continues to develop in the high-end multi-day travel segment.

The American company announced, Wednesday, September 2, 2026, the acquisition of Tourwriter, a New Zealand-based company specializing in software for designers of customized travel and for incoming agencies (DMC).

The financial terms of the operation were not disclosed. This marks WeTravel’s first acquisition since its $92 million Series C funding in 2025, raised notably from Sapphire Ventures, Left Lane, Base10 and Cross Creek.

With this deal, WeTravel aims to strengthen its presence in the most complex and valued segment of the travel experiences market, which the company estimates at $271 billion.


Two complementary areas of expertise in bespoke travel

Founded in 2003, Tourwriter brings 23 years of expertise in developing software for professionals in the bespoke travel sector. Its platform today supports operators specializing in personalized experiences in 35 countries.

The company has notably developed features dedicated to itinerary creation, supplier management and their pricing, price and margin calculations, commissions, bookings, invoicing, accounting and data analytics.

According to WeTravel, Tourwriter generated more than one billion dollars of itinerary sales over the last two years.

On its side, WeTravel counts more than 10 000 travel businesses and more than 8 000 partners using its platform worldwide. Its system covers notably itinerary creation, online booking, task management, multi-currency payments, deposits and payment schedules, as well as the management and payment of suppliers.

The company has also recently launched WeTravel virtual and physical cards, available in more than 40 countries.


Growing demand for personalized travel

The acquisition comes as WeTravel observes a rise in demand for bespoke and luxury travel.

According to its Annual Trends Report 2026, based on more than one million bookings made on its platform and responses from thousands of professionals, 56% of operators consulted noted increased interest in high-end personalized travel bookings in 2025, compared with the previous year.

WeTravel’s booking data also show an acceleration in 2026. In the first half, bookings by organizers specializing in bespoke and luxury travel rose 16% year over year, while their dollar volume grew by 31%.

This growth, however, comes with increasing operational complexity. Each trip is built individually, meaning professionals must simultaneously manage supplier pricing, currencies, commissions, taxes, deposits and settlements with multiple providers.

Part of these operations still relies on a combination of specialized software, spreadsheets and banking tools, with manual re-entries between the different steps.


Platforms that will remain separate

In the initial phase, Tourwriter and WeTravel will continue to operate as two distinct platforms. WeTravel plans, however, to invest in the development of the Tourwriter product, notably by providing its international payment infrastructure and its AI tools.

“We are thrilled to partner with Glenn and invest in the Tourwriter platform“, explains Ted Clements, CEO of WeTravel. The stated objective is to progressively integrate international payment solutions and the AI tools developed by WeTravel.

For Glenn Campbell, CEO and cofounder of Tourwriter, this operation opens “a new chapter” for the company, while maintaining its goal of helping luxury travel professionals improve profitability and client service.


No immediate changes for Tourwriter clients

WeTravel notes that current Tourwriter clients will keep the same product, the same teams, the same pricing and the same support.

In the coming months, they should progressively gain access to new international payment services and AI features developed by WeTravel.

Glenn Campbell will continue to lead Tourwriter. The team, consisting of about 30 employees spread across New Zealand, London and other regions worldwide, will join WeTravel’s international organization, which counts over 400 employees and has offices in Australia, Azerbaijan, the Netherlands, and the United States.


Arts et Vie Launches “Travel Rhythms” in Its Évasion 2027 Brochure


Arts et Vie lance les « Rythmes de voyage » dans sa brochure Évasion 2027 - Depositphotos.com, efired

Hurtigruten


To better guide its travelers in choosing their stays, Arts et Vie integrates into its Évasion 2027 offering a structured evaluation grid in four categories (from Level 1 « Tempo at a gentle pace » to Level 4 « Intense Tempo »).
 
This benchmark takes into account walking times, the frequency of travel, the number of hotel changes and moments of rest.
 
This innovation is part of the association’s approach to adapting its itineraries to the capacities of each travel profile, while maintaining its editorial line focused on cultural discovery and local encounters.


A 2027 program enriched with 12 new international itineraries

The 2027 edition of the catalog includes 12 new itineraries spread across four continents.
 
In Asia, the offering notably broadens with the ‘Yangtze Odyssey’ in China (22 days), the circuit ‘Gujarati Culture’ in India (16 days), the crossing ‘Bali and the Komodo Archipelago’ in Indonesia, as well as family-oriented options in Thailand and Vietnam.
 
On the American and European continents, the novelties include a grand itinerary spanning Ecuador to the Galápagos Islands, an option for hiking and whale-watching in the Azores, a crossing of Norway to the North Cape, an archaeological discovery of the Turkish coast, as well as family stays in Malta.
 
North Africa completes this panel with the Oasis Egypt and a family circuit in Tunisia.


A continued commitment to responsible tourism

Holding Travelife Partner certification and a member of the association Agir pour un Tourisme Responsable (ATR), Arts et Vie continues the rollout of its eco-responsibility criteria in shaping its offerings.
 
The organization’s charter governs the selection of engaged hotel providers, the progressive elimination of disposable plastics, and the optimization of transport flows.
 
The association also participates in funding environmental projects via the ATR Fund in partnership with 1% for the Planet France.
 
This sponsorship mechanism aims to support actions for the preservation of ecosystems and the support of local populations in the destinations served by its programs.

Travel Agents Cup Junior 2026: Five Finalists Revealed


La Travel Agent Cup Junior revient pour une 9e édition -  Logo TAC Junior, IFTM

TAP Air Portugal


The competition is entering its final stretch.

The five finalists of the 9th edition of the Travel Agents Cup Junior are now known. They were selected after a first stage based on a candidacy video, five tourism studies students have earned their place for the grand final.

They will meet on Thursday, September 17, 2026 at 1:30 PM, on the stage of Arena by Uzbekistan at IFTM, to try to convince a jury of tourism professionals and, in the process, the public.

A feature of this edition: the scenarios the candidates must respond to were allocated by random draw ahead of the final. A way to place the five students facing the same challenge: to show reactivity, creativity and above all the ability to place themselves in the shoes of a true professional in sales and travel advice.


The finalists are …

Petina Buadi, Saint Pierre Institute Brunoy

Axelle Garcia, ISTHIA Toulouse

Julien Gleizes, IFC Montpellier

Isaline Monnier, IMS Nantes

Thalia Renoud, ISTHIA Toulouse


Four minutes to convince

There is no question of reciting a memorized speech. The final is above all immersive, dynamic, and close to the conditions of a real customer experience.

Each of the five candidates will begin with a video prepared in advance, intended to present their background, their school, and their mentor teacher. They will then propose, on stage, a complete customer experience linked to the scenario assigned to them.

Time will be limited: four minutes per candidate, without notes, to convince the jury. Quality of speech, creativity, dynamism, ability to engage their interlocutor… All the ingredients will be brought together to distinguish the young talents.

A genuine test of public speaking, where they will have to transform a few minutes on stage into an experience sufficiently convincing to win over both professionals and the audience.


A panel of professionals to decide among the candidates

For this 9th edition, the finalists will be evaluated by a jury composed of tourism professionals:

Marie Allantaz, IFTM

Annette Masson, FFTST

Christine Fumeau, CDMV

Pascale Missoud, AJT

Claire Quartieri, Leclerc Voyages and winner of the Travel Agents Cup 2025

Dominique Abiven, Futuroscope, representing leisure parks


The jury will notably have the responsibility of electing the three best promoters of Destination France.

But professionals won’t be the only ones to have a say. As every year, the public can also vote for its favorite via an Instagram poll. A prize will also be awarded to the fifth finalist.

So who will succeed Cloe Triaud, winner of the previous edition, and claim this 9th Travel Agents Cup Junior? See you on September 17 at IFTM to find out.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
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Exotismes Bets on All-Inclusive and Flexible Travel


Julien et Sylvain Cisneros (assis) occupent le poste de directeur général et Gilbert Cisneros au centre, PDG d'Exotismes - Photo CE

TAP Air Portugal


Exotismes confirms its trajectory and the strength of its model.

In 2025, the tour operator wrapped up a “good year” according to Gilbert Cisneros, president of Exotismes, during his traditional year-start briefing with the trade press. But he adds: “good, without being exceptional.”

The target remains the same: prioritize profitability over revenue. Operating income rose by 93.58% compared with the pre-COVID period, and EBITDA stood at €8.7 million in 2025. For reference, it was €9.3 million in 2024 and €9.8 million in 2023.

After the rebound from the health crisis and the “revenge travel” wave, the long-haul travel market returned in 2025 to a slower, more measured pace, notes the executive.

The French Antilles remain Exotismes’ number-one destination: Guadeloupe and Martinique accounting for 18% and 15% of revenue respectively. In the Top 5, the Dominican Republic is gaining ground and now represents 16% of revenue, catching up with Mauritius (16% as well). Réunion closes the ranking (15% of revenue).


For 2026, Gilbert Cisneros does not hide that geopolitical tremors in Venezuela and the Middle East conflict will have an impact on revenue and results, “but it will remain a profitable year,” he adds.

Beyond the general context, what dampens demand is also the rise in the average price, which has climbed 54% between 2020 and 2027.

“The Caribbean benefited from a pull-forward effect, however the increase in the average price slowed that momentum, notably in the family segment,” analyzes Didier Sylvestre, deputy CEO in charge of sales.



Also to read:
Maldives, Sri Lanka: how Exotismes chartered a special flight to repatriate clients

“Where we lost ground, in April, May and June, was at the entry-level prices, with fuel surcharges, as well as at the top end of the baskets, with the premium clientele, such as SME owners and executives, who had means and who told themselves: ‘We won’t go far, just in case something happens.’” continues Gilbert Cisneros, who notes that “what is lost is lost.”

In this economic environment, Exotismes is betting on all-inclusive packages. “We have reworked all our purchases across all axes and crafted a selection of products in an all-inclusive formula. It includes at a minimum: flights, transfers, accommodation, meals with drinks included,” details Sylvain Cisneros, managing director.


The Best of the Islands: an all-inclusive offer to manage the budget

La guide spécial agent de voyages 2027 - Photo CE

This specific offering, named “The Best of the Islands,” benefits from a dedicated website and includes 80 products.

It features the tour operator’s best-sellers on destinations that have long offered this format in the Dominican Republic and Mexico’s Riviera Maya.

Also added are the Caribbean, Réunion, Polynesia, the Seychelles and Sri Lanka, “destinations not yet seasoned to this kind of formula.” (see boxed note below)

A offering that could be close to a club-style product?

“No,” answers Gilbert Cisneros, “this is not a Club formula and we do not want to create a ‘Club Canada Dry’ version.”

Launched in early August, Didier Sylvestre confirms that this new product “is well received on the ground with already some initial sales.”


The Serenity Guarantee for more flexibility

In response to geopolitical uncertainties, Exotismes launched on June 1, 2026, the Serenity Guarantee for clients booking a stay in Guadeloupe, Martinique or Réunion, a guarantee the tour operator intends to make lasting.

“In the face of the geopolitical environment, customers are anxious; we must reassure them in terms of price, on-site expenses, and ‘disengagement’. It is also a real selling point for travel agents,” summarizes Gilbert Cisneros.

This option guarantees the price paid at booking, regardless of any potential increases in fuel costs or exchange-rate fluctuations, and allows cancellation without fees and without justification up to 15 days before departure.

On another front, Exotismes continues to accelerate its use of AI, always in service of travel agents.

“We have a certain maturity in artificial intelligence. We have taken it out of day-to-day operations as such, with a mission: to make agents more autonomous. The tool allows automating certain tasks so that travel agents can devote more time to sales and to customer relationships,” explains Julien Cisneros, CEO who leads the technology service and the R&D department within Exotismes.


AI at the service of travel agents

Specifically, this translates into tools. AI-powered digital brochures allow selling day and night, on both smartphones and computers. Agencies benefit from a real CRM to follow up on quotes, and they can also generate QR Codes and connected storefronts, as well as create mini-sites.

In short: an augmented phygital journey boosted by AI tools.

“Replacing humans with AI is a mistake; we are betting more on the augmented travel agent,” stresses Julien Cisneros.

AI as a tool, yes, but what about the competing artificial intelligence used by travel agencies themselves?

“Travel is not a purchase like any other. Clients save all year to go on vacation. Buying a stay with AI does not value the person. Clients search online, on ChatGPT, but to finalize: they want a human, because AI somehow undermines the product’s aura,” analyzes Gilbert Cisneros.

The offering is, of course, not left behind. Exotismes continues to broaden its production with several new products in the Indian Ocean and the Caribbean.


The 2027 departures are well underway


Best of the Islands: a few examples in the “soft all-inclusive” format

Polynesia: 3-island combo / 9 Nights

This combo includes 2 nights in Tahiti at the Tahiti Pearl Beach Resort & Spa ****, 3 nights in Moorea at the Manava Beach Resort & Spa **** and 4 nights in Bora Bora at the Bora Bora by Pearl Resorts *****.

From €5,599 per person, double occupancy, soft-inclusive, including flights and transfers.

Seychelles: stay at Coco de Mer & Black Parrot Suites ****

Located in Praslin, at Anse Bois de Rose on the southwest coast, this recently renovated hotel offers 40 rooms and 12 comfortable suites with balcony or terrace.

From €2,139 per person for a 7 days/5 nights package, double occupancy, soft-inclusive, including flights and transfers.

Caribbean / Guadeloupe

Located in Gosier, 7 km from Pointe-à-Pitre, on a white-sand beach, the Canella Beach ***, offers 143 studios and duplex apartments.

From €1,599 per person for a 6 days/5 nights package, double occupancy, soft-inclusive, including flights and transfers.


Céline Eymery Published by Céline Eymery Editor-in-Chief – TourMaG.com
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ESCAET Brings Together 75 Students and Alumni at Travel Recruiters Day (Video)


La Journée des Recruteurs du Travel a réuni étudiants, alumni et entreprises du secteur touristique autour d'une journée dédiée à l'alternance, aux stages et à l'emploi - Photo : ESCAET

TAP Air Portugal


ESCAET hosted, on June 12, 2026, a new edition of its Travel Recruiters Day, an event aimed at fostering connections between tourism companies and the school’s students or alumni.

In total, 75 candidates from Bachelor and MBA programs participated in this day dedicated to employment, apprenticeships, and alternating internships.

Nine companies in the sector were present to present their activities, their roles and their recruitment needs.

The morning began with a presentation session, allowing each recruiter to reveal their company as well as the positions on offer.

The interviews then unfolded in the form of job dating.

Each student met all the companies present through four-minute exchanges, enabling candidates to multiply recruitment opportunities while discovering the diversity of jobs and players in the tourism sector.


Un format centré sur la rencontre

The event revolved around two job-dating sessions scheduled during the day.

This format allowed students to engage directly with recruiters and present their background, their skills, and their career plans.

For the companies, this day represented an opportunity to identify future colleagues for roles in apprenticeship, alternating internship, or salaried contracts.

“ The quality I look for most in a candidate is primarily their involvement, their motivation, their drive ,” explains Isabelle Joubaud, Sales Director of the Vacances Bleues group. “It is really this involvement and versatility that I expect from a candidate.”

Positions could begin as early as this summer for some hires.


L’alternance et l’emploi au cœur de l’événement

This edition was primarily devoted to the recruitment needs of tourism companies for the coming months.

Apprenticeship occupied a prominent place among the offered opportunities, alongside alternating internships.

Through this day, ESCAET continued its objective of bringing students closer to the professional world and of facilitating exchanges with companies in the sector.

The event also allowed participants to develop their professional network and to confront the practice of interviews in a recruitment context.

FRAM Launches Selfcare to Automate Flight-Cancellation Management for Travel Agencies


FRAM lance Selfcare pour automatiser la gestion des annulations de vols des agences - Depositphotos.com  Auteur visuals6x

TAP Air Portugal


A few weeks after unveiling the project at the Convenc’Tour of the CEDIV, FRAM unveils a new tool for travel agencies.

The tour operator announces the launch of Selfcare, a new tool integrated into its BtoB FRAMPRO platform, designed to simplify the management of flight cancellations.

This feature addresses a recurring issue driven by the rising disruptions in air travel, which heavily involve travel agencies and the teams of tour operators.


In a first phase, the tool concerns Stay (holidays) files

Specifically, Selfcare enables agencies to receive cancellations communicated by airlines more quickly, immediately access the available re-protection options, and confirm with their clients the chosen option on the spot, without prior revalidation by FRAM when the processing is automated.

The aim is to shorten processing times for cases while allowing the tour operator’s teams to focus on the more complex scenarios. When automatic processing is not feasible, the file is forwarded to the Service Avant Départ.

In this initial phase, the tool covers Stay dossiers for which a reprotection solution is available. Other cases will continue to be handled by FRAM teams.


FRAM: empowering agencies with autonomy and responsiveness

The group plans a gradual scaling of the system. By the end of 2026, nearly all FRAM and Plein Vent files affected by this type of processing should be integrated into Selfcare.

« Our partners asked for more autonomy and responsiveness when a flight is canceled.

Selfcare directly answers this expectation. It is a useful innovation, built from their feedback. And this is only the first step: we will continue to enhance Selfcare in the coming months
», states Cyrille Fradin, president of Groupe Karavel-FRAM.


Up to 50 euros covered per person in case of air re-protection

In parallel with this technological evolution, FRAM announces a commercial measure aimed at reducing the financial impact of transport changes.

In the event of an air reprotection, the tour operator will now cover up to 50 euros per person for any additional transport costs. This contribution will be directly added to the file to lessen the traveler’s out-of-pocket amount and to facilitate securing departures.

This announcement comes amid a context where air disruptions have heavily strained the entire distribution chain in recent months.

At the Convenc’Tour of the CEDIV held in June, Jean-Christophe Guillin recalled that FRAM had recorded 3,800 PNR cancellations between April 1 and August 31 due to the conflict in the Middle East.

These figures illustrate the scale of the processing to be managed and the need to automate part of the processes.

Vacation 2026: Heatwaves Shake French Travel Plans


Vacances d'été 2026 : budget et canicule bousculent les choix des Français, photo by VVF

Costa Rica


For their summer holidays, the French now apply the “four-hour drive rule” and prefer cooler destinations.

According to data published by VVF and IFOP, the cost and duration of travel, as well as climate comfort, have become decisive criteria, directly benefiting regions such as Brittany or the Hautes-Alpes.

The tight economic context and rising fuel prices are forcing families to reassess their entire vacation budget.

Transportation costs push them to limit the distance traveled, while stays within a four-hour drive from home are drawing a growing share of bookings.

To read: Tourism: Serge Papin expresses confidence for the summer season

According to the IFOP study, budget is the main obstacle to departure for 57% of 18-40-year-olds, prompting vacationers to prioritize proximity rather than forgoing their getaways.


Holidays: seeking cooler weather and nature

Comme le souligne Stéphane Le Bihan, directeur général de VVF : “les arbitrages ne portent plus uniquement sur le prix de l’hébergement.

Le coût du trajet devient un critère de choix à part entière. Les destinations accessibles rapidement, offrant un environnement plus tempéré, gagnent en attractivité.

Cette évolution traduit une nouvelle manière de choisir ses vacances d’été.

Parallèlement aux enjeux financiers, le facteur climatique transforme les critères de sélection. Les territoires offrant des températures plus clémentes ou des environnements naturels adaptés enregistrent une hausse nette d’attractivité.

Pour l’été 2026, les données de réservation de VVF font état d’une progression de 5 points pour la Bretagne et de 8 points pour les Hautes-Alpes par rapport à l’année précédente, portée par la recherche de moyenne montagne, de lacs ou de littoraux tempérés.

A lire : VVF takes a new direction and will open a holiday village right in the middle of… the city!

Pour répondre à cette demande d’adaptation aux fortes chaleurs, VVF propose une garantie de flexibilité permettant de modifier sans frais le lieu de séjour jusqu’à deux jours avant le départ en cas d’épisode caniculaire.

L’étude souligne également qu’au-delà de l’aspect financier, 62 % des jeunes actifs et familles aspirent à des vacances davantage tournées vers la nature et le bien-être.