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Paris: New TRIBE Hotel Planned for 2028

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Accor ouvrira un hôtel TRIBE de 209 chambres en 2028, au sein du projet urbain Python-Duvernois à Paris 20e - DepositPhotos.com, visual6x

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Accor et EXTENDAM ont signé un accord portant sur l’ouverture d’un hôtel TRIBE de 209 chambres en 2028, au sein du projet urbain Python-Duvernois.

L’hôtel s’intégrera dans un programme mixte bas carbone de plus de 100 000 m² comprenant logements, bureaux, commerces, équipements publics modernisés ainsi qu’un parc de 3,3 hectares.

Le projet se développera à proximité de l’actuel centre sportif Louis Lumière, où une « Cité des Sports » de 10 000 m² est également prévue.


A hotel integrated into a low-carbon urban project

The future establishment is planned with a low-carbon design incorporating notably the use of local materials, reversible spaces, and a connection to the urban heating network.

The project also includes a green roof and developments intended to promote biodiversity.

It aims for BREEAM Excellent certification, with measures implemented to reduce the building’s environmental footprint.


A 209-room establishment under the TRIBE brand

The upcoming hotel will offer several common areas, a dining option, coworking spaces, a fitness area, and a meeting room.

It also plans an accommodation solution intended for healthcare professionals, for caregivers, and for patients of nearby hospitals.

Led by EXTENDAM alongside Banque des Territoires, Étoile du Nord Foncière, Caisse d’Épargne Normandie Immobilier Durable and Banque Populaire Val de France, the project is the subject of a VEFA agreement with Linkcity (Bouygues Group).

This future hotel will constitute the fourth establishment under the TRIBE brand developed by EXTENDAM.

Pierre & Vacances Opens Four Holiday Residences in Switzerland, Partners with TGV Lyria

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Pierre & Vacances ouvre quatre résidences en Suisse, dont une à Thyon 4, dans le Val d’Hérens - DepositPhotos.com, Gorilla

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For the summer season of 2026, Pierre & Vacances announces the opening of four new premium residences in Switzerland, located in various Alpine resorts.

In the Valais canton, two establishments will open in Val d’Anniviers: the Zinal residence, equipped notably with a restaurant, a gaming room and a children’s area, with access to mountain activities such as visiting the Zinal glacier, rock climbing, and mountain biking; and the Vercorin residence, which will offer a spa, a restaurant, and various activities such as paragliding or discovering the local wine heritage.

A third residence will be located at Thyon 4, in Val d’Hérens. It will notably include a restaurant with panoramic views and will provide access to a range of hiking and mountain-biking activities, as well as the spa at the Grands Bains d’Hérémence.

Finally, a fourth residence will open in Meiringen, in the canton of Bern, near the Sherlock Holmes museum and about twenty minutes from Interlaken.

Guests will also receive a guest card giving access to several local activities free of charge or at a reduced rate, such as the municipal swimming pool, mini-golf, tennis, or certain guided tours.


Make the Train the Gateway to the Swiss Alps

In parallel, the brand partners with TGV Lyria to promote a combined offering of rail transport and accommodation, with the aim of facilitating access to the Swiss Alps without a car.

This partnership takes place in a context where transportation accounts for nearly 70% of greenhouse gas emissions tied to vacations.

The two companies thus aim to encourage travelers to favor train travel to reach mountain destinations.

A subsidiary of SNCF Voyageurs and the Swiss Federal Railways, TGV Lyria connects Paris and Dijon year-round to several major Swiss cities, including Geneva, Lausanne, Basel and Zurich.

An additional summer link also connects Marseille to Geneva and Lausanne from April to October, with enhanced service in July and August.

“”With Pierre & Vacances, we concretely facilitate access to the Swiss Alps by combining low-carbon mobility and premium experience,” explains Éric Dehlinger, chief executive of TGV Lyria.

For Pierre & Vacances, this initiative is part of its strategy to develop mountain destinations accessible without a car. “The opening of Switzerland is a strategic milestone in our European development and strengthens our position as a leading actor in mountain travel“, notes Grégory Sion, the brand’s chief executive.

On the occasion of this launch, the two partners offer a joint promotion including -20% on stays in the Swiss residences and on TGV Lyria Standard class tickets. The promotion will be on sale from 16 to 31 March 2026, for trips and stays between 25 April and 12 December 2026.


Amelia Brille Publié par Amelia Brille Rédactrice TourMaG.com
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Hospitality: Growth Shifts to Value Over Bookings

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Le marché hôtelier français entre dans une phase de maturité - Depositphotos.com, vverve

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According to the 2026* report on hotel distribution published by D-EDGE, the growth of the sector now relies more on value creation than on increasing the number of bookings.

The study, based on the analysis of distribution data between 2022 and 2025, highlights several structural evolutions in hotel revenue strategies.

If the number of bookings continues to rise, the momentum is gradually waning.

After an increase of 8% between 2022 and 2023, growth fell to 2.8% between 2023 and 2024, then to 2.3% between 2024 and 2025.

At the same time, value generated per booking grows faster. Revenue from bookings rose by 8.4% between 2024 and 2025, driven notably by the recovery of the average room rate.

“The French hotel market is entering a stabilization phase where performance will rely less on generating new bookings than on the ability to maximize the value of each of them“, explains Swann Couston, France Director of D-EDGE.

“For hoteliers, the question is no longer just to generate more volume, but to optimize revenue per booking, the distribution mix, and the stability of revenues.”


Bookings Are Being Made Earlier and Earlier

Another notable development: travelers are booking earlier. The average booking lead time increased by five days between 2024 and 2025, rising from 33 to 38 days.

Differences remain pronounced by channel. The direct channel shows the longest lead time, with 47 days on average, indicating typically more planned demand. It drops to 35 days on Booking.com and 31 days on Expedia.

The distribution structure changes little. Online travel agencies (OTAs) still account for about 70% of booking volumes.

The direct channel, meanwhile, remains around 25% of bookings by volume, but weighs more in value, with around 33% of revenue.

After a slight dip in 2024, the average daily rate (ADR) rises again in 2025 to reach €192.66, i.e., an increase of 4.28%.

This trend affects all major distribution channels, confirming that market growth now relies more on optimizing the average price and value per booking than on increasing volumes.


The GDS, a Channel That Remains Strong

In this context of overall slowdown, luxury establishments stand out. The 5-star segment shows a 6.8% rise in bookings and a 12% increase in value generated between 2024 and 2025.

According to the report, this performance reflects a progressive market polarization, where value creation concentrates more on premium and ultra-luxury segments.

The report also highlights the weight of the GDS in value creation. In France, the average ADR via this channel reaches €233, a level close to that of the direct channel. In the 5-star segment, it even becomes the most contributive channel, with an average price of around €660.

Another positive development for hoteliers: the cancellation rate declines in 2025, from 24.6% to 22.6%. This drop is notably explained by the rise of prepaid rates and non-refundable terms.

Differences remain significant across platforms. Nearly 44% of revenue generated via Booking.com ends up canceled, compared with a much lower level on the direct channel.


AI Transforms Search, Not Yet Booking

Finally, the report examines the impact of artificial intelligence on hotel distribution. While channel balances remain unchanged for now, AI already influences the early phase of the customer journey.

Travelers increasingly use these tools to search, compare, and discover properties before booking.

* The D-EDGE Hotel Distribution Report France 2026 is based on the analysis of confirmed reservation data collected via the D-EDGE platform from a constant panel of more than 5,000 hotels in France between 2022 and 2025. The study analyzes booking volumes, revenues generated, booking lead times, cancellation rates, and the performance of different distribution channels to offer a detailed reading of the structural dynamics of the French hotel market.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
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Saint-Jean-de-Luz: The Grand Hotel Spa & Thalasso to reopen on April 27, 2026

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A Saint-Jean-de-Luz, le Grand Hôtel Spa & Thalasso rouvrira ses portes le 27 avril 2026 - DepositPhotos.com, laudibi.gmail.com

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The Grand Hôtel Spa & Thalasso in Saint-Jean-de-Luz will reopen on April 27, 2026, following its closure at the end of September 2025.

Upon reopening, the establishment will feature reimagined spaces, in keeping with this building dating back to 1900 and listed as a “remarkable building”.

The former thalassotherapy center and the spa, located facing the ocean, have been completely transformed. Technical improvements have been made, notably in terms of accessibility for guests with reduced mobility.

The common areas – reception, dining spaces and circulation paths – have also been renovated. The project was entrusted to Studio MHNA, which worked on the volumes, light, and materials, with a palette of natural tones and references to the local environment.

The Aho Fina restaurant will offer a dining concept focused on locally sourced products, while the Le Clipper bar will feature a menu of classics and creations.


A project led by the Elancia Group

The renovation was carried out by the Elancia Group, owner of the property, in collaboration with Studio MHNA.

The hotel, built in 1900 under the name Hôtel Terminus, was subsequently renamed Hôtel de la Plage, then Modern Hotel, before becoming the Grand Hôtel Thalasso & Spa in 1982. It joined the SFH Style Feeling Hotels group in 2001 and had already undergone a renovation in 2015.

The only five-star hotel facing the ocean in Saint-Jean-de-Luz, it comprises 52 rooms and suites.

The reopening accompanies an evolution of the wellness offering. The treatment menu has been redesigned around various approaches tied to relaxation, vitality, and well-being, using Thalion and Paoma products.


Noah Penalva Publié par Noah Penalva Rédacteur TourMaG.com
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NH Hotels & Resorts Renovates Two Strategic Hotels in Paris

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Situé dans le 9ᵉ arrondissement, le NH Paris Opéra Faubourg a fait l’objet d’une rénovation intégrale - Photo : NH Hotels & Resorts

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The NH Hotels & Resorts group continues to expand in the French capital.

Its parent company, Minor Hotels, announces a complete renovation of two Parisian hotels, located in strategic districts: the NH Paris Gare de l’Est and the NH Paris Opéra Faubourg.

These transformations are part of a move to tailor the offering to international clienteles while highlighting the existing architectural heritage.

Situated respectively near major transport hubs and in the heart of cultural neighborhoods, the two properties illustrate two distinct facets of Paris.

The first emphasizes its immediate proximity to Gare de l’Est and Gare du Nord, while the second is set amid the lively Grands Boulevards and Opéra area.


A New Identity for NH Paris Opéra Faubourg

Located in the 9th arrondissement, the NH Paris Opéra Faubourg has undergone a comprehensive renovation.

Housed in a Haussmannian building dating from the late 19th century, the property now asserts an identity that blends architectural heritage with a contemporary aesthetic, drawing inspiration particularly from the world of ballet.

The hotel offers 101 rooms and suites, some with balconies offering views of the Paris rooftops, and even the Eiffel Tower.

The interiors emphasize a warm atmosphere, with references to fashion and culture of the 1950s and 1960s.

The common areas, including a lobby with a fireplace and a bar, have been redesigned to provide a setting that is both intimate and functional, suitable for leisure stays as well as business travel.


NH Paris Gare de l’Est modernized and Europe‑oriented

Facing the eponymous station, the NH Paris Gare de l’Est has also been completely renovated. The property maintains an identity tied to the railway world, integrated into a contemporary and streamlined design.

The hotel now counts 207 rooms, some with balconies, as well as several renovated public spaces.

The positioning of the property rests largely on its accessibility: located in close proximity to two major international rail hubs, it enables rapid access to numerous destinations in France and in Europe.

The offering also includes five meeting rooms totaling 152 m², intended for hosting professional events. The facilities are complemented by dedicated services (catering, logistical organization, transfers), strengthening the hotel’s appeal to the business clientele.

These properties complete the group’s portfolio in the capital, alongside the NH Collection Paris Ponthieu Champs‑Élysées, which was recently inaugurated.


Amelia Brille Publié par Amelia Brille Rédactrice TourMaG.com
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Hyatt Opens Masana Algarve, Portugal’s First Destination by Hyatt Resort

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Hyatt annonce l’ouverture du Masana Algarve - DepositPhotos.com, enriquedcorral

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Hyatt inaugure son premier resort Destination by Hyatt au Portugal avec une offre résidentielle en Algarve.

Le Masana Algarve est implanté à Olhos de Água, à proximité immédiate de l’océan Atlantique, dans un environnement composé de falaises, de sentiers côtiers et de plages, dont celles d’Olhos de Água et de Maria Luísa.

L’établissement comprend 33 résidences, incluant suites et villas d’une ou deux chambres, avec vue sur les jardins, la piscine ou la mer.

Chaque unité dispose d’une cuisine équipée, d’espaces de vie, d’un extérieur privatif et d’équipements destinés aux séjours prolongés.

Le resort propose également un accompagnement personnalisé avec un Guest Experience Manager dédié pour chaque séjour.


Une offre articulée autour de la restauration et du bien-être

The Masana Algarve features two dining spaces operated by TUPUQ: Casa da Praia, open during the day, and the TUPUQ Restaurant & Bar situated on the rooftop, offering meals and beverages in the evening.

The property also includes a spa providing treatments, as well as facilities including a sauna, a hammam, sensory showers and a two-person treatment cabin. A Technogym-equipped fitness area and two outdoor pools, one of which is adults-only, complete the offering.

This opening is part of Hyatt’s expansion of its brands in Portugal, following recent openings in Lisbon and Madeira.


Noah Penalva Published by Noah Penalva TourMaG.com Editor
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Marriott International Expands to Cape Verde with New São Vicente Resort

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Marriott International fait son entrée au Cap-Vert - Depositphotos.com @sam741002

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The Marriott International group announces the opening of its first property in Cape Verde, with the launch of the Four Points by Sheraton São Vicente Resort.

This opening marks both the hotel group’s entry into the archipelago and a symbolic milestone as Marriott’s 500th hotel “select service” in the Europe, Middle East and Africa (EMEA) region.

Located above the Laginha Beach, in Mindelo, the property sits at the heart of the island of São Vicente‘s main cultural hub.

It combines a leisure-oriented resort offering with services tailored for business travelers.


A Strategic Presence in a Growing Destination

For Marriott International, this opening reflects Cape Verde’s rising appeal on the international tourism stage.

“Cape Verde is recognized for its vibrant spirit, its natural beauty, and its growing global appeal“, notes Sandra Schulze-Potgieter, vice president in charge of Premium, Select and Midscale brands for the EMEA region.

The property also marks the first resort-style offering of the Four Points by Sheraton brand in the region, and its first African footprint in this segment.

Nestled in a crescent-shaped bay, the resort offers 127 rooms and suites.

Its design blends contemporary aesthetics with local inspirations: wooden furnishings, artisanal lighting, patterned cement tiles and a color palette evocative of the island environment.

The interior architecture draws on Mindelo’s cultural references, notably its music scene and seaside atmosphere. A selection of artworks, including pieces by Raya Salman and photographer Joe Wuerfel, completes this immersion, alongside Cape Verdean artists.


Facilities Geared Toward Leisure and Business

The resort offers direct access to Laginha Beach via a pedestrian bridge, as well as an infinity pool with a bar.

The dining options revolve around several spaces, including a restaurant open all day, a poolside lounge and a rooftop venue that is set to open.

On the facilities side, the hotel also features a conference center with three meeting rooms, a fitness center with ocean views, the Essência Spa (sauna, steam room, Jacuzzi and treatment cabins), as well as the Best Brews program, highlighting a local craft beer.

With this opening, Marriott International crosses several milestones: its official entry into Cape Verde, and the expansion of its select-service segment, which now accounts for more than 30% of its portfolio in the EMEA region.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
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Bahia Principe: Two New Sub-Brands Focused on Customer Experiences

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Bahia Principe propose deux nouvelles sous-marques : Bahia Principe Escape, pour les établissements réservés aux adultes, et Bahia Principe Explore, qui s’adresse aux familles et aux groupes - Photo : Bahia Principe

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The Bahia Principe Hotels & Resorts group announces a revamp of its visual identity and brand architecture, with the introduction of two new sub-brands centered on guests’ expectations.

This evolution takes place as part of its integration into Hyatt’s portfolio, through the joint venture with the Piñero group.

As part of this transformation, Bahia Principe abandons its former categories (Grand, Luxury, Sunlight and Fantasia) in favor of two new sub-brands.

The first, Bahia Principe Escape, groups adult-only properties, with a promise focused on wellness, fine dining, and targeted entertainment experiences.

The second, Bahia Principe Explore, targets families and groups, with hotels designed to foster shared experiences. This category notably includes thematic properties, inherited from the former Fantasia line, which lean toward immersive and creative worlds.

Some properties thus change their names to fit this new logic.


A Modernized Visual Identity

Alongside this reorganization, the brand has revised its visual identity.

Its iconic sun symbol has been modernized to fit digital usage and an international audience, while preserving its historic DNA.

This evolution is accompanied by the launch of the new positioning “Fully & Freely”, which aims to encourage travelers to experience their holidays at their own pace, while immersing themselves in the culture of the destinations.

This revamp occurs within a strategic context marked by the rising prominence of the joint venture between Hyatt and the Piñero group. Bahia Principe thus becomes the ninth brand in Hyatt’s Inclusive portfolio, and the eleventh all-inclusive brand of the group.

More than 20 Bahia Principe resorts have also joined the World of Hyatt loyalty program, reinforcing the brand’s international visibility and access to a global clientele.

For Julio Pérez, CEO of Bahia Principe Hotels & Resorts, this new architecture reflects an evolution in line with the current traveler expectations: a clearer, more accessible offering and better aligned with contemporary tourism practices.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
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French Hotel Industry: Strong Start to 2026

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L’hôtellerie française confirme son bon début d’année en février 2026 - Depositphotos.com @david_franklin

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The French hotel sector confirms its solid momentum at the start of 2026. 

According to the latest barometer published by In Extenso Tourism, Culture & Hospitality, February continues January’s trend, with indicators on the rise at the national level, despite persistent regional disparities.

In February, the occupancy rate of hotels in France reaches 55%, up 1 point year over year. The average revenue per room (RMC) stands at €107 excluding tax (+1%), while the RevPAR increases by 2%, to €59 excluding tax. Over the first two months of the year, the average RevPAR reaches €58 excluding tax, also up by 2%.

“”February confirms the broadly positive momentum of the French hotel market at the start of 2026“,” says Olivier Petit, CEO at In Extenso Tourism, Culture & Hospitality.

A trend driven by both the rebound in demand and a dense event calendar, even though some uncertainties remain, notably related to the international geopolitical context.


Paris and Île-de-France Stand Out

In Paris and Île-de-France, hotel activity remains well oriented.

The capital records a RevPAR of €141 excluding tax in February, up 5% year on year. This performance is supported by rising prices, particularly in the mid-range segment, as well as by higher demand.

The dynamism largely rests on a rich calendar that blends business and leisure: trade shows such as Wine Paris & Vinexpo, sports events like the Six Nations Tournament, and calendar milestones such as Valentine’s Day and the Chinese New Year.

Over the first two months of the year, the cumulative RevPAR in Paris reaches €151 excluding tax (+6%), confirming the destination’s role as a driver, even if the rest of the Île-de-France region shows more mixed results.


Regions Still Display Mixed Performance

In the regions (excluding the Côte d’Azur), February appears more mixed. The occupancy rate stays around 50%, with an average price of €84 excluding tax, broadly stable year over year. Only the high-end segment stands out, with RevPAR up by 3%.

Weather conditions weighed on several destinations, notably the coastal areas, as well as cities such as Marseille or the Basque coast around Biarritz. On the coasts outside the Côte d’Azur, RevPAR falls by 8%, with declines especially pronounced on the southwest and Mediterranean fronts.

Some cities benefited from the calendar effect. Lille benefited from cultural and sports events, while Montpellier benefited from the return of the Open Occitanie. However, these occasional dynamics do not suffice to erase gaps between destinations or to overcome the challenges facing the ultra-budget segment.


Confirmed Rebound on the Côte d’Azur

On the Côte d’Azur, February marks a clear rebound in activity. The occupancy rate rises to 53% (+4 percentage points), the average price reaches €107 excluding tax (+5%), and RevPAR jumps by 9%, to €56 excluding tax.

This rebound is largely supported by the event calendar, notably in Cannes, with the return of MIDEM, the IPEM Wealth, the World AI Cannes Festival, and the International Games Festival. In Nice, the Carnival and the Monte Carlo Rally also helped boost attendance, particularly in the mid-range and upper segments.

The sole downside concerns the luxury and palace segment, where price increases appear to have tempered demand.

Finally, urban residences show relative stability in February. Occupancy reaches 64% (+2%), with an average revenue of €76 excluding tax (-1%) and a RevPAR of €49 excluding tax (+1%).

Île-de-France remains the main engine of this segment, with a 3% rise in RevPAR. In the regions, performance remains more uneven, with a decline in the very large urban areas, particularly in the mid-range.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
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Honotel Expands in Paris with the Acquisition of Pavillon Monceau

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Honotel annonce l’acquisition de l’hôtel Pavillon Monceau (4 étoiles) dans le 17e arrondissement de Paris - Depositphotos.com, Neirfys

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Le Groupe Honotel annonce l’acquisition des murs et du fonds de commerce de l’hôtel Pavillon Monceau, situé dans le 17e arrondissement de Paris.

Réalisé via les fonds Cap Hospitality IV et Cap Hospitality V, gérés par Hôtel Investissement Capital, cet investissement illustre la volonté du groupe de consolider son portefeuille d’actifs en France et en Europe.

“Le marché parisien continue d’attirer massivement les investisseurs, représentant près d’une transaction sur deux en France l’année dernière“, souligne Suzanne Todd, directrice de la société de gestion.

Elle rappelle également le poids de la destination : Paris demeure “une marque internationale incontournable” et une locomotive majeure du tourisme européen.


A four-star establishment in the heart of the 17th arrondissement

Classified as four stars since 2025, the Pavillon Monceau stands out for its location in a Haussmannian building and its mixed-use positioning, suited to both leisure and business guests.

The property comprises 42 rooms, in a sector deemed strategic by the investor.

With this operation, Honotel thus reinforces its footprint in the capital and continues its growth strategy, relying on assets with strong potential in key locations.

To carry out this transaction, the group surrounded itself with several advisers: Valther (legal), Mazars (tax and finance), SVZ (human resources), Monassier (notarial), Artelia (technical) and Exsolv’ho (management).

On the seller’s side, Rosenpick & Associates acted as adviser.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
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