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Vacation 2026: Heatwaves Shake French Travel Plans

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Vacances d'été 2026 : budget et canicule bousculent les choix des Français, photo by VVF

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For their summer holidays, the French now apply the “four-hour drive rule” and prefer cooler destinations.

According to data published by VVF and IFOP, the cost and duration of travel, as well as climate comfort, have become decisive criteria, directly benefiting regions such as Brittany or the Hautes-Alpes.

The tight economic context and rising fuel prices are forcing families to reassess their entire vacation budget.

Transportation costs push them to limit the distance traveled, while stays within a four-hour drive from home are drawing a growing share of bookings.

To read: Tourism: Serge Papin expresses confidence for the summer season

According to the IFOP study, budget is the main obstacle to departure for 57% of 18-40-year-olds, prompting vacationers to prioritize proximity rather than forgoing their getaways.


Holidays: seeking cooler weather and nature

Comme le souligne Stéphane Le Bihan, directeur général de VVF : “les arbitrages ne portent plus uniquement sur le prix de l’hébergement.

Le coût du trajet devient un critère de choix à part entière. Les destinations accessibles rapidement, offrant un environnement plus tempéré, gagnent en attractivité.

Cette évolution traduit une nouvelle manière de choisir ses vacances d’été.

Parallèlement aux enjeux financiers, le facteur climatique transforme les critères de sélection. Les territoires offrant des températures plus clémentes ou des environnements naturels adaptés enregistrent une hausse nette d’attractivité.

Pour l’été 2026, les données de réservation de VVF font état d’une progression de 5 points pour la Bretagne et de 8 points pour les Hautes-Alpes par rapport à l’année précédente, portée par la recherche de moyenne montagne, de lacs ou de littoraux tempérés.

A lire : VVF takes a new direction and will open a holiday village right in the middle of… the city!

Pour répondre à cette demande d’adaptation aux fortes chaleurs, VVF propose une garantie de flexibilité permettant de modifier sans frais le lieu de séjour jusqu’à deux jours avant le départ en cas d’épisode caniculaire.

L’étude souligne également qu’au-delà de l’aspect financier, 62 % des jeunes actifs et familles aspirent à des vacances davantage tournées vers la nature et le bien-être.

TUI Musement Expands Its Offering With Launch of Multi-Day Experiences

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TUI Musement enrichit son offre avec le lancement des « expériences de plusieurs jours » - Depositphotos.com, PR-PhotoDesign

Costa Rica


TUI Musement lance the ‘multi-day experiences’, a line of 24- to 48-hour mini-escapes that include overnight stays, local guiding and immersive activities.

Designed to respond to the growing appetite among travelers for enriched short getaways, this offering enables an in-depth exploration of iconic destinations. The program relies on unconventional accommodations and the group’s operational network.

This new offer features more than 35 itineraries across the globe, spanning destinations such as Costa Rica, Thailand, Kenya, Peru or Australia.

The routes combine unconventional accommodations – such as safari lodges, luxury jungle tents, desert camps or homestays – and guided activities by local guides.

According to an internal study, 70% of travelers say they are interested in this type of short-format that can be paired with a main stay, a trend particularly marked among young professionals and families.


Operational integration and a global rollout

Developed largely by the group’s in-house teams, these offerings bundle transportation, accommodations and activities under international safety and sustainability standards.

The itineraries include, for example, rafting in Costa Rica, nights spent in tents in Thai national parks or navigation through the Australian archipelagos.

Available from 145 euros per person, these experiences can be booked before departure or directly on-site via the network’s full range of physical and digital channels.

The catalog, currently counting more than 35 options, will grow to surpass 45 proposals by the end of the summer before continuing its expansion.

Germany: LMX Touristik’s First Acquisition in a More Ambitious European Project

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AUCTUS Capital Partners a pris une participation majoritaire au capital de LMX Touristik, point de départ à la création de Mondiani Group, une nouvelle plateforme européenne dédiée au secteur du tourisme - Depositphotos.com, monsit

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The German investment fund AUCTUS Capital Partners announced on July 16 that it had taken a majority stake in LMX Touristik.

If the name sounds familiar, it is likely because the LMX group is already present in France with LMX Voyages, based in Mulhouse and led by Ludovic Rigel.

This operation is set to serve as the starting point for the creation of Mondiani Group, a new European platform dedicated to the tourism sector.

Based in Leipzig, LMX Touristik thus becomes the cornerstone of a European tourism market consolidation project backed by AUCTUS.

The founder of LMX, Markus Hartwig, remains a shareholder in the company, while the current management team stays in place.


LMX, the operational platform of the new group

AUCTUS thus intends to bring together several players in European tourism within a single structure, while preserving their entrepreneurial independence and regional identity, following its buy-and-build investment strategy.

The principle is to build on an existing company, then progressively undertake further acquisitions to form a larger group.

The fund targets independent, founder-led companies, in a sector marked by high fragmentation, succession issues and growing needs for digitalization and scaling.

LMX Touristik thus constitutes the operational backbone of this strategy.

“With AUCTUS, we have found a partner that perfectly matches LMX. Its specialization in Mittelstand companies and its experience in building platforms through buy-and-build strategies provide an ideal foundation for our next development phase“, stated Markus Hartwig, founder of LMX.

For reference, the company, which currently employs 68 people, has developed in the market for conventional package holidays and dynamic packages. Its portfolio also includes the SunTrips brand, specializing in tailor-made long-haul trips.

The group reports revenue above €350 million and more than 400,000 customers per year.

“LMX holds a solid position in the market, a scalable technology base, and an experienced management team. Together, we want to build on these foundations to develop a leading tourism group“, explained Daniel Meuthen, partner at AUCTUS.


New acquisitions already envisaged

LMX’s growth is expected to continue in parallel with its integration into the new structure.

Mondiani Group also plans to actively seek new investment opportunities in the European tourism sector.

Lars Ludwig, who currently leads LMX and will become CEO of Mondiani Group, will also be a shareholder of the new entity. “We want to develop Mondiani Group in a targeted manner through new acquisitions and we are open to discussions with potential partners“, he says.

With this operation, AUCTUS thus launches a new consolidation platform in European tourism, taking LMX Touristik as its anchor. The group will now need to pursue organic growth while identifying new companies likely to join its perimeter.


Amelia Brille Published by Amelia Brille TourMaG.com journalist
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Guadeloupe: How CTIG Trains Its Top Salespeople to Become True Experts

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Avec ses paysages spectaculaires, la pointe des Châteaux accueille chaque année près de 500 000 visiteurs - Photo : LG

Costa Rica


For five days, twenty travel agents explored four of Guadeloupe’s six inhabited islands.

Organized by the Comité du Tourisme des Îles de Guadeloupe (CTIG), with the support of Air Caraïbes and the Des Hôtels et Des Îles group, this educational tour had a clear objective: to show that the destination is not limited to its beaches, but that it blends nature, culture, gastronomy, and a hotel offering capable of meeting all types of travelers.

But this study trip is only the final step in a much more ambitious scheme.

Named “Secrets des Îles de Guadeloupe,” the CTIG certification program rests on four phases: an e-learning course, a seminar or webinar, a commercial challenge, and an on‑site experiential edutour.

The aim is to raise the distributors’ skills so that they become true destination specialists.

The twenty participants are among Guadeloupe’s best sellers at the end of the 2025 commercial challenge, which generated more than €563,000 in revenue for the destination.

Barely landed in Pointe-à-Pitre (Grande-Terre) after a direct flight provided by Air Caraïbes, the participants headed to Deshaies (Basse-Terre).

For five days, they traversed Grande-Terre, Basse-Terre, Terre-de-Haut and Terre-de-Bas, which make up the Saintes archipelago. In other words, four of Guadeloupe’s six inhabited islands, a feat hailed at the end of the stay by Patrick Galin, the promotion officer for the Îles de Guadeloupe.

« You have experienced four islands out of six. You have visited an island I have only been to three times in my life. That is Terre-de-Bas. »

A reminder that this edutour does not follow the most conventional itineraries.



Hotels for every traveler profile


La plage de l'hôtel La Toubana, seul cinq étoiles de la Guadeloupe - Photo : LG

One of the trip’s objectives was naturally to discover the accommodations that agencies will later propose to their clients.

The first night therefore took place at the Langley Resort Fort Royal, in Deshaies (Basse-Terre).

Nestled between a broad blonde-sand beach and the tropical forest, this four‑star resort makes an excellent base for exploring the north of Basse-Terre. The bungalows scattered across the gardens, direct beach access, and tranquil atmosphere immediately appeal.

Deshaies hides another surprise. Fans of the series Death in Paradise will instantly recognize the scenes from this British fiction shot here since 2011, portraying the fictional “Isle of Sainte-Marie.”

The police station, the seafront, the Creole lanes, Catherine’s bar, and several beaches feature among the iconic spots visitors can discover on a stroll.

On the second day, a change of scene with a three-night stay at La Créole Beach (Des hôtels & des Îles) in Gosier, Grande‑Terre.

More lively, with several restaurants, a spa, and a spacious pool, the property caters to both families and couples who want to stay close to Grande‑Terre’s main attractions.

The group also visited La Toubana (Des hôtels & des Îles) in Sainte-Anne, Grande‑Terre, the destination’s only five‑star property. Overlooking the Caribbean Sea, it positions itself in the premium segment with its bungalows, suites, private beach, and spa.

In Les Saintes, Bois Joli hotel in Terre‑de‑Haut completes this discovery thanks to its privileged location opposite one of the world’s most beautiful bays.


A destination you experience as much as you visit it


Un des grands moments du séjour : la découverte de la mangrove en pagayant - Photo : LG

Very quickly, hotel visits gave way to experiences. At the Jardin botanique de Deshaies, the agents plunged into lush tropical vegetation before taking the Route de la Traversée.

In the heart of Guadeloupe National Park, a forest hike allowed them to measure the richness of this preserved nature. Swimming at the Écrevisses Falls (Basse-Terre) stands out as one of the trip’s highlights.

Another memorable discovery: a kayaking excursion in the Grand Cul-de-Sac Marin (Grande-Terre). Gliding quietly among the mangroves, participants explored the mangrove from a different angle and became aware of its essential role in maintaining the balance of this ecosystem.

The ACTe Memorial, in Pointe‑à‑Pitre (Grande‑Terre) provided a historical and commemorative dimension to the journey by recounting the history of slavery and the peoples of the Caribbean.


Bokit, coconut sorbet, and agricole rhum


Arrêt indispensable pour déguster un sorbet coco fait maison - Photo : LG

The best memories do not always come from scheduled visits.

In Sainte-Anne (Grande‑Terre), the group settled at a food truck to sample a bokit. Born from African, European and Caribbean influences, this generously stuffed fried bread has become one of Guadeloupe’s emblematic street foods.

The day before, a stop at the Mamelles roundabout (Basse‑Terre) had allowed tasting Lucie’s famous homemade coconut sorbet, a true local institution.

It would be impossible to mention Guadeloupe without talking about rum. In Sainte‑Rose (Basse‑Terre), a visit to the Reimonenq distillery reminds how sugarcane cultivation shaped the archipelago’s history and economy. The participants discovered the various stages of making agricole rum, from cane harvest to tasting.


Another way to sell Guadeloupe


Laurent Guéna Published by Laurent Guéna Journalist – TourMaG.com
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Disconnect, Wellness, Discoveries: The New Priorities of French Travelers

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Le Sud-Est de la France, l'Espagne, la Bretagne et l'Italie figurent parmi les destinations les plus envisagées par les Français en 2026 - Depositphotos.com, Jomnicha

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The French remain attached to travel.

According to the latest edition of the American Express Lifestyle Trends Observatory, 81% of them plan to depart before the end of the year, including 73% starting as early as the summer 2026. The Southeast of France, Spain, Brittany and Italy are among the most cited destinations.

The under 35 age group shows the strongest departure intentions, with 92% planning to travel before year end.

The study also highlights a shift in expectations. For 54% of respondents, the ideal trip is primarily about time for oneself and relaxation. The possibility to disconnect from daily life (50%) and to recharge mentally and physically (49%) also tops the motivations.

Peace of mind emerges as a central element in the tourism experience. Thus, 91% of the French feel that thorough trip preparation allows for a calmer departure, while 88% attach importance to comfort during their stay.


Discovery remains at the heart of the travel experience

Beyond rest, travelers are also seeking enriching experiences.

The discovery of new landscapes is the main factor making a stay memorable for 60% of French respondents.

Next come cultural and historical visits (47%), local gastronomy (45%) and human encounters (39%).

The study also highlights the importance of a balance between activities and downtime. Nearly nine in ten French people (89%) consider it essential to alternate between the two during a single trip, while 85% wish to multiply discoveries, whether they are cultural, gastronomic or human.

Among those under 35, this quest for experiences is even more pronounced. Half of them associate their travels with unique experiences, compared with 39% for the overall French.

Voyages Gallia Launches Gallia Andina, a Peru-Focused Brand

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Antoine Ledent, responsable marketing, Bruno Peynichou, directeur général de Voyages Gallia et Julie Chelli, responsable production et ventes pour la marque Gallia Andina. @voyages gallia

Costa Rica


After Iceland, Peru takes the stage.

Voyages Gallia has just launched Gallia Andina; a new brand entirely dedicated to the South American destination. The objective: to capitalize on strong internal expertise to stand out in the market.

« Today, to emerge in the digital universe, one needs a distinct identity. Gallia remains a generalist brand, but some destinations deserve a specific positioning », explains Bruno Peynichou, CEO of Voyages Gallia.

This new entity was born from a human story. Antoine Ledent, the group’s marketing director, lived three years in Peru and his wife is Peruvian. An in-depth knowledge of the ground that led the company to build a dedicated production.

Beyond the classic routes linking Lima, Arequipa, Lake Titicaca, Cusco and Machu Picchu, Gallia Andina intends to highlight lesser-known regions, particularly the north of the country and the vestiges of the pre-Inca Moche and Chimú civilizations.

The offering targets both groups and individuals, with escorted tours, self-drive itineraries, and thematic stays around Peruvian gastronomy and hiking.

« We have already sold several groups to associations and corporate committees. The idea now is also to develop individual clients », says Bruno Peynichou.

To support this launch, several presentation evenings will be organized in the coming months in Paris, Toulouse and Lyon.


A strategy already proven with Iceland

The creation of Gallia Andina fits into a process already experimented by the group with its dedicated brand for Iceland.

« This specialization has allowed Voyages Gallia to be identified as a reference player for the destination, notably among groups », explains Bruno Peynichou.

« Travel operators today must provide real added value. This comes through destination expertise, trusted local partners and differentiating products »,
he adds.

This logic is also reflected in the group’s other productions, notably in Croatia where Voyages Gallia offers cruises on small yachts with around forty passengers.


Business travel remains the growth engine


Voyages Gallia lance Gallia Andina, marque dédiée au Pérou. @voyages gallia

If Peru is the year’s novelty, the main growth driver remains business travel. Voyages Gallia is expected to generate around 45 million euros in business volume this year, with EBITDA near 1.3 million euros.

Of this total, nearly 30 million euros come from business travel.

The growth is largely propelled by the signing of a pan-European contract with the American company Intuitive, specialized in medical technologies.

After managing the travel of the French subsidiary, Voyages Gallia has since late 2024 taken over all of the group’s professional travel in Europe.

This ramp-up required the recruitment of around ten additional employees and the deployment of a multilingual service covering five languages.


Golf, groups and technology on the program

The two other historic lines of business for the tour operator, cultural group travel and golf stays under the Golf Around the World brand, each represent around 9 million euros of business volume.

« We were already among the leading players in golf travel in France and we are now expanding into French-speaking Switzerland and German-speaking Switzerland with a dedicated site in French and German », he says. To support this strategy, a colleague based in Annecy is in charge of business development on the Swiss market.

At the same time, the company continues its technological transformation. Several automation projects are being studied to optimize the processing of requests and allow teams to focus more on advising and assisting customers.



For 2026, Bruno Peynichou presents a measured but committed ambition: to reach between 47 and 50 million euros in business volume while keeping the DNA of a human-sized company.

« We are not looking to become a giant in the sector. However, when approaching 50 million euros in business volume, one must be extremely structured », he concludes.


Caroline Lelievre Publié par Caroline Lelievre Journaliste – TourMaG.com
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360 Surf Travel Aims to Ride the B2B Wave

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L’agence 360° Surf Travel, basée en Guadeloupe, propose des séjours sur mesure autour du surf, du kite ou de la plongée. @360 surf travel

Costa Rica


For more than ten years, Matthieu Ruty has nurtured 360 Surf Travel in defiance of traditional tourism models. Created in 2013 after a around-the-world trip with his wife, the agency specializing in surf stays built itself without a network, without a physical storefront, and almost exclusively in B2C.

Today, the leader aims to open a new chapter.

« Up to now, we worked very little with other agencies. But I sincerely believe we can offer them something on two- or three-week projects around surfing, kiteboarding or diving », he explains, with bold emphasis preserved.

This willingness to get closer to distribution is not unrelated to his recent presence at several professional events, notably the IFTM and more recently the Ditex. « I come mainly to understand how the sector works, meet the players and see where we can position ourselves », he notes.


360 Surf Travel: a niche expertise to share

A former agency director in the temporary work sector, Matthieu Ruty is not from the tourism world. A trait he embraces openly.

« Two years ago, I didn’t even know that agency networks existed. Today, I’m discovering an extremely dynamic universe with many players and many opportunities. »

Yet his company has carved out a niche. What started with four destinations now offers more than 120 surf destinations, 80 kite spots and just launched a diving-focused offering. Each segment now has its own dedicated site.

The year 2025 marked a turning point, with nearly 800 stays sold and revenue of €600,000.

« We were a small artisanal outfit. Today, one starts to think we can become a recognized player in our sector », declares Matthieu Ruty.


Understand Before Growing


Matthieu Ruty a co-fondé 360° Surf Travel, agence de voyage spécialisée dans les séjours surf et sports de glisse, en 2013, avec son épouse. @360 surf travel

For the moment, the leader advances with caution. Approached by several networks, he does not want to rush the steps.

« If I join a network, it’s to bring something. I’m still in a phase where I’m learning the sector’s codes, » says the CEO of 360 Surf Travel.

The same approach applies to a potential fundraising round. The topic exists, but remains under consideration.

« If one day we really accelerate, it will be to strengthen the teams, expand production and structure the B2B further. »

Find here our dossier dedicated to networks


Goal: one million euros in revenue

Parallel to this, 360 Surf Travel continues its ascent upmarket. The agency progressively reduces the most “backpacker” products to better serve a more mature clientele seeking comfort and personalized experiences.

A member of the ATR (Act for Responsible Tourism), 360 Surf Travel also states that it is strengthening its environmental and social requirements in partner selection.

Despite a geopolitical context that has weighed heavily on bookings in recent months, Matthieu Ruty remains confident: « People always need to travel. They may wait longer to book, but the desire to travel remains.”

In the medium term, the clearly stated ambition is: to surpass one million euros in revenue within three years.


Caroline Lelievre Publié par Caroline Lelievre Journaliste – TourMaG.com
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François Lévêque (Centrale Voyages): Seizing Opportunities in Times of Crisis

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TourMaG – How is Centrale Voyages’ activity faring in the current context?

François Lévêque : At Centrale Voyages, we work on two main fronts. The business travel side is not doing badly overall. After a challenging 2025 marked by government uncertainties in France, activity has fairly rebounded.

On the leisure side, as everyone knows, we’re navigating a tougher period, thanks in particular to our friend Donald (Trump, ed. note). 

We mustn’t forget the Ukraine-Russia conflict that affected us for several months. In addition, the Middle East conflict has been ongoing since February 28.

This isn’t limited to trips to the Middle East, but also to Asian destinations, since three-quarters of flights are operated by Middle Eastern carriers that pass through Dubai, Abu Dhabi or the Qatar hubs. This situation leaves customers in a state of uncertainty.


Centrale Voyages acquires Meltour in Saint-Maur-des-Fossés

TourMaG – How significant is the business travel segment today at Centrale Voyages?

François Lévêque : The essence of Centrale Voyages is truly business travel. When I took over this company two years ago, it represented 80% of our revenue.

My goal is to rebalance the revenue mix between leisure, MICE – which I will address later – and business travel. Today, business travel remains the predominant activity.

TourMaG – On the leisure side, you’re making acquisitions; where do things stand?

François Lévêque : As TourMaG announced a few weeks ago, I just acquired two agencies in the Île-de-France region, one in Montigny-le-Bretonneux and one in Saint-Maur-des-Fossés: Meltour.

The objective is to acquire turnover and client portfolios, but also to gain complementary know-how beyond what we already possess. We have launched a comprehensive digital communications push for the last six weeks. We signed for one year, hoping to attract new clients and generate leads to develop leisure at Centrale Voyages.

We rolled out these efforts at a time when we’re confronted with the crisis in the Middle East. That timing isn’t ideal.

But in tourism, one must anticipate events like these. There are regular recoveries after crises, so I remain confident for the future.


“In times of crisis, you must not sit idly by”

TourMaG – Remind us of the scope of your network. Is your goal to reach 15 to 20 agencies in total?

François Lévêque : Today we have 11 agencies: one in Marseille, one in Aix-en-Provence, and the rest in the Paris region. We aim for 20 agencies within two years.

The aim is really to adopt the mindset that during a crisis you must not sit on your hands. Otherwise, as one former mentor of mine used to say, everything seems fine while the boat is slowly sinking…

I believe it’s always worth considering opportunities that open up during downturns. Today there are indeed some on-the-ground agencies that are no longer very profitable, run by leaders who have not fully embraced digital evolution, and it is quite possible to inject some energy into these agencies and make them profitable again. That’s the bet I’m placing during this period of crisis.


TourMaG – How do you choose deals? Is it about location? The storefront? Price? How does it work?

François Lévêque : To be quite honest, it’s all about opportunity. The first opportunity is Montigny-le-Bretonneux. The agency is part of Manor, and the owner suggested, then offered me the chance to take over his agency.

The second agency, however, came to me through my accounting firm, which has overseen this company for 30 years and presented the opportunity. When you acquire an agency, your biggest worry is uncovering anything that has been hidden or glossed over to make the bride look better. The advantage of sharing the same accounting firm is that you know the business is clean and overseen by people you’ve known for a long time.

That makes the acquisition process much more reassuring and limits the unpleasant surprises that can surface a few months later.


Agencies with prime locations still have a real future

TourMaG – There are plenty of opportunities; are there many retirements?

François Lévêque : There are many retirements. The Meltour agency in Saint-Maur is one example, but it’s the case for most deals I review. They’re often led by managers approaching retirement age. Since Covid, the industry has changed and evolved, and many are stepping down. There are currently a lot of deals on the market.

TourMaG – Do you believe in physical travel agencies in the age of artificial intelligence?

François Lévêque : I don’t have a crystal ball. I closed one agency in December because there was no longer a flow and there was no logic in keeping it. Today, I’m reconsidering several others.

However, I do think that agencies with a good location have a real future. There will always be business conducted in person, especially for clients seeking tailor-made journeys who need to trust the agent who guides and builds their trip.



“On business travel, margins are razor-thin”


“Clients are increasingly demanding”

TourMaG – There was a HR challenge after Covid. Do you still face recruitment issues and are you hiring?

François Lévêque : We are recruiting because some employees are retiring, while others choose to leave the agency or even the industry. Both situations are present today.

And no, recruiting isn’t easy. You hear that some agencies are closing, but that doesn’t make it any easier to hire travel consultants. I’m mainly referring to leisure tourism. We have more ease recruiting for the business travel side, which is a more technical field and less sales-oriented.

Conversely, in leisure, it’s a real commercial profession. The advisor builds and sells a file, but until the client signs, they can easily move to someone else. This dimension makes the role more demanding.

Clients are also increasingly demanding and agents sometimes suffer from a lack of recognition. They are solicited at all hours, including evenings and weekends, because that has become almost normal today. Like everyone, they would like to disconnect and enjoy their free time.

It’s often because they are highly professional and deeply committed that they end up burning out from this constant availability. Today, recruiting good travel consultants who are still happy in their job and want to thrive in leisure travel isn’t straightforward.


“My objective is to reach 20 agencies, 50 million euros in turnover”

TourMaG – Centrale Voyages, in three years, how big will it be? What will the group’s structure look like?

François Lévêque : My objective is to reach 20 agencies and 50 million euros in turnover, with one third from business travel, one third from leisure, and one third from MICE. To me, that would be the ideal balance.

This equilibrium helps distribute risk more evenly. There is always one activity that endures tougher periods than the others. The idea is that the other two segments can support the business and help it weather the crises of the third line.

Why 50 million euros? I don’t really know where that figure comes from, but since I arrived two years ago, I’ve been told that once you reach this threshold, suppliers start looking at you differently and you can secure better negotiating terms, especially regarding margins.

This objective may evolve over time, but it’s the target I’ve set and we will strive to achieve it within the next three years.

E.Leclerc Voyages Now Displays the Carbon Footprint of Its Trips

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Voyages E.Leclerc affiche désormais l'impact carbone de ses séjours - Photo Voyages E.LEclerc

Costa Rica


Voyages E.Leclerc annonce le déploiement d’un calculateur d’impact carbone directement intégré à son site internet.

Le distributeur entend faire de l’information environnementale un critère de choix au même titre que le prix, la destination ou les services inclus.

Le dispositif est désormais accessible sur l’ensemble des séjours éligibles proposés par le réseau de plus de 250 agences.


The customer can view the distribution of emissions between transport and accommodation

Practically, an initial estimate of greenhouse gas emissions appears on the results page. This figure is then refined throughout the booking journey based on several parameters: duration of stay, number of travelers or even flights selected when they are included in the offer.

The client can also view the breakdown of emissions between transport and accommodation, as well as equivalences intended to better understand the impact of their trip.

The information is finally included in the reservation confirmation email and will be integrated into the brand’s printed materials starting in September 2026.
“At E.Leclerc, we have always believed that the consumer should be able to choose with the best possible information. (…) We think it is now legitimate that they can also access information about their environmental impact,” explains Guirec Le Morvan, director of Voyages E.Leclerc.


Voyages E.Leclerc has partnered with Fairmoove Solutions

To develop this calculator, Voyages E.Leclerc partnered with Fairmoove Solutions, specialized in environmental assessment applied to tourism.

For air transport, the calculation relies on actual kerosene consumption where available and also accounts for the impact of contrails, now recognized as a contributing factor to climate warming.

Regarding accommodations, the assessment relies on industry databases and the specific characteristics of each establishment.

The calculator currently covers stays in France that include lodging, as well as trips abroad including lodging alone or combined with air travel.


“After the textile eco-score, we are tackling travel”

This initiative is part of the broader decarbonization plan of the E.Leclerc Movement, which aims to reduce its greenhouse gas emissions by 50% by 2035.

Voyages E.Leclerc also recalls having joined Act for Responsible Tourism (ATR) in 2020, carried out its first Carbon Footprint assessment (Bilan Carbone®) in 2023, and developed a network of CSR ambassadors within its agencies.

“After the textile eco-score, we are tackling travel. Consumers already compare prices. Tomorrow, they will also be able to compare the carbon impact of their stays. One more criterion, at the moment they need it.” said Michel-Édouard Leclerc, president of the strategic committee of E.Leclerc centers.

Salaün Holidays Tests a Mobile Travel Agency in Markets

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Salaün Holidays teste une agence de voyages mobile sur les marchés - Photo : Salaün Holidays

Costa Rica


What if your next trip was planned between buying a few vegetables and picking up a local cheese?

C’est le pari de Salaün Holidays avec son opération estivale “Your travel agency comes to meet you”.

À bord d’un Mercedes Marco Polo habillé aux couleurs de l’enseigne, deux conseillers commerciaux installent ponctuellement leur bureau sur les marchés de communes de la Sarthe et de l’Orne.

Pour Franck Autret, directeur général du réseau d’agences de voyages Salaün Holidays, cette initiative répond à une réflexion plus large sur l’évolution de la distribution.

“Nous sommes à la fois tour-opérateur, agent de voyages, mais aussi transporteur. Dans nos réflexions pour développer notre activité, cette idée a émergé : pourquoi ne pas créer une agence qui va directement à la rencontre des clients ?”

L’entreprise disposait déjà d’un van, qu’elle a transformé en agence mobile. Deux conseillers, habituellement en poste en agence, se sont portés volontaires pour participer à cette première expérimentation.

L’objectif est simple : recréer un contact de proximité avec une clientèle qui ne dispose pas toujours d’une agence de voyages à quelques kilomètres de chez elle, tout en suscitant des projets de vacances dans un cadre plus spontané.


A start slowed by the heatwave

The tour, however, began under unusual conditions. The first stops coincided with the heatwave that hit France in late June.

“We started in the middle of a heatwave, which obviously didn’t help. On the first day, there weren’t many people at the market with nearly 40 °C“, acknowledges Franck Autret.

The following days proved more encouraging. “We had more contacts with traders than visitors at first, but also several inquiries and quotes. I wouldn’t say we are making sales every day, but this first test is quite interesting. The concept arouses curiosity and the initial feedback is positive.”

According to the group, the stops at Longny-les-Villages and Bellême notably allowed measuring public interest, both from exhibitors and residents.


An experiment that could be extended

This first tour will continue until July 17, 2026 on several markets in Sarthe and Orne.

At its end, Salaün Holidays will draw an initial assessment before deciding on the next steps.

If the idea of an itinerant agency year-round does not seem on the agenda, the concept could return in the autumn in another region. “If we find the experience to be conclusive, we could renew the operation in the autumn on another territory. In the long term, it’s a concept that could be sustained, or even developed“, says Franck Autret.


Next steps of the tour

• Thursday, July 2 : Saint-Calais

• Friday, July 3 : Malicorne-sur-Sarthe

• Tuesday, July 7 : Bonnétable

• Wednesday, July 8 : Longny-les-Villages

• Thursday, July 9 : Saint-Calais

• Friday, July 10 : Malicorne-sur-Sarthe

• Wednesday, July 15 : Longny-les-Villages

• Thursday, July 16 : Saint-Calais

• Friday, July 17 : Malicorne-sur-Sarthe


Amelia Brille Written by Amelia Brille TourMaG.com Editor
See all articles by Amélia Brille

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