Rocco Forte Hotels Renovates Its Historic Properties in Florence and Rome


Rocco Forte Hotels rénove ses adresses historiques à Florence et Rome - Depositphotos.com, AnnaNepaBO

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Rocco Forte Hotels poursuit ses investissements dans ses établissements italiens.

À Florence, l’Hotel Savoy a achevé une rénovation complète menée sur trois ans, avec un investissement de plus de 9 millions d’euros.

À Rome, l’Hotel de Russie vient de finaliser la dernière phase de sa rénovation, consacrée notamment à ses espaces d’accueil et de réception.

Les deux projets ont été pilotés par Olga Polizzi, directrice du design de Rocco Forte Hotels, en collaboration avec le Studio Ferrari à Florence et le Studio Moschino à Rome.


9 million euros invested in Florence

Located on the Piazza della Repubblica, the Savoy Hotel reimagined its interiors around local materials and craftsmanship: Arabescato marble, stone, wood, bespoke parquet floors and textiles.

The 46 rooms and suites affected by the renovation have been redesigned with more flexible layouts, notably to accommodate families and groups.

The project also extends to the dining spaces. The Irene restaurant reopens with a new décor and a Tuscan cuisine offering imagined by Fulvio Pierangelini.

A new bar, Artemisia, completes the offering with a cocktail menu created by Salvatore Calabrese in collaboration with Federico Pavan.

The hotel also strengthens its local experiences with the Suite & Beyond program, which notably includes private tours of Palazzo Strozzi, calligraphy classes, and visits to Florentine leather workshops.


In Rome, a renovation centered on the guest experience

At the Hotel de Russie, the renovation focuses primarily on the arrival and reception areas. The new layout now distinguishes three zones: the entrance, the front desk, and the concierge, with a conversation space.

More than 90% of the furniture and finishes have been custom-made with Italian artisans and manufacturers. The project combines walnut woodwork, contemporary materials, and historic pieces.

Through these two renovations, Rocco Forte Hotels aims to strengthen the local identity of its properties while modernizing the experience offered to its upscale clientele.


Amelia Brille Written by Amelia Brille TourMaG.com Writer
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Summer Hotels Accelerates Expansion on the French Riviera After Opening Its Capital to Investors


Summer Hotels accélère son expansion sur la Côte d’Azur, Depositphotos.com  Auteur nito103

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The pace of external growth is accelerating for Summer Hotels.

On Thursday, July 9, 2026, Summer Hotels officially announced the acquisition of the Best Western Plus Hotel Cosy Nice, a four-star property ideally located. This operation marks the very first tangible milestone of the growth plan announced earlier in the year, during the fundraising conducted with Bpifrance, Sofipaca (Groupe Crédit Agricole) and BNP Paribas Développement.

Thanks to this integration, the operator now anticipates revenue exceeding €42 million excluding tax for the entirety of 2026, which represents a 15% growth compared with the 2025 financial year.


A strengthened presence in the heart of Nice

Ideally located in the immediate vicinity of Nice-Ville railway station, Avenue Jean Médecin and tram lines, while only a few minutes’ walk from the famous Promenade des Anglais, the property benefits from a premier location.

It is perfectly sized to attract a dual business and leisure clientele, thanks to its 42 rooms, its seminar spaces, and its services tailored to both French and international travelers.

This operation strengthens Summer Hotels’ footprint in Nice, which becomes its main hub of activity with now eight hotels in operation. True to its operating model, the group’s management plans to progressively support the property to optimize its commercial potential and its operational management.


New opportunities already under study in the PACA region

This transaction marks only a step in the long-term expansion plan driven by the leadership. The equity infusion raised in the first quarter was precisely aimed at equipping the company with the resources needed to swiftly seize opportunities in the Côte d’Azur market.

The group confirms that other acquisition dossiers are currently under study in Provence-Alpes-Côte d’Azur to continue strengthening its position among the region’s leading hotel players.

In a joint statement, Laurent Rossi and Audrey Denis, Chief Executive Officers of Summer Hotels, reaffirmed this ambition:« We had announced at the beginning of the year our intention to accelerate our development through the strengthening of our equity. This acquisition shows that this approach is already underway. The Cosy Nice hotel is a perfectly complementary addition to our portfolio, and we are actively pursuing the study of new opportunities to sustainably support the group’s growth. »

Three Grecotel Hotels to Discover Rethymno


© Grecotel Hotels & Resorts

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In line with this approach, Grecotel is expanding around Réthymnon with a complementary offering comprising three properties: Plaza Beach House 4*, Casa Adele 4*, and Villa Oliva 4*. All provide a balance between the autonomy of a fully equipped apartment and the comfort of hotel services. This formula is particularly appreciated by families, travelers who extend their stay, but also by those who wish to explore Crete with complete freedom.


Grecotel Plaza Beach House 4*, “an urban oasis” by the sea

Directly situated on the seafront promenade of Réthymnon, the Grecotel Plaza Beach House benefits from a privileged location. The establishment cultivates a hybrid approach: a place where you can enjoy the gentle pleasures of a seaside stay while retaining the freedom to discover the city at your own pace.

Neither a large resort nor a simple holiday residence, the Plaza Beach House offers a formula particularly suited to families, extended stays, and travelers seeking flexibility.

Its 84 spacious accommodations range from studios to one- or two-bedroom apartments, including charming lofts with equipped kitchens, allowing guests to alternate prepared meals with moments shared at the restaurant. Breakfast is included, and a half-board option is also available.

This freedom comes with all the services a hotel can offer: an ocean-facing pool, the restaurant House Kitchen, wellness spaces with a spa, and a concierge service. The Play House invites adults to unwind in the spa with a hammam and sauna, or to use the year-round fitness room. From April to October, children enjoy Grecoland Kids’ Corner, a space dedicated to games and discovery. This combination particularly appeals to travelers who want hotel comforts without sacrificing their independence.

For exploration, opportunities are plentiful: water sports, cycling, or excursions into the surrounding area. Plaza Beach House is an ideal starting point to explore Réthymnon, its picturesque Venetian port, its historic lanes, the mountain villages inland, or the expansive beaches of the northern coast.


Grecotel Casa Adele: a Crete village atmosphere


© Grecotel Hotels & Resorts

Located in the Platanes district, east of Réthymnon, the Grecotel Casa Adele sits a few hundred meters from the beach and close to the historic center. A setting that allows travelers to combine seaside pleasures with cultural discoveries with ease.

Fully renovated, the property draws on the spirit of a Crete village and is organized around three groups: Casa Adele, Casa Serena and Villa Adele. Linked by landscaped gardens, patios, and several pools, the low-rise buildings create a particularly intimate and convivial atmosphere. The studios and countryside-inspired apartments are arranged around the pools and common areas. With their verandas and shaded balconies, equipped kitchens, and easy access to the relaxation pools, these accommodations offer “home-like” comfort.

At Villa Adele, the Fitness Club & Spa spans more than 230 m² dedicated to well-being. It brings together a gym, a squash court, a hydro-massage tub, a sauna, and relaxation spaces. Its mosaic-decorated indoor pool and treatment cabins extend the moments of relaxation.

The Greco-Italian restaurant highlights Mediterranean flavors: breakfast buffets, Crete specialties, wood-fired pizzas, and outdoor summer dining give the establishment a welcoming and friendly touch.

Thanks to its setting and ideal location, Casa Adele is an ideal base for exploring the region’s riches: inland villages, monasteries, wild gorges, or Agreco Farm, Grecotel’s traditional farm. The Be a Farmer for a Day program especially enables families to discover Crete’s farming gestures and traditions through an on-site experience.


Grecotel Villa Oliva: a quieter, more intimate address


© Grecotel Hotels & Resorts

Grecotel Villa Oliva stands out for a more intimate atmosphere designed for travelers seeking calm and authenticity. Inspired by Mediterranean architecture, this boutique resort favors natural materials such as wood, bamboo, rattan, and stone, reinforcing the warm and authentic feel of its décor.

Villa Oliva offers a range of accommodations suitable for both couples and families. The 21 ground-floor Superior rooms, the Deluxe rooms in the main house, family apartments, and the new two-bedroom apartments provide different configurations. Each unit features a fully equipped kitchenette, Wi-Fi, a flat-screen TV, and an outdoor space with a pleasant view of the garden or pool, depending on the category chosen.

Set among a Mediterranean garden of olive trees, bougainvillea, and hibiscus, the large 105 m² freshwater pool is a relaxing hub around which the property’s life unfolds, complemented by a Pool Bar and light dining throughout the day. Guests can also enjoy activities offered at the nearby Grecotel Grand Leoniki Residence, including water sports and summer entertainment.

Through Plaza Beach House 4*, Casa Adele 4*, and Villa Oliva 4*, Grecotel meets the evolving expectations of travelers by offering different ways to experience Crete, turning trips into more autonomous, flexible stays, all guided by Mediterranean hospitality: the philoxenia, the true cornerstone of Grecotel Group’s philosophy.



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Why Transport & Environment Says Floating Hotels Are Under-Taxed


À l’heure actuelle, souligne T&E, au sein de l’UE, seule la Grèce applique une taxe au niveau national, dont le montant varie de 5 à 20 € selon la saison. Néanmoins des villes comme Barcelone appliquent leur propre fiscalité. @DepositPhotos-  Photo by ursula1964

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In a study published on July 3, 2026, Transport & Environment (T&E) compares for the first time the taxation applied to cruises and hotel stays in France, Spain and Italy.

Its conclusion: on average, taxes would represent 23% of the price of a hotel night versus only 12% of the price of a cruise night. That is, according to T&E, a 40% lower tax burden for ships.

Behind this average, the gaps vary notably by country. They would be particularly large in France, where the tax share would reach 24% for a hotel night versus 9% for a cruise.

The gap would be 21% versus 13% in Spain and 25% versus 15% in Italy. The calculations are based on a daily cost of 100 euros for the two types of vacations and on international cruises.


A regime designed for maritime transport

The study takes into account seven components: VAT, local taxation, port dues, tourist taxes, energy taxation, carbon pricing, and corporate taxation.

T&E estimates that firms benefit from regimes historically designed for international maritime transport, whereas cruising today would be more in competition with land-based tourist activities.

The organization notes in particular that international cruises are exempt from direct VAT, that marine fuels are not subject to energy taxes, and that companies can benefit from the tonnage tax regime, calculated on fleet capacity rather than profits.


The gap would be even more striking at the high end. According to T&E’s calculations, taxes would amount to about 20% of the price of a night in a luxury hotel, but less than 3% of the price of a night aboard a cruise ship of a comparable category.

The NGO explains this difference notably by the fixed nature of many charges applied to cruises: their relative weight decreases as the price of the trip increases.

The study does not stop at the hotel comparison. T&E estimates between 792 million and 1.3 billion euros the value of environmental and health damages attributed to cruise ship emissions in France, Spain and Italy in 2025. This monetizes in particular the effects of greenhouse gases on the climate and those of air pollution on health.

Specifically, France would account for a cost between 117 and 186 million euros, compared with 301 to 502 million for Italy and 374 to 617 million for Spain.


A €15 tax per passenger per port of call proposed

To reduce this gap, the organization advocates instituting a national tax of €15 per passenger disembarking and per port of call.

According to its calculations, the measure would raise €55 million per year in France, €134 million in Spain and €145 million in Italy, i.e., nearly €335 million in total.

T&E proposes to earmark these revenues for protecting coastal ecosystems, electrifying docks and developing decarbonization technologies for maritime transport.

In France, the proposal is not new. In December 2025, the Senate had adopted, as part of examining the 2026 Finance Bill, an amendment to introduce a 15-euro tax per cruise passenger and per port call.

CLIA had then reacted strongly, warning against an accumulation of levies borne by the companies.

The professional organization reminded the entry of maritime transport into the European ETS and argued that adding a flat tax at each French port could risk “taxing the same emissions twice, with no obvious environmental benefit.”

Beyond the environmental debate, T&E thus opens a new front for the cruise sector: that of comparing with hotels. A comparison that the companies could themselves challenge, given that the business and tax model of a ship operating in several countries differs from that of a facility located on a single territory.


Laurent Guéna Published by Laurent Guéna Journalist – TourMaG.com
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Hotels and Taxis: The Hidden Price Women Pay for Safety When Traveling Alone

When you’re a woman, traveling alone can sometimes be pricey. More expensive than for a man. In London, BBC journalist Lorin Bozkurt recounts that she was offered two types of capsules in a Piccadilly Circus hotel, those small design spaces where a bed simply fits in. The ones reserved for an exclusively female clientele were priced at 45 pounds (about 52 euros) per night, while the others, mixed, were priced at 35 pounds (about 41 euros).

Yet no extra comfort accompanied the first offer, aside from a corridor accessible only by card and, above all, the promise of feeling safer for an extra 10 pounds. This difference illustrates what some specialists call the “avoidance tax”, akin to its marketing cousin, the “pink tax”. Female travelers do not necessarily pay more for the same trip than their male counterparts, but they often make different decisions, motivated by safety, which can end up increasing the bill.

The luxury of having peace of mind

Better-located hotels, a taxi rather than public transport, travel insurance or an extra charge for an earlier early check-in during the day… Expenses pile up. And they aren’t necessarily the same for men. Carried by the British broadcaster, a study from the Safer Tourism Foundation shows that “64 % of women avoid walking home alone at night abroad”, compared with 43 % for the opposite sex.

Nearly half of women also forgo wandering the backstreets of an unfamiliar city at night. “They don’t travel less because they are less adventurous than men. They operate in an environment where the risks are different”, explains Stephanie Boyle, director of the Safer Tourism Foundation’s She Travels Safe campaign.

Safer, therefore more expensive

For women accustomed to traveling solo, these precautions eventually become reflexes. Jen Kaarlo, who has 53 countries under her belt, tells the BBC she plans all her movements in advance. After experiencing several troubling incidents, including being drugged without her knowledge in a bar in Paris, the young woman avoids “any risky situation”. In Panama, she even preferred to pay nearly $200 extra (about €173) to ensure she wouldn’t have to share her sleeping arrangements with strangers during a trip to the San Blas Islands.

Jodie Hughes, who has been traveling alone since the age of 19, makes the same point. She says she used to favor youth hostels to save money, but now chooses other options because a women-only dorm can be more expensive than a mixed dorm. “I’d rather travel less often, but when I travel, I want to be safer”, she says. At Generator Hostels, whose Bruges property has been singled out, it is explained that women’s rooms are “in high demand” and that their prices reflect that demand.

“Safety should not be a competitive element. It shouldn’t be something that lets companies think they can charge more because they are safer”, replies Stephanie Boyle. Beyond the price of rooms or transport, these precautions also carry a less visible cost. They force travelers to plan more, sometimes give up going out, or choose a more expensive option rather than a spontaneous one. The question is therefore no longer only whether one can afford an extra expense, but whether one can afford not to spend it. “The mental load, I think, is the heaviest of all”, confesses Jen Kaarlo.

Minor Hotels Expands Its Africa Footprint with Two New NH Collection Hotels


Minor Hotels poursuit son expansion en Afrique avec deux nouveaux hôtels NH Collection Hotels & Resorts en Tanzanie et au Ghana - Photo : MinorHotels

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Minor Hotels continues its African expansion.

Already present with the NH Johannesburg Sandton, the operator announces the signing of two new properties under its premium brand NH Collection Hotels & Resorts: one on Pemba Island, in Tanzania, and the other in Accra, in Ghana.

Both openings are slated for by 2030.

With more than 640 properties in 59 countries, the Madrid-based group aims to solidify its position in African markets, leveraging strategic destinations in West and East Africa.


Accra: first footprint in West Africa

The forthcoming NH Collection Accra will comprise 200 rooms and will be part of a modern mixed-use project in the heart of the Ghanaian capital, Accra.

The establishment will benefit from a strategic location, close to governmental, corporate and diplomatic districts, notably Jubilee House, and just a few minutes from Kotoka International Airport.

The project is developed by Swami India Ghana Limited, a real estate group active in West Africa and the Middle East. It will integrate hotel, retail and office spaces.

The agreement was signed during the THINC Middle East 2026 forum, confirming the group’s interest in major African metropolises.

We are delighted to introduce the NH Collection Hotels & Resorts brand to Ghana, one of the most dynamic and promising markets in West Africa“, notes Amir Golbarg, Chief Operations Officer Middle East & Africa at Minor Hotels, in a press release.


Pemba Island: heading for the Indian Ocean

The second announced project, the NH Collection Pemba Island Resort, developed in partnership with Infinity Developments.

The establishment will count 145 rooms, suites and villas

Located close to Pemba Airport, the resort will provide easy access from Dar es Salaam while preserving the exclusive and low-density character of Pemba Island, within the Zanzibar archipelago.

The complex will offer several restaurants as well as MICE facilities (Meetings, Incentives, Conferences and Exhibitions).

This new partnership continues the collaboration between Minor Hotels and Infinity Developments around the ultra-luxury Anantara Zanzibar Resort & Residences, a project currently under construction.

The introduction of the NH Collection Hotels & Resorts brand in Tanzania marks a major milestone in our expansion into the Indian Ocean“, comments Amir Golbarg, highlighting the island’s growing appeal to international travelers.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
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NH Hotels & Resorts Renovates Two Strategic Hotels in Paris


Situé dans le 9ᵉ arrondissement, le NH Paris Opéra Faubourg a fait l’objet d’une rénovation intégrale - Photo : NH Hotels & Resorts

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The NH Hotels & Resorts group continues to expand in the French capital.

Its parent company, Minor Hotels, announces a complete renovation of two Parisian hotels, located in strategic districts: the NH Paris Gare de l’Est and the NH Paris Opéra Faubourg.

These transformations are part of a move to tailor the offering to international clienteles while highlighting the existing architectural heritage.

Situated respectively near major transport hubs and in the heart of cultural neighborhoods, the two properties illustrate two distinct facets of Paris.

The first emphasizes its immediate proximity to Gare de l’Est and Gare du Nord, while the second is set amid the lively Grands Boulevards and Opéra area.


A New Identity for NH Paris Opéra Faubourg

Located in the 9th arrondissement, the NH Paris Opéra Faubourg has undergone a comprehensive renovation.

Housed in a Haussmannian building dating from the late 19th century, the property now asserts an identity that blends architectural heritage with a contemporary aesthetic, drawing inspiration particularly from the world of ballet.

The hotel offers 101 rooms and suites, some with balconies offering views of the Paris rooftops, and even the Eiffel Tower.

The interiors emphasize a warm atmosphere, with references to fashion and culture of the 1950s and 1960s.

The common areas, including a lobby with a fireplace and a bar, have been redesigned to provide a setting that is both intimate and functional, suitable for leisure stays as well as business travel.


NH Paris Gare de l’Est modernized and Europe‑oriented

Facing the eponymous station, the NH Paris Gare de l’Est has also been completely renovated. The property maintains an identity tied to the railway world, integrated into a contemporary and streamlined design.

The hotel now counts 207 rooms, some with balconies, as well as several renovated public spaces.

The positioning of the property rests largely on its accessibility: located in close proximity to two major international rail hubs, it enables rapid access to numerous destinations in France and in Europe.

The offering also includes five meeting rooms totaling 152 m², intended for hosting professional events. The facilities are complemented by dedicated services (catering, logistical organization, transfers), strengthening the hotel’s appeal to the business clientele.

These properties complete the group’s portfolio in the capital, alongside the NH Collection Paris Ponthieu Champs‑Élysées, which was recently inaugurated.


Amelia Brille Publié par Amelia Brille Rédactrice TourMaG.com
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Logis Hotels Up 22% in May, Bets on a Dynamic Summer


Logis Hotels profite de l'engouement pour les séjours de proximité - Photo : Logis Hotels

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The month of May 2026 proved exceptionally favorable for Logis Hotels. Driven by spring holidays and the growth of its premium brands, the company posted a 22% rise in turnover compared with the same period last year.

The long weekends had a positive effect, even if bookings tend to level off more than before“, explains Karine Morot-Gaudry, Deputy Chief Executive Officer of the group. The leader also highlights the impact of expanding premium offerings on this growth.

In terms of destinations, several regions demonstrated notable performances. The Provence-Alpes-Côte d’Azur region topped the chart with a 41% increase in turnover, followed by the Grand Est (+33%) and Bourgogne-Franche-Comté (+30%).

This momentum is partly explained by travelers’ patterns during the long weekends. “Many guests favor getaways two to three hours from their home“, notes Karine Morot-Gaudry.

Foreign clientele also contributed to these solid results. Reservations from Germany rose by 33%, while those from Belgium climbed by 26%. A proximity-focused clientele that particularly benefits the eastern regions of France.


European Clientele on the Scene

If the business clientele paused during the early weeks of May due to numerous public holidays, the trend clearly reversed after the Pentecost weekend.

The backlog on the business segment has almost been caught up in the last week of May“, specifies Karine Morot-Gaudry. The arrangement of the last long weekend, with a public holiday Monday, notably favored the return of business travel.

The French market remains the main driver of summer growth with an 11% increase in bookings. European markets also show strong performance: the Netherlands up 25%, Germany 15%, Belgium 13% and the United Kingdom 12%.

According to the executive, these figures reflect both the attractiveness of southern France and the loyalty of traditional European markets.


Encouraging Summer Outlook

For the summer of 2026, Logis Hotels also expresses confidence. To date, bookings show a 16% rise compared with trends observed at the same point last year.

The South of France is at the heart of much of this momentum. Nouvelle-Aquitaine records a 29% increase in bookings, ahead of Provence-Alpes-Côte d’Azur (+24%). The Channel coast also rides this wave with a 22% rise.

Meanwhile, transit regions such as the Grand Est (+29%) and Bourgogne-Franche-Comté (+28%) benefit from the expected influx of European clientele heading toward the southern destinations.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
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Evaluating hotel name formatting

I think we should make the title more natural, like "Aix-en-Provence: Grand Hôtel Roi René Unveils its Renovation" or perhaps "Aix-en-Provence: Grand Roi René Hotel Reveals its Renovation." However, "Grand Hôtel Roi René" is the formal name of the hotel, and in English, I’m considering how to best render it. For SEO purposes, using "Grand Hotel Roi Rene" without accents might be better. Ultimately, I’m leaning towards keeping it elegant while thinking about its marketing appeal.Considering hotel title options

I’m thinking about the title "Aix-en-Provence: Grand Hotel Roi Rene Unveils Its Renovation." Maybe it’s worth adding "in Aix-en-Provence," but since that’s already the location phrase, it might sound repetitive. It seems best to propose the title as "Aix-en-Provence: Grand Hôtel Roi René Unveils Its Renovation," while pondering whether to drop the accent for SEO purposes. However, keeping "Roi René" as is helps preserve the hotel’s proper name, even if it can confuse search engines. I’ll stick with the hotel’s name in English to ensure clarity.Finalizing the hotel title

I think we should translate the title correctly: "Aix-en-Provence: Grand Hôtel Roi René Unveils Its Renovation." In English, "Grand Hôtel" is "Grand Hotel" without the accent. So, "le Grand Hôtel Roi René" becomes "the Grand Hotel Roi Rene." "Dévoile sa rénovation" translates to "unveils its renovation." Putting it all together, I have: "Aix-en-Provence: the Grand Hotel Roi Rene Unveils Its Renovation." To keep it SEO-friendly, I’ll use title case: "Aix-en-Provence: Grand Hotel Roi Rene Unveils Its Renovation." That’s around 68 characters, which is just right!


Le Grand Hôtel Roi René réouvre à Aix-en-Provence.   Crédit photo : Grand Hôtel Roi René MGallery

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The Grand Hôtel Roi René reopened in Aix-en-Provence after a year of renovations, in late April 2026.

The hotel is pursuing a new identity, blending noble materials, craftsmanship, and contemporary design.


The renovation was entrusted to interior designer Fabien Roque, who completely reworked the lobby, the restaurant, the bar, and the reception areas.

The property notably highlights a world inspired by Provençal colors, with terracotta tones, olive green and beige, paired with solid wood, marble, leather and velvet.

The hotel also hosts several artistic creations, including a ceramic screen signed by Marie Levêque, installed in the public areas.

The exteriors have also been redesigned around a spirit of “French Riviera“, particularly around the pool and the relaxation spaces.


Grand Hôtel Roi René: 131 renovated rooms and a new dining offer


Grand Hôtel Roi René : 131 chambres rénovées et une nouvelle offre de restauration - Crédit photo : Grand Hôtel Roi René MGallery

The establishment has also completely renovated its 131 rooms, including six suites and 17 rooms with terraces.

The rooms now emphasize brighter spaces, with a decor inspired by contemporary Provence and materials such as wood, stone, and linen. Some suites feature furnished terraces.

The project also includes the launch of the AÏGA restaurant, the hotel’s new Mediterranean dining concept. Open for lunch and dinner, the restaurant offers cuisine inspired by Provençal flavors and the Mediterranean basin, with mezzés, shareable dishes, grilled fish and reinvented specialties.

To read: Four places to see near Aix-en-Provence

The Aix calisson, a historic symbol of the city, also plays an important role in the culinary experience offered by the hotel.

Reachable in under three hours from Paris by train, the property also features a restaurant, a bar, an outdoor terrace, a 14-meter pool, and five meeting rooms.

Hotel Industry: Three Prestigious Hotels Lose Palace Status


Menée par Serge Blanco, la nouvelle municipalité de Biarritz a promis de se battre pour reconquérir le statut de l’Hôtel du Palais, qualifié de "tour Eiffel biarrote" - DepositPhotos.com, Xantana

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Serge Papin, the tourism minister, will unveil on June 2 the 2026 list of establishments that benefit from the Palace distinction.

Without waiting, the Hôtel du Palais Biarritz had taken the initiative. By the end of March, its management informed staff that henceforth the establishment would no longer enjoy the French “Palace” distinction that it had shared up to now with 30 other exceptional French hotels.

The Hôtel du Palais was the only “Palace” located on the Atlantic coast. The others were in Paris (12), a good handful on the Côte d’Azur, a few in Courchevel and one in St Barth.

The loss of the “Palace” distinction by the Hôtel du Palais followed several inspection visits conducted by the Distinction Attribution Commission.

During these visits, inspectors would have, according to La République des Pyrénées, revealed an insufficiency in its condition for the “Palace” label.

These shortcomings would concern certain rooms and elements, such as the hotel’s spa or the breakfast room, which would no longer meet the required standards.

According to La République des Pyrénées, the hotel was nevertheless renovated for around 80 million euros between 2018 and 2021. But the Spa was not involved in the project, and the 26 rooms of the north wing had not been fully renovated.

Operated by the American-origin international hotel group Hyatt within its Unbound Collection, the Hôtel du Palais Biarritz is owned by the city of Biarritz (57% of shares), the JCDecaux Group (37%), and the Caisse des dépôts.


Palace Distinction: a Major Image Challenge


L'offre culinaire du Mandarin Oriental Paris sera également revue - Photo : Alexis Anice, Mandarin Oriental

Two other prestigious hotels are also being downgraded to the five-star category, as they no longer meet the excellence criteria required by the Palace distinction.

They are the Park Hyatt Paris-Vendôme (Rue de la Paix, in Paris) and the Mandarin Oriental (Rue Saint-Honoré, in Paris).

For these prestigious hôtels, this loss represents a major image challenge.

Mandarin Oriental has already confirmed its ambitious transformation program reflecting “the continued commitment to shaping the future of Mandarin Oriental, Paris as one of the city’s most singular addresses”, according to Laurent Kleitman, Group Chief Executive of Mandarin Oriental.

As part of these renovations that are due to begin at the end of October, Mandarin Oriental plans to revamp its entire dining and accommodation offering.

The bedrooms and suites, as well as all common spaces, are to be entrusted to the London-based architect Tara Bernerd, with the mission to express “the essence of the destination”, to capture “the spirit of Paris while highlighting Mandarin Oriental’s commitment to craftsmanship and excellence”.

The culinary offering will also be revised, with the arrival of three distinct concepts: a new bar, a Parisian-style brasserie, and a gastronomic restaurant, each with views of the hotel’s interior garden.

The announcement of this ambitious transformation program coincided with the arrival, on Monday, May 18, of a new general manager, Vincent Poulingue. He succeeds Edouard Lapasset, appointed a little less than a year ago.

Curiously, Vincent Poulingue had been at the helm of the Hôtel du Palais Biarritz since 2023.

With more than two decades of international experience in luxury hospitality, Vincent Poulingue has held leadership roles in France, Portugal, Switzerland and French Polynesia within world-renowned groups such as The Unbound Collection by Hyatt, InterContinental Hotels Group and the Groupe Barrière.

He is recognized for his expertise in repositioning iconic properties, operational excellence, and creating exceptional experiences.


A distinctly French specialty

Whereas many foreign countries have merely introduced a “superior five stars” category, the highly coveted Palace distinction is a distinctly French hallmark.

This official distinction was created in 2010, in the wake of the hotel classification reform carried out the previous year, which had introduced the 5-star designation, whereas France had previously only “4-star luxury” hotels.

The aim was to modernize the French hotel offering.

By introducing the Palace distinction, the Ministry of Tourism and Atout France – which oversees the attribution process – sought to value and promote truly exceptional establishments among the five-star category.

Since a reform implemented in 2024 to reinforce its exceptional character, the Palace distinction is awarded for three years only (compared with five years previously).

In addition to the dossiers of hotels already benefiting from the Palace distinction, since January last year the files of first-time applicants have been studied. Asked by TourMaG last autumn, the head of the Quality sub-direction at Atout France declined to name a single candidate.

It is, however, widely known that the famous Negresco, located on the Promenade des Anglais in Nice, which has recently added a splendid spa and is nearing the completion of extensive renovation and redevelopment works, is aiming for this distinction. The same goes for Parisian establishments Cheval Blanc and Bvlgari.

A decision is expected on June 2.


PAULA BOYER Publié par Paula Boyer Responsable rubrique LuxuryTravelMaG – TourMaG.com
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