Hervé Bellaïche (Catlante): Travel Agencies Are Our Main Growth Engine




TourMaG – The summer is drawing to a close. What assessment do you make of the 2026 season?

Hervé Bellaïche : The assessment is fairly positive, at least above our expectations. We were concerned because market trends suggested a difficult market that had trouble stabilizing.

In the end, we recorded a large number of last-minute bookings, about 20% more than usual. We also achieved an excellent August, the best in five years. So we are very commercially satisfied.

Travel agencies have been a great help and today constitute our main growth engine.

Beyond the commercial results, what matters most for Catlante is the customer experience, the quality of service and overall satisfaction. And in this regard, feedback is consistently excellent. Clients come back telling us they spent fantastic holidays, sometimes even “the best holidays of their lives.” That is what motivates us to go even further and to make the brand more widely known.

TourMaG – Travel agencies have thus embraced the cabin-cruise concept on a catamaran. How did you develop this distribution network?

Hervé Bellaïche :
A few years ago, Catlante was nearly exclusively sold direct. We found a second growth engine with travel agencies, thanks to the work undertaken for about two years to develop distribution networks.

It wasn’t necessarily easy. When you have a history of operating primarily through direct sales, you have to learn to work with a network of endorsers. I’ve been in the tourism industry for 20 years and for 20 years I’ve advocated this growth channel. I’m therefore very pleased that we managed to implement it at Catlante.

In the first half of the year, we’ve seen an 80% growth in travel agencies. It’s working very well, with two phenomena: some agencies are literally exploding their sales, with three- to fourfold increases over their previous level, while others still haven’t jumped aboard and are stagnating.

Our analysis is that some agencies have understood the appeal of this new type of vacation, which is popular, while others have not yet integrated this evolution.

TourMaG – The travel sector has faced the consequences of geopolitical tensions in the Middle East. Has your product proven particularly resilient?

Hervé Bellaïche :
Yes. In summer, around 90% of our production is in the Mediterranean. We have many departures from the Marseille coast, up to Saint-Tropez, but also from Corsica toward the north and southern Corsica, or Italy.

We also have departures from Palma to Minorca and Majorca in the Balearics. So these are mainly close-to-home trips. We also have a few trips to the Seychelles, which were more affected by the difficulties related to the Middle East.

Our product is resilient and even acted as a kind of travel refuge.

Some agencies have called us saying they had clients initially planned for long-haul trips or even within France, in areas hit by storms or fires, who had to rethink their plans. That perhaps explains part of the last-minute bookings.

We notably had a few families who had planned to go to the Landes region, Cap-Ferret for example, and who ultimately redirected to a Catlante trip.


TourMaG – What is the current split between cabin cruises and privatizations?

Hervé Bellaïche :
Catlante indeed does two kinds of offerings. We invented this cabin-cruise model: essentially sharing a boat, somewhat like a guesthouse on the sea. Our vessels are specifically designed for this, with plenty of space.

Clients frequently tell us they have met amazing people while still being able to live their own life. The act of sharing the boat can be a first hurdle at the time of booking, but once aboard, the initial hesitation completely fades away.

Today, roughly two-thirds of our activity comes from the cabin product. A couple, two couples or a family can take one, two or three cabins on the six cabins each boat offers. We have six cabins per boat, with a crew of two to three people.

The remaining one-third corresponds to groups or families who come together and privatize the boat.

TourMaG – Cabin cruising remains a niche product. Is it becoming more mainstream?

Hervé Bellaïche :
I can’t speak for the entire industry, but at Catlante we sense strong demand.

I believe this owes more to the way Catlante operates than to a general democratization of the sector. The company has been around for 23 years and, for 23 years, we have focused on the same thing: cabin-catamaran cruises, whether cabin-based or privatized, with crew.

Our know-how, our methods and our approach help us build client loyalty. We operate at smaller volumes compared with large tour operators—probably 10, 20 or 50 times less. We handle between 6,000 and 10,000 passengers per year.

We perform our activities in a professional manner. It is craftsmanship on a grand scale. We always depart with 12 people. Each departure is precisely shaped, personalized and customized. Yet we manage to run roughly 500 departures per year.

TourMaG – What are your prospects for the winter season 2026-2027 and which destinations will you offer?

Hervé Bellaïche :
The Caribbean is at the heart of our winter activity. The Grenadines stand out as a particularly fantastic destination to discover by boat and by catamaran.

We also propose tours around Martinique, Guadeloupe, Saint-Barthélemy and Antigua and Barbuda. We have a whole range of Caribbean destinations that lend themselves especially well to catamaran vacations.

We reach incredible lagoons, moving from paradise beaches to paradise beaches, from secret coves to secret coves. It is quite amazing.


TourMaG – How does the winter season look commercially?

Hervé Bellaïche :
Like many players, we’ve fallen a bit behind. We had a lot of momentum for the summer and managed to maintain it. For the winter, however, we sense a tendency toward last-minute bookings.

We still have quite a bit of availability for this winter. This does not overly worry us, but the activity will need to take off at the start of the autumn term. We look forward to the rentrée to boost sales and ensure that clients join us this winter.

We also tend to extend the summer season into September, or even late September, with departures in Corsica, the Balearics and more generally in the Mediterranean. We then begin the Caribbean season around mid-November. That gives us a little time to fill the order book.

TourMaG – 2027 will be an election year in France. Are you worried about the presidential elections?

Hervé Bellaïche :
Not at all. What could actually worry us is purchasing power.

We remain with prices that, relative to the product’s quality, are very well positioned. In our satisfaction surveys, which we analyze in great detail, a large number of clients tell us that the value for money is incredible.

Nevertheless, we do not want to raise prices to keep the product accessible. We prefer to increase the number of boats and grow our customer base rather than raise rates.

We are not, either, in a discounting framework. We have never done it and we will never do it.

One can be concerned about the situation of French clients and their purchasing power. On the other hand, I do not think that the fact that people must vote or fear what is going to happen will stop them from travelling. The experiences from previous years have shown us that this kind of context did not have a drastic impact on the travel industry.

TourMaG – What will be Catlante’s next engagements with tourism professionals?

Hervé Bellaïche :
We obviously continue all our familiarization tours and our actions with professionals. Our salespeople travel across France to meet travel agencies.

We are increasingly organizing familiarization trips and ship visits. It’s enough to contact Catlante and our sales team to arrange this kind of event.

We have put a lot of work into this area this year. We welcomed around 2,000 people, including nearly 500 travel agents aboard our ships to discover our product.

We will also be present at the IFTM, even though we will unfortunately not have a stand, as we do not yet have the budgets required or the critical size to do so. We will also be present at the Grand Pavois in La Rochelle at the end of September, at Cannes for the Nautical Fair, and at the Paris Boat Show in November.

Finally, we will organize in the coming months an evening bringing together our clients and our most loyal agencies, as well as a few partners and friends, to allow everyone to meet.

Because travel, too, is about that. At Catlante, it is about meeting, sharing and exchanging.

In a world that is very disconnected, what we advocate with Catlante is reconnecting with nature, switching off the phone, real reconnection and reconnecting with oneself. We want to connect and reconnect clients with one another.

Five Cruise Ship Deliveries Set to Define the End of 2026


Le 4 décembre verra entrer simultanément en service le plus grand et l’un des plus innovants navires de notre sélection, MSC World Asia et Viking Libra (photo) @Fincantieri

Hurtigruten


The delivery of Explora III, on July 24 in Genoa, has not closed the book on 2026’s novelties.

After its christening in Barcelona and the start of its inaugural season on August 3, five other cruise ships are still due to enter service before year-end. Explora Journeys.

The calendar sketches an astonishing contrast. The smallest, the Magellan Discoverer will welcome fewer than a hundred passengers in Antarctica. The largest, the MSC World Asia, will be able to embark up to 6,762 in the Mediterranean.

Between the two lie three other models: a large cruise ship intended for the Chinese market, a vessel partially powered by liquid hydrogen, and a new showcase of all-inclusive ultra-luxury.


A 2026 vintage with character

With thirteen new cruise ships, 2026 is not a record year for the number of deliveries. The vintage stands out more for its eclectic mix.

According to Cruise Industry News’ orderbook, the ships delivered this year add roughly 27,000 beds and a cumulative investment estimated at 9.5 billion dollars.

The fleet has already been enriched by the Norwegian Luna, the Disney Adventure, the Mein Schiff Flow or the Legend of the Seas, which became the largest cruise ship in the world. Delivered on July 24, Explora III was the eighth ship in this lineup.

The 2026 vintage thus covers almost all sector evolutions. It brings together floating resorts capable of hosting thousands of passengers, ultra-luxury units, a small expedition vessel, and the first responses from the shipowners to the question of the post-fossil-fuel era.


September: Magellan Discoverer opens the final wave

The eagerly awaited Magellan Discoverer is slated for delivery in September before beginning its itineraries in November, during the southern hemisphere season 2026-2027.

Built in Chile for Antarctica21, it will become the first hybrid-electric polar ship built in South America. Classified as PC6, it will be able to accommodate 76 passengers within the company’s “air-cruise” programs and 96 on wholly maritime journeys.

The model enables travelers to reach Antarctica by air, without crossing the Drake Passage, and then board near the peninsula. Batteries, electric propulsion, heat recovery and a scientific laboratory are expected to enable the company to pursue a low-impact approach in one of the planet’s most sensitive environments.


November 6: China delivers Adora Flora City

The next major milestone is set for November 6. Adora Flora City is to be delivered in Shanghai, before heading to Guangzhou to begin its commercial career.

The second large cruise ship built in China after Adora Magic City, the vessel measures 341 metres and has 2,130 cabins. It can accommodate up to 5,232 passengers. The inaugural voyage will depart from Nansha Port, in Guangzhou, on November 22. The five-night itinerary will call at Hong Kong and Chan May, gateway to Huế in Vietnam.

The interior design, dining and entertainment will incorporate references to Chinese culture. A special program bringing together Cantonese opera, acrobatics, traditional music and puppet theatre is planned for the inaugural voyage.


4 décembre : Viking Libra ouvre l’ère de l’hydrogène

Delivered by Fincantieri in November, Viking Libra is set to welcome its first guests on December 4 in Piraeus. Its inaugural voyage will be a ten-day itinerary through the Greek islands, returning to Athens on December 13.

The ship will stay true to Viking’s established format: a relatively compact footprint, 499 balcony cabins and a capacity limited to 998 passengers. The breakthrough will lie beneath the hull.

Viking Libra will be equipped with a propulsion system partially powered by liquid hydrogen and fuel cells. With a power output of up to 6 MW, this installation is designed to allow the cruise ship to operate with zero emissions during certain sailing sequences or at its ports of call.

Viking presents it as the first cruise ship in the world capable of using liquid hydrogen directly for propulsion.

A highly watched first, even though the vessel will also retain conventional engines.




La sculpture est appelée à devenir l'une des signatures de MSC World Asia @MSC


Imagined by Balich Wonder Studio, the dragon becomes the main symbol of the Asian references woven into the ship’s design. Despite its name and this aesthetic universe, MSC World Asia will not immediately head toward Asia.

After its delivery in Saint-Nazaire and its christening in Le Havre on November 28, it will move on to Marseille to begin its first Mediterranean season. The dragon will thus come to life in Europe.


Laurent Guéna Published by Laurent Guéna Journalist – TourMaG.com
See all articles by Laurent Guéna

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Oceania Cruises Announces the Launch of the Oceania Sonata


Oceania Cruises annonce la mise à l'eau de l'Oceania Sonata, Depositphotos.com, Photo by portosabbia

Hurtigruten


The Oceania Sonata marks the first of five ships that will compose the new Oceania Cruises Sonata class. It will be followed in 2029 by its sister ship, the Oceania Arietta, and then by three additional units whose deliveries are staggered in 2032, 2035 and 2037.

Resulting from a nearly twenty-year partnership between the operator and the Italian shipyard Fincantieri, this project succeeds the delivery of the Oceania Marina (2011), Oceania Riviera (2012), Oceania Vista (2023) and Oceania Allura (2025).

With a gross tonnage of around 86,000, the Oceania Sonata will offer a volume about 30% higher than that of the Oceania Allura, while adding only 90 more accommodations for a total of 695 cabins and suites reserved exclusively for adults.

A third of the overall capacity will be devoted to suites, including for the first time for the operator four Owner’s Suites with two bedrooms, as well as two new categories: the Horizon Suites (nearly 56 m² with veranda) and the Penthouse Deluxe Suites (around 45 m²).


13 dining venues aboard and an inaugural season spanning Europe and the Americas

On the dining front, the ship will feature 13 dining venues. The offering will introduce two new culinary concepts: La Table by Masters of French Cuisine and Nikkei Kitchen, which will complement the brand’s gastronomic proposition alongside the Grand Dining Room and the brand’s usual dining venues (Jacques, Red Ginger, Polo Grill, Toscana).

For its inaugural season planned from August 2027 to April 2028, the Oceania Sonata will sail to more than 90 destinations. Its inaugural voyage, the Mediterranean Collage (a 14-day journey from Rome to Trieste), will begin on August 7, 2027, tracing a course through Italy, Greece, Montenegro and Croatia.

The summer and winter programs will combine itineraries in the Eastern Mediterranean (Greeks & Byzantines in October 2027), a Panama Canal crossing connecting Los Angeles to Miami in January 2028, as well as Caribbean island itineraries departing from Florida (Tropical Coves in March 2028).

Royal Caribbean Announces Summer 2027 Itineraries With a Family Offer


Royal Caribbean lance sa programmation été 2027 - Depositphotos.com, djulia86

Hurtigruten


Royal Caribbean unveils a new programming for Summer 2027, accompanied by a “Kids and Teens Sail” offer dedicated to children and adolescents, with fares starting from €99 for the youngest travelers.

This promotion sits within the company’s early booking strategy for families making a new booking by September 30, 2026.

The company’s goal is to encourage long-term planning of summer vacations by highlighting onboard amenities suitable for all ages, ranging from leisure and entertainment facilities to themed dining spaces and relaxation zones.


Summer 2027: heading towards the Mediterranean, Alaska and the Caribbean

As for the summer program, the brand will position several newer ships on key sailing bases.

In Europe, the Legend of the Seas will return to offer seven-night itineraries in the Western Mediterranean, with departures from the ports of Barcelona and Rome (Civitavecchia).

In North America, the company will deploy the Anthem of the Seas and the Quantum of the Seas for seven-night cruises departing from Vancouver and Seward, focusing on discovering Alaska’s glaciers (Hubbard, Endicott Arm, Dawes).

At the same time, short three- to four-night formats will be operated in the Caribbean from Florida (Port Canaveral and Miami) via the Utopia of the Seas and the Wonder of the Seas, including calls at the private island Perfect Day at CocoCay and Nassau.

IFTM 2026: MTS Globe to Meet French Tourism Professionals


A Clear Development Strategy in France

Stand MTS Globe IFTM 2025 © MTS Globe

Hurtigruten



Participation in IFTM Top Resa 2026 will mark MTS Globe’s third consecutive year at this essential event.

A strong signal that demonstrates the group’s commitment to continuing its development in France and to strengthening its relationships with market players.


On the stand S018, visitors will have the opportunity to chat with teams representing a broad range of destinations, including Spain, Portugal, Greece, Tunisia, Cyprus, Italy, Egypt and Turkey.

The Group, Commercial and IT services (Axis Data) will also be represented.

Also note: MTS Globe Malta / Robert Arrigo will have its own exhibition space (stand T018), adjacent to the first.


L'équipe MTS Globe à l'IFTM 2025 © MTSGlobe


Local Expertise at the Heart of the Value Proposition

One of MTS Globe’s major strengths lies in having its teams present directly in the destinations it serves. This local presence is a genuine differentiator.

Thanks to their in-depth on-the-ground knowledge, local teams can accompany partners throughout their clients’ stays, delivering rapid and tailored responses when needed.

This model also enables MTS Globe to develop close relationships with hoteliers and local providers, thereby facilitating access to competitive rates and tailor-made offers.


IFTM Top Resa: A Key Moment to Create Opportunities

The show provides a privileged moment to meet directly with the teams from MTS Globe’s various destinations, to deepen existing partnerships and to identify new opportunities for collaboration.

Appointments can be organized via the official EveryWhere platform, accessible on the show’s site after obtaining a badge, or directly with the MTS Globe teams (commercial contact below).

In parallel, MTS Globe will host a convivial moment at its stand with a champagne cocktail on the first day of the show. An ideal opportunity to meet the teams, chat in an informal setting, and learn more about one of the market’s leading international DMCs.


Contact MTS Globe


IFTM 2026 : MTS Globe donne rendez-vous aux professionnels du tourisme français
Ricardo Zotti Emilie Moser
Key Account Manager French Market
[email protected]
MTS OTS | OTS Globe
>> MTS Globe in the DESTIMAG Directory

Custom Group Travel


© Únia Travel / Image générée par IA à titre illustratif

Hurtigruten


A Well-Functioning Group Tour Does Not Necessarily Need Replacing

An agency has been programming Andalusia for ten years. Seville, Cordoba, Granada: the itinerary is well-known, mastered, and continues to captivate.

The first instinct could be to search for a new destination. But is it really necessary?

The great classics remain powerful triggers of sales. For a traveler who discovers Andalusia, removing the Alhambra or the Cordoba Mosque-Cathedral in the name of originality would make little sense.

However, a good circuit can wear out in the way it is built or told.

It can be worthwhile to preserve its backbone and refine a few moments: another stop, a gastronomic experience, a special evening, a more immersive visit, or simply a pace that leaves more room for the destination.

Renewal does not always mean changing the product.

It can involve looking at a known product with a fresh eye.


Finding a New Reason to Travel

Take another very common scenario.

Clients who have already visited Lisbon and Porto. How can we rekindle their appetite for Portugal?

Adding yet another visit to Lisbon will probably not suffice. Yet Portugal can be rediscovered very differently depending on the guiding thread: gastronomy, heritage, traditions, inland areas, local festivals, vineyards, crafts, or less-programmed territories.

The destination hasn’t changed. The reason to return, yes.

That is where the inbound agency’s work truly begins.

What truly aligns with the agency’s clientele? How far to go beyond the classics? Which experience provides enough value to justify its cost? Is it feasible for 45 people? At what period? What impact on kilometers, meals, and schedules?

These trade-offs turn a good idea into a marketable group program.

Because a service can be wonderful on paper and much less relevant when one must integrate a coach, travel times, a reasonable daily pace, and lunch for 45 people. In group travel, originality must always pass the field test.


Being Different Does Not Mean Packing In More

This is probably the most common trap when a program needs a new breath.

An extra tasting. An unusual visit. A workshop. A local encounter. Taken separately, each of these elements may seem interesting. Put together, they can produce a day that is more expensive, longer and ultimately less enjoyable.

The right question is therefore not: “What more can we add?”

But rather: “What will truly change the perception of the journey?”

A single well-chosen encounter can be enough.

In Galicia, for example, discovering the work of mariscadoras, the women who harvest shellfish on the rías, lets you approach the destination through a trade, the local economy, the gastronomy and the relationship with the sea. The experience is simple in form, but it offers a different reading of the territory.

It is also from this reflection that certain Únia Signature creations were born: starting from a tradition, an event, a season, or a know-how to give a through-line to the stay.

The Fallas of Valencia, Temps de Flors in Girona or a program built around local flavors and traditions are not interesting simply because they are “different.” They become interesting when they provide a genuine reason to choose or rediscover the destination.

That is why originality does not need to be spectacular. It must be relevant above all.


When the Catalog No Longer Suffices

There are also requests that fall outside any brochure.

For example, an agency calls us with a very simple brief: “I have a group of botany enthusiasts. They want to discover lesser-known gardens and they don’t want a classic circuit. What can we build?”

From there, we search. Which gardens are truly worth the trip? How can they be connected without spending the whole day on the coach? What season should we depart? Where should we lunch? What is realistic for the group and for its budget? It is by working these details with the agency that the program takes shape.

That is where the customized group travel makes all the sense.

Sometimes, the result will be a completely new program. Sometimes, it will be enough to evolve an existing circuit. In both cases, the starting idea must be tested against the terrain to become a product that the agency can actually sell and operate with confidence.


An Itinerary to Evolve?

A program that works but is starting to lose momentum? Clients who already know the destination? A particular theme to transform into a group travel experience?

At Únia Travel, it’s precisely this part of the DMC’s work that we are passionate about: listening to the idea, challenging it when necessary, researching on the ground, and transforming it with you into a program tailored to your clients.


Moana Voyages Tahiti: Autaea’era’a, Breath of Brotherhood


The truth behind the scenes: shared effort

Trophées du Heiva i Tahiti 2026 - © Heiva i Tahiti Officiel

Hurtigruten



This year again, the To’atā stage vibrated with a bright energy, carried by the magic of tableaux of a beauty newly revealed. At the heart of this fervor, several colleagues from our agency lent their breath and grace to three groups of the edition: Nonahere, Nuna’a e hau and O Tahiti E.

If artistic rivalry was real under the glow of the spotlights, it quickly faded into the shadows backstage to make way for an evident mutual aid, composed of sincere embraces and whispered encouragements after the effort. This is where the great truth of Heiva lies: the competition crowns a winner, but it first requires the absolute respect for others’ work. Far from a mere race for prizes, the true victory resides in this intimate communion and in the pride of keeping, together, a shared culture alive.

Setting foot on this stage is to embrace the vertigo of a stage fright that twists the stomach and an almost electric excitement. For the artists, it is the moment to deliver what has been worked on for months in the shadows, and to offer immense recognition to the families, whose patience has been stretched by the long weeks of absence. Climbing onto the stage is to prove to them that every sacrifice was worth it: each dancer carries within them a fragment of the Fenua’s history.

For each, the tears that fell at the end of the show were not only due to physical fatigue, but to the release of months of accumulated tension. Aligning dozens of different temperaments, with their strengths, their doubts and their cracks, and guiding them forward in a single stride: that is the most beautiful bet of these troupes.

The echo of voices: hīmene as the memory of the world

The dance would be nothing without the breath of the texts and the poetic power of the voices. The true foundations of the show, the songs carry the troupe’s message, enveloped by custom-made vegetal costumes. In the Tahitian language, poetry unfolds in subtle metaphors and images of rare strength. And when one dances with the ’āʻau — with the guts —, emotion travels through the air unfiltered. In front of the jury, individualities fade to form a single body, a single voice carried by a single objective: to render the theme clear and vibrant. This total work, born from the partnership between a troupe leader and its author, is a fleeting gift that each group has only one hour to offer to the world.

But beside the dance, there is the vocal thrill of the hīmene groups. These polyphonic chants are not mere performances: they are the original breath, where the human voice replaces all instruments. It is the story of a people without writing who chose to entrust their memory, their legends, and their lineages to the sheer power of their vocal cords.

When the choirs of the tārava or the ru’au rise, the audience holds its breath before this true vocal eruption. No need for artifices: on one side, heavy, muffled basses that resonate like the earth trembling beneath our feet; on the other, high, almost metallic voices that soar to touch the sky. It is a physical chant, a bodily and visceral fervor that grips the throat instantly. Through these waves of harmonies impossible to notate on a score, the Mana of the ancients awakens. Far more than a contest category, hīmene is a matter of transmission. It is the heartbeat of a culture that refuses to fade and that continues, from one generation to the next, to shout its pride in existing.


The elegance of resilience and humility

The verdict of a competition always comes with its own murmurs, between the cheer that frees and the heavy silence of those who still hoped. The moment the names are announced, it’s natural to falter under the weight of regrets. Yet once the excitement subsides, brotherhood reclaims its rights. Paying tribute to the victors is not a renunciation; it is respect. It is to receive the result with head held high, not as an end, but as a promise: the promise to always honor our roots.

Because beyond competition, Heiva remains fundamentally a matter of patience and feeling. It was written in the coolness of rehearsal nights, when fatigue numbed the muscles but the spirit refused to yield, wearing the bodies down until the collective intoxication that sweeps away pain.

In the warmth of homes, this quiet strength gives each artist the power to go on stage.

But this raw force only touches the sacred when it bows before something greater. It is humility that reminds us that no man or woman is greater than the culture they serve. By applauding their peers, every artist agrees to step back so that the Whole can shine. At the end of the night, Heiva’s true victory isn’t written on a precious wooden trophy, but in that invisible and sovereign memory that keeps the mā’ohi heritage more alive than ever.


Groupe Nonahere - Catégorie Hura Tau (Professionnelle) - © Heiva i Tahiti Officiel


Moana Voyages: an inside experience of passion

At Moana Voyages, this fervor deeply inspires our consultants, whether they are passionate performers on the To’atā stage or amazed spectators. Our team does not merely design itineraries: they embody this vibrant culture that is now being shared around the world through workshops and international performances.

Our mission goes far beyond a simple island-to-island trip; it is to make you feel this Mana, carried by the breath of chants and the grace of dances. Integrating this legendary show into your stay is a promise we can fulfill. Thanks to our limited-access passes, our specialists will be delighted to reserve your seats, offering you a moment of pure magic at the heart of Polynesian tradition.




The Best Festivals in Southern Italy


Noto Infiorata

© Istock

Hurtigruten


L’Infiorata di Noto is an emblematic event in Sicily, though it is a relatively recent festival in the Syracuse region, it traces its roots to the 17th century, when in Rome streets and churches were already decorated with flower petals, notably for the religious feast of Corpus Domini; these floral arrangements symbolized beauty, faith, and impermanence.

In Noto, the first Infiorata takes place in 1980. It is organized by local artists who aim to showcase the town and its exceptional Baroque heritage. They choose the famous Via Nicolaci, a sloping street lined with palaces, ideal for hosting large compositions visible in perspective.

This wonderful flower festival stands out for its artistic approach; each year the artists agree on a new main theme: in 2026, the organizers focus on a theme celebrating “popular culture and its history,” with the participation of artists from around the world; this renowned Via Nicolaci will be flooded with tributes to 20th-century icons, with references to music, cinema, fashion, and more…

Having become a must-attend event, today this festival attracts many visitors, drawn by both its authenticity, its family spirit, and its strong tourism appeal



© Shutterstock

The Sardinian Cavalcade

In Sardinia, at the start of spring, a remarkable festival unfolds in the city of Sassari: the Sardinian Cavalcade, literally “the Sardinian ride.” This event showcases the island’s rich folklore through a unique spectacle that blends tradition and local identity.

Tracing its origins to the late 19th century, this celebration was first organized in 1899, on the occasion of the arrival of the King of Italy to the island. To mark the event, groups from across Sardinia paraded in traditional costumes, accompanied by riders, delivering a display of great cultural richness.

This parade, highly appreciated by both royalty and locals, left a lasting impression. Its success led to the lasting anchoring of the Sardinian Cavalcade in local traditions, becoming over time a must-attend annual gathering in Sassari.

During this festival, participants wear traditional outfits called costumi sardi, with each detail varying by village and region. These costumes, richly embroidered and often accompanied by specific headdresses such as the velo or the copricapo, reflect local identity and ancestral traditions. The riders themselves participate in the famous pariglie, spectacular equestrian demonstrations during which they execute acrobatic moves at full gallop. These practices, passed down from generation to generation, help make the Sardinian Cavalcade a living testament to Sardinian cultural heritage.



© Luca Margheriti

Luminarie of Apulia

It is difficult to speak of southern Italy without mentioning the fascinating region of Apulia. Long isolated due to its challenging access that requires crossing the entire peninsula, the “heel of the boot” remains a true historical crossroads, where civilizations and commercial exchanges have left a profound mark. Greeks, Byzantines, Normans and Spaniards have left an indelible imprint, still visible today in local heritage and folklore.

Today, patron saint festivals occupy a central place in the lives of locals as well as visitors. Each summer, in the Salento area, a centuries-old tradition is especially highlighted: the luminarie.

These multi-day festivities rely on a highly precise artisanal craft. Towns adorn themselves with impressive wooden structures, completely covered with thousands of colored lights, forming true works of art inspired by the local Baroque style. This light show is complemented by music, traditional dances, and religious processions, creating a unique and deeply immersive atmosphere.

Among the most emblematic celebrations is the feast of Santa Domenica in Scorrano, regarded as the world capital of luminarie. They are followed by the feast of Santa Maria di Leuca, the celebration of Sant’Oronzo in Ostuni, and finally the feast of San Giuseppe in Lecce, which closes this cycle of celebrations dedicated to the patron saints of each locality.

Through these celebrations, the entire cultural wealth and the soul of Italian traditions express themselves. Rooted in their territory, they tell a story of transmission, local pride, and collective passion.

Between ephemeral creations, traditional costumes, and luminous stage design, these events offer far more than a mere show: an authentic immersion into the heart of regional identities.

Such unique experiences remind us that Italy is lived through both its traditions and its landscapes, close to its people.

👉 Consult the Sicilvision brochure


Experience the iconic festivals of Southern Italy with Sicilvision, a DMC based in Palermo


Les plus belles fêtes du Sud de l’Italie
Via Vicenzo di Marco, 29

90143 Palermo (Italy)

– Eric TRINEZ, Responsable commercial France

[email protected]

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Family Travel: From Kid-Friendly to Family-Friendly


From ‘kid-friendly’ to ‘family-friendly’

© Tristan Scohy

Hurtigruten



The distinction may seem subtle, yet it reshapes how a stay is designed. A product labeled as “kid-friendly” primarily answers the specific needs of children. The “family-friendly” concept encompasses them and pushes further: it aims to craft programs that captivate and involve both parents and children at once.

It isn’t about replacing the “kid-friendly” approach, but about weaving it into a broader framework. A pool, a family-friendly hotel, or services tailored for kids remain important—they form the comfort baseline families expect. But they don’t automatically guarantee distinction anymore.

The question shifts from “Is this suitable for children?” to “Will parents and children want to experience it together?”

This evolution represents a real challenge for agencies and tour operators. It invites evolution not only in product development but also in selling points: beyond comfort levels and facilities, one must be able to tell what the family will actually do and share during the trip.


Not just keeping kids busy, but giving them a real place

The shift also changes the child’s role during the trip.

It’s no longer enough to merely plan an activity to occupy them while adults explore. The child becomes an active participant in discovery: getting hands-on in a workshop, learning a local craft, spotting wildlife in its natural setting, or exploring a city through a game.

This approach also lets parents view the destination differently. Travel becomes less a sequence of must-see sites and more a program built around discoveries accessible to several generations.

For professionals, this evolution opens a space for differentiation. In a market where many offers claim to be “family-friendly,” the ability to provide genuinely original experiences tailored to different ages becomes a standalone selling point.


From Bali to Japan: when the offering embodies this evolution

This trend is becoming visible especially in how some destinations package experiences.

At Shanti Travel, for instance, this thinking led to the creation of a dedicated family-focused GIR in Bali. The lineup includes: an introduction to the art of pottery with a craftsman, a treasure hunt through the Ubud countryside, a catamaran excursion around Nusa Lembongan, and a sunset jeep ride at the foot of Mount Batur. Different formats, but a single objective: empower children to participate without turning the journey into a program built solely for them.


© Tristan Scohy


In Japan, experiences take a different shape: a sumo-themed dinner show, a manga workshop with a Japanese artist in Nakano, a kimono photoshoot, an origami workshop, or a glimpse into the world of samurai. Again, these are not “activities for children,” but offerings that children can enjoy alongside their parents.

For distributors, this type of content also provides a fresh sales angle: you’re no longer selling merely a destination or an itinerary, but the moments that will allow the family to recount the trip after they return.


© Tristan Scohy


Adventure, but in the right measure

The “family-friendly” approach also helps escape a binary view of family travel: on one side, a comfortable, highly structured stay, and on the other, an adventure reserved for experienced families.

Between them, there is a whole spectrum of possibilities. An accessible hike, a boat outing, a cycling excursion, or a night in an unconventional lodging can deliver real novelty without turning the trip into an obstacle course.

The professional’s job is to strike the right balance between discovery and comfort, taking into account the children’s ages as well as the parents’ desires.


Rethinking pace and priorities


Memory as the new criterion of success

In essence, shifting from “kid-friendly” to “family-friendly” reflects a broader evolution in how travel is conceived.

Families want to travel in good conditions, of course, but they also seek what everyday life doesn’t always allow: to discover, to learn, to marvel, and to share a different kind of pause.

For tourism professionals, the challenge is less about building trips where children don’t get bored and more about offering trips where every generation can find its place.

Because a few years down the line, a family is likely to remember less the hotel and more that tuk-tuk ride through the tea plantations, that harvest in the rice fields, that bicycle ride, or that night with a local host.

In other words: “family-friendly” isn’t just about tailoring the trip to children.

It means designing a journey that the whole family will want to experience.



Le voyage en famille sort du « kids friendly » : place au « family friendly »
Mélissa Pébrocq
B2B Sales Manager
[email protected]
www.shantitravel.com/fr
+33 6 52 77 86 09

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Jans Tours Invites Travel Professionals to IFTM 2026 to Shape Tomorrow’s Travel Across Four Destinations


© Jans Tours

Hurtigruten


IFTM: three days to reconnect and prepare for 2027

A few weeks ahead of IFTM Top Resa, Jans Tours is gearing up to reconnect with its partners and tourism professionals for three days of meetings and exchanges.

For the receptive side, the trade show provides a privileged moment to take time to discuss upcoming projects, present new offerings, and share the latest inspirations from local teams.

As journeys for 2027 are already being planned, traveler expectations are evolving too: more personalization, new experiences, itineraries that depart from the classics, lesser-known addresses, and programs tailored to specific clienteles — topics that can be discussed directly with Jans Tours teams.

The objective is simple: to engage with professionals, understand their needs and collaboratively build the upcoming journeys for their clients.


Four destinations, four ways of traveling

This year, Jans Tours arrives at IFTM with four destinations to present to industry professionals: Indonesia, the Philippines, Malaysia, and Switzerland.

Four distinct realms, but a single approach: a strong local presence and teams that know their destinations from the inside out.

Indonesia remains at the heart of Jans Tours’ DNA. Bali, Java, Lombok, Sumatra, Komodo—these regions enable the creation of very diverse journeys, from a first-time visit to Indonesia to more hidden itineraries and tailored experiences.

In the Philippines, the team also guides professionals in building programs that blend islands, beaches, nature, encounters, and local experiences. A destination still full of opportunities to move beyond the most classical itineraries.

Malaysia continues to grow within the group. With its office in Kuala Lumpur, Jans Tours can rely on a locally based team to design programs aligned with travelers’ expectations and the needs of professionals.

And then, there is Switzerland.


A new destination joins the Jans Tours family

It’s one of the major novelties of this 2026 edition: Jans Tours expands its playing field with the opening of its office in Switzerland.

After Indonesia, the Philippines, and Malaysia, this new presence marks another milestone in the group’s development.

Jans Tours Switzerland is now fully operational on the ground and completes Jans Tours’ international network.

The destination opens up new possibilities for professionals: individual trips, group departures, incentives, premium stays, or tailor-made itineraries can be crafted around Switzerland’s diverse landscapes and experiences.

From the Alps to the lakes, cities to villages, gastronomy to scenic railway experiences, Switzerland offers a particularly rich playground for designing bespoke programs.

And above all, as with its Asian destinations, Jans Tours relies on local knowledge and close relationships with professionals.

So, even if the Jans Tours stand is located in the Asia space, Swiss projects are, of course, welcome!


© Getty Images Pro


An international team gathered in Paris

For this edition of IFTM, several Jans Tours team members will travel to Paris.

Anthony, Audrey, Eva and Lucie from the France office will be on hand to welcome professionals and discuss their projects.

Also present will be Geoffrey, Rudi and Benjamin, directly from the Indonesia office, as well as Sylvain, representing the Malaysia office.

An international team that will allow visitors to meet both their usual contacts in France and the teams based directly at the destinations.

Because this is also Jans Tours’ hallmark: behind every program there are local teams who know the ground realities, partners, new offerings, and experiences truly worth presenting to travelers. There is also a France-based office, with dedicated contacts, enabling French-language exchanges and close, on-site support, without time-zone constraints.

IFTM will thus be an opportunity to (re)put faces to these teams, and to take time to discuss beyond emails and quote requests.


Malaysia featured at a second pavilion

Jans Tours will also be present at the pavilion of the Malaysia Tourism Promotion Board, stand A014.

A complementary presence that will allow professionals to come and discuss the destination, its novelties, and programming possibilities.

Malaysia indeed offers numerous options for building journeys that combine major highlights with more intimate experiences. With its local team based in Kuala Lumpur, Jans Tours continues developing this destination with agencies and tour operators.

Professionals will therefore be able to find Jans Tours at two different spots in the show, depending on their needs and projects.


© Pexels


Meetings from September 15 to 17 in Paris



Jans Tours donne rendez-vous aux professionnels à l’IFTM 2026 pour préparer les voyages de demain autour de 4 destinations

Audrey Marc

Deputy Director, France

+ 33 6 70 54 20 63

+ 33 1 61 30 30 06

[email protected]

jans.tours

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