EDV Convention in Benin: This Trip Will Truly Be Exceptional


Le vodou, cité lacustre, la nature... les atouts du Bénin - Depositphotos

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The IFTM Top Resa will open its doors in a few days, signaling the return of the season for tourism professionals.

October will kick off the regional congresses of Travel Companies. It will begin in the Southwest, from October 2 to 5, to conclude with the event organized by Lionel Rabiet, from November 12 to 16, 2026… in Benin.

A choice that aligns with the desire of the Île-de-France branch of Travel Companies to showcase destinations still relatively unknown to the general public.

Besides being a destination that very few people know about, it is an incredibly welcoming country.

Regarding the convention, everything will be easy. The hotel is five minutes from the airport, the places we will visit are not far, and it’s fabulous.



It’s Black Africa, a country with a rich culture
“, we are told by Lionel Rabiet.


Voodoo, Lake City, and Nature… Benin’s Strengths

A president who was able to discover the country during a reconnaissance trip.

One must know that Benin has truly been a hub of the slave trade, part of its painful history. We will visit places connected to this past.

We will also discover voodoo, this religion which is an animist cult based on reverence for the forces of nature and for ancestors. It should be noted that Benin is its cradle.

Then the country offers unique natural scenery.

Right beside, by the way, the capital city Cotonou, where we will stay, there exists the largest lakeside city in Africa (Ganvié, ed.) and surely in the world, which we will visit.

In addition, there are very few tourists. I calculated that in a single day, in France, we welcome more travelers than Benin does in a year
“, the president reveals.

It must be said that the country has only recently begun opening up to tourism.

As we revealed to you in a previous article, under the leadership of President Patrice Talon, who has been in office since 2017, significant investments have been made to move the number of international visitors from 300,000–400,000 today to nearly 2 million per year by 2030.


AI, Creativity and Corporate Restructuring… discover the program

We have a very gradual three-year plan. At first, we move to conquer adventure tourism, then cultural tourism.

General tour operators won’t open up before 2026, with the opening of Club Med
“, we were told by Claude Blanc, commercial manager of Benin’s Office of Tourism.

The opening of the future resort of the brand with the trident should rather take place next year.

The convention, for its part, will take place at the Sofitel Cotonou Marina Hotel & Spa. Located in Cotonou, the 174-room and 19-suite property opened in September 2024. It was, at the time, the country’s first five-star hotel.

During the few days we will be together, we will address two themes with people who think outside the box. The first concerns AI. The aim is to ensure that this tool enhances us, increases our capabilities, and does not lobotomize us.

Nicolas François will speak on the second AI revolution, through the creation of tools and programming.

Another person will be present to question creativity and AI. We use AI at every turn for any creation, and I think that’s dangerous, because we lose our voice and our identity. There will be a surprise in this regard.

The second theme will be corporate restructuring. We are living through a challenging period, and it is during these times that difficult decisions must be made and restructurings undertaken.
Jacques Masson, who has served as a transition manager in many companies, will discuss how to restructure, rethink a business, and cut costs…

Then, beyond these moments of reflection, from a destination discovery perspective, this trip is going to be truly exceptional
“, we explain by Lionel Rabiet.

There are still a few places left to participate in the convention.

Medical Tourism: Armenia to Bring Together International Players in Yerevan This September


Du 21 au 23 septembre 2026, Erevan accueillera la Conférence mondiale sur le tourisme médical - Depositphotos.com, amedeoemaja

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Armenia aims to capitalize on hosting an international gathering to accelerate its positioning in the medical tourism market.

From September 21 to 23, 2026, the capital Yerevan will host the World Conference on Medical Tourism, titled “Travel for Care, Stay for Healing: When Patients Become Guests”.

For three days, tourism and health professionals, representatives of international organizations, insurers, investors and private players will come together to discuss the sector’s transformations.


L’Arménie veut développer son attractivité

While the international demand for medical stays abroad is rising, Armenia seeks to strengthen its presence on this market.

The country highlights several arguments, notably the qualifications of its health professionals and the competitive costs of treatment.

It also intends to capitalize on its tourist offering to provide an experience that goes beyond the medical journey.

International visitors can thus pair their stay with wellness activities, cultural discovery or even recuperation. An approach designed to differentiate Armenia by linking care with a tourism experience.


Digital health and artificial intelligence on the agenda

The conference will address many of the challenges currently accompanying the transformation of medical tourism.

Discussions will notably focus on the patient journey, the quality of care and accreditation systems, but also on the development of digital health and artificial intelligence.

Well-being and prevention, international partnerships as well as the competitiveness of destinations will also be among the topics discussed.

Beyond the lectures, the event should foster exchanges among the various stakeholders and enable new collaborations between the health and tourism sectors.


Un rendez-vous international pour structurer le marché

For the Tourism Committee of the Ministry of Economy of the Republic of Armenia, organizing this conference represents an opportunity to enhance the country’s visibility among international professionals.

The stated objective is to make Yerevan a venue for exchanges on new practices in medical tourism, as well as to present the destination’s advantages and the prospects for developing its offer.

The full program, the list of speakers and the registration details are available on the event’s official website.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
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Cairns: New Bus Line to Connect Airport and City Centre


À partir du 23 novembre 2026, les voyageurs pourront rejoindre le centre de Cairns depuis l’aéroport grâce à une nouvelle ligne de bus régulière - Photo : Translink

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Cairns will boost its accessibility from its airport.

Starting from 23 November 2026, a new regular bus line will for the first time directly connect the airport to the city center by public transport.

Named Line 100, this TransLink service will operate seven days a week, from 4:00 a.m. to 10:30 p.m., with a bus every 30 minutes. The fare will be 0.50 Australian dollars, about 30 euro cents.

A specially designated stop will be installed at Cairns Airport, between the domestic and international terminals, to facilitate continuing the journey upon arrival.


A service designed with travelers in mind

The Line 100 will notably run along Lake Street and will serve several important points in Cairns, including Cairns Hospital, Cairns City Station, and Cairns Lagoon.

This area is near numerous hotels. According to official information, around 140 hotels as well as several tourist attractions will be accessible within a few minutes’ walk of the line’s various stops.

The new connection will also allow travelers to join the rest of the Cairns regional public transport network.

The Queensland Transport Minister, Brent Mickelberg, says this new service meets a demand voiced for years by residents and tourism professionals. Cairns welcomes millions of visitors each year, but until now did not have a direct and affordable public transport link between its airport and the city center.

The fifty-cent fare aligns with the Queensland government’s pricing policy. This flat fare is applied consistently to TransLink urban buses across the Cairns region.


Several autumn events scheduled

This new service arrives as Cairns and its region prepare to host multiple cultural and musical events in the coming weeks.

On September 6, Carnival on Collins will transform Collins Avenue into a huge street party. More than 200 stalls, street food, concerts, street performances and crafts are planned for this Father’s Day Australia-wide event.

On September 12, the Yarrabah Music and Cultural Festival will spotlight the traditional culture of the Gunggandji. Held in Yarrabah, near Cairns, the festival began in 2012 with the aim of reviving the locality’s brass-band tradition. The event is free to attend.

From October 8 to 11, the Savannah in the Round festival will bring together regional, Australian, and international artists around country, rock, and blues. The festival will take place at Mareeba Rodeo Grounds, about an hour’s drive from Cairns, and will include multiple stages, camping areas, and food stalls.

Finally, the Cairns Pride Festival will run from October 9 to 25. Promoted as the region’s largest LGBTQIA+ event in tropical northern Queensland, it will feature several parties and performances, including a Tropical Pride Party set in a beach-style atmosphere.


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Slovenia Tourism Hits Record Highs in the First Half of 2026


La Slovénie poursuit sa dynamique touristique en 2026 - Depositphotos.com @ DaLiu

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Slovenia continues its tourism momentum in 2026.

Nearly 3 million arrivals were recorded in the first half of the year, up by 5 % year on year, while overnight stays grew by 5.7 %, surpassing 7 million, according to data from the Statistical Office of the Republic of Slovenia (SURS).

The international clientele now accounts for 71 % of overnight stays, with more than 5.2 million overnights between January and June, up 6.8 % compared with the same period in 2025.

The Germany, Italy and Austria are the main sending markets. Ljubljana, Piran and Bled, for their part, are among the country’s most visited towns.


Slovenia: June, record month for the destination

The growth notably accelerated in the spring. June 2026 became the best month ever recorded in Slovenia, with for the first time more than 2 million overnight stays in a single month.

This performance fits into a broader trend of extending the tourist season. After an increase in overnight stays of 12 % in May–June, 11 % in September and 10 % in October last year, the momentum continues in 2026.

The May and June months thus show a cumulative rise of 5.4 % in overnight stays year on year.

The structure of demand is also shifting. While the domestic market accounted for 44.4 % of overnight stays in February, its share fell to 21.4 % in May and 22.7 % in June.

Meanwhile, the international markets advanced throughout the period, up to representing 47.3 % of overnight stays in June.


The mountains record the strongest growth

Among the various categories of Slovenian destinations, mountain municipalities show the largest growth.

They registered 2.1 million overnight stays in the first half of the year, representing 29 % of the national total and a rise of 11 % compared to the first half of 2025. Bled, Bohinj and Kranjska Gora rank among the most visited destinations.

The trend was particularly confirmed in June, with nearly 731,000 overnight stays in mountain municipalities, i.e., 37 % of all overnight stays recorded in the country during the month.

The other destination categories also posted positive results. Spa towns generated 1.6 million overnight stays in the first six months of the year (+3.4 %), ahead of Ljubljana (1.2 million, +5.7 %) and the coast (1.2 million, +1.4 %). Urban municipalities recorded 500,000 overnight stays (+4.5 %).

The rise of the mountains comes as these areas already accounted for 31 % of national overnight stays in 2025, with 5.5 million overnight stays across the year.


Stable French visitation

On the French market, the momentum appears more stable. Between January and August 2026, Slovenia welcomed 187,532 French tourists, for a total of 449,190 overnight stays. These results remain relatively close to those recorded the previous year.

The Slovenian domestic market, for its part, generated more than 2.1 million overnight stays in the first half, up 2.8 %. Piran, Kranjska Gora and Brežice appear among its preferred destinations.

In terms of profiles, the 35–44 years age group constitutes the main bracket among tourists, while visitors aged 65 and over generate the largest number of overnight stays.


1.17 billion euros in tourism receipts

The solid attendance is also reflected in revenues. Between January and May 2026, the value of Slovenian tourism exports reached 1.17 billion euros, according to data from the Bank of Slovenia, up 6.2 % year on year.

These results reinforce the country’s strategy to better distribute tourist flows across space and over the year, while developing a model described as more sustainable.

The rise of mountain destinations occurs within a context of travel habit transformation, notably under the influence of climate change.

Like other European destinations, Slovenia aims to capitalize on the growing interest in the ‘coolcation’, which involves preferring destinations offering greater coolness in the summer period, as well as experiences oriented towards nature.

On a relatively small territory, the destination concentrates several types of landscapes and activities: the Alps, lakes, rivers, forests, thermal waters, karst landscapes, countryside and coastline.


Travelsoft Strengthens Its Position as Orchestra Acquires Afidium


Travelsoft a annoncé, le 30 juillet 2026, l’acquisition d’Afidium par Orchestra - Photo : Orchestra

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Travelsoft continues to develop its technology ecosystem.

The group announced, on July 30, 2026, the acquisition of Afidium by Orchestra, its French subsidiary specialized in the distribution and booking of travel. An operation that aims in particular to strengthen the complementarities between the solutions of the two companies.

Founded in 2005 by David Faveur and Patrick Rajaud, Afidium is a French company specialized in software for tourism professionals.

Its solutions cover several steps of the value chain, including tools for optimizing air fares, quality control of PNRs, quotation management and booking services across multiple sources.

The company also offers solutions dedicated to operations research, customer communication, management of air inventories as well as the booking of flights, accommodations and other services.


Des expertises complémentaires

For Travelsoft, this acquisition rests mainly on the complementarity between Orchestra’s distribution and booking platform and Afidium’s expertise in automation, interoperability and PNR management.

The integration should enable the two companies to accelerate the development of their products and broaden the features offered to their clients. Orchestra’s customers will notably gain access to additional tools dedicated to air optimization and process automation.

For Afidium’s clients, they should benefit from increased development capacity as well as integration within a larger technological ecosystem.

Afidium is a natural fit for Orchestra and Travelsoft. This combination will accelerate innovation and offer solutions spanning a broader scope to our clients“, said Christian Sabbagh, founder and CEO of Travelsoft.


Une continuité assurée pour Afidium

The acquisition should not entail any immediate changes in Afidium’s governance. David Faveur and Patrick Rajaud, the company’s co-founders, will continue to lead the firm to ensure continuity of operations and relations with clients.

Afidium’s teams will also remain engaged with their current clients, while being able to rely on the resources of Orchestra and Travelsoft. “Joining Travelsoft allows us to develop our products at a larger scale, while maintaining the quality, expertise and responsiveness that our clients expect“, stated Afidium’s two co-founders.

The two companies now plan to progressively develop synergies between their products and to implement joint roadmaps for innovation. Travelsoft says it intends to prioritize developments likely to bring tangible benefits to tourism professionals.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
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Airbnb Expands Its Offerings in France with Three New Services


Airbnb enrichit son offre en France avec trois nouveaux services - Depositphotos.com @lucidwaters

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Airbnb continues to broaden its offering in France.

The platform now provides three new services directly from its app: luggage storage, car rental, and private airport transfers. The stated aim is to simplify the organization of the stay, going beyond merely booking accommodation.

With these new features, Airbnb seeks to address several logistical constraints that travelers may encounter before, during or after their stay.

The platform relies on three specialized partners for this: Bounce for luggage storage, CarTrawler for car rental and Welcome Pickups for airport transfers.

According to a study conducted by Airbnb with Focaldata, 53 % of travelers report having needed a luggage storage service in the past twelve months. In France, 96 % of travelers who have already used this type of service consider it very useful.


A luggage storage service offered in several French destinations

Airbnb now allows you to book a luggage storage directly from its app, thanks to its partnership with Bounce.

The service grants access to more than 24,600 drop-off points spread across more than 800 cities worldwide, representing a 350 % increase since its official launch in May.

In France, the offer is notably available in the Alpes-Maritimes, the Aude, the Calvados, Cannes, Côte-d’Or, Finistère, Haut-Rhin, Hendaye, Lille, Montpellier, Nancy and Metz, Nantes, Pyrénées-Atlantiques and Pyrénées-Orientales, as well as Reims and the Sarthe.

Travelers can reserve a space for a few hours or several days to drop off their luggage before arriving at their accommodations or after departure. For eligible bookings, an automatic 15 % discount is applied.


Car rental integrated into the app

Another novelty: car rental. Airbnb has partnered with CarTrawler to enable travelers to compare and book a vehicle directly from the platform, anywhere in France.

According to the study conducted by Focaldata for Airbnb, 84 % of travelers find the ability to book a rental car alongside their lodging to be useful. This share reaches 44 % for French travelers who rate this option as “very useful.”

On their first eligible booking, users can receive an Airbnb credit equal to 20 %, usable later for certain stays, experiences, or services offered on the platform. Discounts up to 20 % are also available with some rental partners.


Private transfers from several airports

Airbnb completes its offering with private transfers from airports, in partnership with Welcome Pickups. The service allows you to book your trip ahead of time. The ride is confirmed in advance and a driver is arranged upon the traveler’s arrival.

In France, this feature is currently available in the Pyrénées-Atlantiques, as well as Lille, Montpellier, Nantes, Rennes, and Strasbourg. Depending on the destination, discounts of up to 20 % may be applied.


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Eurostar Launches Its Official ChatGPT App


Eurostar lance son application officielle dans ChatGPT - DepositPhotos.com, jonkempner

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Eurostar announces the worldwide launch of its official app within ChatGPT, making it the first railway company to offer this kind of service in the United Kingdom, Belgium, and the Netherlands.

Available this summer, the app enables travelers to search for Eurostar journeys directly from ChatGPT.

Users can obtain real-time information on schedules, travel times, and available fares, then be redirected to eurostar.com to complete their booking.

The experience is built on natural-language interaction, both in writing and speaking. After linking their ChatGPT account to the Eurostar app, users can express their requests conversationally.

It is thus possible to search for a trip between Paris and London for a weekend, compare the schedules between Brussels and Amsterdam, or identify an itinerary for a European trip. Eurostar’s stated objective is to give travelers quick access to the main information needed to plan their journey.

This new feature complements the company’s existing channels, namely its website and its mobile app.


AI, a Growing Search Channel

For Eurostar, launching this app also responds to the evolving traveler search behaviors. The company has been noting for several months an increase in traffic from AI platforms to its website.

Between January 2025 and June 2026, this traffic has grown by fivefold. By June 2026, ChatGPT alone accounted for 85% of the traffic generated by AI applications to eurostar.com.

The impact on sales remains, for now, limited but measurable. Between May and July 2026, bookings on eurostar.com made from an AI application represented between 0.8% and 1% of total bookings.

For the company, these figures nevertheless signal the emergence of new user practices in trip planning, with travelers now using conversational interfaces to search for information, compare options, and build their itinerary.


New Features Under Consideration

Eurostar already plans to gradually evolve its ChatGPT experience. Several avenues are currently being studied, including discovering destinations, visualizing the network, inspiration for future trips, and easier access to certain fare offers.

The company also indicates it wants to explore the possibilities offered by other conversational assistants as these new uses develop.

Research habits are evolving rapidly, and travelers are increasingly using conversational interfaces to plan their trips,” notes François Le Doze, Eurostar’s Commercial Director.

By launching our app in ChatGPT, we are choosing to be present where our customers already search for information and plan their journeys.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
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Disneyland Paris Dominates Tourism Influence on Instagram and TikTok


Disneyland Paris domine l’influence touristique sur Instagram et TikTok - Depositphotos.com, emre03

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Disneyland Paris confirms its influence on social networks.

According to rankings unveiled by Kolsquare on July 29, 2026, the park tops the 100 travel and tourism brands most influential in France in the first half of the year, on both Instagram and TikTok.

This performance is measured using the Earned Media Value (EMV), an indicator that estimates the value generated by content and creators’ engagement.

On Instagram, Disneyland Paris records an EMV of €14.3 million, ahead of Hôtel Martinez (€8.3 million) and Savoie Mont Blanc (€8.2 million). On TikTok, the park also remains in first place with €8.2 million, far above easyJet (€3.3 million) and Pairi Daiza (€2.1 million).

The ranking thus reveals two different dynamics : Instagram is still dominated by the strong presence of destinations and hotels, while TikTok places greater emphasis on content related to experience, entertainment and escape.


Les acteurs du tourisme affichent des performances contrastées

On Instagram, Tourlane ranks fourth with €6 million EMV, ahead of Vacances Léo Lagrange (€4.5 million), SNCF Voyageurs (€4.3 million), Explore la France (€4.2 million), Airbnb (€4.1 million), La Compagnie (€3.9 million) and the Carlton Cannes (€3.7 million).

On TikTok, Voyage Privé reaches €2 million EMV, followed by SNCF Voyageurs (€1.4 million), Futuroscope (€1.3 million), Booking.com and Le Puy du Fou (€1.2 million each), then GetYourGuide (€854,822) and Air France (€841,391).

In the attractions and leisure category, Disneyland Paris dominates on both platforms.

On Instagram, the Grand Palais finishes in second place with €3.5 million EMV, ahead of Le Puy du Fou (€2.9 million). The Vendée park climbs six spots in one year and records an engagement rate of 6.4%.

On TikTok, Pairi Daiza and Futuroscope complete the podium of the segment with respectively €2.1 million and €1.3 million EMV, while Le Puy du Fou ranks fourth with €1.2 million.


High-end hospitality performs on Instagram

In the hotel industry, Instagram remains particularly favorable to upscale establishments.

The Hôtel Martinez dominates the segment with €8.3 million EMV and an engagement rate of 26.2%. The Carlton Cannes follows with €3.7 million, ahead of Hôtel Barrière Le Majestic, at €2.9 million. This latter property climbs six places in the overall ranking.

On TikTok, the hierarchy is different. ibis hotels France takes the lead with €731,496 EMV, ahead of Accor (€549,602) and the TOO Hotel Paris (€362,455).


SNCF Voyageurs et easyJet en tête du transport

The air and rail sector also shows gaps between the networks. SNCF Voyageurs dominates on Instagram with €4.3 million EMV, ahead of La Compagnie (€3.9 million) and Air Tahiti Nui (€3.2 million). The Compagnie stands out for its rise of 187 places in the overall ranking.

On TikTok, easyJet takes the top position in the segment with €3.3 million EMV, ahead of SNCF Voyageurs (€1.4 million) and Air France (€841,391).

On the side of tour operators and booking platforms, Tourlane leads Instagram with €6 million EMV, ahead of Vacances Léo Lagrange (€4.5 million) and Airbnb (€4.1 million). Vacances Léo Lagrange posts a gain of 43 places in the overall ranking and shows an engagement rate of 16.4%. On TikTok, Voyage Privé dominates the segment with €2 million EMV and an engagement rate of 23.7%, ahead of Booking.com (€1.2 million) and GetYourGuide (€854,822).

Destinations also show different profiles depending on the network. Savoie Mont Blanc tops Instagram with €8.2 million EMV, ahead of Explore la France (€4.2 million) and the Occitanie Regional Tourism Committee (€2.9 million). La Plagne, Tourisme Bretagne and Courchevel are also among the most visible destinations.

On TikTok, Visit Cyprus dominates the segment. Les Ménuires, with €88,479 EMV, becomes the French destination with the highest ranking, ahead of GoTürkiye which completes the podium.


La France renforce sa présence dans le classement européen

The performance of actors present in France is also reflected at the European level.

On Instagram, ten tourism actors based in France appear in the European Top 50. Disneyland Paris holds first place with €30.3 million EMV, ahead of Turkish Airlines and Airbnb. The Hôtel Martinez ranks sixth with €12.3 million, while Savoie Mont Blanc reaches 13th position.

On TikTok, nine French-based actors are included in the European Top 50. Disneyland Paris again remains in first place, with €31.4 million EMV. Voyage Privé is 14th, Futuroscope 17th, SNCF Voyageurs 21st and Puy du Fou 25th. Air France, Parc Astérix, ibis hotels France and Accor complete the French representation.

Beyond the volume of content, these results highlight the importance of engagement and the ability of tourist brands to generate content around experiences that are easily shareable.

Disneyland Paris thus appears as the leading actor in the sector in terms of influence on the two studied platforms, while other brands stand out more according to their universe and the uses particular to each social network.


Radisson Hotels Launches Its App on ChatGPT


Radisson Hotel Group s’associe à Accenture pour lancer une application de découverte hôtelière sur ChatGPT - Depositphotos.com @BongkarnGraphic

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Radisson Hotel Group is accelerating its digital strategy by investing in a new distribution channel: conversational artificial intelligence.

The hotel group, supported by Accenture, is launching the @RadissonHotels app within ChatGPT, designed to simplify the search and selection of a property.

Accessible via a conversation with ChatGPT, the app covers more than 1,000 hotels across more than 100 countries. Travelers can express their request in natural language, specifying their destination, dates, needs, or preferences.

A user can thus search for a hotel for a family weekend in Amsterdam or request a property in Paris with a gym and a spa, for example. The tool then offers a selection of hotels that match the entered criteria.


Real-Time Rates and Availability

The app displays real-time availability and rates, along with key amenities and detailed information about the offered properties. An interactive map also helps locate the selected hotels.

For now, the booking journey continues on the Radisson Hotels website. Once a choice is made, the traveler is redirected to the group’s platform to finalize the reservation.

This approach aims to shorten the path from inspiration to purchase, as artificial intelligence tools progressively gain a place in travel planning.


Radisson Positions Itself in “Agentic Commerce”

For Radisson Hotel Group, this launch marks a new step in the development of agentic commerce, which means evolving commercial journeys toward experiences more guided by artificial intelligence and the intentions expressed by consumers.

The group notably relies on a study from Accenture indicating that 87% of travelers would be willing to use an AI-powered travel agent to find the best option. According to the same study, 71% expect that at least half of their hotel or air travel spend will be influenced by AI in the next twelve months.

Radisson Hotel Group also notes an evolution in the points of contact with travelers. Traditional channels, notably organic traffic and direct traffic to its website, must now contend with new entry points such as ChatGPT.

AI is profoundly transforming the way travelers search for and book their hotel stays, and we are determined to be at the forefront of this evolution“, declares Gianni Di Fede, Chief Commercial Officer of Radisson Hotel Group.


Technology Connected to the Group’s Data

The development of this application began with Radisson Hotel Group’s use of an MCP accelerator integrated into Accenture’s AI Merchant Center. This platform enables structuring and preparing content, availability, rates, and reservation data so they can be leveraged by AI systems.

Accenture also assisted the group in designing the user experience across different devices. Directly connected to Radisson Hotel Group’s systems, the app is thus able to present up-to-date information to users.

In the long term, the setup could be enriched with new features. Radisson Hotel Group is particularly considering greater personalization, the integration of loyalty programs, the ability to book directly within ChatGPT, as well as the management and modification of reservations and AI-assisted concierge services.


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Google’s AI Mode Lets You Book Hotels Directly


Google permet désormais de réserver un hôtel directement depuis son Mode IA - Depositphotos.com  Auteur rokas91

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Google déploie sa réservation hôtelière agentique dans son Mode IA. La fonctionnalité permet aux utilisateurs de rechercher un établissement en langage naturel, de comparer les offres, de sélectionner une chambre, de consulter les conditions d’annulation puis de finaliser la réservation avec Google Pay.

Pour l’heure, le dispositif est réservé aux réservations effectuées en anglais aux États-Unis et nécessite notamment d’être connecté à un compte Google, de disposer d’un moyen de paiement valide dans Google Pay et d’avoir une adresse américaine enregistrée dans Google Pay.

Une fois l’hôtel et la chambre sélectionnés, l’utilisateur choisit l’option « Continuer sur Google ». La réservation est ensuite effectuée auprès du partenaire intégré.

Google précise que l’hôtel ou l’OTA reste le marchand, traite le paiement, envoie la confirmation et assure le service après-vente. Les modifications, annulations et demandes de remboursement doivent donc être adressées directement au marchand.


Google ne gère pas l’après-vente

Google insiste également sur le fait que son IA ne réserve pas encore automatiquement un hôtel à la place du voyageur. L’utilisateur conserve la main sur le choix de l’établissement, de la chambre, la vérification des conditions et la validation du paiement.

Le groupe présente son rôle comme celui d’un facilitateur de la transaction, et non comme celui d’une OTA. Une position également relevée par Skift, qui souligne que Google ne récupère que les informations nécessaires à la réalisation de la réservation, comme le nom du client, le paiement, le nombre de voyageurs et l’établissement.

Parmi les premiers partenaires figurent Booking.com, Choice Hotels, Expedia, Hotels.com, IHG, Marriott, Priceline, Trip.com et Wyndham.

Pour Skift, cette évolution constitue surtout un premier test grandeur nature de la capacité de Google à faire passer son moteur de recherche de la phase d’inspiration et de planification à celle de la réservation, un terrain que le groupe avait déjà exploré avec son ancien outil « Book on Google », fermé en 2022.