Launches

Sales Challenge: Asia Launches Australia Challenge

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Challenge de ventes : Asia lance le Défi Australie - Depositphotos.com Auteur tupungato

IFTM


Asia a lancé un grand challenge de ventes dédié à l’Australie.

“Le Défi Australie”, c’est son nom, récompensera les agents de voyages les plus prescripteurs de la destination chez le voyagiste.

Les cinq meilleurs agents ayant effectué des réservations entre le 1er novembre 2024 et le 30 juin 2025 pour des voyages en Australie d’Asia, auront la chance de partir en novembre 2025 à la découverte de l’Ouest australien et de tester le nouveau vol direct de Qantas.

Asia est en effet le premier tour-opérateur à s’être positionné dès l’été 2024 sur le nouveau vol direct de Qantas reliant Paris à Perth ! Le président du tour-opérateur, Guillaume Linton, nous avait d’ailleurs partagé ses impressions lors de l’un des tous premiers vols fin Juillet

Ce trajet en Dreamliner 787, positionné en amorce des jeux Olympiques de Paris, permet pour la première fois dans l’histoire de l’aviation commerciale, de joindre l’Australie en moins de 16 heures depuis Paris !

L’Australie Occidentale, dont Perth est la capitale, état le plus ensoleillé du pays, offre une porte d’entrée idéale pour explorer l’Australie d’ouest en est. Dans cette optique, Asia a intégré pour ses départs 2025 en petits groupes, ce vol Paris/Perth à ses 2 circuits Tentations, avec une nouveauté : La Grande Traversée de l’Australie.


Western Australia, the New Gateway

This long journey of 22 days/19 nights offers a complete immersion down under. Limited to 16 participants, this voyage thus starts in Western Australia, a vast region still relatively unknown to French travelers, yet spectacular in many ways.

On the program: the dynamic yet relaxed city of Perth, the preserved Rottnest Island, a true natural sanctuary famous for its quokkas and its paradise beaches, and the possibility of a side trip to Fremantle, a charming port city renowned for its lively markets and trendy cafés, where street art is found at every corner.

The itinerary continues through the Northern Territory, from the Top End to the Red Centre, weaving between rock-art sites, Aboriginal ceremonial places, billabongs paradise of birdlife, natural waterfalls and ochre canyons, before reaching the reefs of the Great Barrier Reef and the Daintree Rainforest around Cairns in Queensland.

The journey also includes exploring the great metropolises of Sydney and Melbourne, the Blue Mountains National Park and the Great Ocean Road, in the southeast of the country. A trip with a French-speaking guide who combines Australia’s finest natural and cultural treasures.

For nearly 40 years of programming, Asia also aims to be the specialist in Australia autodrives (by car, 4×4 and motorhomes), with a whole palette of road or off-road itineraries, for all budgets and assembled to measure by the operator’s team of expert tour planners, all duly certified “Aussie Specialists”.


The most deserving travel agents will be able to discover a preview of these wild landscapes along the western coast!

Cunard Launches Caribbean Sales Challenge

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TAP Air Portugal Launches Its TAP Challenge

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    bullet lists intact but translate their content, like changing "Chiffre d’affaires le plus élevé sur le long-courrier" to "Highest revenue on long-haul." The first paragraph details the TAP Challenge registration from July 8 to August 8, 2025, on www.tapagents.com, mentioning the number of sellers and four competition categories. The second paragraph states that the two sellers with the best results in each category will be invited on a familiarization trip to Brazil in early 2026.Translating with HTML structure

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Accor Launches the HERA Challenge for Travel Agents

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Accor lance le HERA Challenge - Photo : @Accor

IFTM


Accor announces the launch of the HERA Challenge, an international contest aimed at travel agents who are members of its HERA platform. This initiative seeks to highlight the performance and dedication of industry professionals by offering a tangible reward: a stay in Colombia in March 2026.

The 33 top advisors will be selected based on multiple criteria, including sales volumes, destinations booked, or preferred brands.

This initiative continues the HERA platform, launched a year earlier, which aims to assist travel agents with their hotel bookings via dedicated digital tools.


An Accor competition structured around 11 categories

The HERA Challenge is open exclusively to users of the HERA.Accor.com platform. The 33 winners will be distributed across 11 distinct categories. Three of them will reward the “Champions of Performance” based on either the overall sales revenue generated or the largest single sale completed on the platform. Three other categories will recognize the “Regional Stars” according to performance in the following regions: the Americas; Europe, Africa and Turkey; the Middle East, Asia and the Pacific.

In addition, five “Brand Experts” categories will honor sales made for the Orient Express, Fairmont, Raffles, Sofitel/Sofitel Legend/MGallery, and Ennismore’s lifestyle brands.

Finally, the last category, “Champions of Destinations“, will spotlight the three agents who booked trips to the largest number of different countries. The competition covers all bookings made between November 15, 2024, and November 15, 2025. Winners will be announced in December 2025.


A Colombia experience for the winners

The 33 rewarded agents will undertake a four-day experience, from March 9 to March 12, 2026, spread across two Colombian properties within the group. They will spend one night at the Sofitel Legend Santa Clara Cartagena, located in a 17th-century convent in the heart of Cartagena, and two nights at the Sofitel Barú Calablanca Beach Resort, LEED-certified and situated about 40 minutes by boat from the city.

The program includes meetings with local communities, in line with the group’s commitment to responsible travel. The Barú complex features 187 rooms and suites, several infinity pools, a spa, a gym, and restaurants, including Bahía by the sea and Humo, which blends Asian and Latin American cuisines. According to Pascal Visintainer, “the HERA Challenge is our way of highlighting and rewarding travel agents who bring our brands to life for customers around the world.”


Manon Morelli Publié par Manon Morelli Rédactrice web – TourMaG.com
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Qantas Launches Sales Challenge With an Educational Tour in Australia

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Qantas lance un challenge de ventes avec un éductour en Australie - DepositPhotos.com, Gudella

IFTM


Qantas invites travel agents to try to win a spot for an exclusive edu-tour in Australia, by taking part in its new challenge, based on Australia sales achieved between the September 1, 2025 and March 1, 2026.

The applications must include a Qantas flight – QF33/QF34 from Paris or QF1/QF2/QF9/QF10 from London – as well as at least one night in Western Australia and one night in Victoria.

Agents must submit their PNRs or ticket numbers to Qantas France no later than March 2, 2026.

This challenge accompanies the ramp-up of the Paris – Perth route operated three times per week by the Boeing 787 Dreamliner, as well as the Qantas Explorer program enabling access to more than 60 Australian destinations.

Also read: Qantas appoints John Simeone as General Manager of International Sales


Qantas Challenge: Participation Criteria and Finalist Selection

To qualify, participants must register via the dedicated form after their first sale, be certified Aussie Specialist and have completed the Victoria, and the Western Australia modules, as well as those for Melbourne and Perth on the Qantas Learning Hub.

Tourism Australia will verify the eligibility of the predefined profiles based on the sales validated by Qantas.

The eight selected agents will be announced in early March 2026 and will participate in a fam trip combining Melbourne, Victoria, Perth and the Coral Coast, including nature experiences, sightseeing, cruises, snorkeling and the discovery of Australian wildlife.

ITA Airways Launches Marseille–Rome Route and Bets on Its International Hub

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Les équipes d'ITA Airways, de l'aéroport Marseille - Provence aux côtés de Fabio Monaco, le Consul Général d'Italie et Maxime Tommasini, président de la Chambre de commerce italienne pour la France à Marseille pour l'inauguration du vol Marseille - Rome - Photo CE

CroisiEurope


ITA Airways continues its development in France. The Italian carrier inaugurated, on June 1, its new daily link between Marseille and Rome-Fiumicino, reinforcing both the offer to Italy and the possibilities of connections to its international network.

 

On this occasion, Fabio Monaco, the Consul General of Italy and Maxime Tommasini, president of the Italian Chamber of Commerce for France in Marseille, were present alongside Samy Addou, Country Manager France of ITA Airways, and representatives of Marseille Provence Airport, to celebrate this first flight.

 

A buffet, cake and goodies awaited the first passengers at boarding. The airline will operate one flight per day during the summer season until 30 September 2026.

 

“The opening of this link by ITA Airways was close to our hearts. Italy is a historic market to which the Marseillais and the Marseille airport are particularly attached. Since its integration into the Lufthansa Group, ITA Airways had become the only group member still absent from our platform, while we already host Lufthansa, Austrian Airlines, Swiss, Brussels Airlines and Eurowings. Its arrival thus naturally completes the group’s presence in Marseille.” explains Julien Boullay, Commercial Director of Marseille Provence Airport.


Houston today, Santo Domingo tomorrow


Inauguration par Fabio Monaco, le Consul Général d'Italie et Maxime Tommasini, président de la Chambre de commerce italienne pour la France à Marseille, étaient présents aux côtés de Samy Addou, Country Manager France d'ITA Airways et Julien Boullay directeur commercial de l'aéroport Marseille- Provence - Photo CE

“The major value added by ITA Airways compared to other carriers already serving the Marseille-Rome link lies in its hub-connected connections. Travelers can thus access the entire Italian domestic network, the main European destinations, but also a long-haul network that has been strengthened in recent years. From Rome, it is possible to reach North America, South America, West Africa, Gulf countries, Asia, and even the Indian Ocean.” details Samy Addou.

 

The executive notes that the company launched the Rome-Houston link on May 1 and will continue expanding its network this winter with the opening of a new service to Santo Domingo, in the Dominican Republic.

 

The Rome-Houston route will move to five weekly frequencies from June to September. In Asia, ITA Airways will also increase its Rome-Bangkok service to five flights per week during August and operate the Rome-Delhi route on a daily basis.

 

In addition to Marseille, ITA Airways is also inaugurating two new seasonal routes to Rome-Fiumicino from Malaga and Valencia.


ITA strengthens its route between Nice and Rome

From France, ITA Airways operates in Paris (CDG and Orly) as well as in Nice, where the airline runs the Rome-Fiumicino service at three flights per day. “We will add a fourth flight starting July 1 and we will maintain our network from Paris, whether CDG or Orly, to Rome-Fiumeino and Milan-Linate.” specifies Samy Addou.

 

This strengthening of the flight schedule comes as the rapprochement between ITA Airways and Lufthansa continues.

 

Deutsche Lufthansa AG announced in mid-May 2026 its intention to raise its stake in ITA Airways from 41% to 90% as early as next June.

 

For the Country Manager France, these are good news: “This allows us to move forward, to develop in a number of aspects, whether it is the network with all the brands of the Lufthansa Group or the addition of new codeshare agreements. We have also joined Star Alliance since April 1, 2026, and that gives us access to more than 1,100 lounges worldwide.”

 

The airline also benefits from the German group’s experience in deploying NDC since May 12. “This support has facilitated the implementation of the project and today enables ITA Airways to position itself on the new standards of air distribution.”

 

With this new link, ITA Airways strengthens its foothold in the French market. Will there be further openings of routes to come? Samy Addou does not wish to say more at the moment: “For the rest of the development, we will keep you informed in due course.”


Céline Eymery Published by Céline Eymery Editor-in-Chief – TourMaG.com
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Vietnam Airlines Launches New Route to Phuket

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Vietnam Airlines renforce son réseau en Asie du Sud-Est - Depositphoots.com @phuongphoto

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Vietnam Airlines poursuit le développement de son réseau en Asie du Sud-Est avec l’ouverture d’une nouvelle liaison directe entre Hô Chi Minh-Ville et Phuket, annoncée lors du Forum d’affaires Vietnam-Thaïlande, en présence du secrétaire général et président de l’État To Lam.

À partir du 2 juillet 2026, la compagnie opérera cette nouvelle route à raison de quatre vols aller-retour par semaine, les mardis, jeudis, samedis et dimanches, en Airbus A321.

Cette ouverture portera à 67 le nombre total de vols hebdomadaires entre le Vietnam et la Thaïlande.

Cette desserte vise à répondre à la forte demande touristique entre les deux pays et à renforcer les correspondances via Hô Chi Minh-Ville vers le réseau long-courrier de Vietnam Airlines, en Asie, en Australie et en Europe.


Vietnam Airlines signs a series of agreements to strengthen tourism cooperation

In parallel, the carrier has signed multiple cooperation agreements with the Tourism Authority of Thailand, the National Tourism Office, Saigontourist and Airports of Thailand.

These partnerships cover joint tourism promotion, the development of joint products, the organization of edutours, and the improvement of the passenger experience at Thai airports.

To read: Vietnam Airlines reorganizes its operations at Paris-Charles de Gaulle…

For Le Hong Ha, the CEO of Vietnam Airlines, this new link and these agreements “testify to the airline’s long-term commitment to the Thai market” and its aim to strengthen tourist and economic exchanges in the ASEAN region.

Vietnam Airlines also emphasizes the strength of its network between Vietnam and Thailand, with numerous daily services to Bangkok via Hanoi and Ho Chi Minh City, as well as connections to Phuket.

Experience Asia Differently: Khiri Travel Launches Ultra-Luxury Tailor-Made Trips

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From the shores of Sri Lanka to the royal heritage of Laos, passing through the ancestral skies of Myanmar, these experiences go far beyond the traditional luxury journey. They are carefully crafted moments that allow travelers to move at their own pace while forming authentic connections with the destinations they explore. It is not merely about seeing more, but about feeling more — through enriching encounters, discreet exclusivity, and immersive experiences that leave a lasting imprint.


Sri Lanka

Sea voyage: a marine expedition



© Khiri Travel - Sri Lanka

Along the southern coast of Sri Lanka, Khiri Travel offers an exclusive marine expedition across the Indian Ocean aboard a private catamaran. Designed to steer clear of the crowds gathered for whale watching, this experience provides a calmer, more intimate and privileged connection with the ocean and its wildlife.

Chathurika, a passionate marine biologist dedicated to environmental protection, accompanies this journey to share her knowledge and the stories gathered from years of ocean exploration. As the catamaran glides toward the horizon, the coastline fades away, giving way to a profound sense of calm and escape. A light breakfast is served on board while travelers observe dolphins roaming freely at sea. With a touch of luck, majestic whales may appear to elevate the experience, offering unforgettable moments in their natural habitat.

After several hours at sea, the catamaran anchors in a peaceful setting where guests can swim or enjoy a stand-up paddle session. Champagne, wine, cold beers and non-alcoholic beverages are served on board, while a refined lunch celebrating the flavors of the sea concludes this experience with elegance.

This journey also reflects Khiri Travel’s commitment to regenerative tourism. The trip includes a contribution to the OCEA project for restoring seagrass beds in Kalpitiya, supporting marine conservation while offsetting the environmental impact of the cruise. The result is a luxurious experience that combines relaxation, discovery and environmental responsibility.


Laos

A night at the museum: a private tour



© Canva - Khiri Travel - Laos

In Luang Prabang, Khiri Travel turns a visit to the National Museum into an intimate and exclusive cultural experience. Housed in the former royal palace of King Sisavang Vong, constructed in 1904 during the French colonial era, this palace stands today as one of Laos’ most important historic monuments.

Since the museum closes to the public in the evening, guests are invited to a private guided tour through the salons and apartments of the former royal residence. For a privileged hour, the residence becomes entirely exclusive, giving travelers the opportunity to discover this place steeped in history in a peaceful and intimate atmosphere. Visitors explore remarkably preserved spaces, including the majestic throne room, the queen’s apartments, and the reception rooms once used to host foreign dignitaries. Each room reveals a facet of Laos’ royal heritage, blending tradition, diplomacy and cultural legacy, offering a rare glimpse into the kingdom’s past. The palace architecture elegantly showcases the meeting of Lao traditional style with the refinement of French Beaux-Arts. Delicate glass mosaics, gilded ornaments and refined interiors are bathed in the soft evening light, creating an atmosphere of timeless elegance and sophistication.

Among the palace’s most treasured works is the sacred Phra Bang Buddha, a statue gilded with gold leaves and a major spiritual symbol of Laos, after which the city of Luang Prabang takes its name. Elegant collections of paintings, silverware, diplomatic gifts and cultural frescoes enrich the visit, while the private apartments of the royal family offer an intimate glimpse into life at the palace in former times.

From the main residence, visitors can also discover the royal barge shelter, the collection of vintage cars and the palace’s tranquil gardens, far from the bustle and crowds. More than a simple museum tour, this experience provides a privileged immersion into the soul of Laos, blending royal heritage, exclusivity and discreet elegance.





Découvrez l'Asie autrement : Khiri Travel lance des voyages ultra-luxueux sur mesure

For more information, visit khiri.com or contact us at [email protected]. We look forward to meeting you and helping you create enriching journeys across Asia.
>> Khiri Travel Laos in the DESTIMAG Directory

>> Khiri Travel Sri Lanka in the DESTIMAG Directory


Saint Lucia Launches New Website

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La Saint Lucia Tourism Authority accélère sa transformation digitale - Depositphotos.com @fokkebok

Top of Travel


The Saint Lucia Tourism Authority unveils a fully modernized version of its official website.

Designed as an immersive showcase of the destination, this new digital tool aims to facilitate the discovery of Saint Lucia for travelers, travel advisors, and industry partners.

The interface has been redesigned to offer smoother, faster, and more intuitive navigation, with particular attention paid to the mobile experience.

Immersive visuals, enriched content, videos and planning tools now structure the platform, allowing users to explore accommodations, activities, events, restaurants and attractions according to their interests more easily.

The site also provides access to seasonal offers, exclusive promotions and packages, in order to support both inspiration and the conversion of travel plans.


Saint Lucia: A Summer Campaign Focused on Experience and Emotion

This launch is accompanied by the new summer campaign “What Kind of Summer are You?”, designed to encourage travelers to imagine their ideal stay in Saint Lucia, balancing relaxation, exploration, gastronomy, romance and adventure.

The campaign highlights a curated selection of experiences and special offers spread across the island, with the aim of positioning Saint Lucia as a summer destination with strong experiential value.


For Louis Lewis, the managing director of Saint Lucia’s Tourism Authority, this evolution marks a strategic turning point: “Our new site strengthens Saint Lucia’s digital presence and serves as a dynamic platform dedicated to storytelling, inspiration and conversion.

Paired with our summer campaign, it invites travelers to experience the best of Saint Lucia, with exceptional offers and unforgettable experiences on offer.”


Amelia Brille Published by Amelia Brille TourMaG.com Writer
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Australia Launches New Strategy Targeting French Travelers

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L'ATE26 a réuni acheteurs internationaux et fournisseurs australiens autour de 55 000 rendez-vous d'affaires - Photo : Tourism Australia

Dream Yacht


Adelaide, May 2026. On Kaurna land of Tarntanya, in South Australia, the Australian Tourism Exchange (ATE), the largest professional tourism trade show in Australia, is hosting its 46th edition, bigger than ever.

For four days, the industry’s must-attend gathering brought together international buyers and Australian suppliers around 55 000 business appointments.

The context could have weighed on it. Since February 28, 2026 and the halt to long-haul bookings linked to the Middle East conflict, the industry had expected a cautious, perhaps dull edition.

But the opposite occurred. In the natural light of the Convention Centre, eyes and exchanges carried a rare energy. Several regulars describe it as one of the best editions since pre-Covid, in terms of conversations and the level of buyers present.

A form of resilience, very Australian, which gave ATE26 its distinctive atmosphere.

For France, a historic and strategic market, the show marks an important milestone. In a private room at the Convention Centre, Robin Mack, the new Managing Director of Tourism Australia, granted TourMaG a quarter of an hour.

What he says about the French market and the organisation’s new strategic direction deserves the attention of travel professionals.


Robin Mack: “A high-contribution traveler does not mean a luxury traveler”

Dès les premières minutes de l’entretien, Robin Mack clarifie un point important. Avec Tourism 2035, la nouvelle feuille de route stratégique présentée à Adelaide, Tourism Australia ne cible pas uniquement les voyageurs de luxe.

L’objectif est plus large : attirer des voyageurs qui restent longtemps, dépensent davantage sur place et visitent plusieurs régions du pays. “We can host a leisure traveler who travels widely across the country“, précise Robin Mack.

“Et l’une des raisons pour lesquelles nous aimons nos visiteurs français, c’est qu’ils restent plus longtemps et sortent des grands circuits habituels.”

L’ambition, chiffrée, est claire : faire passer la dépense touristique totale de 33 milliards de dollars australiens en 2025 à une fourchette comprise entre 61 et 69 milliards à l’horizon 2035.

Pour y parvenir, Tourism Australia mise sur quatre priorités immédiates affichées dès l’ouverture du salon : gagner sur le marketing à destination des humains comme des intelligences artificielles, valoriser l’étendue de l’offre australienne, capitaliser sur les grands événements à venir, et définir un positionnement luxe distinctif.

La conjoncture conforte l’ambition : selon le Bureau australien des statistiques, l’Australie a accueilli 9,1 millions de visiteurs internationaux sur les douze derniers mois (+10%), avec un secteur loisir désormais revenu à ses niveaux d’avant 2020.

Mais le défi reste d’accélérer la conversion. “L’Australie est souvent sur la liste du ‘un jour j’irai’“, reconnaît Robin Mack. “Pour moi, il s’agit d’amener les voyageurs à se dire : ‘j’ai besoin d’y aller maintenant, pas plus tard’.”


AU$8,300 per trip: France, the premium market par excellence

Robin Mack : "L'une des raisons pour lesquelles nous aimons nos visiteurs français, c'est qu'ils restent plus longtemps et sortent des grands circuits habituels" - Photo : Sébastien Cros

Cette ambition globale trouve sa traduction la plus aboutie sur le marché français.

Selon Lucie Bottero, Country Manager Tourism Australia France, les chiffres avaient renoué dès décembre dernier avec les niveaux de 2019. Sur les douze derniers mois (février 2025 à février 2026), 150 000 Français sont arrivés sur le sol australien.

Surtout, la France est désormais le premier marché mondial en valeur de dépense, avec une moyenne de 8 300 dollars australiens (environ 5 000 euros) par personne et par voyage.

Près d’un voyageur français sur deux y reste trois semaines, bien au‑dessus de la moyenne internationale.

Le profil français incarne, presque à lui seul, le voyageur à forte contribution défini par Robin Mack.

2026 acte donc un repositionnement. “Le segment qu’on va pousser sur l’année prochaine, c’est le voyageur jeune à forte contribution, celui qu’on appelle le Young High Yield Traveler“, confirme Lucie Bottero.

Fini les budgets dédiés au programme Vacances-Travail, qui s’autoalimente désormais (46 000 jeunes Français accueillis en 2025). Place aux campagnes de conversion avec les compagnies aériennes, aux partenariats avec les comparateurs de voyage comme Kayak et Skyscanner, et à un axe événementiel fort autour du rugby.

Le 1er octobre prochain marquera, en effet, le coup d’envoi des célébrations de l’année précédant la Coupe du monde de rugby 2027, occasion attendue d’événements et de campagnes en France.

Sur le terrain, la France et la Côte ouest australienne tissent un lien renforcé. “On voit que beaucoup de Français vont dans l’Ouest, parce que c’est 16 heures depuis la France porte à porte. Le vol direct Paris-Perth, c’est un véritable tournant“, souligne Lucie Bottero.

Si cette liaison directe opérée en Boeing 787-9 est actuellement suspendue jusqu’à fin octobre 2026 pour adaptation de son trajet aérien (la connexion avec Paris étant assurée via Singapour), elle reste un levier stratégique majeur pour le marché français dans la perspective 2027.


For French tour operators, the message is threefold

Le voyageur premium au sens large s’impose désormais comme cœur de cible des plans de Tourism Australia, bien au-delà de l’ultra-luxe.

Les leviers de visibilité s’élargissent autour du rugby, des expériences signature de l’Australie (Signature Experiences of Australia) et du programme de formation Aussie Specialist, piloté en France par Adil Hmami, formateur officiel Aussie Specialist, qui sillonne le territoire pour former les agences.

“Le meilleur conseil que je puisse donner aux agents pour préparer leur saison 2027, c’est de compléter les modules sur le programme Aussie Specialist“, recommande Lucie Bottero.

Reste un signal de vigilance à intégrer dans les arbitrages commerciaux : les réservations à venir pour le Royaume-Uni et l’Europe affichent un recul de 14% sur la période mai-octobre 2026, à contre-courant de la croissance asiatique (+8%).

Rendez-vous est pris pour ATE27 du 16 au 20 mai 2027 au Centre international des congrès de Sydney, avec Destination Nouvelle-Galles du Sud comme État hôte, en pleine effervescence autour de la Coupe du monde de rugby.

D’ici là, la stratégie défendue à Adelaide aura été testée par les chiffres, autour de deux convictions. La première, durable, porte un nom : Green is Our Gold. La seconde, opérationnelle, passera par les voix des tour-opérateurs français qui font vivre l’Australie auprès de leurs clients.

Deux objectifs qui éclairent, chacun à leur manière, la nouvelle ambition australienne sur le marché français.


Sébastien Cros


Sébastien Cros - Photo : SC

Sébastien Cros est journaliste indépendant et photographe basé en Australie, fondateur de WeTravelAustralia™.

Après vingt-cinq ans dans l’industrie touristique australienne, notamment comme Managing Director d’Across Australia (groupe Goway), il consacre désormais son écriture à des récits éditoriaux dédiés à la destination, à la croisée du storytelling, de la photographie et du regard de terrain.

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