Jet Tours gears up for the launch of three new clubs [ABO]


Bryce Arnaud-Battandier : plus de la moitié des ventes de Jet tours sont aujourd'hui réalisées en agences de voyages et, surtout, « la croissance se fait sur les agences » - Photo NG Travel

Hurtigruten


Relancée en 2025 par NG Travel auprès du réseau d’agences de voyages, la production de Jet tours se fait une place.

« We are generally growing. Since the start of the year, we have not been in a downward trend. For the group, spring was inevitably challenging and, even though the situation improved in June, July and August, it is not possible to speak of catch-up at this stage.

However, for Jet tours, since the beginning of the year, we have essentially doubled
», confirms Bryce Arnaud-Battandier, Chief Executive Officer of NG Travel, interviewed by TourMaG.

More than half of Jet tours’ sales are now made through travel agencies and, above all, “growth is happening through the agencies,” notes the CEO.

At its launch, the group had set an ambitious objective: €150 million in B2B revenue within three years, then €180 million within five years. „ We are maintaining this ambition to reach €150 million in three years,” he confirms.



Jet tours prepares the launch of three new clubs

To continue this momentum, Jet tours will strengthen its offering.

This summer, the brand had three clubs: Club Jet tours Ostria Resort & Spa 5* in Crete, Club Jet tours Khaolak Marriott Beach Resort & Spa 5* in Phuket, Thailand, and Club Jet tours Anaya Zanzibar 5*.

« The Zanzibar club, owned by NG Travel, performed particularly well », says the CEO, and « the outlook for the winter is very positive ».

Jet tours thus prepares the launch of three new clubs – already signed – which are due to be online in the coming weeks. The objective is for the entire new offering to be fully operational no later than the IFTM show.

The new locations should reinforce NG Travel’s desired positioning: a premium-scale club with particular attention given to dining, sport and families.

The group particularly intends to differentiate itself with sporting services and coaching, but also with clubs tailored for children and teenagers.

« For us, there is really room for premium club experiences. We must excel in the quality of our service and products, because agencies expect flawless service.

This is a positive demand, but it is also why we did not want to move too quickly,
» explains Bryce Arnaud-Battandier.


The innovations presented for the IFTM

Another development axis: the Jet tours Signature line.

The brand had built a portfolio of around 70 products. It will now undergo a partial renewal of the catalog to retire underperforming items and to incorporate new ones.

The principle remains unchanged: select high-quality hotels, negotiate favorable pricing, and above all offer clients exclusive privileges.

Depending on the establishments, these can take the form of an upgrade, an excursion, a massage or other experiences. « We see that it works very well ».

The same logic applies to the tours: Jet tours will continue developing its production.

The brand keeps its small-group circuits, limited to 20 people, with French-speaking guides and a quality pledge. But it will continue to develop its “Essentials” range in parallel.

Everything will be unveiled at the IFTM, where Jet tours intends to present all of its winter novelties.


40% of sales are already for the winter season

For the summer of 2026, last-minute sales boosted activity: 50% of clients booked their summer stay less than 30 days before departure, compared with 25% a year earlier.

«Ultimately, our job is to ensure hoteliers that our clients will arrive, but they are a bit more last minute», explains Bryce Arnaud-Battandier. «On the flight side, we bear some risk, but we have also worked a lot on flexibility.

There was still quite a bit of capacity on the market at perfectly reasonable prices. It was positive for our clients and it allowed us to maintain very fair rates.
»

The booking window was halved: families booked on average 58 days before departure (versus 90 in 2025) and couples 54 days before (versus 84 in 2025).

The average vacation budget remained broadly stable, at €1,557 per person. Greece tops the list with 35% of departures, ahead of Spain (20%) and Tunisia (15%). Together these destinations account for 70% of departures, with Crete particularly favored, as Jet tours notes in a press release.

After a summer dominated by last-minute bookings, the trend reverses for winter with more forward planning.

At Jet tours, 40% of sales already concern the winter season. In the destination ranking, Egypt shows a particularly pronounced comeback. Zanzibar is also among the winter’s strong destinations. The success of the in-house product, the Club Jet tours Anaya, notably drives sales. Finally, the Canaries complete this trio.

Brazil: Generous Hospitality as a Driver of Transformation in Luxury Tourism [ABO]


Au Brésil, l’hospitalité n’est pas une construction récente. Elle s’inscrit dans la culture, dans les comportements et dans la relation à l’autre - DepositPhotos.com, dabldy

Hurtigruten


Brazil has always nourished a powerful imagination, spanning nature, history, and the relationship with others.

This imagination is not unfamiliar to French culture. Since the 16th century, France has shown interest in this territory, notably through the episode of France Antarctique in the bay of Rio de Janeiro.

This long-standing relationship echoes in literature, notably with Rouge Brésil by Jean-Christophe Rufin, which traces this encounter between two worlds. The narrative highlights what still today makes Brazil unique: the capacity to welcome, to blend cultures, and to forge a different relationship with others.

This historical and cultural link between France and Brazil goes beyond the frame of the narrative.

It is reflected in certain architectural influences, in the cross perspectives between the two countries, but also in how French travelers today approach the destination.



A redefining of luxury around experience, relationship and the identity of places

In the context of luxury tourism, this relationship takes on a particular dimension.

It enables French professionals – agencies, investors, hoteliers – to better understand a destination that, while deeply different, shares a common sensitivity around culture, the art of living and hospitality.

Long perceived through partial prisms, sometimes reduced to its structural challenges or to its most iconic images, Brazil today asserts itself as one of the most distinctive destinations in international tourism.

This evolution is neither a fashion trend nor a marketing repositioning. It is part of a long-term movement led by players who have progressively organized the country’s upscale transition.

This transformation does not merely rely on opening new hotels or upgrading infrastructure. It rests on a deeper change: a redefinition of luxury around experience, relationship and the identity of places.

At the heart of this transformation, the Brazilian Luxury Travel Association (BLTA) plays a central role. Created in 2008, the association now brings together 66 hotels and 8 DMCs across 39 destinations throughout the country.

Its mission goes far beyond promotion. It aims to structure a vision of Brazilian luxury, define its standards and carry its voice on the international stage.


A paradigm shift: from product to experience

The international luxury sector is undergoing a structural evolution. Value is no longer measured solely by the quality of equipment or the standardization of service. It shifts toward the ability to create a singular, embodied, and memorable experience.

Brazil presents a strong uniqueness in this context: hospitality is not a recent construction there. It is embedded in culture, in behaviors and in the relationship to others.

This reality constitutes a major competitive advantage. Camilla Barretto, CEO of the BLTA, offers a clear reading: « This is not an obvious luxury. It is a luxury combined with authenticity. If you go to Brazil, you won’t find this place anywhere else. »

This approach redefines the selection criteria for agencies and clients. The choice of a destination no longer rests solely on its level of equipment, but on its ability to create .


A complex territory that requires strong expertise

The main challenge for Brazil lies in its complexity. A continent-country, it cannot be approached as a homogeneous destination.

Each region has its own codes, operational constraints and opportunities.

For travel agencies, this reality implies an increased need for qualified intermediation. Value no longer lies solely in booking, but in the ability to build a coherent, smooth itinerary tailored to the client’s profile.

This is precisely where the Brazilian market is progressing. Actors, including the BLTA, have helped raise the overall level of professionalism by creating standards, networks and selection tools.

The development of tools such as the Mystery Shopper Audit, based on more than 240 criteria, responds to a key expectation of international buyers: transparency of quality.


Emblematic references that structure the perception of luxury


Generous hospitality as a competitive advantage

One of the most differentiating elements of Brazil lies in its relational culture.

The welcome goes beyond mere service. It is expressed in a way of being, in spontaneity, and in a natural attentiveness to others.

Camilla Barretto summarizes this specificity: « We do not pretend to welcome people. We smile at them.In Brazil, it’s open, it’s free, it’s vibrant. »

This dimension corresponds to what I call generous hospitality. For tourism professionals, this notion represents a strategic lever. It allows creating differentiating experiences without resorting to artifices or excessive investments.

It also constitutes a loyalty driver. A strong relational experience creates a lasting memory, well beyond the material elements of the stay.

Read also : Luxury hospitality: the three keys to creating an experience that leaves travelers with a lasting impression


Sustainability and preservation: a central challenge

The upgrading of Brazil goes hand in hand with a major challenge: preserving the authenticity of its territories. The development of luxury tourism cannot come at the expense of ecosystems and local cultures.

This question becomes central for investors and operators.

The BLTA has integrated this dimension by setting an ESG certification objective for all its members by 2029, in line with the Global Sustainable Tourism Council standards.

This positioning responds to growing expectations from international clients, but also to a long-term requirement: maintain the country’s attractiveness.

Read also: Hospitality: the luxury of tomorrow will be sustainable or no longer


What to remember: Brazil, a strategic market to structure with precision

– Brazil is entering a decisive phase of its tourism development. The country has unique assets: diverse landscapes, rich culture, natural hospitality. The challenge is no longer to discover these assets, but to structure them.

– For travel agencies, Brazil offers a clear opportunity: to propose differentiated experiences with high emotional value, in a market still under construction.

For investors and operators, the question is more strategic: how to develop a luxury offering while preserving the country’s essence? The answer lies in a fine understanding of what makes Brazil’s singularity. This singularity rests on a simple truth: luxury is not limited to what is seen. It is played out in relationships, attentiveness, and the ability to create connection.

– Generous hospitality is not a concept. It constitutes a real competitive advantage, already present, still partly untapped.

– Brazil does not seek to catch up with the great international luxury destinations. It offers something else: a more human, more embodied, more memorable experience. A territory that does not ask to be transformed, but to be understood.


To follow: Rio de Janeiro: a collection of hotels embodying different cultures of luxury


Laurent Delporte


Laurent Delporte - Delporte Hospitality

Laurent Delporte is the president and founder of DELPORTE Hospitality.

After 25 years of experience in luxury hospitality, notably within the Accor group, he combines a visionary spirit, an international hospitality culture, managerial and operational skills, and a network of independent experts to support decision-makers in hospitality in service of their clients, employees and partners.

As a recognized consultant in the hotel industry, an executive coach to leaders, a speaker in the world of hospitality, he also runs the DH-Mag magazine dedicated to trends in the hotel industry and speaks at leading schools and trade shows (HEC, Sup de Luxe, EquipHotel, Maison & Objets…).

Moreover, Laurent Delporte ranked 8th in the international ranking of hotel influence in 2024 by the American magazine Global Hospitality and the International Hospitality Institute (IHI) based in the United States. He was also selected in the list of the 25 luxury sector speakers worldwide.


Aviation: Brussels Targets Carbon Quotas, Threatens Prices and European Airlines? [ABO]


ETS : Bruxelles veut étendre les quotas carbone, une menace pour les compagnies européennes ? - Depositphotos.com Auteur symbiot

Hurtigruten


Hard times for the Gulf hubs.

While geopolitical tensions and thus instability persist in the region, affecting air traffic, the appeal of the Gulf’s strongholds— notably the Doha, Dubai, and Abu Dhabi hubs— could further diminish in the years to come.

Indeed, in a proposal for a directive from the European Parliament and the Council, it is learned that the European Commission plans to extend its Emissions Trading System, the ETS, beyond intra-European flights.

Eric Drésin, secretary general of ECTAA (the European association of travel agents and tour operators), told TourMaG that this project is very recent, “we are really at the very beginnings of discussions on these issues. But there could be an increase in costs for the airlines.

Briefly remind what the ETS are, Emissions Trading Schemes in English, which can be translated as: systems for trading emission rights. A system introduced in 2005 obliging companies to purchase rights to emit CO₂.



Chinese and Americans Spared by Brussels

Regarding air transport, these emission quotas apply only to flights within Europe.

But starting in 2029, Brussels aims to adjust the criteria and include the scheme for flights whose destinations are less than 5,000 kilometers from Frankfurt.

Would then be affected a portion of Africa, of Russia and especially the Middle East with carriers such as Emirates, Qatar, Etihad or even the “little” Riyadh Air. This extension, on the simple principle that the farther you go the more you pay, can be understood. However Brussels is up against the hard law of the strongest which seems to become the law “full stop.” The famous 5,000 kilometers thus completely spare the United States and China, which had suggested that in the event of new “taxes” there would be retaliations.


Carbon quotas: European airlines protest

With this proposed ETS extension, at first glance one might think Brussels is restoring a bit of fairness in the fierce competition between European carriers and those from the Gulf that will now be impacted.

But most major European-based airlines think the opposite. For groups like Air France-KLM, Lufthansa or IAG, this extension would cover hundreds of new routes among those they operate and thus ETS costs would truly explode.

In the columns of the Dutch daily De Volkskrant, the carrier KLM had said that it already pays €172 million for emission rights, i.e., 1.5% of its total costs, and viewed a massive price rise with dismay in the coming years.

By means of a note published last May, Air France-KLM informed Brussels that it opposesfirmly any extension of the EU ETS to all flights departing the European Union to destinations outside Europe.” The group asserts that such a measure would further increase the decarbonization burden already disproportionately borne by European carriers. It adds that it would amplify distortions of competition vis-à-vis non-European carriers and could provoke retaliation measures from third countries.

And this document, produced by Air France-KLM’s top management, goes well beyond a mere protest. It is also a counterproposal to Brussels’ upcoming revision of the European emissions trading system, to which the group says it would contribute more effectively and profitably to the EU’s 2050 climate neutrality goal.

Among the proposed measures, and besides maintaining the current geographic scope of the ETS, Air France-KLM also calls for extending the free carbon quotas granted to carriers using SAF to beyond 2030, a limit set by Brussels.

Known as FEETS (Fuel EU ETS Support), this temporary mechanism allocates free carbon quotas called SAF Allowances to carriers using SAF to reduce their ETS bill.

This transitional measure, designed as an encouragement to adopt SAF, is supposed to end in principle in 2030 but for Air France-KLM, that limit is incompatible with industrial SAF investments that are planned over 15–20 years and with the ramping up of SAF-fuel obligations, which remains for a long time far more expensive than kerosene and will have to be carried in the tanks at 70% by 2050.


Plans to Abandon Routes?

In Air France-KLM’s document, the group also seems ready for significant concessions, notably route abandonments, provided that this SAF Allowances scheme is extended to intermodal practices feeding the group’s hubs at Paris-Charles de Gaulle and Amsterdam-Schiphol.

In other words, if Brussels were to reward airlines with free carbon quotas for transporting passengers by train to their hub, certain routes could simply be dropped.

The group would like to convert air passengers into rail passengers for those connecting to long-haul flights, replacing short- and medium-haul flights that fall under the EU Emissions Trading System.

We are thinking of certain links between French provinces and CDG, or other European cities near Amsterdam such as Brussels.

A little revolution.


Train and Flight on a Tight Schedule: Should the Airline Reimburse Fees? [ABO]


Train + Avion : vol avancé, la compagnie doit-elle rembourser les frais ? - Depositphotos.com tanja.kitura@gmail.com

Hurtigruten


A couple approached the Mediation after incurring additional expenses following a schedule change to their trip, which combined a train journey with a flight to South Korea.

The travelers had booked a single ticket that included a train ride to Paris-Charles de Gaulle Airport, followed by a flight to Seoul. After a schedule change, the flight was moved up by more than an hour, reducing the layover to just 1 hour and 50 minutes.

Feeling this interval insufficient to comfortably complete the connection, they chose not to use the planned train and instead left the day before. This decision incurred train, hotel, meals and transportation costs, totaling more than €500.



What the texts say:

On the legal front, the Mediation recalls that European Regulation No. 261/2004 does not apply to multimodal tickets combining a train and a plane within a single contract. The file is therefore assessed under the general contract law framework.

Under Article 1217 of the Civil Code, a traveler can seek redress when the contract is not performed as agreed.

Yet, in this case, the layover was only 1 hour 50 minutes, while Paris airport guidelines require a minimum 2 hours 30 minutes between a train and a flight.

The Mediation also notes that the airline ultimately accommodated the passengers on the Seoul-bound flight even though they had not taken the intended train segment, which amounts to acknowledging that they had to organise themselves at their own initiative.


What the Tourism and Travel Mediation recommends:

Under these circumstances, the Mediation concludes that the costs incurred to reach Paris the day before may be reimbursed on the basis of contractual liability, provided that the travelers furnish the supporting documents.

It therefore recommends covering the duly justified expenses.


Find all practical cases of the Tourism and Travel Mediation by clicking HERE.


Brazil, Spain, Rail Travel: This Week in Tourism News [ABO]


La revue de presse internationale de la semaine - Depositphotos.com Auteur serezniy

Hurtigruten


Au sommaire de la revue de presse de la semaine du 24 août 2026 :



Eurostar bientôt concurrencé sur le tunnel sous la Manche

Brésil : le voyage d’affaires accélère

Thaïlande, Australie, Japon : les choix de voyage varient selon les générations

European Sleeper met le cap sur la Scandinavie

EF World Journeys courtise enfin les agences de voyages

Israël : le tourisme international reprend de la hauteur

En Espagne, le « flex living » séduit aussi les plus de 50 ans

Voyages d’affaires et réunions : la frontière s’efface

Insolite ! À Los Angeles, bientôt des taxis pour éviter… les bouchons



Eurostar soon facing competition on the Channel Tunnel


D’ici 2030, la concurrence devrait se développer sur la liaison ferroviaire entre Londres et l’Europe pour atteindre jusqu’à 55 allers-retours quotidiens. @depositphotos/jonkempner

La liaison ferroviaire entre Londres et l’Europe pourrait fortement se développer d’ici 2030, avec jusqu’à 55 allers-retours quotidiens, soit environ un train toutes les 15 minutes.

Eurostar devrait faire face à l’arrivée de Virgin Trains et de Trenitalia, qui prévoient respectivement leurs premiers services en 2030 et 2029.

Un troisième acteur, Gemini Trains, ambitionne également de se lancer. Cette concurrence pourrait accroître l’offre et faire baisser les tarifs, mais plusieurs obstacles restent à lever, notamment les autorisations réglementaires et la capacité des gares et infrastructures.

Plus à lire sur politico.eu


Brésil : le voyage d’affaires accélère


Le Brésil connaît un fort développement du voyage d’affaires. @depositphotos/iveklitch.gmail.com

Le Brésil s’impose comme l’un des marchés les plus dynamiques du voyage d’affaires.

Selon la GBTA, les dépenses corporate devraient atteindre 35,8 milliards de dollars en 2026, soit une croissance de 13,8 %, la plus forte parmi les 15 principaux marchés mondiaux.

Une dynamique qui accompagne celle du tourisme international : les recettes des visiteurs étrangers ont progressé de 12,1 % au premier semestre, à 5,6 milliards de dollars.

Plus à lire sur abouttravel.ch


Thailand, Australia, Japan: travel choices vary by generation


Les attentes des jeunes voyageurs diffèrent d’une génération à l’autre. @depositphotos/luckybusiness

Une étude basée sur plus de 4 700 réservations met en évidence des différences entre Gen Z et Millennials. La Thaïlande arrive en tête chez les plus jeunes, devant l’Australie, l’Indonésie et le Vietnam, tandis que les Millennials privilégient l’Australie, la Thaïlande et le Japon.

Budget, réseaux sociaux, recherche de destinations moins fréquentées et dispositifs comme le visa vacances-travail expliquent en partie ces écarts.

Plus d’informations sur le site euronews.com


EF World Journeys finally courting travel agencies


Israel: international tourism rebounds


En Israël, les hôtels ont enregistré 395 000 nuitées de touristes en juillet 2026, soit une hausse spectaculaire de 139 % sur un an.@depositphoto/VeronikaGorBO

Le tourisme international en Israël semble retrouver des couleurs : les hôtels ont enregistré 395 000 nuitées de touristes en juillet 2026, soit une hausse spectaculaire de 139 % sur un an.

Sur les sept premiers mois de l’année, le nombre de nuitées atteint 1,7 million, contre 1,5 million en 2025.

La reprise semble également s’accélérer, avec une moyenne mensuelle de 247 000 nuitées sur les trois derniers mois, contre 181 000 auparavant.

A lire sur traveldailynews.com


In Spain, the “flex living” also appeals to those over 50


En Espagne, les plus de 50 ans, séduits par les logements flexibles.@depositphotos/marimar8989

Le logement flexible change de cible en Espagne : longtemps associé aux étudiants et jeunes actifs, il attire désormais aussi les plus de 50 ans, séduits par l’autonomie, les services et les espaces partagés.

Selon Cando Living, le parc espagnol devrait doubler d’ici 2028, passant de 19 000 à près de 39 000 logements. Madrid concentre une grande partie des nouveaux projets, tandis que le secteur attire de plus en plus d’investisseurs.

Un article du site hosteltur.com


Business travel and meetings: the boundary is blurring


La frontière entre voyages d’affaires et réunions s’estompe. @depositphotos/kasto

Les voyages d’affaires et les réunions d’entreprise pourraient bientôt se gérer sur une même plateforme. Avec l’acquisition de TROOP, spécialiste de la planification de réunions, Spotnana veut réunir déplacements individuels, événements, réservations et dépenses.

Une tendance qui se confirme : plus de 60 % des responsables voyages et achats supervisent désormais à la fois les voyages et les réunions, contre 50 % en 2025. De quoi donner aux travel managers un terrain de jeu encore plus vaste !

Plus à lire skift.com


Insolite ! À Los Angeles, bientôt des taxis pour éviter… les bouchons


Les Américains feront-ils mieux que les Français ? Parviendront-ils à transporter les visiteurs en taxis volants pendant les JO de 2028 ? @depositphotos/rikitikitao@gmail.com

Pour les JO de 2028, Los Angeles pourrait proposer une solution très californienne aux embouteillages : prendre les airs !

Un premier « vertiport » accueillera des taxis volants électriques d’Archer Aviation, capables de transporter quatre passagers.

Le trajet entre Burbank et le SoFi Stadium passerait ainsi d’environ une heure en voiture à 14 minutes dans les airs.

Une idée qui rappelle les JO de Paris 2024 : la France avait elle aussi prévu des taxis volants, mais le projet s’était finalement soldé par un échec et 2,9 millions d’euros de dépenses publiques. À Los Angeles, les taxis volants auront donc une petite revanche à prendre !

Une info à lire sur euronews.com

Agencies: 10 Tips to Sell the Train More Effectively [ABO]


1. Identify the Right Clients and Focus on Practicality

Agences : 10 conseils pour mieux vendre le train - Depositphotos.com Auteur studiostoks

Hurtigruten


The train should not be presented solely as an eco-friendly alternative to flying. Families, travelers who value autonomy, environmentally conscious customers, or those looking to avoid airport constraints constitute good targets.

« Typically, for a family, the train is incredibly simple. You arrive in the city center rather than being far from the airport and having to pay again for a shuttle. », notes Hugo Bazin, cofounder and CEO of Tictactrip and Very Train.

Olivier Bernard, founder and partner at Déclic Evasion, also highlights « the ease of access and comfort », notably with a booking window of only 30 minutes before departure for TGV INOUI, as well as « the high frequency of TGV INOUI or OUIGO services, which offers great flexibility in planning ».



The train can also meet the expectations of travelers seeking more autonomy. « A well-prepared train journey, with a good travel diary, is still well structured », recalls Laure Jacquet, director of Discovery Trains, an agency specializing in train travel.



2. Turn the Journey into an Experience

The train can be more than just a means of transport: landscapes, night trains, scenic itineraries, or historic trains can build a genuine experience.

« The primary motivation of train travelers, at least those who go through an agency, is not ecology nor love of rail travel. These travelers mainly want to experience a different kind of journey. », observes Laure Jacquet.

« People love the train, adds Hugo Bazin. We can walk, use the restrooms, work, read… You’re not in a car where you must stay focused, and you’re not in the plane where you have to arrive very early.

The travel advisor can also rely on destinations that are close and easy to access : Brussels, Amsterdam, Geneva, London or getaways in France. « Brussels, it’s under two hours by train and you arrive in the center » illustrates Hugo Bazin.


3. Favor One Carrier

Avoid, when possible, multiplying carriers on the same itinerary.

« If one carrier manages the route, they will be more easily able to offer a solution in case of a missed connection », explains Laure Jacquet. Her advice: « choose the same company from start to finish ».


4. Allow Plenty of Time for Connections

Caution is especially important in Germany.

« On all routes in Germany, plan generous connections, truly generous », insists Laure Jacquet. When possible, it’s even better to allow a layover night rather than a too-tight connection.


6. Check Timetables and Stations


7. Anticipate Disruptions

Train canceled or a compromised connection: « above all, don’t panic », advises Laure Jacquet. The first instinct should be to head to the railway company’s ticket counter.



« They are aware. They know that a train has been canceled and they already know if there is a solution », she explains. For the agency, the key is therefore to anticipate difficulties and identify the right contacts.


8. Rely on an Aggregator or a Specialist

Distribution remains a major hurdle. « The first obstacle to selling trains through an agency is the lack of offers, such as a truly dedicated B2B platform for trains with an agency account », says Hugo Bazin.

For complex cases, it’s better to depend on a specialist. « Trains aren’t straightforward », he concedes.

Aggregators can serve as an entry point for beginner agencies. « Aggregators are handy », confirms Laure Jacquet, especially to simplify managing multiple carriers. But « as soon as you become a specialist, it’s better to go through the carriers’ own sites ».

Discovery Trains represents Austrian trains (ÖBB) but also Canadian Via Rail Canada, Swiss trains (CFF/SBB) and the Swiss Travel System.

Read also: Travel Agencies: Is Train Travel Easier to Sell than Air Travel?


9. Sell a Package Rather than a Ticket

The low remuneration of base tickets remains a hurdle. « Today, SNCF pays travel agencies or resellers very little », notes Hugo Bazin. Hence the value of building a comprehensive offer.

« If we talk about a complete package, it becomes interesting », he explains. Train, accommodation, and activities can create more value and margin. Very Train thus announces an average commission of 8 to 12% on the overall package, while circuits published on the Discovery Trains site are commissioned at 10% for agencies.

For Olivier Bernard, rail travel is also a compelling product for groups and works councils. « The group terms for SNCF INOUI trains allow adaptation to organizational constraints with more flexible registration deadlines and better control of financial risks in case of partial cancellations. »


10. Get Training and Start Simple

Training remains essential to master the specifics of rail travel. Laure Jacquet invites agencies to participate in Travel Talk organized by Discovery Trains on October 8, 2026.

« We want to overturn preconceived notions. Well-sold, the train is a pleasant and profitable product, provided you know its codes and know how to showcase this experience », she insists.

The right approach for a starting agency: begin with simple itineraries, train and learn, and don’t hesitate to rely on a specialist when the project becomes more complex.


Find all articles in our series “Very Special Agent – The Pro’s Practical Guide” by clicking this link.


Caroline Lelievre Written by Caroline Lelievre Journalist – TourMaG.com
See all articles by Caroline Lelievre

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Budget 2027: Deficits, Debt, Stop or Continue? [ABO]


En France comme aux Etats-Unis, établir le budget de l'Etat est devenu un véritable casse-tête© vectorlab/ DepositPhotos

Hurtigruten


While the new school year approaches, preparing the 2027 Finance Bill (the PLF) is more than ever a headache: with rising interest rates, France has since mid-August to borrow at 4.1% — higher than Italy and Spain to close its monthly books. Unprecedented since 2008!

At this pace, the public deficit will reach about 5.9% of GDP in 2027, then nearly 7% in 2030, while France’s debt service will increase by around €10 billion per year between 2027 and 2030.


Thus, the debt could exceed 130% of GDP in 2030. That would be a catastrophe
because every euro spent on paying the interest on borrowings is not invested in education, health, security, infrastructure, or — in a context of increasing international uncertainty — Defense.


No consensus across the country

The Lecornu government still hopes to avoid reaching that point by cutting public spending.

The trouble is that, in France, there is no consensus either on the diagnosis or on the remedy.

On the contrary, at the end of August, the summer universities of La France Insoumise (LFI), the Socialist Party (PS) and the Greens confirmed that, for these parties, the salvation of France, a country already nearly the world champion of compulsory levies (taxes + social contributions), always lies in further tax increases and an expansion of public spending.

To the left, everyone suggests — albeit with nuances — heavily taxing corporate super-profits, possibly reducing the public subsidies they receive, making the “rich” pay more taxes, especially billionaires deemed “harmful” by LFI MEP Manon Aubry. Or, as the CFDT’s secretary-general has proposed, taxing inheritances more.


Moreover, Jean-Luc Mélenchon promotes his controversial plan to outright cancel part of France’s public debt held by the European Central Bank. This would, however, be contrary to European treaties and far from straightforward to implement. As for potential consequences (loss of investor confidence, financial crisis, etc.), they are deftly avoided.


If no agreement is reached in Parliament on the 2027 state budget — or if the budget is ultimately vetoed as LFI already hopes — the government may buy time by passing a special law, but nothing substantial will be settled.


The big picture, however, is clear: not only is France living beyond its means (no balanced budget since 1974) but it is gradually losing ground in too many areas: the historically large agricultural trade surplus has collapsed; the manufacturing industry is retreating (now representing only 9.5% of GDP, versus 14.5% on average in Europe); French GDP per capita is now below the European average; unemployment stands at 8.3% and rising; business defaults are at historically high levels…

How can this continue?


All around a table?

In this difficult context, the tourism sector (8% of French GDP) is, of course, not immune.


It too regularly faces the need to cut public spending
. Recently, for instance, the reimbursement of spa therapies — valuable for boosting the attendance of spa towns — nearly came under serious review to reduce health expenditure.

In its quest for savings, the government has already cut the credits allocated to Atout France, which is tasked with developing the attractiveness of France abroad.

In parallel, many local authorities, short of public subsidies, have cut the budgets of CRT and ADT, increased the tax on secondary residences, and also the tourist tax paid in hotels, gîtes and other accommodations.

Now, municipalities and tourism professionals fear a direct government takeover of the management of this tax intended for local tourism development.

The heavier taxation inevitably weighs on the cost of stays in France, already high compared with competing destinations. Result: vacationers are tempted to shorten their stays or seek cheaper alternatives. Thus, the outlook is seen in dotted lines.

Sure, a strictly accounting approach will never build a mobilizing future for a country. But what future can a country have that is increasingly weighed down by debt? The examples above show that, unless one accepts the worst-case political stance, sacrifices will be necessary and painful.


In this context, instead of rushing to demagogy, wouldn’t it be better for all of us to sit down at a table until a reasonable consensus is reached?
Admittedly, this is not in the French culture, but the seriousness of the situation and the concern for the future would require it.


PAULA BOYER Publié par Paula Boyer Responsable rubrique LuxuryTravelMaG – TourMaG.com
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Ingrid Mareschal (FNTV): Looming Economic Difficulties Ahead


« 78% des entreprises ne sont pas satisfaites des modalités de répercussion des coûts, notamment ceux liés aux carburants », affirme Ingrid Mareschal, déléguée générale de la FNTV - Depositphotos.com, Vbaleha

Hurtigruten


TourMaG.com – What assessment would you give for 2026?

Ingrid Mareschal :
It has been a financially challenging year for our members.

We had a growth-driven activity since the post-Covid period, but unfortunately geopolitical tensions exposed us to energy difficulties, with sharp increases in fuel costs and challenges in passing them on.

This led to many cancellations. The situation was further worsened by heat waves and wildfires.

TourMaG.com – Why is it so difficult to pass on fuel increases?

Ingrid Mareschal :
When prices began to rise in March, many services had already been sold and accepted. There is generally no update to the cost at the time of service delivery.

This is especially true for clients such as the National Education system, subsidized associations, or social and educational trips. Their budgets are tight and, for National Education in particular, budgets are sometimes set six months in advance.

It is therefore difficult for a company to request an adjustment from a client who is known to have little margin. Companies must either keep the service at the price planned before the crisis or face cancellations.

TourMaG.com – What impact does this have on order books?

Ingrid Mareschal :
We sense a slowdown, with services that are no longer being booked compared to the previous year.

The heat waves also had a very strong impact. Many events were canceled, as well as the activities connected to them. The end of the school year was particularly difficult, as many outings and school trips are concentrated in this period.

Wildfires also had a significant impact on tourism in the Southwest.



“Avoid Operating at a Loss”

TourMaG.com – What solutions exist to support businesses?

Ingrid Mareschal :
We do a lot of education with clients to explain our costs and the increases we are facing. It is not an extra step for businesses: the goal is simply to avoid operating at a loss.

When fuel costs rise sharply, the transporter can lose all of their margin on a service.

We also want to work with the National Education system on school trips. A convention on children’s schedules recommended at least one school trip per level and per class each year.

This is an important educational measure, but we fear it will remain only good intentions unless it is accompanied by concrete decisions and means.


Energy transition: “You can’t put an electric coach to do 600 km”


Ingrid Mareschal, déléguée générale de la Fédération Nationale des Transports de Voyageurs (FNTV) - FNTV

TourMaG.com – Decarbonization is another major challenge. Where does the industry stand?

Ingrid Mareschal :
We are even more behind in tourism because we cover longer distances than in school transport or regular routes. Today, we do not necessarily have a suitable technological solution.

A electric coach cannot cover 600 kilometers. Coach operators are therefore trying to use biofuels in diesel vehicles, but they are not recognized by regulations as a real greening of the fleet.

TourMaG.com – Do the costs of these alternatives also act as a barrier?

Ingrid Mareschal :
Yes. Biofuels such as B100 or HVO are already more expensive than diesel and they have also been affected by energy cost increases.

For HVO, there are supply tensions as well. European regulations require the incorporation of biofuels into fossil fuels, which increases demand and reduces the volumes available for pure use.

TourMaG.com – What would be needed to accelerate the transition?

Ingrid Mareschal :
We need to increase the autonomy of electric vehicles. Technology will evolve, but we are not there yet.

And autonomy alone is not enough: we will also need very fast charging systems. If a coach has to stop for three hours on the highway to recharge, that is not compatible with client expectations and travel times.

We must therefore work both on technology and on the network of charging infrastructures.

The FNTV also requests a review clause regarding the objectives for phasing out thermal propulsion, so that biofuels can be taken into account. For long-distance tourist transport, electric “zero emission” does not seem applicable to all activities today.


Macron Coaches: “An Extremely Positive Review”

TourMaG.com – Macron Coaches celebrated their tenth year in 2025. What assessment do you make of that?

Ingrid Mareschal :
The verdict is extremely positive. The program has enabled an additional mode of travel for customers, one that did not exist before and that is cheaper than some other options, notably the train.

The coach is complementary. The customer decides based on the time they are willing to devote to travel and the price.

However, we face a capacity shortfall under good conditions, with bus stations that do not exist or are not suitable.

TourMaG.com – The problem is particularly visible in Paris…

Ingrid Mareschal :
Yes. The closure of Paris-Bercy has been postponed and a bus station has been temporarily reopened at Porte-Maillot. In the longer term, the goal is to create a new hub at Saint-Denis-Pleyel.

Today, the conditions at Bercy are not satisfactory: issues with toilets, safety, but also difficulties related to coexistence with residents.

More broadly, the issue of bus stations concerns the whole of France. A framework bill plans to require municipalities with more than 200,000 inhabitants to have a welcoming infrastructure. But with the current budget constraints of local authorities, nothing is yet guaranteed.


Employment: “The situation has improved a lot”


2027: “We can feel economic difficulties arriving”

TourMaG.com – What are the other issues worrying coach operators?

Ingrid Mareschal :
Administrative complexity is a real issue, especially for trips abroad. Companies have to manage VAT declarations in different countries and regulations that can vary from one state to another.

We will undertake substantial support to help businesses understand these regulations. But we should also consider simplifying them, notably with harmonized VAT declarations at the European level for companies that traverse several countries.

Another tension: the parking conditions for tourist coaches in Paris. The city intends to significantly reduce, or even eliminate, the presence of coaches in the capital.

The Federation intends to continue discussions with the new municipal administration, even if initial positions remain unfavorable to the sector.

TourMaG.com – What are the prospects for 2027?

Ingrid Mareschal :
We are rather worried. The year is expected to follow the pattern of 2026. Today, we feel economic difficulties arriving.

According to our latest barometer, 78% of companies are dissatisfied with the modalities for passing through costs, notably those related to fuels. About forty companies also say they are particularly worried about their future and cash flow in six months.


The FNTV in figures:

– 1 900 member companies

– 45 000 coaches

– 90 000 employees


Caroline Lelievre Published by Caroline Lelievre Journalist – TourMaG.com
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Data breaches: why tourism must secure its entire supply chain [ABO]


La taille d'un acteur ne dit rien de sa sécurité. Elle dit seulement l'ampleur de ce qu'il expose - DepositPhotos.com, sdecoret

Hurtigruten


This summer, France experienced data leaks. And tourism, for its part, sells trust.

While the sector rode its peak activity, the country lived another high season. About fifty data breaches confirmed by their own victims in August alone, according to the tally kept by FrenchBreaches as of August 23.

The Directorate-General for Public Finances, with more than 670,000 taxpayers exposed via an internal tool linked to impots.gouv.fr, then more than two million property owners via cadastral data.

The Ministry of National Education, 43 gigabytes. SFR and its 2.1 million accounts. Intermarché drive, 1.7 million. The Civil Protection, 525 000 profiles, including minor volunteers. Inserm, Santé publique France, Bloctel, the Hospices Civils de Lyon, the national dog and cat identification file, the French Handball Federation.

You may notice there is no tour operator, no hotel chain, no travel agency, nor incoming operator. That is precisely why you should read this list.

Because what Summer 2026 has brought back on the table is not a sector issue. It is a matter of trust, and trust is the raw material of your trade, far ahead of mine.

I am going to do something unusual in these pages: speak very little about tourism, and a lot about the resilience of a company when it takes a hit.



Size has never been a guarantee, and summer just proved it

Look at who has been touched. The State, that is, the organization with the largest budgets, the biggest workforce, and a dedicated national agency.

A telecom operator, meaning a company whose core business is the network. A major retailer. Three months earlier, in May, it had been Pierre & Vacances-Center Parcs, Belambra and Gîtes de France within 72 hours, i.e., the most established players in the French hospitality sector.

Read on this: Three breaches in three days: why tourism will have to prove its security

It follows, then, that the uncomfortable conclusion is warranted: the size of a player does not say anything about its security. It only reveals the extent of what it exposes.

When you pick a booking engine, a channel manager, a CRM, or a payment provider, assuming that a large supplier is automatically a reliable one is a mental shortcut, not an analysis.

Our brain equates notoriety with reliability because it is energy-efficient, and because it relieves us of making an uncomfortable decision. Attackers know this reflex better than we do and live on it.


Find all of Christophe Mazzola’s articles by clicking this link.


You are not always the target. You are sometimes the path

The biggest August case did not involve any big brand. It targets BlgCloud, a French publisher of an ERP used by dealers, rental companies, and distributors of agricultural and construction equipment.

The attacker claims access to around 159 client environments out of the 230 the platform supports; the publisher acknowledged the intrusion on August 8 and only confirms thirteen. Whatever the number, thirteen companies have since reported a breach related to this incident, for a total of 185 gigabytes. None of them were hacked. They were affected.

The CNIL’s annual report, published in May, quantifies this mechanism with brutal clarity. The authority received 17,802 data-violation notifications in 2025. It removed 11,635 from its trend statistics because they all stemmed from the compromise of two software publishers and cascaded down from their clients.

Two providers alone accounted for two-thirds of that year’s notifications.

In tourism, the Gîtes de France breach went through the servers of its IT service provider, not through its own.

And you must read this mechanism in both directions. If a compromised provider exposes its clients, a small organization that is compromised exposes those it serves.

Your access key to a major tour operator’s system, your partner access to a reservation hub, your email account authenticated with a client that treats your messages as legitimate: all of this is worth far more to an attacker than your own customer base.

Your small size is not protection. In a highly interconnected ecosystem like yours, it is a commercial argument for the attacker aiming higher.


What protects has never been front-page news


Polite paranoia

I sign off my statements with a phrase that sometimes brings a smile: politely paranoid. This isn’t a posture of mistrust toward people, which would be intolerable in a hospitality role. It is the refusal to grant default trust, and the habit of verifying it without becoming insufferable.

It means asking your providers the questions you wish your own clients would ask you:

– where are my data hosted?

– how many of your employees can read them?

– within what timeframe will you notify me in case of an incident, and by what channel?

– when was your last penetration test, and what were the results?

– what happens to my data the day I leave?

These questions require no technical expertise. They merely require accepting a moment of awkwardness in a business relationship, which is often the real obstacle.


Restoring trust is not announced, it is demonstrated

Trust is not rebuilt by a reassuring press release, and certainly not by the line heard all summer that no banking data is involved. It is rebuilt through verifiable actions.

The first is what you do not hold. A reservation history going back to 1995, as seen with Gîtes de France, is not an asset; it becomes a liability. Each year kept unused is another year offered to whoever might come in. A deletion policy is a security measure, not a legal formality.

The second is your ability to speak quickly and accurately. The 72 hours of the GDPR are not a communication objective; they are the window in which your client decides whether to keep trusting you. The CNIL, which issued 487 million euros in fines in 2025 and sanctioned for the first time a subcontractor on par with a data controller, has announced it will tighten its checks in 2026 on large databases. Silence now costs both sides.

The third is the most profitable, and no one is exploiting it. Make security a business argument. Tourism knows how to market an environmental standard, a quality label, a service certification. It does not yet know how to tell a client, or a principal, what it does with their data and why it does it better than a competitor. Yet this is the only realm where trust can be rebuilt faster than it is lost.

The regulatory calendar, however, will not help you. The NIS2 directive should have been transposed in France by October 17, 2024; the Resilience bill was adopted by the Senate in March 2025 and is still awaiting passage in the Assembly, now hoped for September.

On July 8, the European Commission referred France to the Court of Justice of the European Union, seeking daily fines. And once the text is approved, entities will have three years to comply.

Do not wait for that timetable, because it is not the one that will compel you. Your real deadline is the next security questionnaire your biggest client will send you. Article 21 of NIS2 requires every regulated entity to secure its supply chain, meaning it will audit you, whether you fall within the text or not.

The market will regulate before the legislator, and it already is doing so.

The day an op operator tender includes a serious security annex rather than a checkbox, the sector will have stopped outsourcing trust to parties it does not evaluate.

Until then, trust will continue to be misplaced at that exact spot where no one watches: at the neighboring service provider.


Who is Christophe Mazzola?


Photo : Christophe Mazzola

Christophe Mazzola is a cybersecurity expert, founder of the Cyber Academy and head of the GRC practice at Cresco Cybersecurity.

His objective: make cybersecurity accessible to everyone.

A speaker, author, and CISO, he supports companies and institutions with a pragmatic approach to digital security, at the crossroads of leadership, pedagogy, and digital sovereignty.

Cultural Travel: The Voyage Companies Revive the Terra Incognita Brand [ABO]


Les Compagnies du Voyage font renaître la marque Terra Incognita - Capture écran

Hurtigruten


After revitalizing Adventure and Volcanoes, Les Compagnies du Voyage continues its development with the revival of Terra Incognita.

Jean-Christophe Guérin, the group’s President, already knew Terra Incognita from its original history.

The brand had been created at the end of the 1990s within the Atalante universe, then put to sleep in 2010. Guérin learns at the end of 2025 that it was still owned by the original group.

« If you do nothing with it, I’m interested. I’d be willing to take it back. I might have a project », he says.

Without a clearly defined idea at the outset, the conflict in the Middle East that erupted in late February accelerates its implementation. With an objective: to fidéliser the clientele on other types of travel.



Cultural journeys through experiences

<img src=”https://www.tourmag.com/my/tourmag/site/version2020/regie-video/pixel.png” width=”1″ height=”1″ style=”border:0px” id=”debloquage_article_abonnement”>With Vie Sauvage, a specialist in nature and wildlife travel, Fika Voyages for walking, cycling and train journeys, and Aventure et Volcans around the discovery of volcanoes, the group already had a strong positioning in adventure and discovery travel.

However, to keep this clientele engaged, Jean-Christophe Guérin needed a new string to his bow: « For the last two years, we have noticed that the people who travel with us and are very satisfied do not necessarily want their next project to be a nature trip. For many, it’s more of a cultural journey » he explains.

« Terra Incognita takes a place somewhat in mirror of what Vie Sauvage does in tailor-made fashion, in a more cultural dimension », the leader continues.

This cultural dimension, Les Compagnies du Voyage want to develop through discoveries, but also through experiences.

The brand will thus be able to offer a meeting with an artisan who exceptionally hosts travelers, a dinner at private homes sharing a passion, an immersion in an artistic universe or access to experiences that are hard to find in traditional tourist circuits.

« Each of us has our own Terra Incognita, he emphasizes. « Because we do bespoke travel, we want to start from what the client shares with us, from their desires and imagination, to then build the itinerary. This is how we want to launch the project. »


Terra Incognita: around fifteen destinations


Jean-Christophe Guérin - Les Compagnies du Voyage

Some experiences may be offered only once or twice a year, depending on the availability of people or the events involved.

Terra Incognita could also construct trips around festivals or events with a cultural, artistic or religious dimension. Small-group departures are also contemplated when the experience itself justifies sharing the journey with other participants or with an expert.

These collective departures should however remain minority, around 5 to 10% of the offer. Around fifteen destinations should form the initial base of the offering, with a presence in Europe, in Asia, in India and in Oceania. But the principle is to be able to respond to a much broader demand.

« This can also be in France. » adds the leader. The tour operator intends to rely on the know-how of the current teams: « 50% of the employees have knowledge that goes beyond the scope of the current brands. »

The group will also rely on independent consultants and specialists capable of intervening on specific topics.


The full Terra Incognita site is set to launch in the autumn. In the meantime, the brand is already developing its universe around a dream box, designed as an entryway to travel.

In some cases, Terra Incognita may even push the element of surprise further, letting the traveler discover their program progressively, or even at departure.

« We take the brief and let them discover their trip, either at the airport, or day by day, as it unfolds », describes Jean-Christophe Guérin.

An approach that echoes the notion of a journey into unknown land